Athletic Ventures
Athletic Ventures is an Australia-based venture capital firm and athlete-founded investment platform, operating a community of 500+ elite athletes across 25+ sporting codes who invest in high-growth technology companies and access education through AV College subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Athletic Ventures does
Athletic Ventures is an Australia-based venture capital firm and athlete-founded investment platform established in 2020 and headquartered in Surry Hills, NSW. The company operates as a community of over 500 elite athletes across 25+ sporting codes who collectively invest in high-growth private technology companies. Athletic Ventures serves three primary customer segments: elite athletes (who gain investment access and education), wholesale and sophisticated investors (who access curated deal flow through AV Funds), and technology founders (who receive growth capital alongside athlete-led marketing and brand support). The business operates two interlocking product lines: AV Clubhouse, an information and investment platform hosted on Notion that surfaces exclusive deal flow to eligible investors, and AV College, a tiered subscription education service ($750/year for AV College, $1,500/year for AV College+) delivered via app, campus experiences, and mentorship, covering investing, financial literacy, property, and career transition for athletes.
The firm is structured as a corporate authorised representative under two Australian AFSL holders (Boutique Capital and Aussie Capital Compliance), enabling it to provide financial services within the wholesale and sophisticated investor regulatory perimeter. Its 17-company portfolio spans software, fintech, healthtech, consumer, and increasingly AI, with notable positions in Canva, Airwallex, ROKT, Guzman Y Gomez, Eucalyptus, Hnry, Pet Circle, Lorikeet, and Baseten. Revenue is generated through two streams: fund management economics (management fees and future carry from AV Champions Fund and related vehicles) and recurring AV College subscriptions. The technology stack is intentionally lean, relying on Notion for content delivery, Airtable for data management, EdApp for course delivery, and Stripe for payments, with no proprietary core technology products.
Athletic Ventures is led by co-founders Matt Dellavedova (NBA Champion) and Matt de Boer (200+ AFL games), supported by a small investment and operations team that includes professionals from AirTree Ventures, KPMG, Perennial Partners, and Miles Advisory Partners. The company's differentiation rests on its unique ability to mobilize a global athlete network for portfolio company value creation, providing brand amplification, customer introductions, and social media reach that pure financial investors cannot replicate. The firm actively co-invests alongside tier-1 VCs including Blackbird, Square Peg, Airtree, TDM Growth Partners, EVP, Coatue, Iconiq, BOND, and Spectrum Equity, signaling credibility within the institutional VC ecosystem.
Athletic Ventures firmographics
Firmographics- Name
- Athletic Ventures
- Legal name
- Athletic Ventures Pty Ltd
- Website
- https://athletic.vc
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Athletic Ventures is an Australia-based venture capital firm and athlete-founded investment platform, operating a community of 500+ elite athletes across 25+ sporting codes who invest in high-growth technology companies and access education through AV College subscriptions.
- Ownership category
- akta.pro rank
Athletic Ventures industry classification
Industry- Product category
- Venture Capital and Private Equity
- NAICS
- Other Investment Pools and Funds (5259), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG)
- akta.pro secondary industry
- Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)
Keywords
Where Athletic Ventures is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Athletic Ventures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Venture Capital Fund Management: Athletic Ventures manages investment funds for wholesale and sophisticated investors. The firm invests in high-growth technology companies and generates returns through equity appreciation, exits, and distributions. AV is a corporate authorised representative (CAR Number 1316907) of Aussie Capital Compliance Pty Ltd ACN 675 271 262 AFSL 564458.
- AV College Education Subscriptions: Annual subscription-based education platform for athletes offering courses on investing, business, property, and career transition. Tiered pricing: AV College at $750/year and AV College+ at $1,500/year with comprehensive access to mentorship, resources, and community features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AV College - Focused learning with access to micro-education app and foundational courses |
| Subscription | Annual | AV College+ - All-inclusive education hub with full access to courses, mentorship, and exclusive resources |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Athletic Ventures product offering
Product offeringCore offering
Athletic Ventures is an athlete-founded venture capital firm that invests growth capital into high-growth private technology companies and operates an athlete education platform. The firm manages AV Funds/AV Champions Fund for wholesale and sophisticated investors, deploys capital into a 17-company portfolio spanning software, fintech, healthtech, consumer, and AI, and runs AV College — a tiered annual subscription education hub for athletes covering investing, business, and career transition. Portfolio companies gain athlete ambassador support, brand amplification, and customer introductions through the 500+ athlete network.
Product overview
Athletic Ventures is a venture capital firm founded by elite athletes who invest in innovative and disruptive private companies. The company offers a platform-plus-services model comprising AV Clubhouse (a subscription-based information and education platform hosted on Notion), AV College (an education hub with three tiers: AV College App for micro-learning, AV Campus for practical experiences, and AV College+ for all-inclusive membership), and AV Funds (investment funds for wholesale and sophisticated investors). AV College courses cover venture capital, financial literacy, property investment, career transition, and entrepreneurship, while AV Funds provide exclusive investment opportunities in high-growth technology companies.
Differentiator
Problem solved
Functional benefit
Brands
- AV College: A one-stop education hub helping athletes take control of life off the field with expert-led courses, tailored tools, and real-world support across business, investing, and career transition.
- AV College+
- AV Campus
- AV College App
- AV Champions Fund
- AV Clubhouse
Products and services
- AV Clubhouse AV Clubhouse is Athletic Ventures' subscription-based information and education product hosted on Notion, providing subscribers with access to content useful for financial decisions and investing. It is targeted at wholesale and sophisticated investors seeking decision-support information on private market investments.
- AV College AV College is Athletic Ventures' one-stop education hub designed to help current and former elite athletes take control of life off the field through expert-led courses, tailored tools, and real-world support across business, investing, property, financial literacy, and career transition. Content is delivered via the AV College App (micro-education) and AV Campus (applied learning and mentorship), with tiers at AUD $750/year (AV College) and AUD $1,500/year (AV College+).
- AV Funds (AV Champions Fund) AV Funds is Athletic Ventures' investment fund product managed exclusively for high net worth, wholesale, and sophisticated investors under its corporate authorised representative arrangements with Boutique Capital Pty Ltd (AFSL 508011) and Aussie Capital Compliance Pty Ltd (AFSL 564458). The flagship AV Champions Fund provides investors with exposure to the firm's portfolio of growth-stage technology companies, co-investing alongside tier-1 VCs such as Blackbird, Square Peg, Coatue, Tiger Global, BOND, and TDM Growth Partners.
Quantifiable outcome
- Portfolio companies benefit from athlete-driven marketing campaigns and social media amplification
- +1 more outcomes
Companies that use Athletic Ventures
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Athletic Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Athletic Ventures partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Athletic Ventures competitors and assessment
Company assessmentDirect peers
- Will Ventures: US-based early-stage VC firm built around a network of elite athletes who invest in and support consumer and sports-adjacent startups. Most direct peer to Athletic Ventures' athlete-led syndicate model and community GTM.
- Elysian Park Ventures: Sports-focused VC firm affiliated with the LA Dodgers ownership group, investing across sports, entertainment, health and consumer technology. Comparable sports-rooted VC strategy with athlete-adjacent network effects.
- 7GC (Seven Global Capital): Sports and sports-adjacent early-stage VC firm leveraging relationships with athletes, teams, leagues and brands. Comparable sports-anchored thesis and athlete-network GTM.
- Courtside Ventures: Early-stage VC focused on sports, media, and consumer technology, leveraging an athlete and executive network for deal flow and portfolio support. Closely comparable thesis to AV's sports-community-driven VC.
- SC30 (Stephen Curry): Stephen Curry's athlete-led investment platform backing founders across consumer and tech. Directly comparable single-athlete-led VC play, though smaller community than Athletic Ventures' 500+.
- Thirty Five Ventures: Kevin Durant and Rich Kleiman's athlete-led venture platform spanning VC, media, and consumer brands. Comparable athlete-investor-led portfolio model.
Emerging players
- Play Ventures: Gaming and sports-tech focused VC that invests at seed and Series A. Comparable on the sport/tech investing axis but narrower gaming tilt vs AV's broader tech mandate.
Others
- Athletes First: Full-service NFL player representation agency. Different primary business (contract negotiation vs venture investing) but comparable elite-athlete community relationship model.
Broad incumbents
- Blackbird Ventures: Leading Australian early-stage VC and recurring AV co-investor (Eucalyptus, Lorikeet, Airwallex). Comparable in geography and deal universe but broader tech mandate without sports-community moat.
- Square Peg Capital: Australia- and Israel-focused VC that has co-invested with AV in HealthMatch, Lorikeet, ROKT and Airwallex. Comparable ANZ tech VC peer at the broader incumbent level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Athletic Ventures social profiles
Digital presenceAthletic Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athletic Ventures leadership team
Management profileNumber of profiles
Profiles6 records
Athletic Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athletic Ventures M&A and investment
M&A and investmentM&A
Investments15 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athletic Ventures
What does Athletic Ventures do?
Athletic Ventures is an athlete-founded venture capital firm that invests growth capital into high-growth private technology companies and operates an athlete education platform. The firm manages AV Funds/AV Champions Fund for wholesale and sophisticated investors, deploys capital into a 17-company portfolio spanning software, fintech, healthtech, consumer, and AI, and runs AV College — a tiered annual subscription education hub for athletes covering investing, business, and career transition. Portfolio companies gain athlete ambassador support, brand amplification, and customer introductions through the 500+ athlete network.
Is Athletic Ventures a public or private company?
Athletic Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Athletic Ventures founded?
Athletic Ventures was founded in 2020. It employs 1 to 10 people.
Where is Athletic Ventures based?
Athletic Ventures is headquartered in Sydney, Australia, in the Oceania region.
How does Athletic Ventures make money?
Two revenue lines are on record. Venture Capital Fund Management is the primary driver. The others are AV College Education Subscriptions.
Who are Athletic Ventures's main competitors?
Direct peers on record are Will Ventures, Elysian Park Ventures, 7GC (Seven Global Capital), Courtside Ventures, SC30 (Stephen Curry) and Thirty Five Ventures. Play Ventures is listed as an emerging player. Athletes First is listed as an others. Broad incumbents are Blackbird Ventures and Square Peg Capital.
Does Athletic Ventures have an API?
No public API is recorded for Athletic Ventures.
What industry is Athletic Ventures in?
Athletic Ventures's product category is Venture Capital and Private Equity. Its primary akta.pro industry code is MPAKAMAG, Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment), with a secondary code of MPAKAKAA, Athlete & Talent Representation (Agents, Managers). Its NAICS code is 5259 and its SIC code is 6282.