North Pointe Ballet

What North Pointe Ballet does

North Pointe Ballet (NPB) is a non-profit regional ballet company founded in 2016 and headquartered in Berea, Ohio, operating with 11–50 employees. Its functional mission is making classical ballet accessible to broad audiences across Northeast Ohio through a portfolio that combines mainstage productions (The Nutcracker, United We Dance, Hercules), youth training programs (a three-tier Summer Youth Training program with fees from $130 to $390 plus drop-in options), accessibility services (Sensory-Friendly Performances, A Chance to Dance), educational outreach (K-5 Assemblies, field trip performances, on-site dance education, community workshops), and the Virtual Ballet Experience (VBE) — an 18-minute original recorded ballet paired with 360-degree augmented reality and social-emotional learning curriculum aligned to state standards for grades 4–8. The organization reaches 13,000+ individuals annually and serves as the Resident Ballet Company of the Lorain Palace Theatre, with rehearsal partnerships including Baldwin Wallace University.

The underlying technology stack is production-oriented rather than software-platform-oriented: live performance production, recorded video capture, 360° VR/AR media, and SEL curriculum design. The proprietary asset is the VBE content library — original choreography, instructional videos, and curriculum resources. NPB relies on third-party registration software (Ludus) for program enrollment and standard web/email marketing channels. There are no APIs, mobile apps, or disclosed data infrastructure.

Revenue mechanics are typical of a small arts non-profit: charitable donations (validated by the 2026 Candid.org Platinum Seal of Transparency, EIN 81-4795438), ticketed performance revenue at the Lorain Palace Theatre and Berea-Midpark High School Performing Arts Center, and program fees from Summer Youth Training, auditions ($15), and youth cast production fees. Customer segments are hybrid and persona-driven: youth dancers ages 7–18 from local studios, K-8 schools and educators, individuals with special needs and their families, BIPOC dancers (14 scholarships awarded since 2017), and general Northeast Ohio community audiences. Distribution mixes self-serve program registration with direct sales of tickets and school partnerships for VBE delivery.

Name

North Pointe Ballet

Legal name

North Pointe Ballet

Website

https://northpointeballet.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

North Pointe Ballet is a non-profit regional ballet company in Berea, Ohio, producing mainstage performances (The Nutcracker, Hercules, United We Dance) and running youth training, sensory-friendly, BIPOC scholarship, and K-8 educational programs serving 13,000+ individuals annually across Northeast Ohio.

Ownership category

akta.pro rank

Product category

Performing Arts & Dance Education

NAICS

Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Theatre (Narrative/Experimental) (MPAGADAC)

Keywords

• Ballet performances
• Dance education
• Community outreach
• Youth dance training
• Sensory-friendly theater

Headquarters

HQ city

Berea

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Contributions: Non-profit organization relying on charitable donations from individuals. The organization has received a 2026 Platinum Seal of Transparency from Candid.org indicating strong donor support.
2. Performance Tickets: Revenue from ticketed performances including The Nutcracker and other productions. Performances held at Lorain Palace Theatre and Berea-Midpark High School.
3. Program Fees: Summer Youth Training program fees ranging from $130-$390 depending on session length and level. Also includes audition fees ($15) and production fees for youth cast participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

North Pointe Ballet is a non-profit regional ballet company that produces and performs classical ballet productions such as The Nutcracker, United We Dance, and Hercules, while delivering youth dance training (Summer Youth Training, auditions, Sugar Plum Fairy Camps), educational outreach (K-5 Assemblies, Field Trip Performances, Community Workshops, On-Site Dance Education), accessibility programs (Sensory-Friendly Performances, A Chance to Dance, Inclusive Dance Camps), and a Virtual Ballet Experience with augmented reality.

Product overview

North Pointe Ballet is a non-profit regional ballet company providing professional dance performances and comprehensive dance education programs. The organization operates as a single unified offering centered around classical ballet accessibility, consisting of mainstage productions (The Nutcracker, United We Dance, Hercules), youth training programs (Summer Youth Training at multiple levels), virtual programming (Virtual Ballet Experience), and accessibility services (Sensory-Friendly Performances, A Chance to Dance). The portfolio is interconnected through shared community engagement goals, with programs like Youth Cast Performance Opportunities feeding into mainstage productions while outreach initiatives (K-5 Assemblies, Community Workshops) expand audience reach. More than 13,000 individuals benefit annually from the company's programming.

Differentiator

Problem solved

Functional benefit

Products and services

• The Nutcracker Annual professional ballet production performed at the Lorain Palace Theatre and Berea-Midpark High School Performing Arts Center, featuring youth cast members alongside professional dancers.
• United We Dance Community outdoor performance event bringing together dance and community engagement.
• Hercules Original ballet production based on the mythological story of Hercules.
• Summer Youth Training Intensive summer training program offering ballet technique classes at Intermediate, Advanced, and Pre-Professional levels for youth dancers ages 9+, supplementing regular studio training with diverse experienced instructors.
• Virtual Ballet Experience (VBE) Recorded virtual ballet program including an 18-minute original dance work 'Because of You', 360-degree augmented reality simulation, instructional choreography videos, and curriculum resources aligned with social-emotional learning standards for grades 4-8.
• Sensory-Friendly Performances Theater experiences designed for individuals with special needs and their families, including live dance performance opportunities for dancers with special needs.
• A Chance to Dance Ballet performance experiences specifically designed for individuals with extra-sensory and other special needs.
• Field Trip Performances Performances designed for school groups providing educational dance experiences outside the traditional theater setting.
• K-5 Assemblies School assembly programs introducing ballet and dance to elementary school students through interactive presentations.
• Community Workshops & Appearances Workshop performances conducted at schools and community sites to bring ballet education directly to diverse audiences.
• On-Site Dance Education Direct dance instruction provided at partner locations, including ballet lessons at local facilities.
• Inclusive Dance Camps Dance camp programs designed to be inclusive of participants with diverse abilities and backgrounds.
• Youth Cast Performance Opportunities Performance opportunities for student dancers ages 7-18 from local dance studios to audition for youth roles alongside professional dancers.
• Sugar Plum Fairy Camps Specialized dance camps held in July 2026 for youth dancers to develop skills and perform in Nutcracker productions.
• Youth Cast Auditions Audition events for youth dancers to join Nutcracker productions, with age-based audition times for dancers ages 7-18.
• NPB BIPOC Scholarship Program Scholarship program providing training, mentorship, shoes, tights, and complimentary performance tickets to dancers of color, having awarded 14 scholarships since 2017.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Lorain Palace TheatrecoreStrategic or Co-development PartnerNorth Pointe Ballet serves as the Resident Ballet Company of the Lorain Palace Theatre. Performances are held at this venue, with tech rehearsals and productions taking place there.
• Baldwin Wallace UniversitycoreStrategic or Co-development PartnerFall 2026 rehearsal location. Partnership provides rehearsal space for NPB operations and connects the ballet company with the university community arts programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akron Ballet: Regional ballet company serving the Akron, Ohio area with classical performances and dance education. Direct peer in scale and mission, competing for Northeast Ohio audiences.
• Grand Rapids Ballet: Michigan-based professional ballet company of comparable size with a school and community programs. Strong analogue as a mid-size regional non-profit ballet organization with education and outreach arms.
• Cleveland Ballet: Professional ballet company based in Cleveland, Ohio, producing classical and contemporary repertoire. Most direct geographic peer competing for the same Northeast Ohio donor and audience pool as North Pointe Ballet.
• BalletMet Columbus: Professional ballet company based in Columbus, Ohio, presenting classical and contemporary works with an education and community engagement focus. Comparable in scale and mission to NPB and the most relevant in-state peer.
• Cincinnati Ballet: Professional ballet company in Cincinnati, Ohio, performing classical repertoire including The Nutcracker and operating a large academy. Competes with NPB for statewide arts funding and donor attention.
• Dayton Ballet: Regional ballet company in Dayton, Ohio, with similar scale and education programming. Comparable in offering a mix of classical performance and community outreach within an Ohio market.
• Louisville Ballet: Regional ballet company and school in Louisville, Kentucky, mixing classical and contemporary work with significant education programming. Comparable in scope of community and school-based offerings.
• Nashville Ballet: Tennessee-based professional ballet company with a school and community outreach. Comparable regional non-profit ballet structure with education and accessibility programming.
• Milwaukee Ballet: Mid-size regional ballet company in Milwaukee with classical programming and school partnerships. Analogous in scale and in combining mainstage performance with community education work.

Others

• Dance/USA: National service organization for professional dance companies. Relevant as an industry membership body and peer-network reference rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northpointeballet
• Instagraminstagram.com/northpointeballet
• Xx.com/npballetcle
• LinkedInlinkedin.com/company/north-pointe-ballet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Pointe Ballet