Byron Katie International

What Byron Katie International does

Byron Katie International, Inc. is a privately held Ojai, California-based company that operates "The Work," a structured self-inquiry methodology developed by founder Byron Katie in 1986 and commercially introduced via the 2003 publication of Loving What Is. The methodology consists of four questions (Is it true? Can you absolutely know it's true? How do you react when you believe that thought? Who would you be without it?) and turnaround exercises, delivered via downloadable worksheets (Judge-Your-Neighbor, One-Belief-At-A-Time, Yellow Card), a free introductory guide (The Little Book), live Zoom sessions ("At Home with BK"), in-person workshops at The Center for The Work in Ojai, an audio podcast, and a four-title published book catalog distributed through Penguin Random House, Amazon, Barnes & Noble, and other major retailers.

The asset-light business runs on 1-10 employees and is essentially a founder-centric content and live-experience operation rather than a technology platform. Revenue is generated through three primary streams: contribution-based pricing on high-volume online sessions ($0-$50 suggested per session), fixed tuition on premium in-person Ojai intensives ($600), and book royalties from a backlist that includes Loving What Is (revised 2021), I Need Your Love—Is That True?, A Thousand Names for Joy, and A Mind at Home with Itself. A separate 501(c)(3) nonprofit, The Work Foundation, Inc. (EIN 87-0559189), funds free distribution of The Little Book and research via PayPal, Every.org, and cryptocurrency donations.

The customer base is global, horizontal, and individual-consumer focused: people seeking stress reduction, emotional healing, and self-inquiry practice, with secondary adoption by therapy and counseling clients. Materials are localized into 33+ languages, and growth is driven by community word-of-mouth, endorsements from public figures (Eckhart Tolle, Elizabeth Gilbert, Martha Beck), and earned media including Time Magazine and Oprah.com. No venture capital, private equity, or institutional ownership is evidenced; the business is founder-owned and operated.

Name

Byron Katie International

Legal name

Byron Katie International, Inc.

Website

https://thework.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Byron Katie International operates The Work, a self-inquiry methodology developed by founder Byron Katie, delivered globally through worksheets, books, live Zoom sessions, and in-person workshops for individual consumers seeking stress reduction and personal transformation across 33+ languages.

Ownership category

akta.pro rank

Product category

Personal Development & Self-Help

NAICS

Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Services (8741)

akta.pro primary industry

General Homework Help (Multi-Subject) (EDANADAA)

akta.pro secondary industries

Assessment-Integrated Curriculum & Practice Workbooks (EDAGAAAH), Structured Literacy / Orton-Gillingham Intervention Services (EDAKAJAC)

Keywords

• Self-inquiry method
• Personal development workshops
• Self-help methodology
• Mindfulness coaching
• Online wellness events

Headquarters

HQ city

Ojai

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Event Registrations: Revenue from Zoom-based At Home with BK events and in-person workshops in Ojai, CA. Events offered on contribution/sliding scale basis ($5-$50 suggested for online) and $600 for in-person intensives.
2. Book Sales: Sales of Byron Katie's books through major retail channels including Amazon, Penguin Random House, Barnes & Noble, and other bookstores. Includes Loving What Is (revised edition), I Need Your Love, A Thousand Names for Joy, A Mind at Home with Itself, and others.
3. Donations to The Work Foundation: Tax-deductible donations to the 501(c)(3) nonprofit foundation, processed through PayPal and Every.org. Cryptocurrency donations also accepted. Foundation funds free distributions of The Little Book and research projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Work is a self-inquiry methodology consisting of four questions and turnarounds. Byron Katie International offers books, downloadable worksheets, live Zoom events, in-person workshops, and a podcast to help individuals question stressful thoughts.

Product overview

Byron Katie International operates The Work, a single unified self-inquiry methodology consisting of four questions and turnarounds. The core product is The Work itself—a meditative practice for questioning stressful thoughts—delivered through multiple formats: downloadable worksheets (Judge-Your-Neighbor, One-Belief-At-A-Time, Yellow Card), free resources (The Little Book in 33 languages, Emotions List, Universal Beliefs, Instructions), live Zoom sessions called 'At Home with BK,' an audio podcast, in-person events at The Center for The Work in Ojai, and published books. The Work Foundation is the nonprofit arm that supports free distribution of materials and research. All offerings center on the same four-question inquiry process, with no modular platform architecture—the various products serve as different delivery mechanisms for the same methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Loving What Is: A self-help book first published in 2003, now in a revised edition, introducing The Work methodology to readers worldwide.
• The Little Book
• The Work
• At Home with BK

Products and services

• The Work A method of self-inquiry consisting of four questions and a turnaround used to identify and question stressful thoughts. Targeted at individual consumers seeking personal growth, stress relief, and peace of mind.
• Loving What Is

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sounds True: Sounds True is a multimedia publisher of spiritual and self-help content including books, audio programs, and online courses — comparable as a self-help content distribution brand targeting individual transformation seekers, but covering many teachers rather than one.
• Hay House: Hay House is a major self-help and wellness book publisher and media company representing multiple spiritual/personal growth authors — comparable to Byron Katie as a publisher-distributed self-help content brand, though broader across many teachers rather than a single methodology.
• Oprah Winfrey Network / Oprah's Book Club: Oprah's Book Club and OWN represent the broader media/publishing platform through which Byron Katie has received major endorsement — relevant as a large incumbent that both legitimizes and competes for attention with individual spiritual/wellness teachers in the self-improvement space.

Direct peers

• Tony Robbins Companies: Tony Robbins operates a global personal development empire spanning events, books, coaching, and digital content — directly comparable as a founder-led personal transformation brand targeting individuals with premium-priced live events and book sales.
• Calm: Calm is a leading meditation, sleep, and mental wellness app serving individual consumers worldwide — comparable to Byron Katie as a digitally-distributed self-help/mindfulness brand targeting the same customer segment with a recurring subscription model.
• Chopra Global: Chopra Global is Deepak Chopra's personal brand and digital platform offering meditation, wellness programs, books, and certifications — directly comparable as a founder-led self-help/spiritual wellness brand monetizing via events, content, and books.
• Mindvalley: Mindvalley is a personal development education platform offering courses, events, and community from multiple teachers — comparable to Byron Katie as a premium-priced personal transformation brand targeting individuals seeking structured self-improvement content.
• Headspace: Headspace is a subscription-based meditation and mindfulness app that targets individual consumers seeking stress reduction and mental wellness — directly comparable to Byron Katie's individual-focused, self-inquiry practice delivered through digital channels.
• Insight Timer: Insight Timer is a free meditation app with a large library of teacher-led content, events, and community features — overlapping with Byron Katie as a platform offering guided self-inquiry, free resources, and live group sessions to individual practitioners.

Emerging players

• The Hoffman Institute: The Hoffman Institute offers residential personal development programs based on a structured methodology (the 'Hoffman Process') — comparable to Byron Katie as a methodology-driven self-help brand offering premium in-person intensives to individual seekers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ByronKatie
• YouTubeyoutube.com/user/TheWorkofBK
• Facebookfacebook.com/theworkofbyronkatie
• LinkedInlinkedin.com/company/the-work-foundation
• Instagraminstagram.com/byron.katie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Byron Katie International