Holori
Holori is a French SaaS company offering a multi-cloud FinOps platform that provides cloud cost visibility, allocation, and optimization across AWS, Azure, GCP, European providers, and emerging AI workloads, with a sovereign architecture designed for European data residency compliance.
- Company typePrivate
- Founded2021
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Holori does
Holori is a French SaaS company founded in 2021 and headquartered in Toulouse, operating as Holori SAS under French commercial register number 904 828 134. The company provides a multi-cloud FinOps platform that consolidates billing and usage data across AWS, Microsoft Azure, Google Cloud Platform, Oracle Cloud Infrastructure, Kubernetes, Datadog, Scaleway, and OVHcloud, with announced integrations for Snowflake, OpenAI, and Anthropic. The platform targets DevOps teams, cloud architects, finance teams, project managers, and increasingly AI/ML teams managing GPU and LLM costs, with a "Sovereign FinOps" architectural stance that keeps customer billing and usage data within the customer's own environment to serve European data residency and GDPR requirements.
The product is organized into four modules: Cost Visibility (dashboard, virtual tags, graphical drag-and-drop allocation, budgeting, alerting, FinOps dashboard), Infrastructure Visibility (infrastructure view, monitoring, asset inventory, Terraform diagram integration), Cost Optimization (recommendations for unused resources, committed discounts, rightsizing, and cross-cloud migration), and Project Planning (AWS, GCP, Azure, and Kubernetes diagram tools). Underlying technology includes a cross-provider virtual tagging system, FOCUS-compliant ingestion, and a pricing engine that pulls daily rate data from cloud provider billing APIs to power public cloud calculators used as a top-of-funnel acquisition tool.
Holori operates a hybrid go-to-market combining a self-serve product-led growth motion (free trial at app.holori.com with Stripe-billed subscriptions, monthly billing cadence) and an enterprise field-sales motion (Calendly demo booking). Revenue mechanics are SaaS subscription plus usage-based billing, with no publicly disclosed pricing. No external funding rounds, investors, parent company, or acquisitions are disclosed in the source material, indicating founder-funded or bootstrapped operations. Leadership comprises President Alexandre Guérin and co-founder Antoine Jeol, with a headcount range of 11–50 employees.
Holori firmographics
Firmographics- Name
- Holori
- Legal name
- Holori SAS
- Website
- https://holori.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holori is a French SaaS company offering a multi-cloud FinOps platform that provides cloud cost visibility, allocation, and optimization across AWS, Azure, GCP, European providers, and emerging AI workloads, with a sovereign architecture designed for European data residency compliance.
- Ownership category
- akta.pro rank
Holori industry classification
Industry- Product category
- Cloud FinOps / Multi-Cloud Cost Management
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
- akta.pro secondary industry
- Hybrid Cloud DR/BC & High Availability (HDABAMAI)
Keywords
Where Holori is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Holori business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS service with multiple plans and pricing tiers. Services can be bundled in plans and/or billed on usage basis. Billing handled through Stripe payment processing.
- Usage-Based Billing: Additional charges may result from changes to Projects, resources, or Users, billed in addition to base subscription fees. Allows for consumption-based scaling.
- Free Trial: First-time users can sign up for a free-trial period with limited features and resources. Converts to paid subscription or trial expires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Limited evaluation period for new users |
| Subscription | Monthly | Subscription Plans - SaaS service with bundled features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Holori product offering
Product offeringCore offering
Holori is a multi-cloud FinOps SaaS platform that consolidates cloud and AI expenses from AWS, Azure, GCP, OCI, Scaleway, OVHcloud, Kubernetes, Datadog, and AI providers into a single dashboard. It provides graphical drag-and-drop cost allocation via cross-provider Virtual Tags, cost optimization recommendations (rightsizing, unused resources, committed discounts), infrastructure visualization and diagramming, budgeting and alerting, and a Sovereign FinOps architecture that keeps billing and usage data inside the customer's own environment for European data residency compliance.
Product overview
Holori is a modern FinOps (Financial Operations) platform designed for the AI era, offering a unified multi-cloud cost management solution. The platform comprises multiple integrated modules organized into four core product areas: Cost Visibility (including Cost Dashboard, Sovereign FinOps, Cost Allocation, Virtual Tags, Budgeting, FinOps Dashboard, and Alerting), Infrastructure Visibility (Infrastructure View, Infrastructure Monitoring, and Asset Inventory), Cost Optimization (Cloud Cost Optimization, Cross Cloud Optimization, and Cloud Contract Negotiation), and Project Planning (AWS, GCP, Azure, and Kubernetes Diagram Tools). Additionally, Holori provides cloud pricing calculator tools for AWS, GCP, and Azure, plus a multi-cloud Cloud Calculator for comparing real-time prices across providers. The platform connects with major cloud providers (AWS, Azure, GCP, OCI, Kubernetes, Datadog, Scaleway, OVHcloud) and supports AI cost management through Google Gemini integration. The product architecture emphasizes data sovereignty for European customers and provides graphical cost allocation with drag-and-drop virtual tagging across providers.
Differentiator
Problem solved
Functional benefit
Brands
- Sovereign FinOps: A FinOps platform emphasizing European data residency and compliance with data staying in the customer's environment.
- Holori Cloud Calculator
Products and services
- Cost Dashboard Centralized dashboard consolidating cloud expenses from multiple providers (AWS, Azure, GCP, OCI, Scaleway, OVHcloud, Kubernetes, Datadog) into a single view with filtering and allocation across teams, projects, and providers.
- Sovereign FinOps FinOps platform architecture that keeps billing and usage data inside the customer's own environment, designed for European data residency and GDPR compliance.
- Graphical Cost Allocation Visual hierarchy that transforms complex multi-cloud expenses into an intuitive graphical view, allowing drag-and-drop Virtual Tags to assign costs to departments, projects, or teams.
- Cloud Budgeting Budget planning and tracking features for cloud spend management with alerting and forecasting to prevent overspend.
- Cloud Alerting Custom alerting system for monitoring cloud costs and maintaining healthy spending patterns through threshold-based notifications.
- Cloud Cost Optimization Optimization recommendations identifying unused resources, committed discount opportunities, and rightsizing options to maximize cloud spend efficiency.
- Cross Cloud Optimization Optimization recommendations that span multiple cloud providers, enabling savings through provider comparison and resource migration analysis.
- Cloud Contract Negotiation Support Tools and insights to support cloud contract negotiations with major providers, including reserved instance analysis and committed-use discount recommendations.
- Infrastructure View Visualization and navigation tool for understanding cloud infrastructure topology and resource relationships across providers.
- AWS Diagram Tool Visual architecture diagramming tool for AWS cloud infrastructure, enabling engineers to create and maintain cloud architecture documentation.
- GCP Diagram Tool Visual architecture diagramming tool for Google Cloud Platform, enabling infrastructure visualization and documentation.
- Azure Diagram Tool Visual architecture diagramming tool for Microsoft Azure, enabling infrastructure visualization and documentation.
- Multi-Cloud Pricing Calculator Multi-cloud comparison engine comparing real-time pricing across AWS, Azure, GCP, OCI, Scaleway, and OVHcloud compute instances including on-demand, spot/preemptible, and committed-use discounts, updated daily from provider billing APIs.
- AWS Cost Management Integration Native cloud cost management integration with AWS, connecting AWS billing and usage data for cost visibility, allocation, and optimization across AWS services.
- Gemini AI Cost Management Google Gemini AI cost management integration for tracking and optimizing AI/LLM costs associated with Gemini services.
Companies that use Holori
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Holori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature10 records
Holori partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, supporting, emerging and infrastructure.
- AWScoreDeep integration with AWS for cost management, infrastructure visualization, and optimization. Supports AWS Cost Management Tool, diagram tool, and AWS Auto-Sync for continuous infrastructure visibility.
- Microsoft AzurecoreAzure cost management and optimization tool integration. Supports Azure Diagram Tool and comprehensive Azure VM pricing comparison through Holori calculators.
- Google Cloud Platform (GCP)coreGCP cost management and optimization integration. Supports GCP Diagram Tool and GCP Compute Engine pricing comparison through Holori calculators.
- Oracle Cloud Infrastructure (OCI)supportingOracle Cloud cost optimization tool integration for enterprise customers using OCI.
- Kubernetes (K8s)supportingKubernetes cost management tool integration for containerized workloads. Supports Kubernetes diagram tool.
- DatadogsupportingDatadog cost management integration allowing customers to track Datadog-related expenses within the Holori platform.
- Terraform (HashiCorp)supportingTerraform integration supporting Terraform diagrams in pull requests and Terraform Graph in CI/CD pipelines.
- Google Gemini AIemergingGemini AI cost management integration for tracking and optimizing Google Gemini-related AI costs.
- ScalewaysupportingScaleway cost management and optimization tool integration. Also supports Scaleway architecture diagram tool.
- OVHcloudsupportingOVHcloud cost optimization integration. Also supports OVH architecture diagram tool.
- SnowflakeemergingComing soon integration for Snowflake cost management.
- OpenAIemergingComing soon integration for OpenAI cost management.
- AnthropicemergingComing soon integration for Anthropic (Claude) cost management.
- Amazon Web Services (subprocessor)infrastructureAWS used as cloud infrastructure subprocessor for hosting Holori's SaaS platform. Data processing agreement governs personal data handling.
- StripeinfrastructureStripe handles billing and payment processing for Holori's SaaS subscriptions and usage-based billing.
- Google Analytics (subprocessor)infrastructureGoogle Analytics used for analytics and reporting within the Holori platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Holori competitors and assessment
Company assessmentDirect peers
- CloudZero: CloudZero is a multi-cloud FinOps platform offering cost visibility, allocation, and engineering-driven optimization across AWS, Azure, and GCP. Directly comparable to Holori on multi-cloud cost management target buyer (DevOps, FinOps, Engineering leaders).
- Vantage: Vantage is a cloud cost observability and FinOps platform with strong AWS/Azure/GCP coverage and a developer-friendly, self-serve product. Closely comparable to Holori's PLG multi-cloud cost management positioning and engineering-led audience.
- Spot by NetApp (Spot.io): Spot (now part of NetApp) provides cloud infrastructure optimization, container automation, and FinOps capabilities including spot-instance optimization across hyperscalers. Directly comparable to Holori on cloud cost optimization and multi-cloud management.
- CloudBolt: CloudBolt is a cloud management and FinOps platform focused on multi-cloud cost visibility, optimization, and governance. Comparable to Holori's full FinOps surface including visibility, optimization, and infrastructure view.
- Kubecost: Kubecost provides real-time cost monitoring and optimization for Kubernetes workloads, which Holori addresses via its Kubernetes Cost Management Tool and Kubernetes Diagram Tool. Strong overlap on container/Kubernetes FinOps use cases.
Broad incumbents
- CloudHealth (VMware/Broadcom): CloudHealth (now part of Broadcom) is one of the largest enterprise FinOps platforms offering multi-cloud cost management, governance, and optimization. Overlaps broadly with Holori but with a much larger enterprise install base and broader portfolio.
- Apptio (Cloudability): Apptio's Cloudability is an established enterprise FinOps platform covering multi-cloud cost allocation, budgeting, and optimization. A much larger incumbent with broader IT financial management portfolio than Holori.
- AWS Cost Explorer / AWS Cost Management: AWS's native cost management suite offers visibility, forecasting, and optimization natively within AWS. Comparable to Holori's AWS integration but free with the cloud contract and the primary competitive baseline for any third-party FinOps tool.
- Microsoft Azure Cost Management: Azure's native cost management and billing tools provide cost analysis, budgets, and advisor recommendations inside the Azure portal. The comparable native baseline for Holori's Azure integration.
Emerging players
- Finout: Finout is an emerging FinOps platform focused on multi-cloud and SaaS cost visibility (including Datadog/Snowflake) with a strong enterprise but lightweight positioning. Comparable to Holori on the emerging multi-cloud + SaaS FinOps thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights5 records
Customer concentration
Holori social profiles
Digital presenceHolori compliance and trust
Trust signalCompliance1 record
Holori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holori leadership team
Management profileNumber of profiles
Profiles2 records
Holori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holori
What does Holori do?
Holori is a multi-cloud FinOps SaaS platform that consolidates cloud and AI expenses from AWS, Azure, GCP, OCI, Scaleway, OVHcloud, Kubernetes, Datadog, and AI providers into a single dashboard. It provides graphical drag-and-drop cost allocation via cross-provider Virtual Tags, cost optimization recommendations (rightsizing, unused resources, committed discounts), infrastructure visualization and diagramming, budgeting and alerting, and a Sovereign FinOps architecture that keeps billing and usage data inside the customer's own environment for European data residency compliance.
Is Holori a public or private company?
Holori is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holori founded?
Holori was founded in 2021. It employs 11 to 50 people.
Where is Holori based?
Holori is headquartered in Toulouse, France, in the Europe region.
How does Holori make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-Based Billing and free Trial.
Who are Holori's main competitors?
Direct peers on record are CloudZero, Vantage, Spot by NetApp (Spot.io), CloudBolt and Kubecost. Broad incumbents are CloudHealth (VMware/Broadcom), Apptio (Cloudability), AWS Cost Explorer / AWS Cost Management and Microsoft Azure Cost Management. Finout is listed as an emerging player.
Does Holori have an API?
No public API is recorded for Holori.
What industry is Holori in?
Holori's product category is Cloud FinOps / Multi-Cloud Cost Management. Its primary akta.pro industry code is BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching), with a secondary code of HDABAMAI, Hybrid Cloud DR/BC & High Availability. Its NAICS code is 541513 and its SIC code is 7372.