Noor

What Noor does

Noor, Inc. is a privately held, founder-owned umbrella investment company headquartered at 28 W 44th Street, New York, that acquires and operates staffing, recruiting, executive search, and healthcare service brands. Founded in 2003 by Mr. Noor, who remains sole owner and President, the company has grown its portfolio to 21 brands — 19 acquired since 2010 — spanning administrative, professional, legal, finance, IT, creative, hospitality, light industrial, and government contracting verticals, alongside healthcare segments including nurse staffing, travel nursing, allied health, pediatric home health, and behavioral health. Operations span 45 states through 14 offices, supported by approximately 250 corporate staff and 6,000 contingent workers placed through the various brand entities.

The company does not develop or disclose proprietary technology; its operating model is a platform-plus-portfolio approach in which each acquired brand retains its identity, leadership, and client relationships while drawing on shared Noor infrastructure and capital. Revenue is generated through professional-services fees tied to staffing placements and healthcare service delivery across the brand entities, with go-to-market executed sales-led through each subsidiary's direct B2B client relationships. Pricing is not publicly disclosed, and there is no API, software product, or technology platform component to the offering.

Noor is bootstrapped with no institutional investors, private equity backing, or parent company involvement; ownership is concentrated entirely in the founder. The company's stated mission is to "grow aggressively by continually add top tier companies to our portfolio and relentlessly connect outstanding talent with great organizations," executed primarily through serial acquisitions rather than organic product development. Concentration risk, customer logos, and financial details beyond the headline operational metrics are not disclosed.

Name

Noor

Legal name

Noor, Inc.

Website

https://noorinc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Noor, Inc. is a privately held, founder-owned umbrella investment company that acquires and operates staffing, recruiting, executive search, and healthcare service brands across 21 portfolio entities, serving government, healthcare, hospitality, light industrial, and professional clients throughout 45 U.S. states.

Ownership category

akta.pro rank

Product category

Staffing and Workforce Solutions

NAICS

All Other Support Services (561990)

akta.pro primary industry

Global Employer of Record (EOR) Services (BPACAHAA)

Keywords

• Staffing services
• Workforce solutions
• Healthcare staffing
• Executive search
• Government contracting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Staffing and Workforce Solutions: Revenue generated through staffing, recruiting, and workforce solutions services across 21 diverse brands spanning administrative, professional, healthcare, hospitality, light industrial, legal, creative, and government contracting segments.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Noor, Inc. is a privately held umbrella investment company that owns and operates 21 staffing, recruiting, and healthcare service brands. The company delivers temporary and permanent staffing, workforce solutions, executive search, and healthcare services (including nurse staffing, travel nursing, and home health) to clients across government, healthcare, hospitality, light industrial, legal, creative, finance, IT, and professional services verticals throughout the United States.

Product overview

Noor Inc. is an umbrella investment company with 21 diverse staffing, recruiting, and healthcare service brands under ownership. The company operates as a platform-plus-portfolio model where each acquired brand maintains its unique identity while benefiting from the Noor umbrella. The brands span multiple sectors including staffing (administrative, professional, legal, finance, IT, hospitality, light industrial, creative), healthcare services (nurse staffing, home health, travel nursing, pediatric care), government contracting, and executive search. Key brands include Noor Staffing Group (finance/legal/IT staffing), GHG Allied (allied healthcare/travel nursing), Choice (light industrial/workforce solutions - largest acquisition), Restorative Healthcare Consulting (pediatric home health), and Star Hospitality (hospitality staffing). The company expands organically and through corporate acquisitions, with 19 brands acquired to date since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Aldantroy Group Administrative and support staff recruitment services for businesses requiring office and clerical workforce solutions.
• Diversity Services Facilities and building management staffing solutions for property and building operations clients.
• Noor Staffing Group Finance, legal, and IT staffing solutions serving New York-area enterprises and beyond; Noor's most significant brand acquisition.
• Lerner Cumbo Professional, legal, and administrative staffing services for law firms, corporate offices, and professional services clients.
• Prompt Temporary Services Healthcare and nurse staffing solutions for hospitals, clinics, and other healthcare facilities.
• Search Point NY Legal and professional services recruitment for law firms, corporate legal departments, and professional services organizations.
• Temp Alt Professional, administrative, and clerical staffing for offices and corporate environments.
• Triangle Staff Services Food service and restaurant staffing for hospitality operators and food service venues.
• Global Empire LLC Government contracting and healthcare staffing services for public sector and healthcare clients.
• Noor Gov Federal, state, and local government contracting services for public agencies.
• Noor Hospitality Large-scale food service and hospitality staffing for hotels, venues, and hospitality operators.
• CNS Creative professionals staffing and recruitment for agencies, marketing departments, and creative organizations.
• GHG Allied Allied healthcare and travel nurse staffing for hospitals and healthcare facilities across the U.S.
• Restorative Healthcare Consulting (RHC) Pediatric home health skilled nursing and therapy services for pediatric patients in South Texas and broader markets.
• Tab Staffing Light industrial and office support staffing for warehouses, manufacturers, and office environments.
• GHG Home Care Home care and home health services for patients requiring in-home clinical and personal care.
• Choice Light industrial and workforce solutions for manufacturers, warehouses, and industrial clients; Noor's largest acquisition leveraging 47 years of business experience.
• Star Hospitality (StarHG) Hospitality staffing solutions for hospitality operators in the tri-state area, including food and beverage workforce.
• JD Tuttle Staffing Remedies Behavioral health staffing services for behavioral health facilities and providers.
• Homestyle Specialty Nursing Pediatric home health services in South Texas for pediatric patients and their families.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• GHG LLC (Global Healthcare Group)coreStrategic or Co-development PartnerFirst major acquisition enabling Noor to enter into the healthcare and government contracting verticals. GHG LLC grew significantly under Noor ownership and achieved two-time recognition as fastest growing company in Pennsylvania.
• RHC (Restorative Healthcare)coreStrategic or Co-development PartnerEnabled Noor to enter into the home health services industry in the San Antonio and South Texas market, offering specialized nursing and therapy services in pediatric home health.
• Noor Staffing GroupcoreStrategic or Co-development PartnerMost significant brand acquisition, strengthening Noor's presence in New York and diversifying service offering. Broadened the reach of staffing services in finance, office support and healthcare industries.
• ChoicecoreStrategic or Co-development PartnerLargest acquisition and strategic move for Noor toward light industrial and workforce solutions. Leverages the experience and relationships built throughout Choice's 47 years in business.
• StarHG (Star Hospitality)minorStrategic or Co-development PartnerExpands Noor's hospitality vertical, broadening hospitality and food & beverage staffing in the tri-state area. Presents StarHG brand with opportunity for geographic expansion leveraging Noor's national footprint.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TrueBlue: TrueBlue is a multi-brand staffing platform (PeopleReady, PeopleScout, Staff Management | SMX) placing contingent and permanent workers across industrial, logistics, and professional services. Comparable to Noor's portfolio approach of operating multiple specialized staffing brands under one umbrella, with similar vertical diversification.
• AMN Healthcare: AMN Healthcare is a leading healthcare staffing and workforce solutions provider with deep exposure to travel nursing, allied health, and locum tenens. Directly comparable to Noor's GHG Allied, GHG Home Care, and Restorative Healthcare brands serving the same healthcare labor markets.
• Cross Country Healthcare: Cross Country Healthcare provides travel nursing, allied health, per diem staffing, and locum tenens services across the U.S. Closely comparable to Noor's healthcare staffing brands and shares the same healthcare labor shortage tailwinds driving demand.
• Robert Half International: Robert Half is a global staffing and consulting firm placing professionals in finance, legal, IT, and administrative roles. Comparable to Noor's Noor Staffing Group, Lerner Cumbo, and Temp Alt brands serving similar professional verticals with temporary and permanent placement models.
• Kelly Services: Kelly Services provides staffing, workforce solutions, and talent management across commercial, professional, and engineering verticals. Comparable to Noor's multi-brand model serving light industrial, professional, and government clients with similar service breadth.
• Maxim Healthcare Services: Maxim Healthcare specializes in home healthcare, behavioral healthcare, and medical staffing. Directly comparable to Noor's pediatric home health brand (RHC) and behavioral health staffing brand (JD Tuttle Staffing Remedies) operating in adjacent specialty care segments.

Broad incumbents

• Adecco Group: Adecco Group is a global HR solutions leader operating across general staffing, professional staffing, and talent development. Comparable as a much larger, multi-brand incumbent operating similar contingent workforce models but at significantly greater scale and geographic breadth.
• ManpowerGroup: ManpowerGroup is a global workforce solutions company offering staffing, recruitment process outsourcing, and talent development. Comparable as a broad incumbent providing similar staffing services across multiple verticals, though at vastly greater scale and global reach.
• Randstad: Randstad is a global staffing and HR services firm operating across permanent placement, temporary staffing, and digital talent solutions. Comparable as a broad incumbent offering similar staffing services with overlapping verticals (administrative, professional, healthcare, industrial).

Emerging players

• Cielo: Cielo is a leading Recruitment Process Outsourcing (RPO) and talent advisory firm serving enterprise clients globally. Comparable to Noor's professional search and executive recruiting brands (e.g., Search Point NY, Lerner Cumbo) operating in adjacent talent acquisition segments with a more tech-enabled delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/noorstaffing
• Facebookfacebook.com/noorincorporated
• LinkedInlinkedin.com/company/noor-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noor