Multicultural Counseling Center

What Multicultural Counseling Center does

Multicultural Counseling Center (MCC) is a privately held, founder-owned behavioral health practice headquartered at 7625 South 3200 West in West Jordan, Utah, established in 2015 by Karla Arroyo, LCSW, Ph.D. The center delivers trauma-informed, culturally responsive mental health services primarily to Utah's Latino and immigrant communities, with a bilingual English-Spanish clinical team and additional support in Somali and Portuguese. Its core service portfolio comprises eight interconnected offerings: individual therapy, couples therapy, children therapy, telehealth counseling, immigration forensic evaluations, substance use evaluations and treatment, family support services (including case management and peer support), and skills counseling.

MCC's clinical model relies on evidence-based modalities including TF-CBT, EMDR, CBT, DBT, and CFTSI delivered by licensed clinicians, family support specialists, and skills counselors. Technology infrastructure is intentionally lightweight and commodity-based: Zoom for telehealth video sessions (extending geographic reach across Utah), RingCentral for cloud-based communications, and a Wix-hosted bilingual website. There is no proprietary technology platform, no AI or machine learning capability, and no mobile application; the firm's intellectual property is concentrated in clinician expertise, specialized immigration evaluation methodology, and a decade of community-rooted referral relationships.

MCC generates revenue through four primary streams: (1) insurance billing across 13+ in-network payors including Medicaid, Medicare, Aetna, Regence BCBS, SelectHealth, TriCare, and United Health Care; (2) self-pay sessions priced at $100-$185 depending on service type with a sliding scale option for hardship cases; (3) forensic immigration psychological assessments billed at $150/hour for U-Visa, VAWA, asylum, extreme hardship, and T-Visa cases; and (4) participation in state grant programs for eligible clients. The center serves individual consumers, couples, and families through direct phone/text/email intake and website contact forms, with referrals sourced from immigration attorneys, legal service providers, and community organizations. Operations are confined to a single Utah location with telehealth delivery providing statewide reach; no external funding rounds, M&A activity, or geographic expansion outside Utah has been disclosed.

Name

Multicultural Counseling Center

Legal name

Multicultural Counseling Center

Website

https://mccounseling.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Multicultural Counseling Center is a privately held bilingual behavioral health practice in West Jordan, Utah, founded in 2015, delivering trauma-informed therapy, immigration evaluations, and family support services primarily to Latino and immigrant communities via in-person and Zoom telehealth channels.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Behavioral health services
• Trauma-informed therapy
• Immigration psychological assessments
• Bilingual therapy services

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Billing: MCC is in-network with multiple insurance providers including Aetna, Medicaid, Medicare, Molina, EMI Health, Optum, Regence BCBS, SelectHealth, TriCare, U of U Health Plans, United Health Care, and others. Revenue generated through insurance claims for covered mental health services.
2. Self-Pay Sessions: Out-of-pocket payment for clients without insurance or whose insurance is not contracted with MCC. Session rates range from $100-$185 depending on service type.
3. Immigration Psychological Assessments: Forensic mental health evaluations for immigration cases including U Visa, VAWA, asylum, and extreme hardship waivers. Billed at $150/hour with total cost depending on case complexity and number of family members interviewed.
4. State Grant Programs: MCC participates in state grant programs that may cover the cost of services for eligible clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Multicultural Counseling Center provides trauma-informed, culturally responsive behavioral health services delivered by licensed clinicians to individuals, couples, children, and families in Utah, primarily in English and Spanish. Offerings span therapy (individual, couples, children), telehealth counseling, forensic immigration psychological evaluations (U-Visa, VAWA, asylum, T-Visa, extreme hardship waivers), substance use evaluations, family support, and skills counseling, billed through insurance, self-pay, sliding scale, and state grants.

Product overview

The Multicultural Counseling Center offers a unified suite of trauma-informed, culturally responsive behavioral health services centered around therapy and counseling. The core offering consists of eight interconnected services: Individual Therapy, Couples Therapy, Children Therapy, Telehealth Counseling, Immigration Services, Substance Use Evaluations & Services, Family Support Services, and Skills Counseling. These services are designed to work collaboratively—the center's model actively involves family members in therapeutic processes and combines therapy with case management, peer support, and skills counseling to provide comprehensive support for individuals, families, and communities in their recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions with a licensed clinician using modalities such as cognitive-behavioral therapy, narrative therapy, and solution-focused therapy to address changes in habits, thoughts, and emotional patterns. Offered to adults, adolescents, and children in Utah, in-person or via telehealth.
• Couples Therapy Therapy for married couples, domestic partners, and dating couples focused on improving the relationship, teaching communication skills, identifying thinking errors, and suggesting activities to strengthen the partnership.
• Children Therapy Therapeutic techniques aimed at improving a child's cognitive, emotional, behavioral, and social well-being using play therapy, trauma-focused approaches, and parental engagement. Designed for children and adolescents in Utah.
• Telehealth Counseling Remote therapy sessions delivered via Zoom video conferencing, enabling clients in Utah to access MCC's counseling services from any location. All services (except where not recommended for children) are available via telehealth, including immigration evaluations conducted primarily remotely.
• Immigration Services (Forensic Psychological Evaluations) Forensic mental health evaluations conducted for immigration cases including U Visa, VAWA, asylum, extreme hardship waivers, T-Visa, and cancellation of removal. Bilingual evaluations delivered primarily via telehealth for immigration attorneys and their clients.
• Substance Use Evaluations & Services Comprehensive substance use assessments and treatment services, including court-ordered evaluations, delivered by licensed clinicians with specialized SUDC certifications.
• Family Support Services Support, education, and advocacy services for individuals and families, including peer support and case management that complement clinical therapy to help clients reach their treatment goals.
• Skills Counseling Non-pharmaceutical CBT-based interventions that teach clients about mental illness, build self-esteem, practice coping skills, and support return to optimal functioning.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: National telehealth therapy and psychiatry platform accepting commercial insurance and self-pay for therapy, psychiatry, and couples counseling. Comparable as a major scaled telehealth mental health competitor and a potential employer of therapists who could otherwise join MCC.
• BetterHelp: Leading scaled online therapy platform offering individual, couples, and teen counseling to a national audience with growing multilingual capacity. Comparable as the most visible direct alternative to MCC's telehealth therapy offering.
• Intermountain Health Behavioral Health: Idaho-Utah-based integrated health system with large outpatient behavioral health network across the Wasatch Front. Comparable as the largest regional incumbent that competes with MCC for in-network referrals, primary-care-embedded warm handoffs, and clinically licensed staff.
• Huntsman Mental Health Institute (University of Utah): Academic-affiliated behavioral health system offering outpatient psychotherapy, psychiatric care, and crisis services across Utah. Comparable as the dominant broad-spectrum outpatient mental health provider in the same Salt Lake-area market where MCC operates.

Direct peers

• Pacific Clinics: Large California-based nonprofit behavioral health provider delivering outpatient mental health, immigration evaluations, and culturally responsive services to Latino and immigrant communities. Closest peer by mission, service mix, and immigration-evaluation specialization.
• Asian Counseling and Referral Services: Seattle-area behavioral health provider with multilingual mental health, case management, and culturally tailored services for immigrant and refugee communities. Highly comparable operating model and population focus to MCC's Latino/immigrant positioning.
• Catholic Charities of Utah Refugee & Behavioral Health Services: Utah-based nonprofit providing mental health, immigration legal services, and refugee resettlement support with bilingual staff. Comparable as a Utah-specific provider serving the same immigrant clientele with an integrated legal-plus-mental-health model.

Emerging players

• Wellnite: Virtual outpatient mental health practice working with community health centers and university counseling centers, offering multilingual therapy at national scale. Comparable as an emerging scaled telehealth operator expanding culturally tailored outpatient therapy.

Regional players

• Valley Behavioral Health: Large community-based behavioral health provider headquartered in Utah operating outpatient mental health, substance use, and case-management programs across the state. Most direct geographic peer to MCC because it competes for the same Utah Medicaid and commercial insured clients seeking outpatient therapy.
• Odyssey House of Utah: Utah-based nonprofit providing residential and outpatient substance use and mental health treatment, including culturally responsive programs for Latino clients. Comparable as a Utah competitor with overlapping outpatient and forensic/substance use evaluation offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MulticulturalCounselingCenter
• Instagraminstagram.com/multiculturalcounselingcenter_
• Xx.com/mccounseling_c

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multicultural Counseling Center