Mr Cool
MRCOOL, LLC is a privately held Kentucky-based HVAC manufacturer that designs and distributes ductless mini-splits, central systems, geothermal heat pumps, compact refrigeration, and water heaters, using patented No-Vac pre-charged line sets that enable DIY and contractor installation across residential and light-commercial customers in the US and Canada.
- Company typePrivate
- Founded2014
- HeadquartersHickory, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mr Cool does
MRCOOL, LLC is a privately held Kentucky-based HVAC manufacturer founded in 2014 that designs, supplies, and distributes ductless mini-split systems, central HVAC equipment, geothermal heat pumps, compact refrigeration units, and electric water heaters. The company's core technology centers on its patented No-Vac Quick Connect pre-charged line sets, which arrive factory-sealed with R-454B or R-32 refrigerant and allow systems to be installed without vacuum pumps, nitrogen pressure testing, welding, or licensed refrigerant handling. This engineering approach is paired with DC inverter variable speed compressors, Gold Fin anti-corrosion condensers, and WiFi-enabled climate control via the MRCOOL Connect App. The product portfolio is segmented by use case and buyer skill: the DIY® line (5th Generation, Select, Easy Pro, OuttaSight Ceiling Cassette) targets homeowners and prosumers for self-installation, the Advantage and Olympus E Star/Multi-Zone lines serve professional contractors at higher efficiency tiers, the GeoCool® geothermal series delivers premium efficiency, and the Universal® Split, Central Ducted Hyper Heat, Compact Refrigeration System, and HeatWise water heater extend into whole-home, light-commercial, and adjacent home-comfort categories.
MRCOOL operates a hybrid go-to-market model. Direct-to-consumer e-commerce at mrcool.com is paired with an authorized dealer and installer network that recruits contractors with no signup fees, drop-shipping, promotional listings, and access to the MRCOOL Contractor Program and University for training. Distribution is augmented by an Influencer Program targeting home-improvement content creators and a recently launched Franchise Discovery Program. Revenue is generated primarily through hardware sales across these channels; pricing is quote-based through dealers and sold at retail via the e-commerce site, with no public price disclosures. The customer base is structurally diversified across fragmented residential DIY buyers, thousands of independent HVAC contractors, and select commercial refrigeration and distribution partners such as Mass HVAC Distributors, CCP Tech, and Buffalo Roots Hydroponics.
The company is organized as a Kentucky LLC with no disclosed outside funding, parent company, or acquisition activity, and operates from Hickory, KY with field coverage in the US and Canada. Multiple certifications — Energy Star, Intertek (UL 207 / CSA C22.2 #140.3, 921 PSI), UL, and AHRI — support the product claims, and a portfolio of registered trademarks (MRCOOL®, DIY®, No-Vac®, Quick Connect™, GeoCool®, Olympus®, Universal®) plus active patents underwrite the brand and IP position.
Mr Cool firmographics
Firmographics- Name
- Mr Cool
- Legal name
- MRCOOL, LLC
- Website
- https://mrcool.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MRCOOL, LLC is a privately held Kentucky-based HVAC manufacturer that designs and distributes ductless mini-splits, central systems, geothermal heat pumps, compact refrigeration, and water heaters, using patented No-Vac pre-charged line sets that enable DIY and contractor installation across residential and light-commercial customers in the US and Canada.
- Ownership category
- akta.pro rank
Mr Cool industry classification
Industry- Product category
- Residential HVAC Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Mini-Split (Ductless) HVAC Installation (HSAOAGAD)
- akta.pro secondary industries
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Mini-Split / Ductless HVAC Service & Repair (HSAOAHAH)
Keywords
Where Mr Cool is headquartered
LocationHeadquarters
- HQ city
- Hickory
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mr Cool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- HVAC Equipment Sales: MRCOOL generates revenue primarily through the sale of ductless mini-split systems, central HVAC systems, and complementary products including water heaters and compact refrigeration units. Products are sold through authorized dealers, distributors, and directly to consumers via e-commerce.
- Dealer/Partner Program: Revenue is generated through sales to authorized dealers and installers who purchase MRCOOL products for resale and installation services. The dealer network provides recurring business through installation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No publicly available pricing - quote-based through dealers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mr Cool product offering
Product offeringCore offering
MRCOOL manufactures, supplies and installs ductless mini-split HVAC systems, central HVAC systems, geothermal heat pumps, walk-in cooler refrigeration units and electric tank water heaters for residential and light commercial customers. Its core differentiator is the patented No-Vac Quick Connect pre-charged line set technology and DIY Quick Connect fittings, which let homeowners self-install mini-split systems without vacuum pumps, welding or HVAC licensing, removing the labor cost from traditional HVAC installation.
Product overview
MRCOOL offers an integrated portfolio of heating, cooling, and refrigeration products centered on ductless mini-split systems for residential and light commercial applications. The product line spans entry-level DIY models (DIY 5th Generation, DIY Select, DIY Easy Pro) designed for homeowner installation without professional technicians, mid-range professional lines (Olympus E Star, Olympus Multi Zone, Advantage), advanced geothermal technology (GeoCool), and commercial/industrial solutions (Universal Split R-454B, Central Ducted Hyper Heat, Compact Refrigeration System). The company also extends into adjacent home comfort categories with the HeatWise electric tank water heater. Key differentiators include patented Quick Connect no-vacuum installation technology across multiple product lines, R-454B eco-friendly refrigerant adoption, WiFi-connected smart features via the MRCOOL Connect App, and the industry's first true do-it-yourself mini-split designed for non-professional installation. The portfolio serves markets from single-room cooling to whole-home central HVAC systems to walk-in cooler refrigeration.
Differentiator
Problem solved
Functional benefit
Brands
- DIY®: DIY mini-split product line designed for homeowner installation without professional technicians.
- GeoCool®
- Olympus®
- Universal®
- MRCOOL® Compact Refrigeration System
- HeatWise™
Products and services
- DIY® 5th Generation mini-split Energy Star certified ductless mini-split heat pump system engineered for full homeowner installation with patented Quick Connect fittings, eliminating the need for professional HVAC technicians or licenses.
- DIY® Select mini-split Entry-level ductless mini-split system using R-454B future-ready refrigerant and smart inverter technology, aimed at budget-conscious DIY homeowners.
- DIY® Easy Pro® mini-split Ductless mini-split system rated up to 20.2 SEER2 and 9.3 HSPF2-4, offering higher efficiency at a budget-friendly price with true DIY installation capability.
- DIY® OuttaSight® Ceiling Cassette Low-profile ceiling cassette ductless mini-split designed to fit between standard ceiling joists, with an elevation function for easier filter maintenance.
- Advantage 5th Generation mini-split Ductless mini-split delivering professional-grade comfort features, including inverter efficiency, Gold Fin condenser protection and smart connected climate control at a value price point.
- Olympus E Star® mini-split Single and multi-zone ductless mini-split aimed at contractor-grade quality and efficiency, with leakage detection, ultra-quiet operation and Follow Me function for targeted comfort.
- Olympus Multi Zone mini-split system Multi-zone ductless mini-split system supporting up to six separate zones with premium performance, efficiency ratings and compatibility with multiple indoor unit configurations (wall-mounted, ceiling cassette and recessed duct).
- GeoCool® Inverter Series geothermal heat pump Geothermal heat pump system that leverages the earth's stable underground temperature with a DC inverter variable speed compressor to deliver up to 71 EER efficiency and sustainability for residential HVAC.
- Universal® Split R-454B system Modular split system using eco-friendly R-454B refrigerant with automatic voltage identification, slim indoor unit (14.5-21.5 inches) and No-Vac pre-charged line set, supporting 24K-60K capacity with up to 18.6 SEER2 efficiency.
- Central Ducted Hyper Heat 2nd Generation system Central ducted HVAC system with hyper heat technology for cold-climate performance, up to 18.3 SEER2 efficiency, multi-position installation and patented Quick Connect pre-charged line set for no-vacuum installation.
- MRCOOL® Compact Refrigeration System All-in-one refrigeration unit for walk-in coolers and freezers with WiFi connectivity, DC inverter technology, R-32 low-GWP refrigerant, Solar Assist capability and Preservation Mode for food-safety applications from 0°F to 32°F.
- HeatWise™ Electric Tank Water Heater Residential electric tank water heater with anti-bacterial enamel-coated tank, rare earth anode rod, ceramic-coated heating elements and UL/AHRI certification for consistent hot water delivery.
Quantifiable outcome
- DIY installation saves homeowners hundreds of dollars in professional installation costs
- +5 more outcomes
Companies that use Mr Cool
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mr Cool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Mr Cool partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Mr Cool competitors and assessment
Company assessmentDirect peers
- Fujitsu General America: Manufacturer of ductless mini-split heat pump systems sold primarily through HVAC distributors. Directly comparable product category (ducted and ductless mini-splits) and overlap on residential/light-commercial efficiency-focused buyers.
- Mitsubishi Electric Trane HVAC US: Joint venture selling Mitsubishi Electric ductless mini-splits in North America. Closest direct peer on mini-split category with hyper-heating cold-climate models that compete head-to-head against MRCOOL's Central Ducted Hyper Heat and Olympus lines for both DIY-adjacent and pro channels.
Broad incumbents
- Carrier Global: Major US HVAC manufacturer with ductless and ducted residential systems under Carrier, Bryant, Payne, and Infinity brands. Comparable on residential HVAC and on the shift to low-GWP refrigerants; serves pro channel almost exclusively.
- Trane Technologies: Global HVAC manufacturer with ducted and ductless residential systems under Trane and American Standard. Overlaps MRCOOL on residential heating/cooling and geothermal adjacent categories; pro-only distribution model contrasts with MRCOOL's DIY GTM.
- Bosch Home Comfort (Thermotechnology): Bosch sells ductless mini-splits, heat pumps, and connected thermostats in North America. Comparable on residential HVAC efficiency positioning and connected controls, with broader global manufacturing scale.
- LG HVAC (LG Electronics USA): LG sells ductless mini-splits and dual-inverter systems in North America, including DIY-friendly SKUs at competitive price points. Overlaps MRCOOL on ductless mini-splits and DIY-friendly marketing, with a much broader electronics balance sheet behind it.
- Daikin (Daikin Comfort / Goodman): Global HVAC leader with ductless mini-split systems sold under Daikin, Goodman, and Amana brands. Directly comparable as a mini-split manufacturer with broad product lines; differs from MRCOOL by relying on professional installation rather than DIY positioning.
Emerging players
- Cooper&Hunter: US-marketed ductless mini-split brand available through online retailers and wholesalers at competitive prices. Comparable product category and online distribution overlap with MRCOOL's e-commerce-led approach, particularly in the value/DIY-adjacent segment.
- Pioneer (by GIANT): US distributor of value-priced ductless mini-split systems often purchased online for DIY installation. Closely comparable on product type (ductless mini-splits) and DIY retail channel; competes on price rather than proprietary Quick Connect technology.
- Senville: Online-direct mini-split brand offering DIY-installable ductless systems at value price points. Highly comparable to MRCOOL's DIY positioning, target buyer (DIY homeowner), and e-commerce-led GTM, making it the most direct emerging DIY competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr Cool social profiles
Digital presenceMr Cool compliance and trust
Trust signalCompliance8 records
Mr Cool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Cool leadership team
Management profileNumber of profiles
Mr Cool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Cool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Cool
What does Mr Cool do?
MRCOOL manufactures, supplies and installs ductless mini-split HVAC systems, central HVAC systems, geothermal heat pumps, walk-in cooler refrigeration units and electric tank water heaters for residential and light commercial customers. Its core differentiator is the patented No-Vac Quick Connect pre-charged line set technology and DIY Quick Connect fittings, which let homeowners self-install mini-split systems without vacuum pumps, welding or HVAC licensing, removing the labor cost from traditional HVAC installation.
Is Mr Cool a public or private company?
Mr Cool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr Cool founded?
Mr Cool was founded in 2014. It employs 51 to 100 people.
Where is Mr Cool based?
Mr Cool is headquartered in Hickory, United States, in the North America region.
How does Mr Cool make money?
Two revenue lines are on record. HVAC Equipment Sales are the primary driver. The others are dealer/Partner Program.
Who are Mr Cool's main competitors?
Direct peers on record are Fujitsu General America and Mitsubishi Electric Trane HVAC US. Broad incumbents are Carrier Global, Trane Technologies, Bosch Home Comfort (Thermotechnology), LG HVAC (LG Electronics USA) and Daikin (Daikin Comfort / Goodman). Emerging players are Cooper&Hunter, Pioneer (by GIANT) and Senville.
Does Mr Cool have an API?
No public API is recorded for Mr Cool.
What industry is Mr Cool in?
Mr Cool's product category is Residential HVAC Equipment. Its primary akta.pro industry code is HSAOAGAD, Mini-Split (Ductless) HVAC Installation, with a secondary code of HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump). Its NAICS code is 333415 and its SIC code is 3585.