WestRock
WestRock was a global fiber-based packaging manufacturer serving enterprise customers across beverage, food, healthcare, beauty, and retail; in July 2024 it merged with Smurfit Kappa to form Smurfit Westrock, the world's largest containerboard producer with $31.18 billion in 2025 revenue.
- Company typePublic
- Founded2015
- HeadquartersNorcross, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What WestRock does
WestRock Company was a publicly traded global packaging manufacturer formed in 2015 through the merger of MeadWestvaco and Rock-Tenn. The company produced fiber-based packaging solutions including corrugated containers, folding cartons, rigid boxes, containerboard, paperboard, and specialty papers such as the Promina solid bleached sulfate (SBS) grade for cigarette packaging, HyPerform kraft paper, and the BrightBox, Fast Freeze, and SmartGuard fresh-produce and bulk lines. Operations were vertically integrated from 54,000 hectares of plantation forests in Brazil producing 500,000 tons of timber annually, through pulp and paper mills, to converting plants, with more than 320 manufacturing facilities, design centers, research labs, and sales offices worldwide.
The company monetized through enterprise field sales with quote-based pricing and multi-year contracts, targeting major brand owners via a consultative selling model supported by Design2Market and Experience Center capabilities. WestRock served customers across beverage, fresh food, foodservice, healthcare, beauty and personal care, retail and e-commerce, processed food, and industrial/tobacco markets with named relationships including Liberty Coca-Cola Beverages, Costco, Lacoste, Benefit Cosmetics, e.l.f. Cosmetics, OPI, Schwarzkopf, Balenciaga, and Embutidos de El Salvador. Marketing emphasized sustainability positioning, plastic replacement, and innovation leadership, with packaging automation and merchandising display solutions as adjunct offerings.
In July 2024 WestRock merged with Smurfit Kappa to form Smurfit Westrock, the world's largest containerboard producer, trading on NYSE and LSE under ticker SW with operations across 40 countries, approximately 57 mills, and 50,000+ employees. The combined entity reported full-year 2025 sales of $31.18 billion, profits of €590 million (more than doubled year-on-year), and has already exceeded its $400 million merger cost-savings commitment through closing nine facilities and cutting over 4,500 jobs, while separately greenlighting new corrugated plants in Wisconsin and Longview, Washington and targeting $7 billion EBITDA by 2030 at approximately 7% annual growth.
WestRock firmographics
Firmographics- Name
- WestRock
- Legal name
- WestRock Company
- Website
- https://westrock.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- WestRock was a global fiber-based packaging manufacturer serving enterprise customers across beverage, food, healthcare, beauty, and retail; in July 2024 it merged with Smurfit Kappa to form Smurfit Westrock, the world's largest containerboard producer with $31.18 billion in 2025 revenue.
- Ownership category
- akta.pro rank
WestRock industry classification
Industry- Product category
- Paper and Packaging Manufacturing
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Paperboard Container Manufacturing (32221), Folding Paperboard Box Manufacturing (322212), Paperboard Mills (322130)
- SIC
- Paperboard Containers & Boxes (2650), Paper Mills (2621)
- akta.pro primary industry
- Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)
- akta.pro secondary industries
- Folding Cartons & Paperboard Packaging Converting (IMAMAHAB), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH), Virgin Containerboard (Kraft Linerboard) Manufacturing (IMAMAFAA), Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA)
Keywords
Where WestRock is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
WestRock business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Packaging Products and Solutions: Manufacture and sale of fiber-based packaging including corrugated containers, folding cartons, rigid boxes, and specialty packaging for various industries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise custom packaging solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
WestRock product offering
Product offeringCore offering
WestRock manufactures and sells fiber-based packaging products including corrugated containers, folding cartons, rigid boxes, paperboard, containerboard, and kraft paper for brand owners across food, beverage, foodservice, healthcare, beauty, retail/e-commerce, and industrial markets. The company operates an integrated production chain spanning forest resources, pulp, paper mills, and converting plants, supported by packaging design services, automation systems, and recycling services. It serves customers through a global network of 320+ manufacturing and design facilities on a quote-based, multi-year contract model.
Product overview
WestRock is a global packaging and paper company offering a comprehensive portfolio of fiber-based packaging solutions. The core offering centers on Packaging Solutions including corrugated packaging, folding cartons, and rigid boxes, supported by Paper Solutions (containerboard, paperboard, kraft papers). The portfolio includes specialized sub-brands such as Promina for cigarette packaging, HyPerform for high-performance kraft papers, BrightBox for fresh produce, Fast Freeze for cold chain applications, and SmartGuard for bulk packaging. Additional offerings encompass Merchandising Display Solutions, Packaging Automation Solutions, Bag-in-Box packaging, Transaction/Gift Cards, and Recycling Services. The company serves diverse markets including food and beverage, foodservice, healthcare, beauty and personal care, retail, e-commerce, and industrial sectors across North America, South America, Europe, India, China, Japan, Korea, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Corrugated Packaging Fiber-based corrugated boxes engineered for product protection, shipping efficiency, and shelf appeal across fresh food, beverage, e-commerce, processed food, and industrial applications. Sold to enterprise brand owners and shippers via direct sales.
- Folding Cartons Customizable folding carton packaging combining configurable shapes, high-quality printing up to eight colors, and embellishments such as hot stamping, cold foil, and textured effects. Used by brand owners in food, beauty, healthcare, and consumer goods.
- Rigid Boxes Premium custom rigid boxes offering luxury finishes, strong product protection, and paper-based construction for beauty, personal care, healthcare, and consumer electronics markets.
- Paperboard Engineered paperboard substrates including Solid Bleached Sulfate (SBS), Coated Recycled Board (CRB), Uncoated Recycled Board (URB), Coated Natural Kraft (CNK), and Uncoated Unbleached Kraft (UUK) sold to packaging converters and brand owners for diverse packaging applications.
- Containerboard Containerboard products including corrugated sheet board used by WestRock's own converting plants and external customers to manufacture corrugated boxes and packaging containers.
- Kraft Paper Rolls Kraft paper rolls for various industrial and packaging applications including wrapping, interleaving, and manufacturing.
- Promina Paperboard Specialty SBS paperboard engineered for cigarette packaging, offering high uniformity, dimensional stability, taste and odor control, and reliable converting performance for tobacco brand owners.
- Promina Style Premium single-ply SBS board offering exceptional brightness and performance for luxury cigarette packaging with a bright blue-white styling.
- HyPerform High-performance kraft paper and medium product line offering superior resistance with reduced basis weights and better uniformity in caliper, thickness, and moisture profiles, designed for corrugated packaging productivity.
- BrightBox Exclusive packaging line for fresh fruits, vegetables, and greens offering high resistance to cold chain conditions, innovative point-of-sale design, and food safety with guaranteed raw material traceability.
- Fast Freeze Performance packaging for refrigerated and frozen products offering high resistance to cold chain conditions, reduced cooling time in freezing tunnels, and energy savings.
- SmartGuard Customizable, highly resistant packaging for protecting and safely transporting large volumes and bulk products, replacing wood, metal, and plastic alternatives in industrial applications.
- Bag-in-Box Flexible packaging solution for liquids and pasty products ranging from small volumes for food service to large volumes for industrial chemicals.
- Transaction Cards and Gift Cards Customizable gift cards, debit cards, and bank card solutions featuring secure production, creative design, premium materials, and robust fulfillment for retailers and financial institutions.
- Merchandising Display Solutions Point-of-purchase displays and signage solutions that enhance product visibility and drive consumer engagement at retail locations for brand owners and retailers.
- Packaging Automation Solutions Automated packaging systems and machinery designed to improve efficiency, reduce labor costs, and enhance packaging quality across production lines for enterprise manufacturers and distributors.
- Recycling Services Recycling services and programs for recovered paper and packaging materials supporting circular economy goals for customers and internal operations.
- Packaging Distribution Services Distribution services for packaging materials and solutions across global operations, supporting timely delivery to customers.
Quantifiable outcome
- Replaced 200,000 pounds of plastic annually with paper packaging for Liberty Coca-Cola
- +2 more outcomes
Companies that use WestRock
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
WestRock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WestRock partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Smurfit KappacoreSmurfit Kappa merged with WestRock in July 2024 to form Smurfit Westrock, creating the world's largest containerboard producer with operations in 40 countries
- Grupo GondicoreWestRock completed acquisition of remaining interest in Grupo Gondi for $970 million, including four paper mills and nine corrugated packaging plants in Mexico
- Liberty Coca-Cola BeveragescorePartnership to replace 200,000 pounds of plastic annually with WestRock paper packaging solution for multipack beverage rings
- CostcocorePartnership to help Costco reduce plastic and achieve sustainability across the globe through fiber-based packaging solutions
Scale indicators6 records
Recent moves10 records
Expansion highlights4 records
WestRock competitors and assessment
Company assessmentDirect peers
- Graphic Packaging Holding Company: Major producer of folding cartons, paperboard, and food/beverage packaging with direct overlap in SBS paperboard, folding cartons, and consumer packaging categories served by WestRock.
- International Paper: The largest containerboard and corrugated packaging producer in North America and a direct competitor to WestRock across corrugated boxes, containerboard, and consumer packaging. Highly comparable business mix, scale, and end-market exposure.
- Stora Enso: European forest products company with significant containerboard, packaging board, and biomaterials operations; comparable in vertical integration and global paperboard footprint.
- Mondi Group: European-based integrated paper and packaging group producing containerboard, kraft paper, and corrugated packaging globally; competes with Smurfit Westrock across European and emerging markets.
- Mayr-Melnhof Karton: European cartonboard and folding cartons producer with strong presence in pharma, food, and consumer packaging; directly comparable in folding carton and recycled paperboard product categories.
- Klabin: Brazil's largest paper producer and exporter, integrated from forestry to kraft paper and corrugated packaging; directly competes with Smurfit Westrock's Brazilian operations and is a key LATAM peer.
- Packaging Corporation of America: U.S. containerboard and corrugated packaging manufacturer with integrated mills and converting operations; competes head-to-head with WestRock in North American corrugated and paper segments.
Broad incumbents
- Sonoco Products: Diversified global packaging company with broad portfolio spanning industrial, consumer, and protective packaging; broader scope than WestRock but overlapping in fiber-based consumer packaging and paper.
- Sealed Air Corporation: Global packaging company focused on protective and food packaging; broader incumbent in protective packaging space overlapping with WestRock's SmartGuard and cushioning product lines.
- UPM-Kymmene: Finnish forest products company with significant specialty papers, label materials, and communication paper businesses; broader incumbent with partial overlap in paper-based packaging materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
WestRock social profiles
Digital presenceWestRock compliance and trust
Trust signalCompliance5 records
WestRock financial estimates
Financial estimateRevenue estimate
Valuation estimate
WestRock leadership team
Management profileNumber of profiles
Profiles13 records
WestRock subsidiaries and ownership
Company hierarchySubsidiaries4 records
WestRock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WestRock M&A and investment
M&A and investmentM&A11 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WestRock
What does WestRock do?
WestRock manufactures and sells fiber-based packaging products including corrugated containers, folding cartons, rigid boxes, paperboard, containerboard, and kraft paper for brand owners across food, beverage, foodservice, healthcare, beauty, retail/e-commerce, and industrial markets. The company operates an integrated production chain spanning forest resources, pulp, paper mills, and converting plants, supported by packaging design services, automation systems, and recycling services. It serves customers through a global network of 320+ manufacturing and design facilities on a quote-based, multi-year contract model.
Is WestRock a public or private company?
WestRock is a public company. It is classified as public and is currently operating.
When was WestRock founded?
WestRock was founded in 2015. It employs 5,001 to 10,000 people.
Where is WestRock based?
WestRock is headquartered in Norcross, United States, in the North America region.
How does WestRock make money?
One revenue line is on record: packaging Products and Solutions.
Who are WestRock's main competitors?
Direct peers on record are Graphic Packaging Holding Company, International Paper, Stora Enso, Mondi Group, Mayr-Melnhof Karton, Klabin and Packaging Corporation of America. Broad incumbents are Sonoco Products, Sealed Air Corporation and UPM-Kymmene.
Does WestRock have an API?
No public API is recorded for WestRock.
What industry is WestRock in?
WestRock's product category is Paper and Packaging Manufacturing. Its primary akta.pro industry code is IMALACAA, Corrugated Packaging (Boxes, Sheets, Pads), with a secondary code of IMAMAHAB, Folding Cartons & Paperboard Packaging Converting. Its NAICS code is 322211 and its SIC code is 2650.