What Liberty Coca-Cola Beverages does

Liberty Coca-Cola Beverages is a privately-held Coca-Cola bottler and distributor founded on October 28, 2017, and headquartered in Philadelphia, PA. The company operates 3 production plants (Philadelphia, Moorestown, Elmsford) and 8 Sales & Distribution Centers serving New York, New Jersey, Pennsylvania, Delaware, and Connecticut. It is co-owned by Paul Mulligan (President, former Bottling Investments Group commercial lead across 22 countries for The Coca-Cola Company) and Fran McGurry (former CFO and President of Coca-Cola Philadelphia with 30+ years in the system). Liberty employs 1,001–5,000 people and distributes the full Coca-Cola brand portfolio — including Coca-Cola, Sprite, Diet Coke, Dr Pepper, Dasani, SmartWater, Minute Maid, POWERADE, Body Armor, Monster, Gold Peak, and Topo Chico — to restaurants, supermarkets, and retailers through Account Managers and Driver Merchandisers.

The business model is B2B beverage manufacturing and distribution. Revenue is generated through product sales with recurring delivery; pricing is not publicly disclosed and is negotiated via account managers. New customers onboard through CokeSolutions.com and existing customers reorder through MyCoke.com. The company's operational technology footprint includes the Vertique automated case picking system at the 226,000 sq ft LEED Silver-certified South Brunswick distribution center, quadgeneration technology at Elmsford for on-site heat, electricity, and beverage-grade CO2 recovery, and XCycler mobile recycling units in Elmsford and Philadelphia. Sustainability-driven packaging innovations are a core differentiator: Liberty was the first U.S. Coca-Cola bottler to introduce 100% recycled plastic in core 20oz bottles (2022), launched paperboard can multipack packaging replacing plastic rings (first in U.S.), and developed PET Collar Shield Plus, winner of the 2025 PAC Global Awards Best in Class Package Circularity. Fleet modernization (354 new lower-emission tractors) has reduced fleet emissions 9% since 2021, and the company has committed to Scope 1 and 2 emissions reduction by 2035 against a 2021 baseline.

The go-to-market is sales-led with a field force executing territory-based selling into restaurants, supermarkets, and retailers. Select enterprise accounts include a seven-year exclusive beverage partnership with Jenkinson's Boardwalk (Point Pleasant, NJ), the Coca-Cola Corner at Citi Field with the New York Mets and Aramark, and broad community partnerships (Coca-Cola Scholars Foundation, NYC H2O, local schools). Marketing is multi-channel, combining experiential marketing (LibertyX), community engagement, social media, and brand sponsorships. Revenue is not publicly disclosed and the company has no outside parent, no PE/VC funding, and no app or public-facing API; it operates as an independent franchise bottler under The Coca-Cola Company's brand licensing system.

Name

Liberty Coca-Cola Beverages

Legal name

Liberty Coca-Cola Beverages

Website

https://libertycoke.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liberty Coca-Cola Beverages is a privately-held Coca-Cola bottler and distributor operating 3 production plants and 8 distribution centers across New York, New Jersey, Pennsylvania, Delaware, and Connecticut, serving restaurants, supermarkets, and retailers with the full Coca-Cola brand portfolio.

Ownership category

akta.pro rank

Product category

Bottled Beverages and Beverage Distribution

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Beverage bottling
• Beverage distribution
• Bottled soft drinks
• Coca-Cola bottling
• Non-alcoholic beverages

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Manufacturing and Distribution: Liberty Coca-Cola manufactures and distributes Coca-Cola and affiliated brand beverages to businesses (restaurants, supermarkets, retailers) across their territory of New York, New Jersey, and Pennsylvania. Revenue is generated through product sales to B2B customers with recurring delivery.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Liberty Coca-Cola Beverages is a Coca-Cola bottler and distributor that manufactures, produces, and delivers the Coca-Cola brand portfolio (soft drinks, waters, juices, sports drinks, energy drinks, and ready-to-drink coffee/tea) to B2B customers — primarily restaurants, supermarkets, and retailers — across New York, New Jersey, Pennsylvania, Delaware, and Connecticut. Operations span 3 production plants and 8 sales & distribution centers, supported by automated case-picking, quadgeneration energy, and sustainable packaging innovations.

Product overview

Liberty Coca-Cola Beverages is a Coca-Cola bottler and distributor serving southeastern Pennsylvania, New York, New Jersey, Delaware, and Connecticut. The company operates 3 production plants and 8 Sales & Distribution Centers, offering a diversified beverage portfolio spanning soft drinks (Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Sprite, Dr Pepper, Fanta, Fresca, Seagrams, Barq's), juices (Minute Maid, Hi-C), water products (Dasani, SmartWater, Vitamin Water, Topo Chico), sports drinks (POWERADE, Body Armor), energy drinks (Monster, Full Throttle, Nos, Bang Energy, Peace Tea), protein drinks (Core Power), milk products (Fa!R Life), and ready-to-drink coffee/tea (Dunkin', Gold Peak). The company also provides sustainable packaging innovations including 100% recycled plastic bottles, paperboard can packaging, and PET Collar Shield Plus carriers, along with sales, distribution, and order fulfillment services through its MyCoke.com and CokeSolutions.com platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Coca-Cola Brand Portfolio Distribution Distribution and sale of the Coca-Cola brand portfolio — including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite, Dr Pepper, Fanta, Fresca, Seagrams, Barq's, and Hi-C — to B2B customers (restaurants, supermarkets, retailers) across New York, New Jersey, Pennsylvania, Delaware, and Connecticut.
• Water and Enhanced Water Distribution Distribution of Dasani, SmartWater, Vitamin Water, and Topo Chico sparkling mineral water to B2B customers for retail and on-premise sale.
• Juice and Juice Drink Distribution Distribution of Minute Maid juices and juice drinks and Hi-C fruit drinks to B2B customers for retail and foodservice sale.
• Energy Drink Distribution Distribution of Monster, Full Throttle, Nos, Bang Energy, and Peace Tea energy drinks to B2B customers across the territory.
• Sports Drink Distribution Distribution of POWERADE and Body Armor sports drinks to B2B customers for retail and on-premise sale.
• Ready-to-Drink Coffee and Tea Distribution Distribution of bottled Dunkin' iced coffee and Gold Peak iced tea and coffee to B2B customers.
• Protein and Milk-Based Beverage Distribution Distribution of Core Power post-workout protein drinks and Fa!R Life ultra-filtered milk to B2B customers.
• Beverage Production / Bottling Services Manufacturing and bottling of Coca-Cola and affiliated brand beverages (e.g., Sprite, Seagram's, Dr Pepper cans) at Liberty's 3 production plants in Philadelphia, PA; Moorestown, NJ; and Elmsford, NY.
• 100% Recycled Plastic (rPET) 20oz Bottles Core 20oz Coca-Cola portfolio bottles manufactured from 100% recycled plastic, a first for a U.S. Coca-Cola bottler; the new 20oz bottles also use 15% less plastic versus previous versions.
• Clear P.E.T. Bottle Packaging Conversion of all P.E.T. packaging to clear bottles to improve recyclability and enable closed-loop bottle-to-bottle recycling.
• Paperboard Can Multipack Packaging Innovative paperboard packaging for Coca-Cola brand can multipacks that eliminates plastic rings and shrink wrap, expected to replace approximately 200,000 pounds of plastic rings annually.
• PET Collar Shield Plus Sustainable Carrier Sustainable PET-collar alternative to traditional plastic-ring carriers on recycled plastic bottles, awarded Best in Class – Package Circularity Award at the 2025 PAC Global Awards.
• B2B Sales and Direct Distribution Services Field sales, account management, and Driver Merchandiser delivery, stocking, and rotation of Coca-Cola products at B2B customer locations across NY, NJ, and PA, with online ordering available through MyCoke.com (existing customers) and CokeSolutions.com (new customers).

Quantifiable outcome

• First Bottler in USA to introduce 100% recycled plastic in core 20oz bottles
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NYC H2OcoreGTM or Marketing Partner · 21 June 2025Liberty Coca-Cola partnered with NYC H2O for the annual Bronx Community Cleanup on June 21, 2025, helping to reclaim a long-neglected residential area. This reflects the company's commitment to local community engagement and environmental stewardship.
• New York Mets / Citi Field / AramarkcoreStrategic or Co-development Partner · 1 July 2022Liberty Coca-Cola launched the newly refreshed Coca-Cola Corner at Citi Field in July 2022, featuring several New York restaurants throughout the season. Partnership with New York Mets, Aramark, and Coca-Cola for brand activation at the ballpark.
• Coca-Cola Scholars FoundationcoreStrategic or Co-development PartnerPartnership supporting exceptional high school students dedicated to leadership, service, and action. Investment in the next generation through scholarships and support of the Coca-Cola Company's legacy of community giving.
• Dr. Pepper/Snapple GroupcoreChannel Partner/ Reseller/ DistributorPartnership involved Dr. Pepper Scholarship awards for students, with Liberty matching awards (total $10k for Q4 winner Sade Sutherland) to help open doors for students.
• The Coca-Cola CompanycoreStrategic or Co-development PartnerLiberty Coca-Cola is a proud bottler and distributor for Coca-Cola Beverages, operating under The Coca-Cola Company's brand licensing and distribution system.
• Jenkinson’s BoardwalkcoreChannel Partner/ Reseller/ DistributorSeven-year exclusive beverage partnership making Liberty the exclusive beverage provider at Jenkinson's Boardwalk in Point Pleasant, NJ. The boardwalk is preparing for its 95th summer season.
• Francesco's TrattoriaminorChannel Partner/ Reseller/ DistributorTeam Smithtown partnered with Francesco's Trattoria of East Islip, NY - a new business relationship for beverage supply.
• Local Schools and ProgramscoreStrategic or Co-development PartnerLiberty Coca-Cola partners with local schools and programs, providing experience to students as they support local teams. Focus on education and youth development in the community.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coca-Cola Consolidated: The largest US Coca-Cola bottler, operating across the Southeast and recently expanded into the Northeast. Directly comparable business model: authorized Coca-Cola bottler with production, distribution, and sustainability programs at similar or larger scale.
• Reyes Coca-Cola Bottling: Coca-Cola authorized bottler operating across multiple US territories including parts of the Northeast. Closely comparable in business model—production, B2B distribution, and route-to-market serving restaurants, retailers, and large accounts.
• Coca-Cola Bottling Company United: Family-owned Coca-Cola bottler covering southern US territories. Directly comparable as a private, multi-state Coca-Cola franchisee with similar production, distribution, and account-management operating model.
• Swire Coca-Cola: Authorized Coca-Cola bottler covering 13 western US states. Comparable in scale and operations, though serving a different geography—relevant for benchmarking plant/DC economics and sustainability program maturity.
• Heartland Coca-Cola Bottling: Iowa-based Coca-Cola authorized bottler serving the Midwest. Direct peer in business model and product mix; useful for benchmarking production efficiency and rural-vs-urban route economics.
• Great Lakes Coca-Cola Bottling: Coca-Cola authorized bottler serving the Great Lakes region. Comparable private bottler with similar route-to-market and customer segment mix.

Broad incumbents

• Pepsi Bottling Ventures: Largest independent Pepsi bottler in the US, operating across the Southeast and Mid-Atlantic. Comparable business model and customer overlap in food service and retail, but anchored to PepsiCo rather than TCCC.
• Keurig Dr Pepper: Large-scale beverage manufacturer and distributor with comparable route-to-market capabilities and significant Northeast US presence. Overlaps with Liberty's Dr Pepper and Snapple distribution portfolio.
• Refresco: Global independent bottler and co-packer producing private-label CSDs, juices, and waters. Comparable in bottling operations and adjacent competition for retailer private-label contracts in the Northeast.

Regional players

• Polar Beverages: New England-based independent bottler producing private-label and branded soft drinks and sparkling water. Comparable as a regional bottler competing for Northeast retail and foodservice accounts, though smaller scale and private-label-tilted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/LibertyCocaCola
• Facebookfacebook.com/libertycocacola
• LinkedInlinkedin.com/company/27062836
• Instagraminstagram.com/libertycocacola

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Coca-Cola Beverages