SmallHD

What SmallHD does

SmallHD is a US-based designer and assembler of professional on-camera and production monitors serving the film, television, and broadcast industries. Founded in 2009 and headquartered in Cary, North Carolina, the company operates as a subsidiary brand within Videndum Production Solutions, a diversified portfolio of professional video equipment manufacturers that also includes Teradek, Wooden Camera, Anton/Bauer, Litepanels, and others. Its product portfolio spans three tiers: compact Smart Series on-camera monitors in 5-, 7-, and 10-inch form factors (Indie, Cine, and Ultra variants with brightness from 1,000 to 3,000 nits); 4K Production monitors in 13- to 32-inch sizes spanning the Cine (QD-LED LCD), OLED 16, Quantum (QD-OLED), and Vision (Mini-LED) sub-series; and Bolt 6-integrated wireless monitor variants with built-in Teradek 6GHz wireless video transmission.

All SmallHD monitors run on the company's proprietary PageOS software platform, which provides advanced color management (Color Pipe, Calman/Livegrade integration), exposure tools (EL Zone), camera control for ARRI, Canon, RED, and Sony systems, Multi-View, Teradek RT FIZ lens control overlays, and centralized fleet management through the Fleet Control application. Hardware features include IP54 weatherproofing on Ultra 7 and Ultra 10 models, proprietary pogo-pin battery plate integration with Wooden Camera, and integrated wireless video via sister-brand Teradek Bolt 6 with ranges up to 1,500 feet.

SmallHD monetizes through one-time hardware sales at ASPs ranging from $1,299 (Indie 5) to over $11,499 (Quantum Series), supplemented by a deep accessories catalog (battery plates, mounts, cables, sunhoods), software licenses for camera control, certified refurbished/B-stock sales at 20-40% discounts, and Shop Pay installment financing. Distribution runs through direct e-commerce at smallhd.com, a global authorized reseller network, Videndum's portfolio distribution channels, and a student discount program. Customers include professional cinematographers, directors, DITs, video engineers, broadcast facilities, and post-production colorists, with named industry endorsements such as Armando Salas, ASC on the Griselda production. Co-founders Weston Phillips (CEO) and Dale Backus (CTO) remain in leadership roles.

Name

SmallHD

Legal name

SmallHD

Website

https://www.smallhd.com/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SmallHD designs and assembles professional on-camera and 4K production monitors for cinematographers, DITs, and broadcast facilities, running them on its proprietary PageOS software with integrated Teradek Bolt 6 wireless video and camera control for ARRI, Canon, RED, and Sony systems, and distributes globally as a Videndum Production Solutions brand.

Ownership category

akta.pro rank

Product category

Professional Video Production Monitors

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Photographic Equipment & Supplies (3861), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Professional & Creative Monitors (Color-Accurate/Reference) (HDACADAB)

akta.pro secondary industry

HDR & Mini-LED/OLED Monitors (HDACADAI)

Keywords

• Professional camera monitors
• On-camera field monitors
• 4K production monitors
• Broadcast display equipment
• Video monitoring solutions

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Monitors: Primary revenue stream from selling professional production monitors including Smart 5, Smart 7, Smart 10 series, and 4K production monitors (Cine, OLED, Quantum, Vision series). One-time hardware purchase with various configuration options.
2. Accessories: Extensive accessory catalog including screen protectors, sunhoods, battery plates (Gold Mount, V-Mount, B-Mount), mounting solutions, cables (SDI, HDMI), handles, dust covers, and replacement parts.
3. Camera Control Software Licenses: Software licenses for camera control functionality supporting ARRI, Canon, RED, and Sony camera systems. Separate purchase from monitor hardware, sold as software-only or in kit bundles with necessary cables.
4. Refurbished and B-Stock Sales: Certified refurbished and B-Stock monitors sold at significant discounts (up to 40% off), providing secondary market while maintaining quality standards.
5. Financing Options: Flexible payment options including installment plans and 0% financing offered at checkout for monitor purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

SmallHD designs and manufactures professional on-camera and production monitors for the film, broadcast, and video production industries. The portfolio includes compact touchscreen Smart Series monitors (5, 7, and 10 inch), 4K production reference monitors (Cine, OLED, Quantum, Vision series from 13 to 32 inches), and integrated wireless Teradek Bolt 6 models. All monitors run on the proprietary PageOS software platform featuring Color Pipe, EL Zone exposure tools, Multi-View, and Fleet Control management.

Product overview

SmallHD designs and manufactures professional camera monitors and 4K production monitors for the filmmaking and broadcast industries. The product portfolio consists of three main monitor lines: the Smart Series (compact touchscreen on-camera monitors in 5, 7, and 10-inch sizes including Ultra, Cine, and Indie variants), the 4K Production Series (high-brightness production monitors in Cine, Quantum, and Vision sub-series with display sizes from 13 to 32 inches), and wireless Bolt 6-integrated monitors. All monitors are powered by the proprietary PageOS software platform featuring Color Pipe color management, Multi-View, EL Zone exposure tools, Teradek RT lens control integration, and Fleet Control multi-monitor management. SmallHD also offers camera control systems supporting Canon, Sony, ARRI, and RED cinema cameras, along with comprehensive accessories including battery plates, mounting solutions, and protective equipment.

Differentiator

Problem solved

Functional benefit

Brands

• PageOS: Page-based operating system software for SmallHD monitors featuring camera control, exposure tools, color management, and wireless video integration
• Fleet Control

Products and services

• Ultra 5 5-inch ultra-bright touchscreen camera monitor with 3000 nits brightness, 1920x1200 resolution, 10-bit color depth, locking power and USB connectors, Ethernet port for camera control, and 3x custom function buttons. Supports Canon, Sony, ARRI, and RED camera control. Available in wireless Bolt 6 TX and RX models for professional cinematography and on-camera monitoring.
• Cine 5 5-inch touchscreen camera monitor in the Smart 5 Series with 2000 nits brightness, designed for professional cinematography workflows. Supports camera control for Canon and RED cinema camera systems.
• Indie 5 5-inch touchscreen camera monitor in the Smart 5 Series with 1000 nits brightness, integrated Sony L-Series battery support, and camera control for RED systems. Entry-level professional on-camera monitor option.
• Ultra 7 7-inch ultra-bright, ultra-durable touchscreen camera monitor in the Smart 7 Series with 2300 nits brightness, 6G-SDI for 4K workflows, IP54 weatherproof rating, and customizable color bumpers/buttons/joysticks in 10+ color options. Features shock-absorbing bumpers, sealed thermal management, and full camera control support for Canon, Sony, ARRI, and RED systems.

Quantifiable outcome

• Up to 3000nits brightness for daylight viewing
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• TeradekcoreTechnology or IntegrationDeep integration partnership where Teradek Bolt 6 wireless video technology is built directly into SmallHD Ultra series monitors. Provides integrated zero-delay wireless video transmission using 6GHz spectrum with ranges up to 1500ft. Also includes Teradek RT wireless FIZ (Focus/Iris/Zoom) lens control integration through PageOS overlays. The two brands collaborate on product development and are co-located under Videndum Production Solutions parent company.
• Wooden CameracoreTechnology or IntegrationWooden Camera Micro Battery Plates integrate with SmallHD Ultra series monitors via pogo pin connectors for cable-less power integration. Enables Gold Mount, V-Mount, and B-Mount battery options for portable power.
• Portrait Displays (Calman)coreTechnology or IntegrationCalman color calibration software integration for Cine and OLED 4K Series monitors. Seamless workflow where calibration LUTs are uploaded directly to monitor via ethernet connection from computer running Calman software.
• Pomfort (Livegrade)coreTechnology or IntegrationPomfort Livegrade integrated as plug-in for SmallHD 4K production monitors, enabling colorists and DITs to transform reference monitor into dual-purpose color grading tool via single Ethernet cable connection.
• ARRIcoreTechnology or IntegrationCamera Control integration for ARRI camera systems (ALEXA 35, ALEXA Mini LF, ALEXA Mini, AMIRA) through SmallHD monitors. Software licenses and cable kits available enabling camera control, record triggering, and project settings access directly from monitor interface.
• CanoncoreTechnology or IntegrationCamera Control integration for Canon cinema cameras (EOS C300mkIII, C500mkII, C400, C70, C80) through SmallHD monitors. Software licenses and cable kits enabling camera control from monitor interface.
• RED Digital CinemacoreTechnology or IntegrationCamera Control integration for RED cinema cameras (KOMODO, KOMODO-X, DSMC2, DSMC3, V-RAPTOR) supporting both RCP and RCP2 protocols. Software licenses and comprehensive cable kits available.
• SonycoreTechnology or IntegrationCamera Control integration for Sony cinema cameras (BURANO, FX6, VENICE 2, VENICE) through SmallHD monitors. Software licenses and cable kits enabling camera control for various Sony camera models.
• Videndum Production SolutionsflagshipStrategic or Co-development PartnerSmallHD is a brand under Videndum Production Solutions, which encompasses a portfolio of professional video capture brands including Teradek (wireless video), Wooden Camera (camera accessories), Anton/Bauer (power), Litepanels (lighting), and other professional video equipment manufacturers. This provides integrated product ecosystems and shared distribution channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atomos: Atomos is the most direct competitor to SmallHD, offering on-camera monitor/recorder combos (Ninja, Shogun) for HDMI/SDI cameras in the same 5–7 inch form factors and at overlapping price points. Both target cinematographers and DITs on film/commercial productions.
• TVLogic: TVLogic manufactures broadcast and production reference monitors (e.g., F-7H, LUM series) used by colorists and DITs, directly competing with SmallHD's Cine, Vision, and Quantum series in the 4K production and reference segments.
• Flanders Scientific (FSI): FSI is a leading US-based reference monitor maker (DM, XMP, XM series) used in color grading suites and post-production QC. It directly competes with SmallHD's Quantum and Vision reference-grade 4K monitors for the same post-production buyers.
• ikan: ikan designs and sells professional on-camera and production monitors (e.g., VXF, DH5e) targeting independent filmmakers and small production crews, directly competing with SmallHD's Indie and Smart series at entry-level price points.

Broad incumbents

• Blackmagic Design: Blackmagic Design is a broad incumbent in professional video, offering video assist monitors/recorders alongside cameras, switchers, and DaVinci Resolve. It competes head-on in entry-to-mid on-camera monitoring while cross-subsidizing with adjacent product lines.
• AJA Video Systems: AJA is a broad professional video infrastructure vendor (mini-converters, IO, Ki Pro recorders, HDR reference monitors). It overlaps with SmallHD in high-end production monitoring and broadcast workflows, though AJA's portfolio is much wider.
• Sony Professional Monitors (PVM/BVM): Sony's BVM and PVM professional monitors are reference-grade displays used in broadcast and post-production, directly competing with SmallHD's Quantum and Vision reference lines. Sony is also a strategic partner for camera control, making it both peer and ecosystem participant.

Emerging players

• Portkeys: Portkeys is a fast-growing Chinese monitor brand offering competitively priced on-camera and director's monitors (BM5, LH5P) with touchscreens and camera control. It is an emerging disruptor competing with SmallHD's mid-tier Smart series on price.
• Hollyland: Hollyland entered professional monitoring via wireless video (Mars, Pyro) and on-camera monitors targeting indie and prosumer creators. It is an emerging player with partial overlap to SmallHD's wireless monitor line powered by Teradek Bolt 6.

Others

• Wooden Camera: Wooden Camera is a sister brand under Videndum Production Solutions that designs monitor accessories, battery plates, and mounting solutions that integrate with SmallHD monitors (e.g., Micro Battery Plates for Ultra series). It is an ecosystem/adjacent peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SmallHD
• Facebookfacebook.com/SmallHD
• LinkedInlinkedin.com/company/smallhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmallHD