Atomos
Atomos is a publicly listed Australian company (ASX:AMS) that designs and manufactures professional video monitor-recorders and cloud-connected production tools, serving cinematographers, sports producers, broadcasters, and content creators across Australia, the EU, the UK, and the USA.
- Company typePrivate
- Founded2008
- HeadquartersCarlton, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Atomos does
Atomos designs and manufactures professional video monitor-recorders, monitors, and cloud-connected production tools, serving professional cinematographers, sports production teams, broadcast organizations, and independent content creators across Australia, the EU, the UK, and the USA. The company is publicly listed on the Australian Securities Exchange (ASX:AMS), headquartered in Melbourne, and operates with 51-100 employees. It sells primarily through direct e-commerce at atomos.com, a global authorized reseller network, and major retailers including B&H Photo.
The company's technology platform is built around its proprietary AtomOS Linux-based operating system, which powers a portfolio spanning the 5-inch Ninja series monitor-recorders, 7-inch Shogun series, 19-inch Sumo series, and Shinobi monitors, alongside UltraSync wireless timecode hardware, AI-powered PTZ cameras, StudioSonic audio products, and the Dragon LED production light. Core technical differentiators include industry-leading ProRes RAW support certified across 50+ camera models, NDI 6 HX3 video-over-IP streaming, AirGlu wireless timecode synchronization (acquired with Timecode Systems in 2019), and the ATOMOSphere cloud platform that enables direct camera-to-cloud upload to Frame.io, Adobe, Sony Ci Media, Dropbox, Amazon S3, MediaSilo, and Grass Valley Framelight X.
Atomos operates a primarily hardware-driven revenue model with one-time purchases ranging from USD 199 (Ninja Phone iPhone accessory) to USD 1,999 (Sumo PRO-19), supplemented by recurring ATOMOSphere cloud subscriptions with a free 20GB starter tier, optional paid firmware feature upgrades such as NDI 6 HX3 TX/RX at USD 99, and bundled Frame.io integration. The company pursues a product-led growth strategy targeting professional filmmakers through industry events including the NAB Show, detailed case studies, and a horizontal segmentation approach spanning sports and live event production, film festivals, news coverage, and content creators. Recent strategic activity includes the August 2025 launch of the Ninja TX, an April 2025 funding round of approximately $13.7M, the February 2026 launch of the entry-level Ninja RAW, and management-reported significant revenue and earnings acceleration through November 2025.
Atomos firmographics
Firmographics- Name
- Atomos
- Legal name
- Atomos Limited
- Website
- https://atomos.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atomos is a publicly listed Australian company (ASX:AMS) that designs and manufactures professional video monitor-recorders and cloud-connected production tools, serving cinematographers, sports producers, broadcasters, and content creators across Australia, the EU, the UK, and the USA.
- Ownership category
- akta.pro rank
Atomos industry classification
Industry- Product category
- Professional Video Monitor-Recorders & Production Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)
- akta.pro secondary industry
- Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C) (HDACAHAF)
Keywords
Where Atomos is headquartered
LocationHeadquarters
- HQ city
- Carlton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Atomos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of monitor-recorders, monitors, accessories, and audio products. Products range from $199 (Ninja Phone) to $1,999+ (Sumo PRO-19) with various bundle options. One-time hardware purchase model with optional accessories and add-ons
- ATOMOSphere Cloud Subscriptions: Cloud-based production platform with tiered subscription plans. Free starter plan includes 20GB storage. Paid plans provide additional storage, advanced collaboration features, and premium cloud services
- Firmware/Feature Upgrades: Optional paid firmware upgrades for advanced features such as NDI 6 HX3 TX/RX capability (HD or 4K versions) available for purchase through my.atomos.com
- Frame.io Integration: Direct integration with Adobe Frame.io for camera-to-cloud workflows with separate subscription service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ninja Phone - Entry-level iPhone accessory |
| One time/ perpetual license | Pay-as-you-go | Ninja - 5-inch HDMI HDR monitor-recorder |
| One time/ perpetual license | Pay-as-you-go | Ninja RAW - 5-inch HDMI monitor-recorder |
| One time/ perpetual license | Pay-as-you-go | Ninja TX GO - 5-inch HDMI monitor-recorder with Wi-Fi |
| One time/ perpetual license | Pay-as-you-go | Ninja TX - 5-inch HDMI/12G-SDI monitor-recorder |
| One time/ perpetual license | Pay-as-you-go | Ninja TX Bundles |
| One time/ perpetual license | Pay-as-you-go | Shinobi 7 RX - 7-inch monitor and receiver |
| One time/ perpetual license | Pay-as-you-go | Shinobi 7 RX + TX Bundle |
| One time/ perpetual license | Pay-as-you-go | Shogun Classic - 7-inch monitor-recorder-switcher |
| One time/ perpetual license | Pay-as-you-go | Shogun Ultra - 7-inch monitor-recorder with cloud connectivity |
| One time/ perpetual license | Pay-as-you-go | Sumo PRO-19 - 19-inch 4K monitor-recorder-switcher |
| One time/ perpetual license | Pay-as-you-go | AtomX Cast - Switcher module for Ninja |
| One time/ perpetual license | Pay-as-you-go | StudioSonic PRO Headphones |
| Subscription | Monthly | ATOMOSphere Cloud Storage |
| One time/ perpetual license | Pay-as-you-go | NDI 6 HX3 TX/RX Firmware Option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Atomos product offering
Product offeringCore offering
Atomos designs, manufactures, and sells professional video monitor-recorders, monitors, and cloud-connected production tools for filmmakers, broadcasters, sports teams, and content creators. Its core product lines are Ninja (5-inch monitor-recorders), Shinobi (5–7 inch HDR monitors), Shogun (7-inch monitor-recorder-switchers), and Sumo (19-inch 4K monitor-recorder-switchers), supplemented by UltraSync wireless timecode, PTZ cameras, StudioSonic audio products, AtomX Cast switching modules, and the ATOMOSphere cloud platform for camera-to-cloud workflows, ProRes RAW recording, NDI 6 HX3 streaming, and integration with Frame.io, Dropbox, Sony Ci Media, and Amazon S3.
Product overview
Atomos offers a comprehensive portfolio of professional video monitoring, recording, and production tools organized around three product lines: Ninja (5-inch monitor-recorders), Shinobi (5-7 inch monitors without recording), and Shogun/Sumo (7-19 inch monitor-recorder-switchers). Core products include the Ninja TX GO and Ninja TX with HDMI/Wi-Fi/SDI connectivity and cloud features, the Shogun Ultra and Shogun Classic 7-inch monitor-recorders with switching capabilities, and the Sumo 19SE large-format monitor-recorder-switcher. Supporting products include the UltraSync wireless timecode system, PTZ cameras with AI auto-tracking, StudioSonic audio products (headphones and reference monitors), AtomX Cast switching module, and Atomos Connect accessory. The ecosystem is unified by ATOMOSphere cloud services providing storage, camera-to-cloud upload, and collaboration workflows, with integrations to Frame.io, Dropbox, Sony Ci Media, Amazon S3, MediaSilo, and NDI video-over-IP technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Ninja Series Monitor-Recorders 5-inch on-camera monitor-recorders providing HDR monitoring, ProRes/ProRes RAW/H.265 recording up to 8K, and camera-to-cloud connectivity for filmmakers, cinematographers, and content creators.
- Shinobi Series Monitors Professional 5-inch and 7-inch HDR touch-screen monitors with comprehensive monitoring tools (waveform, vectorscope, false color, focus peaking) for photographers, vloggers, and video professionals who need high-quality monitoring without recording.
- Sumo Series Monitor-Recorder-Switchers Rack-mountable 19-inch 4K HDR DCI-P3 monitor-recorder-switchers for live production, video village, and broadcast, combining HDR monitoring, ProRes/DNx recording, multi-camera switching, and network connectivity.
- Shogun Series Monitor-Recorders Professional 7-inch HDR monitor-recorders combining high-brightness HDR monitoring, ProRes RAW recording up to 8K, live switching, HDMI and 12G-SDI connectivity, and Wi-Fi 6E / AirGlu wireless sync for cloud-connected production.
- UltraSync Wireless Timecode and Sync System Wireless timecode, sync, and control system (AirGlu RF and Bluetooth) that locks multiple Atomos devices, cameras, and audio recorders together with frame-accurate timecode for multi-camera and multi-device productions.
- PTZ (A-Eye) Cameras AI-powered auto-tracking PTZ cameras in HD and 4K models, with the A-Eye Controller Pro for advanced camera control, designed for cinematic and live production movement.
- StudioSonic Audio Products Professional audio products for video production, including wired over-ear StudioSonic PRO Headphones with 50mm drivers and 10Hz–40kHz response, the StudioSonic Shotgun Microphone, and the Studio Pro-2710 reference monitor.
- ATOMOSphere Cloud Platform Cloud-based production ecosystem offering media storage, backup, camera-to-cloud upload, file sharing, review and approval, and collaboration tools, with a free 20GB Starter plan and paid Premium subscriptions for Atomos customers.
- Ninja Phone iPhone accessory that transforms any iOS 18-capable iPhone or iPad into a 4K recorder, monitor, and streamer for DSLR and mirrorless cameras via the Mavis Camera app, priced at USD/EUR 199.
- AtomX Cast Switching Module Modular multi-input HDMI switcher that attaches to Ninja series monitor-recorders to enable 4-input switching, multiview, picture-in-picture, and USB-C UVC streaming output for live production workflows, priced at USD 149.
- Ninja TX GO Monitor-Recorder 5-inch HDMI monitor-recorder with Wi-Fi 6E, ProRes/ProRes RAW up to 6Kp30 recording to CFexpress Type B or USB-C, built-in camera-to-cloud, NDI 6 HX3 TX & RX, 1500-nit touchscreen, and camera control, priced at $639 (reduced from $799).
- Ninja TX Monitor-Recorder 5-inch HDMI/12G-SDI monitor-recorder with Wi-Fi 6E, up to 8Kp30/4Kp60 ProRes/RAW recording to CFexpress Type B or USB-C, built-in camera-to-cloud with ATOMOSphere, NDI 6 streaming, AirGlu timecode sync, and camera control, priced at $799 (reduced from $999).
- Shogun Ultra Monitor-Recorder 7-inch HDMI/SDI monitor-recorder with 2000-nit HDR display, supporting 8K ProRes RAW at 30fps, 6K at 60fps, and 4K at 120fps, with Wi-Fi 6E, GigE, AirGlu wireless sync, camera-to-cloud, and NDI 6 HX3 TX/RX (paid option).
- Shogun Classic Monitor-Recorder-Switcher 7-inch 3000-nit HDR monitor-recorder-switcher with 4 x HD-SDI inputs, 4 x ISO and Program recording, up to 4Kp60 HDMI/SDI recording in ProRes/DNx, real-time switching with tally output, priced at USD/EUR 1,199.
- Shinobi II HDR Monitor Professional 5-inch or 7-inch HDR touch-screen monitor with comprehensive monitoring tools and USB-C camera control for compatible cameras.
- Shinobi 7 RX Monitor & Receiver 7-inch HDR monitor with integrated wireless video receiver functionality, combining professional monitoring tools with wireless video reception for on-set monitoring.
- Ninja Ultra Monitor-Recorder 5-inch monitor-recorder with AtomOS 11 optimized for camera-to-cloud, supporting 4K H.265 upload to Frame.io, Atomos Connect integration, and ProRes recording, used by the LA Clippers and other sports/entertainment customers for fast-turnaround content.
- Ninja RAW Monitor-Recorder
Quantifiable outcome
- Real-time upload enables editing while shooting - Christine Shaw's red carpet footage was being edited in California while the event was still happening in Manhattan
- +2 more outcomes
Companies that use Atomos
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Atomos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature10 records
Atomos partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Adobe Frame.iocoreAdobe's cloud-based video collaboration platform integrated with Atomos cloud-enabled monitor-recorders. All Atomos cloud-enabled devices can be configured to upload video content directly to Frame.io accounts for review, sharing, and approval workflows.
- Mavis Cloud HubcorePowerful cloud platform that lets users manage, control, and streamline cloud-connected Atomos devices remotely. Centralizes streaming presets, device configurations, and camera-to-cloud workflows. Enables streaming to Facebook Live, Twitch/Instagram, YouTube Live, and custom RTMP destinations.
- Frame.iocoreAdobe's cloud-based video collaboration platform with integration between Atomos and Frame.io for camera-to-cloud workflows, enabling real-time upload and remote editing.
- NewTek (NDI)coreNDI (Network Device Interface) technology owned by NewTek. Atomos devices support NDI 6 HX3 for video transmission over IP networks. NDI is free for anyone to use with a fully documented API, enabling Atomos integration.
- CanoncoreCanon provides ProRes RAW plug-in support for Final Cut Pro, enabling enhanced features for EOS R5, EOS R5 C (8K ProRes RAW up to 30fps), and EOS R6 Mark II (6K ProRes RAW up to 60fps). Canon cameras supported across Atomos monitor-recorders with camera control functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Atomos competitors and assessment
Company assessmentDirect peers
- Blackmagic Design: Blackmagic Design sells HyperDeck studio recorders, Video Assist monitor-recorders, ATEM switchers, and Cloud Store products — directly competing with Atomos across recording, monitoring, switching, and camera-to-cloud workflows that Atomos also targets.
- SmallHD: SmallHD is the leading on-camera production monitor brand, overlapping head-on with Atomos's Shinobi and Ninja SKUs in cinematography, broadcast, and event monitoring use cases.
- AJA Video Systems: AJA's Ki Pro recorders, HELO recorders/streamers, and mini-converters compete directly with Atomos monitor-recorders and HDMI/SDI cross-conversion products for the same professional broadcast and production customers.
- Teradek: Teradek dominates zero-latency wireless video transmission (Bolt, Prism) and is increasingly adjacent in cloud and IP workflows — overlapping with Atomos's AirGlu wireless timecode and NDI-enabled transmission use cases.
- Marshall Electronics: Marshall's CV and V-R-series broadcast/production monitors compete in the same pro-broadcaster and truck-room monitor category as Atomos's Shogun and Sumo lines.
Emerging players
- Hollyland Technology: Hollyland's Mars, Pyro, and Lark wireless video, audio, and intercom systems are a fast-growing alternative to Atomos's AirGlu and Shinobi 7 RX wireless monitoring offerings at lower price points.
- Magewell: Magewell's capture cards, Pro Convert HDMI/SDI encoders, and streaming devices compete with Atomos's HDMI/SDI cross-conversion and NDI streaming functionality, particularly in IP-based live and AV-over-IP workflows.
- Convergent Design (now part of Apple): Convergent Design's Odyssey and Apollo monitor-recorders were a direct Atomos competitor in cinema recording; the brand is now folded into Apple's professional video strategy, removing it as an active peer but a relevant signal of OEM integration risk.
Broad incumbents
- Roland Pro AV (V-8 / VR series): Roland's V-series streaming switchers and integrated production hardware address the same live-switching, multi-camera use cases that Atomos's Shogun Classic and Sumo 19SE target.
- Vizrt (NewTek): Vizrt owns NewTek/NDI — the IP video standard that Atomos uses as a core differentiator — and also ships TriCaster live production systems that overlap with Atomos's switching and cloud-streaming ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atomos social profiles
Digital presenceAtomos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atomos leadership team
Management profileNumber of profiles
Profiles5 records
Atomos funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atomos M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atomos
What does Atomos do?
Atomos designs, manufactures, and sells professional video monitor-recorders, monitors, and cloud-connected production tools for filmmakers, broadcasters, sports teams, and content creators. Its core product lines are Ninja (5-inch monitor-recorders), Shinobi (5–7 inch HDR monitors), Shogun (7-inch monitor-recorder-switchers), and Sumo (19-inch 4K monitor-recorder-switchers), supplemented by UltraSync wireless timecode, PTZ cameras, StudioSonic audio products, AtomX Cast switching modules, and the ATOMOSphere cloud platform for camera-to-cloud workflows, ProRes RAW recording, NDI 6 HX3 streaming, and integration with Frame.io, Dropbox, Sony Ci Media, and Amazon S3.
Is Atomos a public or private company?
Atomos is a private company. It is classified as public and is currently operating.
When was Atomos founded?
Atomos was founded in 2008. It employs 51 to 100 people.
Where is Atomos based?
Atomos is headquartered in Carlton, Australia, in the Oceania region.
How does Atomos make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are ATOMOSphere Cloud Subscriptions, firmware/Feature Upgrades and frame.io Integration.
Who are Atomos's main competitors?
Direct peers on record are Blackmagic Design, SmallHD, AJA Video Systems, Teradek and Marshall Electronics. Emerging players are Hollyland Technology, Magewell and Convergent Design (now part of Apple). Broad incumbents are Roland Pro AV (V-8 / VR series) and Vizrt (NewTek).
Does Atomos have an API?
No public API is recorded for Atomos.
What industry is Atomos in?
Atomos's product category is Professional Video Monitor-Recorders & Production Equipment. Its primary akta.pro industry code is CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs), with a secondary code of HDACAHAF, Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C). Its NAICS code is 33431 and its SIC code is 3861.