What Logi Analytics does

Logi Analytics, founded in 2000 and headquartered in McLean, Virginia, is an embedded analytics and business intelligence platform that enables software teams and independent software vendors (ISVs) to integrate dashboards, reports, and data visualizations directly into their applications without building analytics features internally. The platform comprises four core products: Logi Info (a SaaS-based full data analytics platform for custom BI applications), Logi Composer (a low-code dashboard and data visualization builder), Logi Report (a server-based pixel-perfect reporting engine), and Logi Symphony (a unified ISV-focused analytics suite bundling the prior three). The technology emphasizes direct connectivity to existing data sources to avoid heavy data modeling, seamless embedding without iFrames, frictionless authentication aligned with customer security infrastructure, and extensive customization to meet stringent ISV requirements; the Youmanage case study cites a 75% reduction in development time after adopting Logi Symphony.

The company was acquired by insightsoftware in April 2021 and now operates as the Embedded Analytics division within insightsoftware's broader reporting, analytics, and enterprise performance management portfolio, sitting alongside Simba data connectivity drivers and Simba Intelligence. In October 2021, insightsoftware further acquired Exago and folded it into Logi Analytics, adding enterprise customers including Walmart and Deloitte. Pre-acquisition, Logi Analytics raised approximately $47.5M in disclosed venture funding across 2007-2013 from LLR Partners, Grotech Ventures, Summit Partners, and Updata Partners, and had executed prior acquisitions including Zoomdata (2019) and Jinfonet Software (2019).

Logi Analytics generates revenue through subscription-based licensing of its embedded analytics platform, sold via an enterprise field sales motion with quote-based pricing rather than publicly disclosed rates. Customer acquisition runs through consultative demo and pricing request forms, with marketing emphasis on customer stories (mid-funnel) and solution pages targeting data visualization, embedded analytics, and ERP-specific reporting use cases (top-of-funnel). Primary customer segments are ISVs and software development teams building analytics into commercial software products, with a secondary segment of large enterprises using ERP systems (Oracle, SAP, Microsoft, Deltek, Epicor, Infor, MRI) that require embedded operational and financial reporting. The company employs 101-250 people and serves a global customer base, with website localization extending into French, German, Spanish, Swedish, and Finnish markets.

Name

Logi Analytics

Legal name

insightsoftware

Website

https://logianalytics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Logi Analytics provides embedded analytics and business intelligence software (Logi Info, Composer, Report, Symphony) that enables independent software vendors and enterprise software teams to integrate customizable dashboards and pixel-perfect reports directly into their applications. The company operates as insightsoftware's Embedded Analytics division after its 2021 acquisition.

Ownership category

akta.pro rank

Product category

Embedded Analytics

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Embedded analytics
• Business intelligence
• Dashboard development
• Data visualization
• Embedded reporting

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Embedded Analytics Platform Licensing: SaaS-based embedded analytics platform sold to ISVs and software teams requiring analytics capabilities within their applications. Revenue derived from platform licensing with customization and deployment options through Logi Composer, Logi Report, Logi Info, and Logi Symphony products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Logi Analytics provides an embedded analytics platform that enables software teams to build and integrate customizable BI dashboards, reports, and visualizations directly into their own applications without heavy engineering resources. The platform supports low-code dashboard development, pixel-perfect reporting, white-labeling, multi-tenant deployment, and connections to more than 150 data sources.

Product overview

Logi Analytics is an embedded analytics and business intelligence platform that provides a suite of products for software teams to build and integrate analytics capabilities into their applications. The portfolio consists of four distinct offerings: Logi Info (full analytics platform), Logi Composer (low-code dashboard builder), Logi Report (pixel-perfect reporting), and Logi Symphony (comprehensive platform combining all three). The platform is now part of insightsoftware and emphasizes customization, self-service capabilities, and direct connectivity to data sources without requiring heavy data modeling.

Differentiator

Problem solved

Functional benefit

Brands

• Logi Composer: Completely customizable, low-code dashboard and data visualization platform
• Logi Report
• Logi Info
• Logi Symphony

Products and services

• Logi Composer A low-code embedded analytics platform that enables teams to build and embed customizable BI dashboards and visualizations directly into their applications with minimal engineering effort.
• Logi Report A pixel-perfect operational reporting solution designed to generate high-fidelity, formatted reports for operational and regulated use cases within embedded applications.
• Logi Info A developer-grade embedded BI application platform that gives software engineers fine-grained control over building analytics features and integrations into their own products.
• Logi Symphony A scalable self-service analytics suite that enables end users to explore data, build dashboards, and generate insights with minimal dependence on engineering teams.

Quantifiable outcome

• 75% reduction in development time

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• insightsoftwarecoreOEM/ Whitelabel/ Licensing PartnerLogi Analytics is now part of insightsoftware, a leading provider of reporting, analytics, and enterprise performance management software. The acquisition positions Logi Analytics within the broader insightsoftware ecosystem of data connectivity, embedded analytics, and agentic intelligence solutions.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tableau (Salesforce): Tableau is a market-leading BI platform with embedded-analytics capabilities, now part of Salesforce; it competes with Logi for both end-customer BI and ISV embedding use cases.
• Qlik: Qlik offers enterprise BI, embedded analytics, and data integration; it competes broadly with Logi Analytics on embedded dashboards, reporting, and self-service analytics for software vendors.
• Looker (Google Cloud): Google Cloud's Looker is a BI and embedded analytics platform sold to enterprises and product teams; it overlaps with Logi's embedded BI use case while being part of the broader Google Cloud ecosystem.
• Microsoft Power BI Embedded: Power BI Embedded is Microsoft's API-driven embedded analytics offering for ISVs; it competes with Logi Symphony by bundling analytics into the Microsoft cloud and enterprise stacks at low marginal cost.
• Domo: Domo is a cloud BI and embedded-analytics platform serving business users and product teams; it competes with Logi on dashboarding, reporting, and self-service analytics at enterprise scale.

Direct peers

• Sisense: Sisense is a direct competitor in embedded analytics for ISVs and software teams, offering a customizable, embeddable BI platform with comparable developer-grade customization and white-labeling capabilities.
• GoodData: GoodData is an embedded analytics platform purpose-built for SaaS companies and ISVs, competing head-on with Logi's Composer, Report, and Symphony offerings on customizable, white-label BI.

Emerging players

• Sigma Computing: Sigma Computing is a cloud-native BI platform with strong embedding and customization capabilities for SaaS vendors, overlapping with Logi's ISV-targeted embedded analytics offering.
• Yellowfin BI: Yellowfin is an embedded BI vendor with dashboards, reporting, and AI-assisted analytics, comparable to Logi in targeting ISVs and product teams that need embeddable analytics.
• ThoughtSpot: ThoughtSpot is an AI-driven analytics platform with embedded-analytics offerings for SaaS companies; it overlaps with Logi on self-service dashboards and is pursuing AI-augmented analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/logianalytics
• Facebookfacebook.com/LogiAnalytics
• LinkedInlinkedin.com/company/logixml

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logi Analytics