Trendtracker
- Company typePrivate
- Founded2019
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Trendtracker firmographics
Firmographics- Name
- Trendtracker
- Legal name
- Trensition N.V.
- Website
- https://trendtracker.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trendtracker industry classification
Industry- Product category
- Strategic Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
- akta.pro secondary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where Trendtracker is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Trendtracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Licenses: Trendtracker operates as a cloud-based SaaS platform with three subscription tiers (Team, Program, Enterprise). Pricing is quote-based and tailored to team size, number of trends, and feature access. The enterprise tier includes additional services such as Automated Signal Scanning, Smart Surveys, and a Customer Advisory Board.
- Professional Services: The company offers professional services including onboarding (basic and extensive co-creation approaches), training, analyst support, and feedback sessions. Service Partners deliver billable foresight projects, trend radars, and strategic workshops powered by the Trendtracker platform.
- Partner Referral & Reseller Fees: Solution Partners refer, resell, or implement Trendtracker and earn recurring commissions. Commission tiers range from 10-30% (Silver) to 40-50% (Platinum) based on partnership level, creating a recurring referral revenue stream as long as referred clients remain active.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level tier for single teams tackling specific strategic challenges with immediate time savings and sharper decisions. |
| Subscription | Annual | Mid-market tier for multiple teams needing to map and understand trends across strategy, innovation, and R&D, with exclusive insights and dedicated support. |
| Subscription | Annual | Enterprise tier for multinational corporations seeking global strategic alignment, all value packs, and 24/7 trend expertise. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Trendtracker product offering
Product offeringCore offering
Trendtracker is a cloud-based AI-powered strategic intelligence and foresight platform that continuously scans hundreds of millions of online signals from 18,300+ trusted sources to detect, score, forecast, and contextualize emerging trends for enterprise strategy, risk, innovation, and market insights teams. The platform combines NLP, time series analytics, generative AI, and academic strategy frameworks with Smart Surveys (combining AI and human judgment) to deliver always-on trend radars, an AI Analyst, and actionable strategic options across industries including insurance, banking, consumer goods, energy, pharma, and public sector.
Product overview
Trendtracker is a unified AI-powered strategic intelligence platform designed for enterprises, governments, and consulting firms. The platform operates as a modular system comprising six core product modules: Strategy Brief (for prioritizing strategic shifts), Trend Board (for organizing and structuring trends), Discover (AI-powered trend scouting), Trend Radar (automated real-time trend monitoring), AI Analyst (generative AI-powered virtual analyst for strategic recommendations), and Trend News (automated news aggregation). The platform is delivered through three pricing tiers (Team, Program, Enterprise) with escalating feature sets. The platform continuously monitors hundreds of millions of signals across 18,300+ sources including academic research, patents, corporate news, industry news, and newspapers, using a combination of NLP, time series analytics, autonomous AI agents, and generative AI to surface actionable trend intelligence for strategy, risk, innovation, and market insights teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Trendtracker Platform Unified AI-powered strategic intelligence platform that continuously scans 500M+ documents across 18,300+ sources to detect, score, forecast, and contextualize emerging trends for enterprise strategy, risk, innovation, and market insights teams; delivered as a cloud-based subscription across three tiers (Team, Program, Enterprise).
- Professional Services Implementation, onboarding, training, and analyst support services offered alongside the Trendtracker platform; includes basic cloud setup, extensive co-creation workshops, dedicated Relationship Manager support, and Customer Advisory Board participation for enterprise accounts. Service Partners additionally deliver billable foresight projects, trend radars, and strategic workshops powered by the platform.
Quantifiable outcome
- 10x increase in team performance: organisations move faster while saving time, effort, and money
- +6 more outcomes
Companies that use Trendtracker
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
Trendtracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature15 records
Trendtracker partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Vlerick Business SchoolcoreTrendtracker established a long-term academic partnership with Vlerick, the leading Belgian business management school, to jointly explore how the company's information extraction from unstructured text could be best aligned with strategic intelligence needs of organisations. This partnership shaped the platform's development and ensures academic rigour in the platform's methodology.
- Ghent UniversitycoreTrendtracker established a long-term academic partnership with Ghent University to jointly explore how the company's initial core expertise in information extraction from unstructured text could be aligned with strategic intelligence needs. The partnership also contributed to academic research and education in the emerging AI-driven strategic intelligence research field.
- New York City International Landing Pad NetworkflagshipTrendtracker was selected for New York City's International Landing Pad Network and opened a New York City office at 127 W 26th St 5th Floor as part of its US market entry strategy supported by the Series A funding.
- Insurtech InsightsminorTrendtracker's Managing Director Don Keleman participated as a panellist at Insurtech Insights USA (June 2026, New York City) on the topic of AI in underwriting. Trendtracker was featured as a thought leader at the event among thousands of insurance executives, investors, and technologists.
- Money20/20minorTrendtracker participated in Money20/20 Asia (Bangkok) with coverage of the six shifts redefining financial services in Asia, positioning the platform as a strategic intelligence tool for banking and financial services leaders across the Asia-Pacific region.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Trendtracker competitors and assessment
Company assessmentDirect peers
- Trendwatching: Pioneer in consumer and business trend intelligence with a global research team and subscription platform. Direct competitor to Trendtracker in trend curation and foresight, though traditionally more human-led than AI-native.
- CB Insights: AI-powered market intelligence platform for strategy, M&A, and corporate development teams. Closely comparable to Trendtracker in serving enterprise strategy teams with data-backed trend and technology intelligence, with a stronger US footprint.
- Crayon: Competitive and market intelligence platform used by enterprise sales, marketing, and strategy teams. Comparable to Trendtracker in delivering AI-driven external intelligence workflows, though more focused on competitor tracking than broad trend forecasting.
- AlphaSense: AI market intelligence and enterprise search platform serving strategy, investment, and corporate teams. Highly comparable in technology stack (NLP, generative AI) and target buyer, with a deeper financial services vertical and significantly larger scale.
- Klue: Competitive enablement and intelligence platform for enterprise sales and product marketing teams. Comparable SaaS-based intelligence workflow aimed at enterprise B2B buyers, though narrower in trend scope.
Broad incumbents
- Mintel: Global market research firm specializing in consumer trends, product innovation, and FMCG intelligence. Overlaps with Trendtracker's consumer goods use cases (P&G, PepsiCo, Unilever) and increasingly investing in AI-driven insight delivery.
- Euromonitor International: Global market research provider covering industries, economies, and consumer markets. A broader incumbent offering syndicated research that increasingly overlaps with Trendtracker's market intelligence positioning for enterprise and consulting clients.
- Gartner: Leading IT and business research and advisory firm serving CIOs, strategists, and enterprise executives. Represents a much larger incumbent that Trendtracker could either complement or be substituted by as buyers consolidate research tooling.
- Forrester Research: Global research and advisory firm covering technology, customer experience, and business strategy. Overlaps with Trendtracker's enterprise strategy and innovation use cases and is investing in AI-augmented research delivery.
- Palantir Technologies: Enterprise AI platform (Foundry, AIP) used by large organizations to integrate and analyze disparate data for operational and strategic decisions. A broader platform incumbent whose AI-first enterprise positioning increasingly competes for strategic intelligence budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trendtracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendtracker leadership team
Management profileNumber of profiles
Profiles2 records
Trendtracker funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendtracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendtracker
What does Trendtracker do?
Trendtracker is a cloud-based AI-powered strategic intelligence and foresight platform that continuously scans hundreds of millions of online signals from 18,300+ trusted sources to detect, score, forecast, and contextualize emerging trends for enterprise strategy, risk, innovation, and market insights teams. The platform combines NLP, time series analytics, generative AI, and academic strategy frameworks with Smart Surveys (combining AI and human judgment) to deliver always-on trend radars, an AI Analyst, and actionable strategic options across industries including insurance, banking, consumer goods, energy, pharma, and public sector.
Is Trendtracker a public or private company?
Trendtracker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trendtracker founded?
Trendtracker was founded in 2019. It employs 11 to 50 people.
Where is Trendtracker based?
Trendtracker is headquartered in Gent, Belgium, in the Europe region.
How does Trendtracker make money?
Three revenue lines are on record. SaaS Subscription Licenses are the primary driver. The others are professional Services and partner Referral & Reseller Fees.
Who are Trendtracker's main competitors?
Direct peers on record are Trendwatching, CB Insights, Crayon, AlphaSense and Klue. Broad incumbents are Mintel, Euromonitor International, Gartner, Forrester Research and Palantir Technologies.
Does Trendtracker have an API?
Yes. API connections available as an Enterprise plan feature. The company states: 'If you're interested in data and working with an API, please get in touch with our commercial team.' No public API documentation, SDK, or developer portal is referenced in the source material. API access appears to be enterprise/partner-facing rather than publicly documented.
What industry is Trendtracker in?
Trendtracker's product category is Strategic Intelligence Software. Its primary akta.pro industry code is HDAAAGAE, Search, Discovery & Ranking Personalization, with a secondary code of BPAMAAAG, Recommendation & Discovery Engines (content/product). Its NAICS code is 541910 and its SIC code is 6282.