The Everymom

What The Everymom does

The Everymom is a women-owned digital media brand and content platform serving modern mothers and families, launched in 2018 by The Everygirl Media Group (founded 2012 in Chicago). The platform delivers editorial content across parenting, pregnancy, family life, relationships, wellness, home, beauty, and lifestyle categories through its website (theeverymom.com), email newsletters, a Substack channel, and The Everygirl Podcast. Core products include the flagship website, a regular newsletter, the Substack-based digital mom group chat featuring an anonymous Mom Confessions series, an annual Baby Registry Awards program, and a Pediatric Health Guide co-developed with Ann & Robert H. Lurie Children's Hospital of Chicago. Underlying technology is a digital media content management platform distributing editorial content via website, email, and social channels; no proprietary AI/ML, app, SDK, or API surface is disclosed.

The business operates a free, ad-supported model with no direct consumer pricing. Revenue is generated entirely through advertising and brand partnerships, offering premium sponsors customized campaigns that include sponsored editorial features with photography and styling, social media coverage, giveaways, integrated video content, and events. Sponsorship programs are limited to a small number of premium brands each month, creating scarcity-driven pricing. Named brand partners span beauty (Sephora, Covergirl, Olay), fashion (Macy's, Sam Edelman), home (The Home Depot, Method), food (Blue Apron), baby products (Babylist), entertainment (Hulu), publishing (Harper Collins), fertility (CCRM), wine (Kendall Jackson), and stationery (Minted, Etsy). The single strategic content partnership is with Lurie Children's Hospital for the Pediatric Health Guide.

The Everymom is privately held under The Everygirl Media Group, LLC, with CEO Alaina Kaz leading a 40+ person operational team across editorial, branded content, sales, design, marketing, HR, and commerce functions. The company is bootstrapped with no disclosed external institutional investment, private equity, or public ownership. Historical scale metrics include 36M+ total visitors and 120M total page views since 2012 (across the parent media group), with 1.2M monthly unique visitors, 2.7M monthly page views, and 900K+ combined social followers on the Everymom brand itself.

Name

The Everymom

Legal name

The Everygirl Media Group, LLC

Website

https://theeverymom.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Everymom is a women-owned digital media brand and content platform serving modern mothers and families, delivering editorial content on parenting, pregnancy, family life, and lifestyle via website, newsletter, podcast, and Substack, monetized through advertising and brand partnerships.

Ownership category

akta.pro rank

Product category

Parenting Digital Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Parenting content
• Motherhood community
• Digital media brand
• Family lifestyle
• Sponsored content

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Sponsorships: The Everymom generates revenue through sponsored content, brand partnerships, and advertising. The platform offers customized campaigns for brand partners including sponsored features with full photography and styling, social media coverage, giveaways, integrated video content, and events. Sponsorship programs are offered to a limited number of premium brands each month.

Distribution channels2 records

Marketing channels6 records

Core offering

The Everymom is a digital media publication and brand that produces editorial content aimed at modern mothers and families, covering topics such as motherhood, pregnancy, parenting, lifestyle, and home. Content is distributed through a website, newsletter, podcast, and social channels, and is offered free to readers. The business monetizes this audience through advertising, sponsorships, and brand partnerships rather than reader subscriptions.

Product overview

The Everymom is a women-owned digital media brand and content platform for modern mothers and families, offering honest, practical guidance across every stage of parenthood. The core product is the The Everymom Website, which delivers editorial content through multiple channels including the The Everymom Newsletter, The Everymom Substack, and The Everygirl Podcast. The brand also operates annual programs like the Baby Registry Awards and specialized editorial guides such as the Pediatric Health Guide in partnership with Lurie Children's Hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• The Everymom Website

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Ann & Robert H. Lurie Children's Hospital of ChicagocoreStrategic or Co-development Partner · 1 January 2021The Everymom partnered with Lurie Children's Hospital in 2021 to create a Pediatric Health Guide, connecting readers with expert pediatric health information. The partnership covers topics from common ailments like constipation to pediatric surgery and chronic conditions. Lurie experts provide content reviewed and adapted with The Everymom's relatable parenting lens.
• Kendall JacksonminorGTM or Marketing PartnerBrand partnership involving sponsored content and marketing campaigns targeting The Everymom's audience of mothers and families.
• MintedminorGTM or Marketing PartnerBrand partnership for content and marketing initiatives with the invitation and stationery brand.
• EtsyminorGTM or Marketing PartnerBrand partnership involving creative content and marketing campaigns.
• BabylistminorGTM or Marketing PartnerPartnership for baby registry and parenting product recommendations.
• SephoraminorGTM or Marketing PartnerBeauty and lifestyle brand partnership for content and marketing campaigns.
• Harper CollinsminorGTM or Marketing PartnerBook publishing partnership for content and recommendations.
• Blue ApronminorGTM or Marketing PartnerMeal kit and food brand partnership for family cooking content.
• MethodminorGTM or Marketing PartnerCleaning and household product brand partnership.
• FabFitFunminorGTM or Marketing PartnerLifestyle subscription box brand partnership.
• CCRMminorGTM or Marketing PartnerFertility and reproductive health clinic partnership.
• OlayminorGTM or Marketing PartnerSkincare brand partnership for beauty and wellness content.
• Macy'sminorGTM or Marketing PartnerDepartment store brand partnership for fashion and lifestyle content.
• CovergirlminorGTM or Marketing PartnerBeauty brand partnership for makeup and beauty content.
• HuluminorGTM or Marketing PartnerStreaming service partnership for entertainment content.
• The Home DepotminorGTM or Marketing PartnerHome improvement retailer partnership for home decor and DIY content.
• Sam EdelmanminorGTM or Marketing PartnerFashion footwear and accessories brand partnership.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SheKnows: Women-focused digital media network covering parenting, family, and lifestyle with advertising and branded content monetization. Comparable women/mom audience at broader portfolio scale.
• POPSUGAR (Moms vertical): Large-scale digital lifestyle media network with a dedicated moms/family vertical, monetized through advertising and content partnerships. Comparable audience segment but operates as a broader portfolio.

Direct peers

• Romper: Digital media brand for millennial mothers covering pregnancy, parenting, and lifestyle, monetized through advertising and branded content. Highly comparable audience and content vertical.
• Motherly: Lifestyle media and education platform targeting millennial and Gen Z mothers, with newsletters, classes, and branded content. Directly comparable content vertical and premium-brand sponsorship model.
• The Bump: Pregnancy and parenting digital media brand (part of The Knot Worldwide) offering editorial content, registry tools, and brand partnerships. Comparable audience and monetization through sponsorships and registry commerce.
• BabyCenter: One of the largest pregnancy and parenting digital platforms, offering medically reviewed content, newsletters, and brand partnerships. Comparable audience and authoritative health content positioning.
• CafeMom: Long-running community and editorial platform for mothers featuring user-generated content, editorial articles, and advertising-driven revenue. Comparable audience and monetization model.
• Scary Mommy: Digital media brand focused on millennial motherhood and parenting content, monetized through advertising, sponsorships, and commerce. Closely comparable audience (modern moms) and editorial-adjacent revenue model.
• What to Expect: Pregnancy and parenting media brand built around the What to Expect book franchise, with editorial content, app, and brand partnerships. Comparable content focus and monetization through advertising.

Emerging players

• Cup of Jo (Mom / Family vertical): Women-focused editorial brand with a strong parenting/motherhood vertical that monetizes via premium brand partnerships. Comparable audience overlap but smaller scale and broader editorial remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheEverymom
• YouTubepodcasts.apple.com/us/podcast/the-everygirl-podcast/id1632453113
• Facebookfacebook.com/theeverymom.media
• Instagraminstagram.com/theeverymom
• Pinterestpinterest.com/theeverymom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Everymom