SRAM Corporation
SRAM is a privately held Chicago-based bicycle component manufacturer and the world's second-largest cycling component supplier, producing drivetrains, brakes, suspension, wheels, power meters, and connected cycling devices for mountain, road, gravel, and e-MTB markets via OEM partnerships and a global dealer network.
- Company typePrivate
- Founded1987
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What SRAM Corporation does
SRAM is a privately held bicycle component manufacturer founded in 1987 in Chicago, Illinois, and the world's second-largest supplier of cycling components in a duopoly with Shimano. The company designs, manufactures, and distributes high-performance drivetrains, brakes, suspension systems, wheels, power meters, pedals, and connected cycling devices for mountain, road, gravel, and e-MTB disciplines. Its core technical platforms include the Eagle Transmission electronic wireless drivetrain with the proprietary Full Mount interface and Universal Derailleur Hanger (UDH), the DUB bottom bracket standard, the AXS wireless electronic shifting platform, and the Eagle Powertrain integrated e-bike system. SRAM operates under a multi-brand umbrella including RockShox (suspension), Zipp (wheels), Quarq (power meters), TIME Sport (pedals), Hammerhead (GPS computers acquired 2021), and Ochain (chainring spider technology acquired 2025), with a portfolio of products tiered across price points from entry-level SX Eagle (~$200–300) to flagship XX SL Eagle Transmission (~$2,000+).
SRAM monetizes through a dual B2B/B2C go-to-market: OEM specification with major bicycle manufacturers (Santa Cruz, Canyon, Specialized, Trek, Ridley, Factor, and others) and a global authorized dealer network supported by B2B portals for ordering and warranty, supplemented by direct-to-consumer e-commerce via shop.sram.com. Connected cycling revenue is generated through the Hammerhead Karoo GPS computer and the AXS mobile application ecosystem. The company has 5,001–10,000 employees and operates R&D, manufacturing, and sales facilities across the United States (Chicago headquarters, Colorado Springs, San Luis Obispo, Indianapolis, Spearfish), Canada (Vancouver), Europe (Nijkerk, Schweinfurt, Düsseldorf, Coimbra, Chambéry, Waterford), and Asia (Taichung, Kunshan), with Australian sales operations. SRAM filed a December 2025 patent for a combined mid-motor and 12-gear transmission system for e-bikes, signaling an expansion into integrated e-bike powertrains and a direct competitive move against Pinion.
SRAM Corporation firmographics
Firmographics- Name
- SRAM Corporation
- Legal name
- SRAM, LLC
- Website
- https://sram.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SRAM is a privately held Chicago-based bicycle component manufacturer and the world's second-largest cycling component supplier, producing drivetrains, brakes, suspension, wheels, power meters, and connected cycling devices for mountain, road, gravel, and e-MTB markets via OEM partnerships and a global dealer network.
- Ownership category
- akta.pro rank
Where SRAM Corporation is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
SRAM Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Components and Groupsets: SRAM generates primary revenue through designing, manufacturing, and selling high-performance bicycle components including drivetrains, brakes, suspension forks, wheels, cranks, power meters, chains, and cassettes. Products are sold in tiers (XX SL, XX, X0, GX, Eagle series for mountain; RED AXS, Force AXS, Rival AXS for road/gravel) targeting different price points from elite professional to performance consumer.
- Aftermarket and Replacement Parts: SRAM sells individual components and replacement parts through dealers and direct e-commerce for consumers upgrading or maintaining their bicycles.
- Connected Devices and Software: Revenue from connected cycling devices including Hammerhead Karoo bike computers and the AXS app ecosystem, enabling product integration and data tracking.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SRAM Corporation product offering
Product offeringCore offering
SRAM designs, manufactures, and sells high-performance bicycle components — including drivetrains, hydraulic disc brakes, suspension forks, wheels, power meters, pedals, chains, and cassettes — across mountain, road, and gravel cycling disciplines. The company operates through multiple brands (SRAM, RockShox, Zipp, Quarq, TIME Sport, Hammerhead, Ochain) and integrates its components through the AXS wireless electronic platform and mobile app. Products are sold globally to OEM bike manufacturers and through a network of authorized dealers.
Product overview
SRAM Corporation is a leading bicycle component manufacturer offering a comprehensive portfolio of products across mountain, road, and gravel cycling disciplines. The company operates under a multi-brand strategy with core SRAM drivetrain, brake, and suspension products alongside acquired brands including RockShox (suspension), Zipp (wheels), Quarq (power meters), TIME Sport (pedals), Hammerhead (GPS computers), and Ochain (chainring technology). SRAM's product lines are organized around the Eagle Transmission (electronic wireless drivetrain), Eagle Powertrain (e-MTB systems), Eagle Drivetrain (mechanical), AXS platform (electronic integration), and Maven brakes for mountain biking; RED AXS, Force AXS, and Rival AXS for road cycling; and RED XPLR, Force XPLR, Rival XPLR, and Apex for gravel riding. The company also offers the AXS mobile app for component configuration and connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Eagle Transmission
Companies that use SRAM Corporation
Customer profileSegments4 records
Ideal customer profiles3 records
SRAM Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
SRAM Corporation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- OchaincoreSRAM acquired Ochain, an Italian mountain bike component startup founded in 2019, known for its chainring spider technology that delivers a 'chainless' riding feel. Founder Fabrizio Dragoni continues to lead the company, with operations maintained at Ochain's dedicated facility in Italy. The acquisition expands SRAM's drivetrain innovation portfolio.
- HammerheadcoreSRAM acquired Hammerhead, maker of the Karoo bike computers, completing the deal on December 30, 2021. Hammerhead operates as a standalone brand with no immediate changes for consumers, dealers, or employees. This acquisition brings GPS cycling navigation and connected cycling computer technology into the SRAM ecosystem.
- World Bicycle ReliefflagshipSRAM co-founder F.K. Day co-founded World Bicycle Relief (WBR) with Leah Missbach Day in 2005 following the Indian Ocean Tsunami. WBR has grown into a nonprofit social enterprise distributing 750,000+ bicycles and operating 80 retail shops in Africa and Latin America, primarily serving rural communities. SRAM's Our Responsibilities platform supports this initiative as a core pillar.
- VelociominorVelocio cycling apparel brand appears as linked partner in SRAM navigation, with joint Pride campaign where Velocio Unity collection profits are donated.
- SpecializedcoreSRAM and Specialized co-development relationship including HighGear project. Specialized uses SRAM groupsets (RED AXS, Force AXS) and RockShox suspension on multiple bike platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SRAM Corporation competitors and assessment
Company assessmentDirect peers
- Shimano: World's largest bicycle component manufacturer and SRAM's primary direct competitor. Shimano competes head-to-head across drivetrains, brakes, wheels, pedals, and shoes for mountain, road, and gravel, and operates the same OEM-plus-aftermarket distribution model. Together the two companies form a global duopoly in groupsets.
- FSA (Full Speed Ahead): Manufacturer of cranksets, drivetrains, brakes, and cockpit components competing across mountain, road, and gravel. FSA's Vision and FSA-branded groupsets overlap with SRAM's tiered offerings, particularly at the value and mid-tier where SRAM's SX/NX Eagle and Rival line compete.
- Rotor Bike Components: Spanish manufacturer specializing in cranksets, chainrings, power meters, and 1x drivetrain components. Rotor competes with SRAM's Truvativ and Quarq lines on drivetrain innovation and power metering, particularly in mountain bike and gravel segments.
- Magura: German manufacturer of bicycle brakes and suspension components. Magura's MT and HS series brakes compete with SRAM's DB, Motive, and Maven lines, and its suspension components overlap with RockShox at mid-tier price points.
- Campagnolo: Italian premium road and gravel groupset manufacturer. Campagnolo competes most directly with SRAM's RED AXS, Force AXS, and Rival AXS lines, serving the same OEM bike brands and aftermarket dealer channel with comparable high-performance electronic and mechanical drivetrains.
- Tektro: Hydraulic disc brake manufacturer for bicycles, listed alongside SRAM as a key participant in the mechanical disc brake market. Tektro's TRP and Spyre lines overlap with SRAM's DB, Motive, and Maven brake families at value and performance tiers.
Emerging players
- Wheeltop: Chinese component manufacturer identified in source commentary as an emerging third-option challenger to the SRAM-Shimano duopoly. Wheeltop's wireless electronic groupsets signal low-cost disruption risk to SRAM's premium pricing strategy.
- Pinion Technology: German gearbox and motor-gearbox unit maker whose motor-gearbox technology SRAM's December 2025 patent directly targets. Pinion's integrated e-bike drivetrain competes with SRAM's Eagle Powertrain in the E-MTB powertrain segment.
- Classified Cycling: Belgian manufacturer of the Powershift hub-based 2x drivetrain system. Classified competes with SRAM's road and gravel electronic groupsets by offering an alternative transmission architecture targeting performance road and gravel riders.
Broad incumbents
- Fox Factory Holding Corp. U.S.-listed manufacturer of high-end suspension forks and shocks under the FOX brand. Fox competes most directly with SRAM's RockShox brand in mountain bike suspension, serving the same OEM partners and dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
SRAM Corporation social profiles
Digital presenceSRAM Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
SRAM Corporation leadership team
Management profileNumber of profiles
Profiles6 records
SRAM Corporation subsidiaries and ownership
Company hierarchySubsidiaries9 records
SRAM Corporation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SRAM Corporation M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SRAM Corporation
What does SRAM Corporation do?
SRAM designs, manufactures, and sells high-performance bicycle components — including drivetrains, hydraulic disc brakes, suspension forks, wheels, power meters, pedals, chains, and cassettes — across mountain, road, and gravel cycling disciplines. The company operates through multiple brands (SRAM, RockShox, Zipp, Quarq, TIME Sport, Hammerhead, Ochain) and integrates its components through the AXS wireless electronic platform and mobile app. Products are sold globally to OEM bike manufacturers and through a network of authorized dealers.
Is SRAM Corporation a public or private company?
SRAM Corporation is a private company. It is classified as venture growth investor backed and is currently operating.
When was SRAM Corporation founded?
SRAM Corporation was founded in 1987. It employs 5,001 to 10,000 people.
Where is SRAM Corporation based?
SRAM Corporation is headquartered in Chicago, United States, in the North America region.
How does SRAM Corporation make money?
Three revenue lines are on record. Bicycle Components and Groupsets are the primary driver. The others are aftermarket and Replacement Parts and connected Devices and Software.
Who are SRAM Corporation's main competitors?
Direct peers on record are Shimano, FSA (Full Speed Ahead), Rotor Bike Components, Magura, Campagnolo and Tektro. Emerging players are Wheeltop, Pinion Technology and Classified Cycling. Fox Factory Holding Corp. is listed as a broad incumbent.
Does SRAM Corporation have an API?
No public API is recorded for SRAM Corporation.