Motion Controls Robotics
Motion Controls Robotics (MCRI) is a private FANUC Level 4 Certified Servicing Integrator founded in 1995 in Ohio, designing custom robotic end-of-line palletizing, packaging, and material handling systems for industrial manufacturers across nine verticals including food and beverage, consumer goods, and building materials.
- Company typePrivate
- Founded1995
- HeadquartersFremont, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Motion Controls Robotics does
Motion Controls Robotics (MCRI) is a private industrial robotics systems integrator founded in 1995 and headquartered in Fremont, Ohio. The company designs, builds, installs, and services custom robotic systems for end-of-line packaging, material handling, and palletizing applications across nine vertical markets: Food & Beverage, Consumer Goods, Building Materials, Converting & Packaging, Plastics & Film, Pet Food Manufacturing, Medical & Healthcare, Warehouse & Fulfillment, and General Manufacturing. Customers include Closure Systems International, Sauder, Sonoco Molded Plastics, and Windsor Mold Group.
The core technology stack is anchored on FANUC industrial robots, with MCRI holding FANUC Authorized System Integrator and FANUC Level 4 Certified Servicing Integrator credentials — the highest FANUC certification tier. Differentiated technical components include custom end-of-arm tooling (EOAT) with application-specific mechanical, vacuum, and hybrid grippers; 3D vision-guided random bin picking using FANUC 3D Area Scanners; robotic random case erectors; and a patented inline robotic tape inspection system. MCRI's proprietary ImpactIQ industrial software suite bridges plant-floor and front-office systems with real-time dashboards, portable HMI tablets, barcode-scanned SKU tracking, and wireless infrastructure. The company operates in-house build-to-print manufacturing capabilities including a UL508A-certified panel shop, CNC precision fabrication, powder coating, and EOAT production.
The business operates a project-based services model, selling custom turnkey robotic integrations through direct enterprise field sales with quote-based pricing and multi-year contracts. Revenue streams comprise system integration projects (FANUC robots, EOAT, controls, installation), build-to-print manufacturing, and recurring 24/7 service, preventative maintenance, FANUC spare parts, and training. In October 2024, MCRI secured debt funding from Signature Bank NA specifically to support growth and pursue strategic acquisitions of companies in packaging, custom machine building, or controls engineering with revenues up to $10 million, concentrated in the Eastern United States.
Motion Controls Robotics firmographics
Firmographics- Name
- Motion Controls Robotics
- Legal name
- Motion Controls Robotics, Inc.
- Website
- https://motioncontrolsrobotics.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motion Controls Robotics (MCRI) is a private FANUC Level 4 Certified Servicing Integrator founded in 1995 in Ohio, designing custom robotic end-of-line palletizing, packaging, and material handling systems for industrial manufacturers across nine verticals including food and beverage, consumer goods, and building materials.
- Ownership category
- akta.pro rank
Motion Controls Robotics industry classification
Industry- Product category
- Industrial Robotic Systems Integration
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- General Industrial Machinery & Equipment (3560), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)
Keywords
Where Motion Controls Robotics is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motion Controls Robotics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Robotic System Integration: Design, build, install, and integrate custom robotic systems for end-of-line packaging, material handling, and palletizing applications. Revenue generated through project-based contracts for turnkey automation solutions including FANUC robots, custom EOAT, controls, and installation.
- Build-to-Print Manufacturing: Precision fabrication and CNC machining services producing custom assemblies, fixtures, UL control panels, end-of-arm tooling, precision machined components, robot systems, powder coating, and material handling systems to customer specifications. Handles volumes from one-off custom parts to 500+ piece orders.
- Parts and Service: 24/7 service and support, FANUC spare parts, preventative maintenance, M-Tech Support, and training services for robotic systems throughout their service lifetime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Motion Controls Robotics product offering
Product offeringCore offering
Motion Controls Robotics (MCRI) is a FANUC Authorized System Integrator that designs, builds, integrates, and services custom industrial robotic automation systems for end-of-line packaging, material handling, and palletizing. Offerings span robotic palletizing cells (BA Palletizer, CASE2CUBE), automated case erectors, AGV/AMR material handling, build-to-print CNC manufacturing, UL508A control panels, and the proprietary ImpactIQ industrial software suite. The company delivers turnkey automation projects supported by 24/7 service, preventative maintenance, and training across nine industrial verticals in North America.
Product overview
Motion Controls Robotics is a FANUC Authorized System Integrator providing end-to-end industrial robotics solutions since 1995. Their portfolio centers on robotic palletizing systems (BA Palletizer, CASE2CUBE, robotic case erectors) and automated material handling (AGVs, AMRs, roll handling, bin picking). The product line includes their own ImpactIQ industrial software suite for plant floor connectivity and tracking, complemented by build-to-print manufacturing services for custom fixtures, UL control panels, and end-of-arm tooling. All solutions are supported by 24/7 service and preventative maintenance programs. The company integrates FANUC robots (M410, R2000, R1000, M710, M20, LRMate, M3, M1 series) across their automation systems.
Differentiator
Problem solved
Functional benefit
Products and services
- BA Palletizer – Collaborative Palletizer Collaborative robot palletizer that is efficient, user-friendly, and portable, designed for easy deployment and operation alongside human workers in end-of-line palletizing.
- CASE2CUBE Palletizer Palletizing solution for case handling and store-ready order assembly, automating cube-style pallet construction at end-of-line.
- Robotic Pick Pak Pal Robotic picking solution for automated pick and pack operations, integrating robotic picking, packing, and palletizing in a single integrated offering.
- Robotic Tape Inspection Patented inline robotic tape inspection system that scans for proper tape placement on cases before palletizing to prevent content spillage from loose flaps or improperly sealed cases.
- Random Robotic Case Erector Robotic case erector capable of handling multiple case sizes dynamically, saving floor space compared to dedicated case erectors and supporting mixed-SKU end-of-line packaging.
- ImpactIQ Industrial Software Proprietary Industry 4.0 software suite bridging front office and plant floor with dashboarding, database interface, portable HMI tablets, wireless infrastructure, and real-time product and system tracking.
- Automated Vehicle Solutions (AGV / AMR) Automated guided vehicles and autonomous mobile robots for material handling, including Daifuku SmartCart, MiR, and Otto Motors AMRs integrated with transfer carts for inter-cell transport.
- FANUC Industrial Robots Full line of FANUC industrial robots (M410, R2000, R1000, M710, M20, LRMate, M3, M1 series) used for palletizing, material handling, case packing, machine loading, and bin picking applications.
- Build-to-Print Manufacturing Services Precision fabrication and CNC machining services producing custom assemblies, fixtures, UL control panels, end-of-arm tooling, precision machined components, robot systems, and powder coating to customer specifications, from one-off custom parts to 500+ piece orders.
- UL508A Industrial Control Panels UL508A-certified industrial control panels for industrial automation systems, compliant with NFPA 79 and NEC regulations, built in-house by MCRI's certified panel shop.
- ASRS (Automated Storage and Retrieval Systems) Automated storage and retrieval systems for warehouse and fulfillment operations, enabling high-density storage, depalletizing, robotic tray handling, and omnichannel fulfillment.
- 24/7 Service & Support (with M-Tech Support, Preventative Maintenance, and FANUC Spare Parts) Round-the-clock customer service and technical support for robotic systems, including preventative maintenance programs, FANUC spare parts, M-Tech Support, and operator training throughout the system's service lifetime.
Quantifiable outcome
- 25% increase in production for Closure Systems International
- +5 more outcomes
Companies that use Motion Controls Robotics
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Motion Controls Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
Motion Controls Robotics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and moderate.
- FANUC AmericacoreFANUC Authorized Systems Integrator and FANUC Level 4 Certified Servicing Integrator. Provides industrial robots, controllers, and software for MCRI's robotic integration solutions. MCRI is among the highest-certified FANUC integrators in the industry.
- DaifukumajorDaifuku System Integrator partner. MCRI integrates Daifuku SmartCart AGVs (100TT Tugger Vehicles) and Dematic Automatic Guided Clamp Truck Vehicles into their automated material handling solutions.
- Mobile Industrial Robots (MiR)majorMobile Industrial Robots Partner. MCRI integrates MiR autonomous mobile robots into warehouse and fulfillment automation solutions.
- Otto Motors (Now Clearpath Robotics)majorOtto Motors AMRs partner. MCRI integrates Otto Motors autonomous mobile robots for material handling applications.
- The Robotics Group / MHImoderateThe Robotics Group Partner. Industry association and partner network for robotics and automation solutions.
- PiabmoderateTechnology supplier for vacuum components including SX12 ejectors with COAX vacuum generation technology and cold-resistant silicone B75.20 suction cups for cold room applications. Supplied through Neff Group Distributors.
- GudelmoderateSupplier of rail systems (Gudel rails) for rail-mounted robotic applications, enabling 7th axis movement for centralized palletizing solutions with multiple pallet locations.
- Dynatect ManufacturingmoderateSupplier of automated safety doors (VF Automated Machine Safety Roll-up Doors) for robotic cells, enabling safe operator access while robots continue operation on opposite side of cell.
- PMMImoderatePMMI Member - The Association for Packaging and Processing Technologies. Industry association providing networking, education, and market intelligence for packaging and processing professionals.
- A3 (Association for Advancing Automation)moderateA3 Member - Association for Advancing Automation. Industry association covering robotics, vision, motion control, and motors. Provides standards development, industry advocacy, and networking opportunities.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Motion Controls Robotics competitors and assessment
Company assessmentDirect peers
- JR Automation: JR Automation (acquired by Hitachi) is one of the largest FANUC-anchored industrial robotics system integrators in North America, providing turnkey robotic systems, material handling, and assembly automation across automotive, food and beverage, and consumer goods — directly comparable to MCRI's FANUC integration and palletizing offering.
- Applied Manufacturing Technologies (AMT): AMT is a FANUC Authorized System Integrator specializing in end-of-line packaging, palletizing, material handling, and warehouse automation — overlapping almost entirely with MCRI's product portfolio and target verticals.
- Genesis Systems Group: Genesis Systems Group is a FANUC-anchored robotics systems integrator focused on material handling, welding, and palletizing for industrial customers, with comparable custom EOAT and turnkey integration capabilities.
- Scott Automation & Robotics: Scott Automation provides industrial robotics integration, end-of-line packaging, and palletizing solutions for manufacturers globally, with similar focus on FANUC and complementary OEM robots serving CPG and industrial customers.
Broad incumbents
- Yaskawa America (Motoman Robotics): Yaskawa is a major industrial robot OEM (Motoman line) and also offers direct integration and services — a broader incumbent whose integration arm competes with MCRI for palletizing and material handling projects while also fielding their own robots.
- ABB Robotics & Discrete Automation: ABB is a global industrial robot OEM with direct robotics integration services for packaging, palletizing, and material handling — competing with MCRI both as a robot supplier and as an integrator at the upper end of enterprise deals.
- KUKA Robotics: KUKA is a leading industrial robot manufacturer with bundled integration services in palletizing, material handling, and end-of-line automation — a broader incumbent overlapping with MCRI's integration and palletizing business.
- Comau (Stellantis group): Comau is an industrial robotics OEM and systems integrator serving manufacturing and warehousing customers globally; its end-of-line and material handling solutions overlap with MCRI's palletizing and EOAT integration offerings.
Emerging players
- Universal Robots (Teradyne): Universal Robots leads the collaborative robot (cobot) segment — an emerging category that intersects with MCRI's BA Palletizer cobot offering — competing for deployment in mixed-SKU and mid-throughput palletizing applications.
Regional players
- Pacific Integrated Handling: Pacific Integrated Handling is a regional material handling and automation integrator focused on the Pacific Northwest US, with parallel offerings in conveyor, robotics, and warehouse automation but serving a different geography than MCRI's Midwest/Eastern US footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motion Controls Robotics social profiles
Digital presenceMotion Controls Robotics compliance and trust
Trust signalCompliance6 records
Motion Controls Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion Controls Robotics leadership team
Management profileNumber of profiles
Profiles1 record
Motion Controls Robotics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Motion Controls Robotics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion Controls Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion Controls Robotics
What does Motion Controls Robotics do?
Motion Controls Robotics (MCRI) is a FANUC Authorized System Integrator that designs, builds, integrates, and services custom industrial robotic automation systems for end-of-line packaging, material handling, and palletizing. Offerings span robotic palletizing cells (BA Palletizer, CASE2CUBE), automated case erectors, AGV/AMR material handling, build-to-print CNC manufacturing, UL508A control panels, and the proprietary ImpactIQ industrial software suite. The company delivers turnkey automation projects supported by 24/7 service, preventative maintenance, and training across nine industrial verticals in North America.
Is Motion Controls Robotics a public or private company?
Motion Controls Robotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motion Controls Robotics founded?
Motion Controls Robotics was founded in 1995. It employs 51 to 100 people.
Where is Motion Controls Robotics based?
Motion Controls Robotics is headquartered in Fremont, United States, in the North America region.
How does Motion Controls Robotics make money?
Three revenue lines are on record. Robotic System Integration is the primary driver. The others are build-to-Print Manufacturing and parts and Service.
Who are Motion Controls Robotics's main competitors?
Direct peers on record are JR Automation, Applied Manufacturing Technologies (AMT), Genesis Systems Group and Scott Automation & Robotics. Broad incumbents are Yaskawa America (Motoman Robotics), ABB Robotics & Discrete Automation, KUKA Robotics and Comau (Stellantis group). Universal Robots (Teradyne) is listed as an emerging player. Pacific Integrated Handling is listed as a regional player.
Does Motion Controls Robotics have an API?
No public API is recorded for Motion Controls Robotics.
What industry is Motion Controls Robotics in?
Motion Controls Robotics's product category is Industrial Robotic Systems Integration. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAGACAH, Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis). Its NAICS code is 3339 and its SIC code is 3560.