What Mobile Industrial Robots does

Mobile Industrial Robots (MiR), founded in 2013 in Odense, Denmark and acquired by Teradyne in April 2018 for $272 million, manufactures autonomous mobile robots (AMRs) for internal transportation and intralogistics across manufacturing, warehousing, healthcare, and logistics facilities. Its product line spans payload capacities from 250 kg (MiR250) to 1350 kg (MiR1350), with the 2024-launched MiR1200 Pallet Jack adding AI-based perception for autonomous pallet handling. Core technology includes LiDAR-based SLAM navigation, 3D vision systems, AI-based perception for pallet and obstacle detection, and a fleet management software layer (MiR Fleet / MiR Fleet Enterprise, MiR Insights) that coordinates multi-robot operations and analytics.

The business operates a hardware-led revenue model with enterprise field sales and a partner network of more than 250 distributors across 60 countries, complemented by MiR Finance leasing (from €7.99/hour, ~€575/month over 48 months) that lowers capital barriers and the MiR Academy for training. Customers span automotive OEMs and tier-one suppliers (Stellantis, DENSO, Valeo, Forvia, Cummins), electronics manufacturers (Flexcon, Kimball Electronics, TTI, Runner), and healthcare facilities (Sengkang General Hospital, E. Gulbja Laboratory), with the largest single deployment comprising 43 robots at Stellantis. MiR is wholly owned by Teradyne (NASDAQ: TER) and operates alongside Universal Robots within the Teradyne Robotics segment, having absorbed AutoGuide Mobile Robots in 2022 to consolidate the parent's AMR portfolio across low to heavy payload categories.

Name

Mobile Industrial Robots

Legal name

Mobile Industrial Robots A/S

Website

https://mobile-industrial-robots.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mobile Industrial Robots manufactures autonomous mobile robots for internal transportation and intralogistics in manufacturing, warehousing, healthcare, and logistics facilities, serving enterprise customers globally through direct sales and a 250+ distributor network as a Teradyne subsidiary.

Ownership category

akta.pro rank

Product category

Autonomous Mobile Robots

NAICS

Material Handling Equipment Manufacturing (33392), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)

Keywords

• Autonomous mobile robots
• Industrial automation
• Internal logistics
• Fleet management software
• Collaborative mobile robots

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Robot Sales: MiR sells autonomous mobile robots directly to enterprise customers across automotive, electronics, healthcare, and logistics sectors. Sales are conducted through field sales teams and the partner network.
2. MiR Finance Leasing: MiR offers leasing arrangements through the MiR Finance program, with pricing starting at €7.99 per hour (approximately €575/month over 48 months). This provides a faster payback period, often less than one year, compared to traditional automation solutions.
3. Professional Services and Training: The MiR Academy provides training and education services to support customer adoption and ongoing operational excellence.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mobile Industrial Robots (MiR) designs and manufactures autonomous mobile robots (AMRs) for internal transportation and intralogistics in manufacturing, warehousing, and healthcare facilities. The product line spans payloads from 250 kg to 1,350 kg, with AI-based perception, 3D vision, and LiDAR SLAM navigation enabling deployment without facility infrastructure changes. MiR complements its robots with fleet management software (MiR Fleet, MiR Fleet Enterprise), an analytics platform (MiR Insights), top-module applications (hooks, pallet lifts, shelf carriers), the MiR Go partner ecosystem, MiR Care service plans, and MiR Finance leasing.

Product overview

Mobile Industrial Robots (MiR) offers a comprehensive portfolio of autonomous mobile robots (AMRs) designed to optimize intralogistics and internal transportation across manufacturing, warehousing, and logistics operations. The product lineup includes the MiR250 (250 kg payload), MiR600 (600 kg, IP52-rated), MiR1200 Pallet Jack (AI-powered pallet handling up to 1200 kg), and MiR1350 (1350 kg, heaviest payload) as core robot platforms. Supporting the robots is a software ecosystem comprising MiR Fleet/MiR Fleet Enterprise for centralized fleet management, and MiR Insights for performance analytics. The company also provides an extensive application layer through top modules (Hook, Shelf Carrier, Pallet Lifts) and the MiR Go ecosystem featuring over 160 certified partner solutions. Services include MiR Care service plans, 24/7 technical support, and global distributor network. MiR was acquired by Teradyne in 2018 and merged with AutoGuide Mobile Robots in 2022 to deliver a broad AMR product line from low to heavy payload capacities.

Differentiator

Problem solved

Functional benefit

Brands

• MiR Go: MiR Go is an ecosystem and inspiration hub for AMR solutions, housing over 160 top modules and applications for seamless integration with MiR's robot suite.
• MiR Fleet
• MiR Academy
• MiR Fleet Enterprise
• MiR Insights
• MiR Care
• MiR Finance

Products and services

• MiR250 Compact autonomous mobile robot with 250 kg payload capacity, 2 m/s speed, and small footprint designed for agile navigation through spaces as narrow as 80 cm, with an ESD version available for electronics manufacturing.
• MiR600 Heavy payload AMR with 600 kg capacity and 2 m/s speed, designed for pallet movement and internal logistics, and the first IP52-rated AMR in the market for enhanced dust and water resistance.
• MiR1200 Pallet Jack AI-powered autonomous pallet jack that detects, picks up, and delivers pallets weighing up to 1,200 kg at 1.5 m/s, featuring an AI-based perception system with 3D sensors for detecting pallet openings and shrink-wrapped pallet anomalies.
• MiR1350 Most powerful MiR AMR with 1,350 kg payload capacity, 1.2 m/s speed, 13 TÜV-certified safety functions, and IP52 rating for harsh industrial environments.
• MC250 Mobile Cobot Mobile collaborative robot combining the MiR250 AMR platform with a robotic arm for automated internal logistics tasks including machine tending in loop sequences, material transport, and supply replenishment.
• MC600 Mobile Cobot Mobile collaborative robot combining the MiR600 platform with a robotic arm for versatile productivity automation, featuring an integrated vision system and status light indication for full robot monitoring.
• MiR Fleet Enterprise Enterprise-grade fleet management software providing centralized control and monitoring of mixed AMR fleets, with fast central configuration, cybersecurity enhancements, intelligent task prioritization, and traffic management for up to 100 robots per fleet.
• MiR Insights Analytics and visualization platform that monitors, tracks, analyzes, and optimizes robot fleet performance, helping customers maximize AMR utilization and operational efficiency.
• MiR Fleet Fleet management software platform for controlling and monitoring MiR robot fleets, supporting mission planning, traffic control, and real-time monitoring of robot operations.
• MiR Hook 250 Top module accessory that enables a MiR250 to autonomously detect, pick up, transport, and deliver carts for automated cart-towing workflows.
• MiR Shelf Carrier 250 Top module accessory that enables a MiR250 to collect and deliver shelves autonomously for automated inventory transport.
• MiR EU Pallet Lift 600 Top module accessory for MiR600 enabling efficient EU pallet handling at up to 600 kg capacity.
• MiR EU Pallet Lift 1350 Top module accessory for MiR1350 enabling EU pallet transport up to 1,250 kg for heavy-load automation.
• MiR Charge 48V Fully automatic 48V charging station for MiR robots, enabling opportunity charging for around-the-clock operation.
• MiR Care Premium Comprehensive service plan providing 24/7 technical support, spare parts and repairs, software upgrades, and MiR Insights access for optimal robot coverage and uptime.
• MiR Go Ecosystem platform housing over 160 certified AMR solutions and top modules from third-party partners, providing an inspiration hub for customizing AMR solutions across various applications.

Quantifiable outcome

• Stellantis operates 43 robots across multiple facilities
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FlexcoreStrategic or Co-development PartnerExpanded partnership through Teradyne (parent company) collaboration. Flex is a key manufacturing partner and customer implementing MiR robots in their facilities globally.
• Enabled RoboticscoreTechnology or IntegrationPartnership for ER-FLEX top modules compatible with MiR MC250 and MC600 robots. Enables flexible robot configurations for different material handling needs.
• ModulacoreTechnology or IntegrationIntegration of Modula vertical lift modules with MiR AMRs for automated warehouse storage and retrieval solutions.
• Nord ModulescoreTechnology or IntegrationNord Modules provides material handling modules that integrate with MiR autonomous mobile robots for expanded functionality.
• HMI-MBScoreChannel Partner/ Reseller/ DistributorRegional distribution partner for MiR robots, providing sales and support services in their territory.
• Advanced Control Solutions (ACS)coreImplementation/ SI/ Consulting PartnerSystem integrator partner for MiR robot deployments, providing implementation and consulting services for enterprise customers.
• BILA A/SminorImplementation/ SI/ Consulting PartnerPartner for Schur project implementation, providing integration services.
• NGIN A/SminorImplementation/ SI/ Consulting PartnerPartner for Schur project implementation, providing integration services.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Locus Robotics: Leading AMR vendor focused on warehouse order fulfillment and material handling; competes with MiR in the same enterprise and 3PL customer base with similar autonomous navigation technology.
• OTTO Motors (Clearpath Robotics): Manufacturer of heavy-payload autonomous mobile robots for industrial material handling; most direct competitor to MiR's MiR600/MiR1350 in manufacturing and warehousing.
• Fetch Robotics (Zebra Technologies): AMR vendor acquired by Zebra Technologies offering autonomous mobile robots for warehousing and manufacturing; competes head-to-head with MiR in cloud-based fleet management and pick/transport workflows.
• Geek+: Chinese-headquartered global AMR vendor with a broad product portfolio across goods-to-person, moving, and sorting robots; competes with MiR globally, especially in EMEA and Asia-Pacific.
• 6 River Systems (Shopify): AMR provider for warehouse fulfillment, now part of Shopify; competes with MiR in logistics and 3PL segments with collaborative picking robots.

Emerging players

• Vecna Robotics: Provider of autonomous material handling robots and orchestration software for warehousing; overlaps with MiR's AMR and fleet management offering but with smaller market share.
• AutoStore: Cube-based automated storage and retrieval provider that partners with AMR vendors including MiR; an adjacent warehouse-automation player that increasingly competes for the same intralogistics budget.
• Boston Dynamics: Developer of the Stretch warehouse AMR for case handling; emerging player with growing overlap to MiR's pallet and warehouse transport use cases following Hyundai's acquisition.

Broad incumbents

• Omron (Mobile Robots division): Industrial automation incumbent offering a portfolio of AMRs (LD series) alongside PLCs, vision, and motion control; broad incumbent competing with MiR in factory automation.
• KUKA (Midea): Major industrial robotics incumbent (owned by Midea) offering mobile robots and AGVs alongside traditional articulated robots; competes with MiR in heavy-payload manufacturing applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MobileIndRobots
• LinkedInlinkedin.com/company/mobile-industrial-robots-aps

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Industrial Robots