Two-EE’s
Two-EE's Winery is a craft winery in Huntington, Indiana, producing 25+ sweet, dry, sparkling, and fruit wines led by the award-winning Plonqé, and selling through a 361-day tasting room, a Wine Club, e-commerce shipping to 40 states, and 200+ Indiana retail and venue partners.
- Company typePrivate
- Founded2013
- HeadquartersHuntington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Two-EE’s does
Two-EE's Winery is a craft winery founded in 2013 by owner Emily Harris, operating from a single headquarters and tasting room at 6808 N US Highway 24 E in Huntington, Indiana. The company produces a portfolio of more than 25 wines spanning sweet Concord-based reds and whites (led by the award-winning flagship Plonqé), dry varietals (Cabernet Sauvignon, Syrah, Norton, Tannat, Vignoles), sparkling wines (Bubblee), fruit wines (Pineapple-Rum Stave, LAmbre orange wine), and dessert wines (Tonneau Choisi), alongside wine slushees, branded apparel, and cocktail mixers. Production relies on traditional winemaking techniques including oak barrel aging, skin contact for orange wines, and conventional sparkling methods, with no disclosed proprietary process or technology platform.
The company runs a hybrid direct-to-consumer and wholesale business. Revenue is generated through on-site tasting room sales (open 361 days a year, with walk-in bar service, guided and self-guided tastings, food and beverage service, and private event rentals across patio, lounge, and event room spaces), e-commerce via Shopify shipping to Indiana and 39 additional states, a Wine Club membership program, gift cards sold through Square, and a wholesale program distributing to over 200 Indiana retailers including Meijer, Walmart, Sam's Club, Target, Costco, and Total Wine & More, plus restaurant and entertainment venue partners such as Parkview Field and Sun King Brewery. Customer segments span sweet-wine enthusiasts, dry-wine connoisseurs, families and groups, social/entertainment seekers, event planners, and wholesale buyers, with pricing anchored by $10-$80 bottles, a 15% bulk discount on 12+ bottle purchases, and event tickets in the $30/person range.
Marketing is driven by a recurring calendar of weekly events (live music, bingo, trivia), an annual flagship fireworks celebration benefiting local nonprofits, email and social media engagement, and a strong regional brand identity anchored by the Plonqé Double Gold Medal (92 points) and Indiana Winery of the Year recognition.
Two-EE’s firmographics
Firmographics- Name
- Two-EE’s
- Legal name
- Two-EE's Winery
- Website
- https://twoees.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two-EE's Winery is a craft winery in Huntington, Indiana, producing 25+ sweet, dry, sparkling, and fruit wines led by the award-winning Plonqé, and selling through a 361-day tasting room, a Wine Club, e-commerce shipping to 40 states, and 200+ Indiana retail and venue partners.
- Ownership category
- akta.pro rank
Two-EE’s industry classification
Industry- Product category
- Craft Winery and Wine Production
- NAICS
- Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Two-EE’s is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two-EE’s business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct sales of bottled wines through the winery tasting room and e-commerce website. Wines range from $10-$80 per bottle. Bulk discount of 15% for purchases of 12 or more bottles. Ships to Indiana and 39 additional states.
- Tasting Experiences: Guided wine tasting experiences including food pairings. Features multiple tasting formats: A Taste of Two-EE's, Backyard BBQ Pairing, Short & Sweet, Self-Guided Pairings, and Barside Tastings ($9 for 6 pours). Reservations recommended for guided tastings.
- Food & Beverage Service: On-site food service including flatbreads, charcuterie boards, weekend brunch with mimosa flights, and slushees. Patio and lounge dining with full bar service.
- Private Events & Venue Rental: Private event bookings including patio, lounge, and event room rentals for parties, corporate events, and celebrations. Event Room available for private tastings and vendor-hosted gatherings.
- Merchandise & Apparel: Branded merchandise including apparel (t-shirts, sweatshirts, crewnecks $32-$55), cocktail mixers, and accessories sold both at winery and online.
- Event Tickets: Ticket sales for special events including the annual fireworks celebration 'Uncork the 250th' and special dinner events like the Back to School Night Dinner at $30/person.
- Gift Cards: Digital gift cards available in any dollar increment through Square, redeemable for wines, merchandise, and experiences.
- Wholesale Distribution: Wholesale program supplying wines to over 200 retail locations and restaurants throughout Indiana.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Wine Bottles |
| Unit Pricing | Pay-as-you-go | Bulk Purchase Discount |
| Unit Pricing | Pay-as-you-go | Guided Tasting Experiences |
| Unit Pricing | Pay-as-you-go | Special Event Tickets |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Two-EE’s product offering
Product offeringCore offering
Two-EE's is a craft winery producing a diverse portfolio of sweet, dry, sparkling, fruit, and dessert wines, with the flagship Plonqé Concord-based sweet red as its signature product. The company operates a tasting room in Huntington, Indiana offering guided wine tastings, on-site food service, wine slushees, and private event hosting with weekly live entertainment. Sales channels include direct-to-consumer at the winery, e-commerce shipping to 40 states, and wholesale distribution to over 200 Indiana retailers.
Product overview
Two-EE's Winery is a craft winery offering a diverse portfolio of wines alongside hospitality experiences and merchandise. The core offering centers on sweet wines (Plonqé, Diamond, Pink Diamond, Catawba) and dry wines (Cabernet Sauvignon, Syrah, Norton, Vignoles, Chardonnay), complemented by sparkling wines (Bubblee, Sparkling Diamond), fruit wines (Pineapple-Rum Stave, Cranapple, Plum, Peach), and dessert wines (Tonneau Choisi). The winery provides experiential add-ons including guided tasting experiences with food pairings, event hosting in multiple venue spaces, and a Wine Club membership program. A line of branded apparel and cocktail mixers rounds out the product portfolio. The winery operates a Shopify e-commerce platform for online sales and shipping to 40 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Plonqé Sweet Red Wine Indiana's Premium Sweet Red wine crafted from Concord grapes with a juicy fruit-forward profile. Award-winning signature wine targeting wine enthusiasts who prefer approachable sweet reds for casual occasions and gifting.
- Diamond White Wine A bright and crisp semi-sweet white wine featuring Granny Smith apple, Meyer lemon, and orange blossom aromatics with a light refreshing finish. Targeted at sweet wine drinkers seeking an elegant table wine.
- Pink Diamond Blush Wine A light, flouncy sweet blush wine with a sparkle of bright citrus and floral notes offering an approachable and playful pour. Targeted at sweet wine enthusiasts and casual social drinkers.
- Catawba Rosé A light semi-sweet rosé with pink lemonade, cranberry, and cotton candy notes presenting a fruity floral character with an easy-sipping style. Targeted at casual wine drinkers seeking approachable rosé.
- Pineapple-Rum Stave Fruit Wine A tropical fruit wine crafted from Costa Rican pineapples with a short flirtation with rum cask oak staves, offering an island-inspired twist. Targeted at wine enthusiasts seeking unique and unusual varietals.
- LAmbre Orange Wine A dry orange wine made with unique skin contact, featuring orange, toffee candy, and rose notes with complex aromatic profile and bold adventurous style. Targeted at dry wine connoisseurs seeking unconventional expressions.
- 2025 Syrah Rosé A bright, crisp, and refreshingly dry rosé with ripe strawberry, dried fig, and spiced cherry notes. Targeted at dry wine enthusiasts seeking summer-style rosé from the 2025 vintage.
- Winemaker's Edition Cabernet Sauvignon 2017 A bold, cellar-worthy Cabernet Sauvignon with layered complexity, structured tannins, rich dark fruit, and notes of black currant, cedar, and cocoa. Premium offering priced at $80 per bottle for wine collectors and special occasions.
- 2021 Norton Red Wine A bold American varietal with pomegranate, acai, and clove notes featuring dark fruit intensity, earthy rustic notes, and a full-bodied finish. Targeted at dry wine connoisseurs seeking regional American varietals.
- 2025 Vignoles White Wine A lively dry white with vibrant fruit character featuring pineapple, kiwi, and kumquat notes with balanced acidity. Targeted at dry white wine enthusiasts seeking regionally produced varietals from the 2025 vintage.
- 2021 Syrah Red Wine A cellar-worthy Syrah with bold spice and richness, featuring deep berry aromas with savory spices and a peppery smoky finish. Targeted at dry wine connoisseurs seeking premium reds from the 2021 vintage.
- 2021 Tannat Red Wine A powerful red with structured tannins, depth, and intensity, featuring rich aromatic tobacco and black fruit notes. Targeted at dry wine connoisseurs seeking bold, full-bodied reds from the 2021 vintage.
- Bubblee Sparkling Wine A playful sparkling wine with bright festive personality, floral and crisp notes with light bubbles and a refreshing sip. Targeted at celebratory occasions and casual sparkling wine drinkers.
- Tonneau Choisi Dessert Wine An exclusive cellar selection dessert wine with bold layered depth featuring rich port-style characteristics. Targeted at wine connoisseurs seeking premium after-dinner wines.
- Wine Slushees Frozen wine beverages including the famous Plonqé slushee and seasonal flavors, served at the winery and partner venues such as Parkview Field and Sun King Brewery. Targeted at visitors seeking casual, refreshing wine experiences.
- Wine Tasting Experiences Hosted seated tasting experiences featuring curated wine selections paired with artisan cheeses, chocolates, or seasonal bites. Options include A Taste of Two-EE's, Backyard BBQ Pairing, Short & Sweet, Self-Guided Pairings, and Barside Tastings ($9 for 6 pours). Targeted at visitors and wine enthusiasts seeking guided educational experiences.
- Private Event Hosting Private event hosting including corporate events, fundraisers, birthdays, and celebrations across the Lounge, Event Room, and Patio spaces. Targeted at organizations and individuals planning private gatherings and celebrations.
- Wine Club Membership Wine club membership offering exclusive wines, member-only releases, and special perks for enrolled members. Targeted at wine enthusiasts seeking ongoing access to limited production and cellar selection wines.
- Cocktail and Mimosa Mixers Ready-to-mix cocktail and mimosa drink mixes including Glitter Mimosa, Ski Sangria, Espresso Martini, Hot Toddy, Bee's Knees, and various fruit-flavored options. Targeted at consumers seeking convenient cocktail preparation at home.
Quantifiable outcome
- Double Gold Medal and 92 Points - Plonqé sweet wine at San Francisco Chronicle and LA International Wine Competitions
- +1 more outcomes
Companies that use Two-EE’s
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Two-EE’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Two-EE’s partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Big Brothers Big Sisters of Northeast IndianacoreCharitable partner for the 'Uncork the 250th' fireworks celebration event on July 3rd, 2026. Proceeds from ticket sales and donations benefit the organization's mission to support youth mentorship programs in Northeast Indiana.
- Indiana Canine Assistant Network (ICAN)coreCharitable partner for the 'Uncork the 250th' fireworks celebration event. Proceeds support ICAN's mission providing service dogs for individuals with disabilities in Indiana.
- Parkview FieldminorEntertainment venue partnership where Plonqé slushee is served. Extends product availability beyond winery location to baseball stadium venue.
- Sun King BreweryminorPartnership for Plonqé slushee distribution at brewery location. Cross-promotional opportunity reaching craft beverage enthusiasts.
- ShopifycoreE-commerce platform powering the online store, handling transactions, inventory, and customer data for wine, merchandise, and event ticket sales.
- SquarecorePayment processing for gift card sales and donation collection for charity events. Square gift platform used for eGift card distribution.
- OpenTableminorReservation platform for booking guided wine tasting experiences. Links from website to OpenTable for booking tastings.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Two-EE’s competitors and assessment
Company assessmentBroad incumbents
- Trinchero Family Estates: Large multi-brand wine producer (Sutter Home, Joel Gott, Menage a Trois) with national distribution. Broad incumbent benchmark for wholesale and pricing dynamics Two-EE's faces on retail shelves.
- E. & J. Gallo Winery: World's largest family-owned winery with extensive national distribution and broad price-tier portfolio. Sets the competitive ceiling on shelf access, pricing, and trade marketing in U.S. retail.
Direct peers
- Oliver Winery: Indiana's largest winery, based in Bloomington, with a broad portfolio of sweet and dry wines and an established tasting room and event business. Direct competitor in the Indiana craft wine category and the most relevant scale benchmark for Two-EE's regional ambitions.
- Best Vineyards: Escondido-area craft winery with broad varietal portfolio, tasting room, and event hosting. Comparable small-scale producer-retailer model with strong DTC and on-site experience emphasis.
- Willamette Valley Vineyards: Oregon-based publicly traded craft winery combining estate production, tasting room, wine club, and DTC e-commerce. Highly comparable business model structure — production + DTC + club + on-site experience — at a larger scale.
- Lanthier Winery: Madison, Indiana craft winery offering sweet and dry wines with a tasting room and live music programming. Comparable Midwest craft winery model combining wine, events, and a small wholesale footprint.
- Huber Winery: Starlight, Indiana winery and vineyard producing fruit wines, sweet wines, and traditional varietals, with on-site tasting room and event spaces. Closest geographic and product-style peer to Two-EE's fruit-and-sweet wine focus.
Regional players
- St. Julian Winery: Michigan's oldest and largest winery, with broad varietal portfolio and statewide distribution. Comparable Midwest craft winery with deeper wholesale penetration, useful as a regional scale benchmark.
- Round Barn Winery: Southwest Michigan winery combining wine, brewery, and distillery products with a tasting room, food service, and live events. Closely comparable multi-revenue, experience-led winery operating in a neighboring Midwest state.
Emerging players
- Cooper's Hawk Winery & Restaurants: Winery-restaurant hybrid with a national chain footprint, in-house wine production, wine club, and retail. Useful comparable for the experience-driven, multi-site growth pathway Two-EE's could pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Two-EE’s social profiles
Digital presenceTwo-EE’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two-EE’s leadership team
Management profileNumber of profiles
Profiles1 record
Two-EE’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two-EE’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two-EE’s
What does Two-EE’s do?
Two-EE's is a craft winery producing a diverse portfolio of sweet, dry, sparkling, fruit, and dessert wines, with the flagship Plonqé Concord-based sweet red as its signature product. The company operates a tasting room in Huntington, Indiana offering guided wine tastings, on-site food service, wine slushees, and private event hosting with weekly live entertainment. Sales channels include direct-to-consumer at the winery, e-commerce shipping to 40 states, and wholesale distribution to over 200 Indiana retailers.
Is Two-EE’s a public or private company?
Two-EE’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two-EE’s founded?
Two-EE’s was founded in 2013. It employs 11 to 50 people.
Where is Two-EE’s based?
Two-EE’s is headquartered in Huntington, United States, in the North America region.
How does Two-EE’s make money?
Eight revenue lines are on record. Wine Sales are the primary driver. The others are tasting Experiences, food & Beverage Service, private Events & Venue Rental, merchandise & Apparel, event Tickets, gift Cards and wholesale Distribution.
Who are Two-EE’s's main competitors?
Broad incumbents on record are Trinchero Family Estates and E. & J. Gallo Winery. Direct peers are Oliver Winery, Best Vineyards, Willamette Valley Vineyards, Lanthier Winery and Huber Winery. Regional players are St. Julian Winery and Round Barn Winery. Cooper's Hawk Winery & Restaurants is listed as an emerging player.
Does Two-EE’s have an API?
No public API is recorded for Two-EE’s.
What industry is Two-EE’s in?
Two-EE’s's product category is Craft Winery and Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAFALAL, Producer-Owned Retail & Bottle Shops (On-site). Its NAICS code is 31213 and its SIC code is 2080.