Landmark Credit Union Inc

What Landmark Credit Union Inc does

Landmark Credit Union is a not-for-profit financial cooperative founded in 1933, headquartered in New Berlin, Wisconsin, with a corporate office in Brookfield. Operating as a federally chartered and NCUA-insured credit union, Landmark serves individual consumers and small-to-medium businesses across Wisconsin with an emerging presence in Illinois, generating $67.8 million in net income in 2025 on $7.4 billion in total assets with a 10.67% capital ratio. The institution operates 30+ physical branches in Southern Wisconsin and offers a full product suite including consumer checking/savings, certificates, auto loans, mortgages, HELOCs, credit cards, business banking, and a rewards program, while investment services are delivered through a referral partnership with LPL Financial under the Landmark Investment Center brand.

Landmark's technology backbone is the Alkami Digital Banking Platform, a cloud-based system that has scaled its business banking profiles from 135 to over 7,800 (a 55x increase) and produced 22% year-over-year business deposit growth. Treasury management services include ACH origination, business wires, merchant services via Elavon, and fraud mitigation tools, generating over $150,000 in disclosed annual non-interest income from treasury alone. Mobile applications are available on iOS and Android, with Zelle integration for peer-to-peer payments. The institution is structured as a member-owned cooperative; profits are returned to members through competitive rates (e.g., 7.50% APY Premium Checking, 4.00% APY Certificates, mortgages starting at 6.375%) rather than distributed to outside shareholders.

Distribution combines a physical branch network with self-serve digital banking and dedicated regional business lending teams (Fox Valley, Southeast Wisconsin, Madison Area). Landmark has been voted Top Credit Union in Milwaukee for three consecutive years (2023-2025) per the Milwaukee Journal Sentinel Community's Choice Awards and was also named a Top Mortgage Lender. In 2026, Landmark announced two acquisitions: American National Bank-Fox Cities (~$419 million in assets, $328 million in loans, branches in Appleton and Green Bay) and the North Shore Bank branch in McHenry, Illinois ($34 million in deposits), positioning combined assets to approach $8 billion upon closing later in the year. Leadership comprises Timothy Mackay as President and CEO and David Powers as CFO.

Name

Landmark Credit Union Inc

Legal name

Landmark Credit Union

Website

https://landmarkcu.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Landmark Credit Union is a not-for-profit financial cooperative founded in 1933, serving individual consumers and small-to-medium businesses across Wisconsin through 30+ branches, digital banking, mortgage, lending, and treasury management services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Business banking
• Mortgage lending
• Credit union services

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: Primary revenue stream from interest earned on loans including mortgages, auto loans, personal loans, business loans, and credit cards. As a not-for-profit credit union, profits are returned to members through better rates and lower fees.
2. Fee-based Services: Revenue from various fee-based services including credit card fees, overdraft fees, ATM fees, wire transfer fees, merchant services, and treasury management services.
3. Investment Referral Fees: Referral fees from LPL Financial for investment and insurance products sold through the Landmark Investment Center. Securities and advisory services offered through LPL Financial (registered investment advisor and broker-dealer).
4. Treasury Services: Non-interest income generated from treasury management services including ACH origination, business wires, merchant services, and fraud mitigation tools. Generated over $150,000 in annual non-interest income from treasury services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Landmark Credit Union operates as a not-for-profit financial cooperative providing personal and business banking products, including checking accounts, savings and certificates, credit cards, consumer and mortgage loans, and business lending. It distributes these services through 30+ physical branches across Southern Wisconsin and a digital banking platform powered by Alkami, complemented by an investment services partnership with LPL Financial.

Product overview

Landmark Credit Union operates as a not-for-profit financial cooperative offering a comprehensive suite of banking products through both a Digital Banking Platform (web and mobile app) and 30+ branch locations across Southern Wisconsin. The product portfolio centers on personal and business checking/savings accounts, credit cards (Rewards Visa and Cash Back Visa Signature), consumer loans (auto, personal, recreational, student), and mortgage products (fixed rate, adjustable rate, HELOC, construction loans). Business services include Digital Banking, Business Lending, Treasury Management, and merchant services. Investment and wealth management services are offered through the Landmark Investment Center in partnership with LPL Financial. A rewards program enables points redemption for gift cards, travel, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Landmark Investment Center: Investment and wealth management services offered in partnership with LPL Financial, providing financial consultants, retirement planning, and investment products.

Products and services

• Checking Accounts Personal checking accounts including Premium Checking offering 7.50% APY and Rewards Checking with debit card rewards points, designed for individual consumer members.
• Certificate Accounts Term savings certificates offering up to 4.00% APY across six term options (12, 18, 24, 36, 48, 60 months) with a $500 minimum deposit, for individual members seeking fixed-rate savings.
• Rewards Visa Credit Card Personal credit card earning 1 point per dollar spent, double points on gas and dining, with 0% intro APR for 12 months and no annual fee.
• Visa Signature Cash Back Credit Card Personal credit card offering unlimited 1.5% cash back on all purchases with 0% intro APR for 12 months and a $200 bonus after $1,000 spend in 90 days.
• Business Rewards Visa Credit Card Business credit card earning 1.5 points per dollar in qualifying purchases, with a maximum unsecured debt limit of $25,000 for business members.
• Auto & Motorcycle Loans Consumer financing for cars, trucks, and motorcycles with rates as low as 4.74% APR, available to personal members.
• Fixed Rate Mortgage 30-year fixed-rate mortgage at 6.375% (6.458% APR) for home purchases and refinances, available to personal members.
• HELOC (Home Equity Line of Credit) Revolving credit line secured by home equity, giving personal members flexible access to funds for borrowing needs.
• Business Lending Commercial loans for small and medium businesses including real estate, construction, equipment financing, and working capital, delivered through regional lending teams (Fox Valley, Southeast WI, Madison).
• Business Digital Banking Cloud-based digital banking platform for business members, supporting ACH origination, wire transfers, eDeposit, and sub-user management powered by Alkami.
• Treasury Management Cash management services for business members including merchant services, fraud mitigation tools, and business wire transfers.
• Landmark Investment Center Investment and wealth management services including retirement planning, estate planning, and financial consulting, offered in partnership with LPL Financial.
• Digital Banking Platform 24/7 online and mobile banking platform for personal and business members, enabling account access, money transfers, external account linking, credit score checking, and budget management.
• Mobile Banking App Native iOS and Android mobile banking application providing members full account access, card management, mobile payments, and Zelle peer-to-peer transfers.

Quantifiable outcome

• 55x increase in business banking profiles (from 135 to over 7,800) with 22% year-over-year business deposit growth
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• Alkami TechnologycoreTechnology or Integration · 24 June 2026Landmark Credit Union partnered with Alkami Technology to implement a comprehensive digital banking platform. This partnership has enabled significant commercial growth, scaling business banking profiles from 135 to over 7,800 (55x increase) while generating over $150,000 in annual non-interest income from treasury services. The platform also enables Landmark to host regional user group events for community banks and credit unions to share digital banking best practices.
• LPL FinancialcoreGTM or Marketing PartnerLandmark Investment Center is powered by LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC). LPL provides investment and advisory services to Landmark members through referrals from the credit union. Landmark receives referral fees for directing members to LPL Financial services including retirement planning, estate planning, and investment management.
• ElavonsupportingTechnology or IntegrationLandmark Credit Union partners with Elavon for merchant credit card processing services. This partnership enables business members to accept various forms of credit card and gift card payments through merchant services.
• Children's WisconsinsupportingGTM or Marketing PartnerLandmark Credit Union partners with Children's Wisconsin through its annual Chain of Hearts charitable campaign, raising funds for children's research and treatments. The 2026 campaign exceeded its goal, raising $66,207.60.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• UW Credit Union: Major Wisconsin-headquartered credit union with multi-billion dollar assets, providing direct deposit, lending, and business banking competition to Landmark across overlapping Wisconsin footprint.
• Connexus Credit Union: Wisconsin-based credit union serving consumers and businesses nationally with deposit, lending, and digital banking products overlapping Landmark's core retail and treasury services.
• Community First Credit Union: Wisconsin-anchored credit union offering consumer checking, lending, mortgages, and business banking that competes directly with Landmark in overlapping Wisconsin geographic markets.
• Summit Credit Union: Madison, Wisconsin-based credit union delivering consumer and business banking, mortgages, and commercial lending — directly competing with Landmark's Southeast Wisconsin and Madison lending teams.
• Capital Credit Union: Wisconsin-headquartered credit union serving consumers and businesses with deposit, lending, and digital banking — overlapping Landmark's Wisconsin branch footprint and product suite.
• Educators Credit Union: Wisconsin-based credit union offering consumer and business banking products across southern Wisconsin, competing with Landmark for member relationships in overlapping markets.
• North Shore Bank: Wisconsin community bank from which Landmark is acquiring a McHenry, IL branch; otherwise operates as a competing deposit and lender in Wisconsin, providing a directly comparable product set.

Broad incumbents

• Bellco Credit Union: Colorado-headquartered credit union of comparable asset scale, offering consumer and business banking with full digital channels — a useful benchmark for Alkami-style digital transformation outcomes.
• Digital Federal Credit Union (DCU): Large federally chartered credit union with broad digital banking and consumer/business product set; benchmark for digital-first member acquisition and treasury services scale relevant to Landmark's Alkami growth.
• Alliant Credit Union: Major nationwide digital-first credit union with competitive deposit and lending rates, representing the digital-native benchmark against which Landmark's Alkami platform must compete for younger and SMB members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/landmarkcreditunion
• Facebookfacebook.com/landmarkcu
• LinkedInlinkedin.com/company/landmark-credit-union
• Instagraminstagram.com/landmarkcreditunion
• Xx.com/LandmarkCU

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Credit Union Inc