Klingit

What Klingit does

Klingit is a Stockholm-based, tech-enabled creative services company (legal entity Just Klingit AB) founded in 2021 and rebranded from Graphiq to Klingit in 2024. The company operates an AI-human creative ops platform that pairs a global distributed team of designers and senior project managers with automation tooling to deliver on-brand creative output at scale. Its proprietary Klingit Growth Loop framework structures delivery around three workflow stages — Concept (strategy, branding, campaigns), Content (copywriting, design, production), and Conversion (performance marketing, marketing automation, SEO & AIO) — supported by 15+ service categories ranging from branding and UX/UI web development to performance marketing, content management, and AI services. The technology stack includes the Brand Platform (centralized asset and design system management), On-Brand Studio (AI-powered design exploration with virtual photoshoots and prompt libraries), Command Central (project management), and integrations with HubSpot, Mailchimp, Apsis, Shopify, Webflow, WordPress, and Figma.

Klingit monetizes primarily through a credit-based subscription model. Customers purchase monthly plans bundled with subscription credits (with rollover up to 150% of base monthly credits) or quarterly plans, with fixed-credit projects for services such as web development, performance marketing, and SEO requiring 3-, 6-, or 12-month continuous reservations. Additional revenue comes from supplementary credit packs and add-on concurrent project slots. Go-to-market combines a self-serve web platform (app.klingit.com), inside sales with same-day response during CET business hours, and direct enterprise sales with customized offers for larger projects. The company serves a horizontal mix of customers including small and one-person marketing teams, growing marketing teams, startups and scale-ups, SaaS, healthcare, and financial services; named customers include foodora, Schibsted, H&M, Swish, KRY, Coeli, Zimpler, Tibber, Amanda AI, Digiexam, Lime, and Swarmia, with a stated base of 150+ brands and 4000+ projects delivered.

The company is privately held with no disclosed institutional investors beyond an early byWiT funding round in November 2021, and is led by co-founder and CEO Rikard Hegelund alongside CXO Jonas Hammargren. Operations are concentrated in the Nordics (Sweden, Norway, Finland) with a stated global footprint claim, and the company operates with 51-100 employees out of its Stockholm headquarters at Stora Nygatan 39.

Name

Klingit

Legal name

Just Klingit AB

Website

https://klingit.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Klingit is a Stockholm-based tech-enabled creative services platform that combines distributed human designers with AI tooling to deliver on-brand design and marketing under a credit-based subscription model, serving 150+ brands across the Nordics and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Credits: Customers purchase subscription plans bundled with credits (Subscription Credits) that can be exchanged for creative services. Credits are a unit of measure for services rather than fixed hours. Monthly plans allow rollover up to 150% of base monthly credits. Quarterly plans work on combined 3-month credit balance.
2. Fixed Credit Projects: Services like web development, performance marketing, SEO have fixed credit requirements. Customers must reserve required credits for continuous periods of 3, 6, or 12 months. Credits deducted monthly in advance and do not roll over.
3. Additional Credit Packs: Customers can purchase extra credits in packs of 10 credits. Additional credits are non-refundable, cannot be transferred, and must be used within contract period.
4. Additional Project Slots: Customers can purchase additional concurrent project slots. Each additional slot costs 10% of monthly subscription fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Klingit operates a credit-based creative-as-a-service subscription platform that combines human designers with AI automation to deliver on-brand marketing, design, branding, content production, web development, SEO, and performance marketing services. Customers purchase subscription plans bundled with credits that are exchanged for a full suite of creative and marketing services, managed through the Klingit web platform (app.klingit.com).

Product overview

Klingit is a creative-as-a-service platform structured around a credit-based subscription model that provides access to a full-service marketing and design agency. The platform is organized around three core workflow stages — Concept (strategy, branding, campaigns), Content (copywriting, design, production), and Conversion (performance marketing, automation) — powered by an internal Klingit Growth Loop that continuously cycles strategy into creative and creative into results. Key product lines include Creative Subscriptions (the core credit-based subscription), the Brand Platform (centralized brand asset and design system management), and the On-Brand Studio (AI-powered design tool). The service portfolio spans 15 distinct service categories including SEO & AIO, Marketing Automation, Performance Marketing, AI Services, UX/UI & Web Development, Content Production, Template Design, Copywriting, Branding, Marketing Strategy, Workshops & Training, Campaigns & Concepts, Content Management, and Marketing & Project Management. Integration support is provided for major martech and web platforms including HubSpot, Apsis, Mailchimp, Paloma, Ungapped, Shopify, Webflow, and WordPress.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Subscriptions Credit-based subscription plans that provide access to the full range of Klingit's creative and marketing services, with tiered options for different team sizes and project volumes. Includes monthly plans (with rollover up to 150% of base credits) and quarterly plans.
• Brand Platform Centralized platform for managing brand assets, tone of voice guidelines, design systems, and templates, enabling consistent brand execution across an organization.
• On-Brand Studio AI-powered design tool that enables rapid creation of on-brand visual content using generative AI, integrated with human designer oversight. Includes virtual photoshoots, prompt libraries, and content automation features.
• Branding Brand development services including brand platform, content blueprint, message platform, storytelling, and visual identity creation for businesses establishing or refreshing their brand.
• Marketing Strategy & Advice Strategic marketing advisory services including go-to-market strategy, interim CMO, marketing plans, and strategic consultation for marketing leaders.
• Campaigns & Concepts Creative campaign development and concepting services to build brand campaigns across channels for marketing teams.
• Workshops & Training Interactive training sessions covering AI in creative workflows, brand sprints, campaign planning, design system onboarding, messaging workshops, and visual identity workshops.
• Copywriting Written content creation including blog posts, case studies, social media ads, and social media posts aligned with brand voice and messaging.
• Template Design Design and creation of reusable brand templates for social media posts, newsletters, presentations, landing pages, case studies, emails, and Figma component libraries/design systems.
• Content Production Visual content creation including illustrations, motion design, and video production for marketing and brand purposes.
• UX, UI & Web Development Web design and development services covering UX research, wireframing, UI design, CRO/on-page optimization, and build-out on platforms including HubSpot, Shopify, Webflow, and WordPress.
• AI Services AI-powered design and content services including AI-powered design exploration, content automation, content personalization at scale, GPT training, on-brand studio, prompt libraries, and virtual photoshoots.
• Performance Marketing Paid digital advertising across platforms including Google Ads, LinkedIn, Meta (Facebook/Instagram), Pinterest, Snapchat, TikTok, and YouTube, with A/B testing and analytics.
• Content Management Ongoing management of marketing content including blog management, social media (SoMe) management, community management, content calendar planning, asset management, and SEO content updates.
• Marketing Automation Email and marketing automation setup and management using platforms such as Apsis, HubSpot, Mailchimp, Paloma, and Ungapped.
• SEO & AIO Search engine optimization and AI-optimized content strategy services, including technical SEO, backlink management, content production, and AIO strategy development.
• SEO Strategy / AIO Strategy Strategic SEO planning including content gap analysis, intent-based content strategy, keyword research and search intent mapping, prompt engineering for AI content, and topic cluster/pillar page strategy.
• Marketing & Project Management End-to-end marketing project coordination including brand/design management, campaign planning and coordination, content calendar management, marketing management, performance tracking, and production management.

Quantifiable outcome

• 70% lower costs compared to traditional agencies
• +5 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Awesomic: Subscription design and development platform matching customers with vetted designers via AI-based matching. Closely comparable model combining technology with human designers on a subscription basis, targeting startups and SMBs.
• Penji: Unlimited graphic design subscription platform serving agencies and brands with custom design requests. Directly comparable subscription model and target buyer (marketing teams needing ongoing creative output).
• Superside: AI-enabled design subscription service offering design, video, motion, and illustration at scale to enterprise and mid-market. Comparable to Klingit on technology-augmented creative services and subscription pricing, with a more enterprise-focused go-to-market.
• DesignPickle: US-based subscription design service offering unlimited graphic design requests with a flat monthly fee and dedicated designer. Closest direct competitor to Klingit in the subscription creative services model with similar value proposition of cost and speed vs traditional agencies.
• Flocksy: Subscription creative service providing graphic design, video, copywriting, and motion on a flat monthly plan with a dedicated team. Comparable in the breadth of creative services bundled into a single subscription.
• Designity: US-based creative subscription platform offering access to a curated network of creative directors and designers on a monthly plan. Comparable subscription-agency hybrid model targeting US marketing teams.
• ManyPixels: Subscription design service offering unlimited graphic design with daily output and a dedicated designer. Competes head-to-head with Klingit in the same horizontal SaaS-agency hybrid model targeting marketing teams.
• Kimp: Subscription-based design service providing unlimited graphic design, video, and motion services to SMBs and marketing teams on a credit/flat-fee model. Directly comparable in pricing structure, target customer (marketing teams), and delivery model.

Broad incumbents

• Canva Enterprise: Self-serve design platform with enterprise tier that embeds AI design tools, brand kits, and template libraries directly into client workflows. Adjacent incumbent enabling customers to bring design work in-house using AI, posing a strategic threat to Klingit's AI-augmented service model.
• Fiverr Business: Fiverr's B2B subscription offering for accessing freelance creative talent on a managed basis. Larger incumbent in the same broader category of on-demand creative services with global brand recognition and broader talent pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCW1KUPhFTL6tHY9MGO20Ulw
• Facebookfacebook.com/klingitdotcom
• LinkedInlinkedin.com/company/klingit
• Instagraminstagram.com/klingitdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klingit