QuidMarket
QuidMarket is a UK-based FCA-regulated direct lender offering short-term unsecured loans of £300-£1,500 over 3-6 month terms. Founded in 2011, the company has approved over 485,000 loan applications and operates as a Propel Holdings subsidiary.
- Company typePrivate
- Founded2011
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What QuidMarket does
QuidMarket is a UK-based direct lender specializing in short-term unsecured consumer loans. Founded in 2011 and headquartered in Nottingham, the company originates loans ranging from £300 to £1,500 with repayment terms of three to six months, targeting UK consumers seeking fast-access credit for both general and use-case-specific purposes. The firm is authorized and regulated by the Financial Conduct Authority (firm reference 677995) to arrange and administer regulated credit agreements, operating within the UK's high-cost short-term credit price cap regime.
The company's product portfolio has expanded beyond a single short-term loan product to include specialized verticals spanning automotive (new car, used car, car repair, motorbike), home improvement, wedding, holiday, and dental financing, distributed through direct online origination and broker/affiliate partnerships. Since inception, QuidMarket has approved over 485,000 loan applications and lent cumulatively more than £217 million, accumulating a track record supported by 10,885+ verified 5-star Trustpilot reviews. Technology infrastructure centers on an AI-powered credit assessment platform, with final underwriting decisions combining automated scoring and manual review to satisfy FCA Consumer Duty and affordability requirements.
In November 2024, QuidMarket was acquired by Propel Holdings Inc. (TSX: PRL), a Canadian-listed specialty finance company, for $71 million USD. Post-acquisition, the business has been integrated into Propel's AI-powered credit platform shared with North American subsidiaries CreditFresh and MoneyKey. The company generates revenue primarily through interest charges and arrangement fees on its loan book, constrained by FCA price caps on UK high-cost short-term credit (0.8% per day). Recognition as a Deloitte Fast 50 Industry Leaders award winner in 2025 provides third-party validation of its growth profile within the UK consumer credit market.
QuidMarket firmographics
Firmographics- Name
- QuidMarket
- Legal name
- Propel Holdings (UK) Limited
- Website
- https://quidmarketloans.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- QuidMarket is a UK-based FCA-regulated direct lender offering short-term unsecured loans of £300-£1,500 over 3-6 month terms. Founded in 2011, the company has approved over 485,000 loan applications and operates as a Propel Holdings subsidiary.
- Ownership category
- akta.pro rank
QuidMarket industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)
- akta.pro primary industry
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
Keywords
Where QuidMarket is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
QuidMarket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Short-term loan interest: Interest earned on short-term unsecured loans ranging from £300 to £1,500 with repayment terms of 3-6 months. Representative APR stated as 1301.6% for £500 borrowed over 5 months. Fixed annual interest rate of 292% mentioned in example. FCA guidelines cap total interest at 100% of original loan amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New customer loans (£300-£1000) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
QuidMarket product offering
Product offeringCore offering
QuidMarket is a UK-based FCA-authorised direct lender (firm reference 677995) that provides unsecured short-term loans of £300 to £1,500 with repayment terms of 3–6 months. New customers can borrow up to £1,000, while returning customers with a successful repayment history may access up to £1,500, with same-day payouts via Faster Payments when possible and total interest capped at 100% of principal per FCA rules.
Product overview
QuidMarket is a UK-based direct lender offering short-term unsecured loans. The company provides a portfolio of loan products ranging from £300 to £1,500 with flexible repayment terms of 3-6 months. Products include specific loan amounts (£300, £400, £500, £600, £1000, £1500), purpose-specific loans (Emergency Loans, Car Repair Loans), and loan type variants (Same Day Loans, Quick Loans, Cash Loans, Instalment Loans). The company also positions itself as an alternative to discontinued lenders (Peachy Loans, QuickQuid). New customers can borrow up to £1,000, while returning customers with successful repayment history may access up to £1,500. QuidMarket operates with a human-centric lending approach, manually reviewing each application rather than using automated decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- Short Term Loans Unsecured short-term loans ranging from £300 to £1,500 with repayment terms of 3–6 months. New customers may borrow up to £1,000; returning customers who have successfully repaid a previous loan may access up to £1,500. Each application is manually reviewed by trained credit analysts and approved funds are disbursed same day via Faster Payments where possible. Total interest is capped at 100% of principal under FCA rules.
- Emergency Loans Short-term loans positioned for emergency expenses when no other options are available. Available up to £1,000 for new customers and up to £1,500 for returning customers, repayable over 3–6 months.
- Car Repair Loans Specialised short-term loans for car repairs, ranging from £300–£600 for new customers and up to £1,500 for returning customers, with the standard 3–6 month instalment repayment structure.
Quantifiable outcome
- 485,000+ successful approved loan applications
- +2 more outcomes
Companies that use QuidMarket
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
QuidMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
QuidMarket partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
QuidMarket competitors and assessment
Company assessmentDirect peers
- Sunny: UK-based short-term installment lender providing £100-£2,500 loans to subprime borrowers. Operates with comparable repayment terms (3-6 months) and FCA-regulated status, serving the same emergency-credit use cases as QuidMarket.
- Mr Lender: UK FCA-authorized online direct lender offering short-term installment loans (payday-type products) over multi-month tenors to subprime UK consumers. Overlaps with QuidMarket on product type, underwriting philosophy, and customer demographic.
- Safety Net Credit: UK FCA-regulated direct lender offering small-dollar installment loans to subprime consumers over multi-month terms. QuidMarket explicitly lists 'Loans like Safety Net Credit' on its website, marking it as a primary head-to-head competitor in the same product category, customer base, and FCA authorization framework.
- Cashfloat: UK FCA-authorized direct lender offering short-term installment loans (typically £200-£1,500) over 3-6 month terms to borrowers with imperfect credit. Closely matches QuidMarket on product structure, ticket size, customer segment, and human-reviewed underwriting approach.
- Little Loans: UK FCA-regulated direct lender offering short-term loans of £200-£1,500 with 3-6 month repayment plans to consumers with impaired credit. Competes directly with QuidMarket on product size, tenor, target borrower, and online-only distribution.
- Likely Lender: UK FCA-regulated installment lender providing short-term loans to subprime borrowers over 3-12 month terms. Direct competitor to QuidMarket in online direct-to-consumer short-term credit for the non-prime segment.
Broad incumbents
- Enova International: US-listed online specialty lender serving non-prime consumers and small businesses globally with installment loan products. Enova's subprime consumer installment book (CashNetUSA, NetCredit) is the closest international analog to QuidMarket's UK installment lending business, sharing the same online, technology-enabled model.
- Curo Group: US-listed large-scale subprime consumer lender offering installment and line-of-credit products to non-prime borrowers across multiple US states and Canada. Operates a broader portfolio of products than QuidMarket but shares the same core competency: online installment lending to subprime consumer segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
QuidMarket social profiles
Digital presenceQuidMarket compliance and trust
Trust signalCompliance2 records
QuidMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuidMarket leadership team
Management profileNumber of profiles
QuidMarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuidMarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuidMarket
What does QuidMarket do?
QuidMarket is a UK-based FCA-authorised direct lender (firm reference 677995) that provides unsecured short-term loans of £300 to £1,500 with repayment terms of 3–6 months. New customers can borrow up to £1,000, while returning customers with a successful repayment history may access up to £1,500, with same-day payouts via Faster Payments when possible and total interest capped at 100% of principal per FCA rules.
Is QuidMarket a public or private company?
QuidMarket is a private company. It is classified as corporate owned and is currently operating.
When was QuidMarket founded?
QuidMarket was founded in 2011. It employs 11 to 50 people.
Where is QuidMarket based?
QuidMarket is headquartered in Nottingham, United Kingdom, in the Europe region.
How does QuidMarket make money?
One revenue line is on record: short-term loan interest.
Who are QuidMarket's main competitors?
Direct peers on record are Sunny, Mr Lender, Safety Net Credit, Cashfloat, Little Loans and Likely Lender. Broad incumbents are Enova International and Curo Group.
Does QuidMarket have an API?
No public API is recorded for QuidMarket.
What industry is QuidMarket in?
QuidMarket's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday). Its NAICS code is 5222.