Hearts & Science
Hearts & Science is a global data-driven marketing agency providing media planning, buying, and analytics services to enterprise brands across 27 countries, operating as a wholly-owned subsidiary of Omnicom Media Group within Omnicom Group (NYSE: OMC).
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Hearts & Science firmographics
Firmographics- Name
- Hearts & Science
- Legal name
- Hearts & Science LLC
- Website
- https://hearts-science.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hearts & Science is a global data-driven marketing agency providing media planning, buying, and analytics services to enterprise brands across 27 countries, operating as a wholly-owned subsidiary of Omnicom Media Group within Omnicom Group (NYSE: OMC).
- Ownership category
- akta.pro rank
Hearts & Science industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
Keywords
Where Hearts & Science is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices45 records
Markets served
Hearts & Science business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Media Planning and Buying Services: Professional services revenue generated through media planning, buying, and investment management across channels including digital, social, streaming, and traditional media. Revenue is derived from agency fees and media commissions from clients and media vendors.
- Data & Analytics Consulting: Revenue from providing data science, analytics, marketing science, and strategic consulting services to help brands optimize their marketing investments and consumer engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Hearts & Science product offering
Product offeringCore offering
Hearts & Science is a global data-driven marketing agency that helps enterprise brands build individual consumer relationships at scale. It delivers integrated media planning, cross-channel media buying and investment, data and analytics, content marketing, sports marketing, direct response/CRM, multicultural and total market planning, marketing science, and strategic consulting services. The agency combines proprietary AI-powered marketing mix modeling with the Agents of Change initiative addressing privacy-first measurement, operating across 43 offices in 27 countries under Omnicom Media Group.
Product overview
Hearts & Science is a data-driven marketing agency that helps brands build individual relationships with consumers at scale. The agency offers a comprehensive suite of services organized around three core pillars: (1) Data & Analytics, which includes data modeling, data science, and marketing science; (2) Media Planning & Buying, covering cross-channel media investment, paid search, paid social, and mobile; and (3) Content & Engagement, including content marketing, sports marketing, and direct response & CRM. The agency leverages sophisticated data platforms to reach high-value consumers with the right message at the right time, supported by multicultural planning and strategic consulting capabilities. Hearts & Science is part of Omnicom Media Group and has been recognized with numerous industry awards including Cannes Lions, Effie Awards, and Drum Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Data & Analytics
- Media Planning
- Media Buying & Investment (Cross Channel)
- Content Marketing
- Sports Marketing
- Direct Response & CRM
- Marketing Science
- Multicultural & Total Market Planning
- Strategic Consulting
Quantifiable outcome
- Won Best Brand-Building with Commerce Media at Drum Awards for Commerce Media 2026 for Hanes campaign connecting streaming sports with digital commerce
- +3 more outcomes
Companies that use Hearts & Science
Customer profileNamed customers31 records
Segments4 records
Ideal customer profiles4 records
Hearts & Science technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Hearts & Science partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, key and flagship.
- Facebook/MetacorePlatform partnership through Facebook Blueprint certification program. Hearts & Science team members are certified in Facebook/Meta advertising platforms, enabling advanced targeting and campaign management capabilities for clients across Meta's ecosystem including Facebook, Instagram, and Messenger.
- AmazoncoreAWS certified agency status enabling cloud-based data analytics and marketing technology implementations. Hearts & Science leverages Amazon Web Services for data infrastructure, analytics, and machine learning capabilities to power client solutions.
- GooglecoreGoogle Marketing Platform certified partner status, providing access to Google's advertising and analytics tools including Google Ads, Analytics, DV360, and other enterprise marketing technology solutions.
- The Trade DeskcoreThe Trade Desk Edge certified partner enabling programmatic advertising capabilities across connected TV, display, mobile, and other digital channels using The Trade Desk's independent media buying platform.
- SnapchatkeySnapchat Ads certified agency, enabling execution of advertising campaigns on Snapchat's platform including Stories, Discover, and other ad formats targeting Snapchat's younger demographic user base.
- Twitter/XkeyTwitter Flight School certified partner for Twitter advertising execution, enabling strategic social media marketing campaigns on the Twitter/X platform for brand awareness, engagement, and performance objectives.
- Omnicom Media GroupflagshipParent company and holding structure providing global scale, resources, and capabilities across 43 offices in 27 countries. Hearts & Science operates within Omnicom Media Group's network of media agencies including OMD, PHD, and Resolution Media.
- Forrester ResearchkeyHearts & Science and parent company OMG are recognized as leaders in Forrester's Future-Forward Capabilities report, demonstrating thought leadership and market positioning through industry analyst relationships.
- Wharton Future of Advertising Program (WFoA)keyHearts & Science sponsored an initiative with Wharton to explore 'Forces of Change' - five fundamental forces changing relationships among brands, media, and people. Created original content exploring challenges facing the industry including conscious disconnectors, unreachable audiences, negative reach, and net persuasion.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hearts & Science competitors and assessment
Company assessmentDirect peers
- OMD Worldwide: Sister agency within Omnicom Media Group. OMD is one of the world's largest media planning and buying agencies, directly competing for the same global enterprise clients and offering similar cross-channel media services.
- PHD Worldwide: Another sister agency under Omnicom Media Group. PHD competes directly with Hearts & Science for enterprise media accounts with overlapping service offerings in planning, buying, and data-driven marketing.
- GroupM (Mindshare, Wavemaker, MediaCom, EssenceMediacom): WPP's media investment group operating Mindshare, Wavemaker, MediaCom, and EssenceMediacom. GroupM is the largest direct competitor to Omnicom Media Group in global media planning and buying services.
- Publicis Media (Starcom, Zenith, Digitas): Publicis Groupe's media agency network including Starcom, Zenith, and Digitas. Competes directly with Hearts & Science for global enterprise media accounts and shares a similar data-driven, cross-channel service model.
- Dentsu Media / Merkle: Dentsu's international media and customer experience operations including Merkle. A direct competitor offering integrated media planning, buying, and data-driven marketing services to global enterprise clients.
- Horizon Media: Largest independent media agency in the US, with significant scale in data-driven, cross-channel media planning and buying. Directly competes with Hearts & Science for enterprise clients seeking agency-of-record relationships outside the holding-company model.
- Stagwell (Assembly, Mediahub): Global marketing and communications group with significant media agency assets including Assembly and Mediahub. Competes with Hearts & Science for enterprise media planning and buying engagements, particularly for challenger-brand and digitally-native clients.
- Havas Media Group: Havas's global media network offering integrated media planning, buying, and data analytics. A smaller but full-service direct competitor targeting enterprise clients with similar cross-channel capabilities.
Emerging players
- Goodway Group: Independent media agency with strong data-driven planning and programmatic buying capabilities. A mid-sized competitor focused on retail, CPG, and consumer brands, with significant overlap in analytics-led media services.
- Tinuiti: Performance-driven digital marketing agency specializing in paid media, programmatic, and commerce media. Overlaps with Hearts & Science on digital media buying, especially in streaming, retail media, and direct response channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hearts & Science social profiles
Digital presenceHearts & Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hearts & Science leadership team
Management profileNumber of profiles
Profiles14 records
Hearts & Science funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hearts & Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hearts & Science
What does Hearts & Science do?
Hearts & Science is a global data-driven marketing agency that helps enterprise brands build individual consumer relationships at scale. It delivers integrated media planning, cross-channel media buying and investment, data and analytics, content marketing, sports marketing, direct response/CRM, multicultural and total market planning, marketing science, and strategic consulting services. The agency combines proprietary AI-powered marketing mix modeling with the Agents of Change initiative addressing privacy-first measurement, operating across 43 offices in 27 countries under Omnicom Media Group.
Is Hearts & Science a public or private company?
Hearts & Science is a private company. It is classified as corporate owned and is currently operating.
When was Hearts & Science founded?
Hearts & Science was founded in 2016. It employs 1,001 to 5,000 people.
Where is Hearts & Science based?
Hearts & Science is headquartered in New York, United States, in the North America region.
How does Hearts & Science make money?
Two revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are data & Analytics Consulting.
Who are Hearts & Science's main competitors?
Direct peers on record are OMD Worldwide, PHD Worldwide, GroupM (Mindshare, Wavemaker, MediaCom, EssenceMediacom), Publicis Media (Starcom, Zenith, Digitas), Dentsu Media / Merkle, Horizon Media, Stagwell (Assembly, Mediahub) and Havas Media Group. Emerging players are Goodway Group and Tinuiti.
Does Hearts & Science have an API?
No public API is recorded for Hearts & Science.
What industry is Hearts & Science in?
Hearts & Science's product category is Marketing Agency Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 541810 and its SIC code is 7311.