Stuller, Inc.

What Stuller, Inc. does

Stuller, Inc. is a privately held US-based fine jewelry manufacturer and wholesaler that operates a B2B platform serving professional jewelers across the United States and international markets. The company distributes an extensive catalog spanning engagement rings, wedding bands, chains, finished fine jewelry, mountings, findings, natural and lab-grown diamonds, colored gemstones, precious and alternative metals, jewelry-making tools, retail packaging, and display fixtures. Customers apply for an account to access pricing and place orders; precious metal pricing is quoted daily and goods are shipped F.O.B. Destination, with a $25 expedite fee available on commodity 14K gold bands.

The product offering is supported by a portfolio of proprietary brands and trademarks, including MatrixGold (CAD/CAM software via the Gemvision subsidiary), Stuller Moissanite, *ever&ever*, 3C Designs, Notable Gems®, Ceramic Couture®, CLIQ® Hinged Adjustable Shanks, and Tulipset®. Stuller also distributes Swiss-made Siro Lasertec laser welders and engravers. The technology stack includes the MatrixGold 4.0 design platform released in 2025, the Band Builder online configurator, and an integrated e-commerce infrastructure that powers downstream services such as Stuller Showcase (white-label storefronts for jewelers), Pack & Ship fulfillment, Amazon Seller-Fulfilled Prime integration, and product data feeds.

Revenue mechanics combine one-time wholesale purchase of physical inventory with recurring or subscription revenue from e-commerce and software services, plus custom design and CAD/CAM manufacturing performed in-house. The company operates two wholly-owned subsidiaries — Gemvision (jewelry CAD/CAM software) and B&D Lasers (laser equipment) — and reaches professional jewelers through direct e-commerce, international enquiry handling, events and training programs, a content blog, and a dedicated bench jeweler community. No public revenue, funding, or headcount figures are disclosed in the available source material.

Name

Stuller, Inc.

Legal name

Stuller, Inc.

Website

https://stuller.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stuller, Inc. is a privately held US B2B fine jewelry manufacturer and wholesaler serving professional jewelers with an integrated platform spanning finished jewelry, components, MatrixGold CAD/CAM software, gemstones, tools, and e-commerce fulfillment services.

Ownership category

akta.pro rank

Product category

Wholesale Jewelry Supplies

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Wholesale jewelry supplies
• Fine jewelry manufacturing
• Jewelry CAD software
• Custom jewelry design
• Jewelry mountings findings

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Jewelry Supplies: B2B wholesale distribution of fine jewelry, mountings, findings, diamonds, gemstones, and precious metals to professional jewelers. Products include engagement rings, wedding bands, chains, jewelry, mountings, findings, diamonds, lab-grown diamonds, gemstones, metals, tools, and packaging.
2. Custom Design & Manufacturing Services: CAD/CAM and custom design manufacturing services for jewelers including MatrixGold software and custom jewelry creation
3. E-Commerce & Business Solutions: Stuller Showcase e-commerce platform, Pack & Ship program, Amazon Seller-Fulfilled Prime, and product data feeds for jewelers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stuller is a B2B wholesale manufacturer and distributor of fine jewelry, mountings, findings, natural and lab-grown diamonds, gemstones, precious metals, tools, and packaging to professional jewelers. The company also provides custom design and CAD/CAM manufacturing services, e-commerce solutions (Stuller Showcase, Pack & Ship, Amazon Seller-Fulfilled Prime), and proprietary jewelry CAD software (MatrixGold 4.0) developed through its Gemvision subsidiary.

Product overview

Stuller, Inc. is a fine jewelry manufacturer and wholesaler serving professional jewelers with a comprehensive B2B platform. The core offering includes diverse product categories spanning engagement rings, wedding bands, chains, fine jewelry, mountings, findings, natural and lab-grown diamonds, gemstones, metals, tools, and packaging displays. The platform integrates both finished jewelry and components for jewelry manufacturing. Key services include e-commerce solutions (Stuller Showcase, Pack & Ship, Amazon Seller-Fulfilled Prime), custom design and manufacturing (with MatrixGold 4.0 CAD/CAM software), and equipment sales (Siro Lasertec laser welders). Sub-brands include Stuller Moissanite and *ever&ever bridal collection. The company operates as a single integrated B2B commerce platform rather than discrete product suites.

Differentiator

Problem solved

Functional benefit

Brands

• MatrixGold: Jewelry CAD/CAM software for jewelry design and manufacturing
• Stuller Moissanite
• 3C Designs

Products and services

• Engagement Rings Classic and trending engagement ring styles including solitaire, halo, three-stone, claw-prong, bezel-set, cathedral, and French-set designs available in various metals for wholesale to professional jewelers.
• Wedding Bands Wedding bands offered in varying weights (ultra-lightweight, lightweight, standard, heavyweight) including comfort-fit, beveled-edge, grooved, inlay, and specialty material options for wholesale distribution.
• Chains Extensive selection of chain styles including curb, paperclip, beaded, box, wheat, snake, rope, figaro, cuban link, and Franco chains in various sizes and finishes.
• Fine Jewelry Finished jewelry pieces including rings, earrings, pendants, bracelets, and necklaces featuring various stone settings and metal types.
• Mountings Jewelry settings and settings-only pieces for diamonds and gemstones, including solitaire, three-stone, halo, bezel-set, and sculptural designs.
• Findings Component parts and settings for jewelry manufacturing including peg settings, shanks, bails, clasps, earring backs, and dangles.
• Diamonds Natural diamonds available in various shapes including round, oval, pear, marquise, cushion, emerald, radiant, Asscher, heart, and fancy colors.
• Lab-Grown Diamonds & Jewelry Calibrated and standard lab-grown diamonds in multiple shapes and sizes, along with finished lab-grown diamond jewelry pieces.
• Gemstones Hand-selected loose gemstones including ruby, emerald, sapphire, spinel, aquamarine, tsavorite garnet, tourmaline, peridot, zircon, tanzanite, topaz, morganite, alexandrite, and diaspore.
• Metals Precious metals in various forms including gold, platinum, silver, and alternative metals like tungsten and ceramic, plus coins.
• Tools & Supplies Jewelry making tools and consumable supplies including brushes, flux, cleaning solutions, and bench supplies.
• Packaging & Displays Retail display fixtures and packaging materials including leatherette and velvet stands, trays, rings, cases, and travel containers.
• Watch Bands & Batteries Watch bands and battery replacements for retail watch repair services.
• MatrixGold 4.0 CAD/CAM software for jewelry design and digital manufacturing, developed by Gemvision (a Stuller subsidiary), featuring the latest advancements in jewelry production technology.
• Siro Lasertec Laser Welders & Engravers Professional-grade laser welding and engraving equipment including SL40, SL50, SL5 laser welders and SLC Mini Engraver for jewelry repair and manufacturing.
• Stuller Showcase E-commerce and business solution service enabling jewelers to sell online with integrated product catalog and order management.
• Pack & Ship Fulfillment service that handles packaging and shipping of jewelry orders for jewelers.
• Amazon Seller-Fulfilled Prime Integration service enabling jewelers to offer Amazon Prime shipping through Fulfillment by Amazon.
• Product Data Feeds Jewelry product data feeds for e-commerce integration and marketplace syndication.
• Custom Design & Manufacturing Bespoke jewelry design and manufacturing services including CAD/CAM services for custom pieces.
• Branding & Store Services Professional branding assistance and store development services for jewelers.
• Tools & Equipment Services Maintenance, repair, and support services for jewelry making equipment and tools.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GemvisioncoreTechnology or IntegrationParent company subsidiary providing MatrixGold CAD/CAM software for jewelry design and digital manufacturing. MatrixGold 4.0 is a flagship product for the Stuller ecosystem.
• B&D LaserscoreTechnology or IntegrationParent company subsidiary providing laser equipment solutions including laser welders and engravers for jewelry manufacturing.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rio Grande: Long-established B2B wholesale supplier of jewelry-making supplies, mountings, findings, tools, and equipment to professional jewelers — directly comparable to Stuller across product mix and customer base.
• Gesswein: B2B distributor of jewelry-making tools, equipment, and consumable supplies serving bench jewelers and manufacturers; overlaps Stuller's tools and Siro Lasertec equipment offering.
• Hoover & Strong: B2B manufacturer and wholesaler of precious metals, mountings, and diamonds for the jewelry trade — a direct competitor in metals, mountings, and bridal categories.
• Richline Group: Berkshire Hathaway subsidiary that manufactures and distributes gold, silver, and finished jewelry to retailers worldwide — competing with Stuller in precious metals and branded jewelry supply.
• LeachGarner: B2B supplier of findings, chain, and precious metal products to jewelry manufacturers and retailers — directly comparable in findings and components categories.
• Contenti: Wholesale distributor of jewelry-making tools, equipment, and supplies to professional jewelers and schools — directly comparable in bench-jeweler tool and consumables.

Broad incumbents

• Pandora: Global jewelry brand and manufacturer operating a broad portfolio; not a B2B wholesaler but overlaps with Stuller in finished jewelry categories and competes for end-consumer spend that ultimately drives jeweler demand.
• Signet Jewelers: Largest specialty jewelry retailer (Kay, Zales, Jared, Blue Nile) and a major buyer of bridal jewelry; competes indirectly via vertically integrated sourcing and end-market scale that influences independent-jeweler demand for B2B wholesalers.
• Helzberg Diamonds: Berkshire Hathaway-owned national jewelry retailer; a downstream customer of B2B wholesalers and an indirect competitor for end-consumer jewelry spend — useful as a comparable for retail-channel economics that feed back into Stuller's order book.
• Blue Nile: Online-first jewelry retailer (now Signet-owned) sourcing bridal and fine jewelry; an indirect competitor for retail dollars and a bellwether for the digital jewelry channel Stuller helps its B2B customers serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stullerinc
• Facebookfacebook.com/stullerinc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuller, Inc.