York Public Relations
York Public Relations is a privately held, Atlanta-based boutique public relations and marketing agency founded in 2020, serving exclusively fintech companies and financial institutions with PR, crisis communications, content marketing, social media, and creative services, alongside proprietary research and crisis drills.
- Company typePrivate
- Founded2020
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What York Public Relations does
York Public Relations is a privately held, Atlanta-based public relations and marketing agency founded in 2020 by Mary York. The firm describes itself as a boutique exclusively dedicated to fintech companies and financial institutions, and operates with a bootstrapped, debt-free, profitable financial profile and a headcount listed at 1–10 employees. It has grown 1,453% since founding and reports 74% year-to-date growth in 2025, surpassing $1M in annual billings within its first 30 months.
The agency delivers five core service lines: public relations, crisis communications, content marketing, social media marketing, and creative marketing services. Its crisis communications offering is supported by a proprietary methodology—the trademarked ēgəlGUARD™ crisis drills—and a credit-union-exclusive Crisis PR Term Insurance product. The firm also produces proprietary thought-leadership IP: the annual State of Fintech Report (built on surveys of 756 C-level bank executives in its 2026 edition), the State of Fintech Podcast (weekly, distributed on Apple Podcasts, Spotify, and YouTube), and the State of Artificial Intelligence report. Reported operational track record since 2020 includes 50+ fintech and financial-institution clients represented, 80,000+ articles placed, and client-raised funding exceeding $2 billion across 8,500+ bank, credit union, and mortgage-company organizations.
Revenue is generated through professional services fees, structured as project-based or retainer engagements, with custom pricing per client. Go-to-market is sales-led and founder-driven: direct outreach to C-level executives at target fintech and financial-institution accounts, supported by thought-leadership content, referral networks, industry event presence (FinovateFall, Government Affairs Conference), and a growing partner channel headlined by OMNICOMMANDER (access to 600+ credit unions and banks) and a HubSpot technology partnership.
York Public Relations firmographics
Firmographics- Name
- York Public Relations
- Legal name
- York Public Relations
- Website
- https://yorkpublicrelations.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- York Public Relations is a privately held, Atlanta-based boutique public relations and marketing agency founded in 2020, serving exclusively fintech companies and financial institutions with PR, crisis communications, content marketing, social media, and creative services, alongside proprietary research and crisis drills.
- Ownership category
- akta.pro rank
York Public Relations industry classification
Industry- Product category
- Financial Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Media Relations & Press Office Services (BPAFADAF)
Keywords
Where York Public Relations is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
York Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services - PR and Marketing: York Public Relations generates revenue through providing public relations, crisis communications, content marketing, social media marketing, and creative marketing services to fintech and financial services clients. Revenue is derived from consulting and service fees, likely project-based or retainer arrangements for ongoing client engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
York Public Relations product offering
Product offeringCore offering
York Public Relations is a B2B professional services firm that provides public relations, crisis communications, content marketing, social media marketing, and creative marketing services exclusively to fintech companies and financial institutions (banks, credit unions, and mortgage companies). The firm also operates proprietary programs such as ēgəlGUARD™ crisis drills, the State of Fintech Report and Podcast, and a credit-union-only Crisis PR Term Insurance program.
Product overview
York Public Relations is a public relations and marketing firm dedicated exclusively to financial institutions and fintechs. The firm operates as a service-based agency rather than a software product company, offering five core service lines: Public Relations, Crisis Communications (including proprietary ēgәlGUARD™ crisis drills), Content Marketing, Social Media Marketing, and Creative Marketing Services. Additionally, the firm produces proprietary research publications including the annual State of Fintech Report and State of Artificial Intelligence (State of AI), and the State of Fintech Podcast series. The firm also offers a Crisis PR Term Insurance service exclusively for credit unions.
Differentiator
Problem solved
Functional benefit
Brands
- State of Fintech: The company's flagship annual report providing comprehensive analysis of fintech investment trends, featuring survey data from bank executives and insights from fintechs. Won 'Best Use of Thought Leadership' award from Fintech Marketing Global Awards.
- State of Fintech Podcast
- ēgәlGUARD™
Products and services
- Public Relations
- Crisis Communications
- Content Marketing
- Social Media Marketing
- Creative Marketing Services
- ēgəlGUARD™ Crisis Drills
- Crisis PR Term Insurance
- State of Fintech Podcast
Companies that use York Public Relations
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
York Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
York Public Relations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OMNICOMMANDERcoreYork Public Relations partnered with OMNICOMMANDER, an award-winning digital marketing and website solutions provider for financial institutions. The partnership provides clients with enhanced end-user digital marketing and communication services, while OMNICOMMANDER clients gain access to public relations, media relations, and crisis communications services. OMNICOMMANDER manages over 600 credit unions and banks, positioning the partnership as a significant channel for serving the financial services market.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
York Public Relations competitors and assessment
Company assessmentBroad incumbents
- Edelman: Largest global PR firm with established financial-services and fintech practices. Comparable service offering and client overlap, but as a broad incumbent with vastly larger headcount, global footprint, and marketing resources.
- Brunswick Group: Global advisory firm specializing in financial and corporate communications with significant fintech, banking, and capital-markets clients. Comparable to York's PR and crisis capabilities but operates at much larger scale as a broad incumbent across financial services.
- Weber Shandwick: Global PR network with a dedicated financial-services and corporate practice. Competes for the same fintech and banking client mindshare as York, though as a broad incumbent rather than a niche specialist.
- FTI Consulting (Strategic Communications): Global advisory firm with a large Strategic Communications segment covering financial services, M&A, and crisis. Comparable to York in crisis communications and financial-services PR, but as part of a much broader consulting portfolio.
Emerging players
- PAN Communications: Mid-sized B2B tech PR agency with a financial-services and fintech vertical. Comparable in scale and B2B tech PR focus, and a potential competitive threat as it expands its fintech practice.
- Walker Sands: B2B marketing and PR agency with a fintech/financial-services practice. Comparable client overlap and service mix (PR, content, demand gen) targeting fintech buyers; smaller than global incumbents but larger than York.
- 5W Public Relations: Independent U.S. PR agency with a growing consumer and B2B technology practice, including financial services and fintech accounts. Comparable as a similarly sized independent competitor that could move deeper into York's fintech niche.
Direct peers
- Sard Verbinnen & Co: Specialist strategic communications and crisis management firm with a strong financial-services practice. Comparable to York's crisis communications offering and financial-institution client base, with deeper bench and broader geographic reach.
- Prosek Partners: Independent PR and financial communications firm with deep financial-services, fintech, and crypto practice. Directly comparable as a specialized financial-services PR competitor with similar high-touch, retainer-based model and crisis communications focus.
- William Mills Agency: Atlanta-based PR and marketing agency historically focused on fintech and financial services. Closest direct comparable to York PR by vertical, geography, and service mix; York PR's own CFO/COO Michael Misoyianis was previously CFO there, evidencing direct competitive overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
York Public Relations social profiles
Digital presenceYork Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
York Public Relations leadership team
Management profileNumber of profiles
Profiles4 records
York Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
York Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about York Public Relations
What does York Public Relations do?
York Public Relations is a B2B professional services firm that provides public relations, crisis communications, content marketing, social media marketing, and creative marketing services exclusively to fintech companies and financial institutions (banks, credit unions, and mortgage companies). The firm also operates proprietary programs such as ēgəlGUARD™ crisis drills, the State of Fintech Report and Podcast, and a credit-union-only Crisis PR Term Insurance program.
Is York Public Relations a public or private company?
York Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was York Public Relations founded?
York Public Relations was founded in 2020. It employs 1 to 10 people.
Where is York Public Relations based?
York Public Relations is headquartered in Atlanta, United States, in the North America region.
How does York Public Relations make money?
One revenue line is on record: professional Services - PR and Marketing.
Who are York Public Relations's main competitors?
Broad incumbents on record are Edelman, Brunswick Group, Weber Shandwick and FTI Consulting (Strategic Communications). Emerging players are PAN Communications, Walker Sands and 5W Public Relations. Direct peers are Sard Verbinnen & Co, Prosek Partners and William Mills Agency.
Does York Public Relations have an API?
No public API is recorded for York Public Relations.
What industry is York Public Relations in?
York Public Relations's product category is Financial Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820.