BeneLynk

What BeneLynk does

BeneLynk is a private, for-profit social care advocacy company founded in 2016 and headquartered in Sunrise, Florida. The company contracts with Medicare Advantage and Medicaid managed care plans to help their members understand, apply for, and maintain enrollment in government benefit programs — including Medicare Savings Programs, Medicaid, Extra Help/Low-Income Subsidy, SNAP, LIHEAP, and Veterans Affairs benefits. BeneLynk reports supporting more than 24 million members through partnerships with major health plans across all 50 states, Washington D.C., and Puerto Rico. Its go-to-market is enterprise B2B, with no direct-to-consumer offering; revenue is generated through managed services contracts negotiated with health plan leadership.

The company's product portfolio is built on the proprietary Lynk360 platform, which encodes granular Medicaid program logic across every state and integrates AI for document categorization, member context personalization, and benefits-application navigation. On top of this platform, BeneLynk sells a suite of trademarked Lynk modules: One Lynk (integrated HRSN solution with predictive modeling), Veteran Lynk (VA record sharing and VA/non-VA care coordination), Community Lynk and Community Lynk+ (social needs assessment and enhanced engagement), Dual Lynk (dual-eligible enrollment), Retention Lynk (Medicaid renewal support), and Home Lynk (LTSS enrollment and aging-in-place). Approximately 10% of the workforce is composed of veterans and military spouses, and BeneLynk maintains operational relationships with VA leadership and state Medicaid agencies to support compliance with CMS Medicare Managed Care Guidelines.

Commercially, BeneLynk operates as a specialized B2B vendor with enterprise sales led by a Chief Sales Officer and supported by a 38-person government relations and quality assurance function. Pricing is not publicly disclosed and is contract-negotiated with each health plan, with a likely per-member or per-engagement structure given the managed services nature of the offering. The company has not disclosed any external funding rounds, M&A activity, or institutional investor backing in available sources, suggesting organic growth funded by operating cash flow. Marketing is driven primarily by thought-leadership content (blog, quarterly government relations newsletter, video testimonials) and industry conference presence rather than paid demand generation.

Name

BeneLynk

Legal name

BeneLynk

Website

https://benelynk.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

BeneLynk is a B2B social care advocacy company that partners with Medicare Advantage and Medicaid health plans to help members access and retain government benefits, delivered through its proprietary Lynk360 platform across all 50 states.

Ownership category

akta.pro rank

Product category

Social Care Advocacy Services

NAICS

Individual and Family Services (6241), Social Assistance (624), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Physical-Behavioral-Social Care (Whole-Person) Medicaid Plans (HLAEAEAI)

akta.pro secondary industries

D-SNP Supplemental Benefits & Flex Card/OTC Administration (HLAEAFAN), Behavioral Health Managed Care (Medicaid) / BH Carve-In-Carve-Out Plans (HLAEAEAE), Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)

Keywords

• Social care advocacy
• Medicare Advantage services
• Medicaid enrollment support
• Health-related social needs
• Dual eligibility enrollment

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Social Care Advocacy Services to Health Plans: BeneLynk is a national social care vendor for managed care companies. Health plans (Medicare Advantage and Medicaid) pay BeneLynk to engage their members, understand health-related social needs, and provide professional advocacy to help members access benefits. Revenue is generated through contracts with health plans, likely on a per-member or service basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BeneLynk is a national social care advocacy vendor that contracts with Medicare Advantage and Medicaid managed care plans to engage their members, identify health-related social needs (HRSN), and assist them in applying for and retaining government benefits (Medicare Savings Programs, Medicaid, Extra Help/LIS, SNAP, VA benefits, LTSS). Its advocates are supported by the proprietary Lynk360 platform, which uses AI for document categorization, member personalization, and benefit application navigation across all 50 states plus Puerto Rico and Washington D.C. Services are delivered through a suite of branded Lynk solutions (One Lynk, Veteran Lynk, Community Lynk, Dual Lynk, Retention Lynk, Home Lynk) tailored to specific plan use cases.

Product overview

BeneLynk is a social care advocacy company that partners with Medicare Advantage and Medicaid health plans to deliver comprehensive social care solutions. The company offers a portfolio of branded 'Lynk' solutions unified under their Lynk360™ technology platform. The core product is One Lynk™, an integrated social care solution for addressing health-related social needs, supplemented by specialized modules including Veteran Lynk™ (veteran care coordination and VA record access), Community Lynk™ and Community Lynk+™ (social needs assessment with enhanced outreach capabilities), Dual Lynk™ (dual eligibility enrollment), Retention Lynk™ (Medicaid renewal support), and Home Lynk™ (LTSS enrollment). All solutions leverage the Lynk360 platform with AI-powered capabilities for document processing, member personalization, and application navigation.

Differentiator

Problem solved

Functional benefit

Brands

• One Lynk™: Integrated social care solution designed to help health plans effectively address health-related social needs (HRSN) and improve member outcomes.
• Veteran Lynk™
• Community Lynk™
• Dual Lynk™
• Retention Lynk™
• Home Lynk™

Products and services

• One Lynk Comprehensive, member-centric social care solution that enables Medicare Advantage and Medicaid health plans to identify and address members' health-related social needs (HRSN) using advanced predictive modeling and a curated network of local, state, and national resources.
• Veteran Lynk Specialized solution enabling health plans to identify, engage, and support veteran members by facilitating access to VA health records (via VA Form 10-5345 authorizations) and coordinating care between VA and non-VA providers.
• Community Lynk Social care assessment and intervention solution that enables health plans to identify, assess, and address members' social care needs through comprehensive HRSN assessments, predictive analytics, and connections to community resources including food, housing, transportation, and financial support.
• Community Lynk+ Enhanced version of Community Lynk that expands member interactions to include targeted outreach about additional benefits and care-related actions, including reminders to schedule PCP visits, supplemental benefits information, and prompts for preventive services like annual eye exams.
• Dual Lynk Comprehensive solution helping health plans identify and enroll eligible members in Medicare Savings Programs (MSPs) and Medicaid, using proprietary analytics to maximize dual eligible members served while ensuring compliance with state and federal regulations.
• Retention Lynk Proactive solution helping Medicaid members maintain continuous coverage by assisting with the annual renewal process, including personalized support for gathering documentation and submitting timely applications.
• Home Lynk Service to help people enroll in Long-Term Services and Supports (LTSS) benefits, assist with maintaining Medicaid benefits during application, ensure LTSS enrollees stay enrolled, and help members address health-related social needs that prevent aging in place.

Quantifiable outcome

• 24 million+ members supported across partnerships with major health plans nationwide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• State Medicaid AgenciescoreOthersBeneLynk works closely with state Medicaid agencies at the federal and state levels to ensure compliance with Section 200.6 of Chapter 4 in Medicare Managed Care Guidelines. The company coordinates education and enrollment efforts with appropriate State Medicaid Agencies as required by CMS for Medicare Advantage plans conducting Medicaid outreach.
• SHIP (State Health Insurance Assistance Programs)coreOthersBeneLynk coordinates outreach efforts with SHIP offices as required by CMS regulations. While both help Medicare beneficiaries apply for Low-Income Subsidy, SNAP, Medicaid, and Medicare Savings Programs, BeneLynk focuses specifically on members already enrolled in contracted Medicare managed care plans.
• Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerBeneLynk maintains relationships with VA leadership and facility teams. Through Veteran Lynk, the company helps Medicare Advantage plans coordinate care between VA and non-VA providers, and facilitates the sharing of VA medical records with Medicare health plans through VA Form 10-5345 authorizations.
• Community OrganizationssupportingStrategic or Co-development PartnerBeneLynk connects members with local, state, and national community resources including food assistance programs, housing resources, transportation services, and financial support. The company leverages an extensive database of community resources through Community Lynk.
• Military Spouse Employment Partnership (MSEP) ProgramsupportingOthersBeneLynk partners with the Military Spouse Employment Partnership program to offer resources and opportunities designed to support military spouses in their career journey. This supports the company's veteran and military spouse hiring initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maximus: Maximus runs large-scale government health programs, including Medicaid eligibility and member outreach for state agencies and plans. It is the most directly comparable peer in terms of operating model (services-heavy, multi-state, government-sponsored health program focus) and rivals BeneLynk on RFPs with state Medicaid agencies.
• Gainwell Technologies: Gainwell is a major Medicaid technology and services provider (modular MMIS, member outreach, provider engagement), competing with BeneLynk for state-level and health plan-level eligibility and redetermination workloads.
• Conduent: Conduent provides member engagement, eligibility, and benefit services for Medicaid and commercial payers, much like BeneLynk, often under enterprise contracts. Operates at similarly broad geographic scope and serves many of the same health plan customers.

Broad incumbents

• Guidehouse: Guidehouse serves state Medicaid agencies and managed care plans on policy, operations, and digital transformation work. Comparable on the consulting-and-government-program side of BeneLynk's value proposition, particularly for state-level SDOH initiatives.
• Optum (UnitedHealth Group): Optum is the largest incumbent in payer services, including member engagement, advocacy, and analytics for MA/Medicaid plans. Several BeneLynk executives came from predecessor companies that ended up at Optum (Change Healthcare, Altegra Health), and Optum can in-source or compete with BeneLynk offerings at scale.

Emerging players

• findhelp (formerly Aunt Bertha): findhelp operates a community resource / SDOH referral network that overlaps with BeneLynk's Community Lynk module. Both serve payers needing HRSN screening and resource navigation, but findhelp is a self-serve, network-based model versus BeneLynk's human-advocate model.
• Healthmine: Healthmine runs Medicare Advantage member engagement, quality improvement, and HEDIS/Star Ratings programs. Comparable to BeneLynk on the MA side, with overlapping solutions for quality gaps, rewards, and member activation, though it leans more digital-first.
• Social Solutions / Bonterra: Bonterra (Social Solutions + Apricot) provides case management and outcomes tracking software for social services organizations — adjacent to BeneLynk's social care advocacy workflow. Comparable in serving social-services end users but typically smaller plans/community-based orgs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeneLynk