Lashier Graphics & Signs

What Lashier Graphics & Signs does

Lashier Graphics & Signs is a privately held, family-owned visual communications company founded in 2016 and headquartered in Grimes, Iowa. The company provides end-to-end signage and graphics services, spanning creative design, large-format printing, fabrication, and on-site installation, for businesses, educational institutions, and event organizers primarily across the state of Iowa with nationwide shipping available. Its product portfolio is organized into three categories: Creative Services (graphic design, branding, logos, promotional items, style guides), Printed Graphics (banners, flags, corporate art, decals, interior signs, vehicle wraps, trade show and political signage), and Sign Services (custom, exterior, digital, and directional signs, plus installation and maintenance).

The company's underlying technology is conventional but well-rounded for its segment: large-format printing equipment for banners and wraps, digital CNC cutting and routing for precision fabrication, LED and touchscreen digital signage hardware, and an in-house design department. It differentiates through 3M MCS Warranty certification on vehicle wraps and graphics and 3M Certified Installation, which provides customers with a material durability and workmanship warranty that many local competitors cannot offer. Service delivery is led by a vertically integrated team covering sales, project management, design, production, and installation, supported by virtual consultations and same-day or rush-shipping options.

The business model is project-based and quote-driven with no public pricing list; revenue streams are predominantly one-time project fees across custom signage, vehicle wraps, printed graphics, and design services, with a smaller professional-services stream from installation and maintenance. Go-to-market is sales-led and direct, combining website quote requests, phone/text outreach, and on-site consultation across Iowa. Customer mix spans small and medium businesses as well as enterprise accounts (e.g., Iowa Hawkeyes, Iowa State Cyclones, Wells Fargo Arena, Kum & Go, Veridian Credit Union, Planet Fitness, Blue Moon Brewing).

Name

Lashier Graphics & Signs

Legal name

Lashier Graphics & Signs

Website

https://lashier.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lashier Graphics & Signs is a family-owned, Iowa-based provider of custom signage, vehicle wraps, printed graphics, digital signs, and branding services. Founded in 2016, it serves SMBs, educational institutions, and enterprise clients across Iowa with in-house design, production, and installation.

Ownership category

akta.pro rank

Product category

Custom Signage and Visual Communications

NAICS

Sign Manufacturing (33995), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom signage fabrication
• Vehicle wrap installation
• Large format printing
• Graphic design services
• Exterior business signs

Headquarters

HQ city

Grimes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Signage Products: Project-based revenue from custom exterior signs, interior signs, digital signs, directional signs, monument signs, and dimensional lettering. Pricing varies by size, materials, and complexity. Typically one-time project fees with no recurring revenue.
2. Vehicle Wraps & Graphics: Full vehicle wraps, partial wraps, fleet graphics, and vehicle lettering services. Revenue generated per vehicle with pricing based on coverage type (full vs partial wrap) and vehicle size. 3M MCS warranty included.
3. Printed Graphics: Banners, flags, decals, stickers, wall graphics, floor graphics, corporate art, and trade show displays. Pricing per print based on size, material, and quantity.
4. Creative & Design Services: Graphic design, branding, logo design, style guides, and promotional items. Design fees may be separate or bundled with production orders.
5. Installation & Maintenance Services: Professional installation services for all signage products plus ongoing maintenance services to protect signage investments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lashier Graphics & Signs is a family-owned signage and graphics company that designs, produces, and installs custom signs, vehicle wraps, banners, decals, and branded graphics for businesses. The company handles the full project lifecycle from in-house creative design through large-format printing, fabrication, and professional on-site installation. It serves customers across the state of Iowa, backed by 3M MCS warranty and certified installation.

Product overview

Lashier Graphics & Signs is a signage and visual communications company offering a comprehensive portfolio of products and services for businesses across Iowa. The company operates as a single integrated offering rather than a platform-plus-modules architecture. Its core offerings span three main service categories: Creative Services (including Graphic Design, Branding, Logo Design, Promotional Items, and Style Guides), Printed Graphics (including Banners & Flags, Corporate Art, Decals & Stickers, Interior Signs, Real Estate & Political Signs, Trade Show & Event Signs, and Vehicle Wraps & Graphics), and Sign Services (including Custom Signs, Exterior Signs, Digital Signs, Directional Signs, and Sign Installation & Maintenance). The company provides end-to-end solutions from design through installation, backed by 3M MCS warranty and same-day delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Professional graphic design services for logo design, brand identity, marketing materials, signage, vehicle wraps, trade show displays, and digital assets.
• Branding Comprehensive branding services including logo design, brand style guides, visual identity development, brand messaging, and rebranding strategies.
• Logo Design Custom logo creation, redesign, vector conversion, and logo file preparation for digital and print-ready formats across various applications.
• Promotional Items Custom branded merchandise including apparel, drinkware, writing instruments, tech accessories, bags, desk accessories, and trade show giveaways.
• Style Guides Brand style guide development documenting logo usage, color palettes, typography hierarchies, imagery guidelines, and signage application standards.
• Banners and Flags Custom banners and flags including vinyl banners, mesh banners, feather flags, teardrop flags, retractable banner stands, and trade show displays.
• Corporate Art Custom corporate art installations including canvas prints, dimensional signage, branded wall murals, conference room art, and employee recognition walls.
• Decals and Stickers Precision-cut decals and stickers for vehicles, windows, floors, walls, products, and safety signage with fade-resistant inks and strong adhesives.
• Interior Signs Custom interior signage including lobby displays, directional signs, ADA-compliant signs, office door signs, wall graphics, and dimensional lettering.
• Real Estate and Political Signs Specialized real estate and political signage including yard signs, campaign signs, open house directional signs, and vehicle magnets.
• Trade Show and Event Signs Trade show and event signage including backdrop displays, table throws, booth graphics, hanging signs, and portable display systems.
• Vehicle Wraps and Graphics Full and partial vehicle wraps, fleet graphics, vehicle lettering, window graphics, magnetic signs, and reflective graphics for mobile advertising, backed by 3M MCS warranty.
• Custom Signs Fully customized signage tailored to specific business needs including storefront signs, monument signs, digital displays, and ADA-compliant signage.
• Exterior Signs Outdoor signage solutions including pylon signs, channel letters, dimensional letters, building signs, awning graphics, and illuminated signs.
• Digital Signs Dynamic digital signage including LED message centers, digital menu boards, interactive touchscreen displays, and outdoor digital billboards.
• Directional Signs Wayfinding signage systems for navigation guidance including parking lot signs, hallway navigation, ADA-compliant directional signage, and emergency route indicators.
• Sign Installation and Maintenance Professional installation and maintenance services for all signage types including site surveys, mounting, electrical work, repairs, and ongoing upkeep.

Quantifiable outcome

• 5.0/5.0 customer satisfaction rating based on verified reviews
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 3McoreTechnology or Integration3M is a key materials and technology partner providing the vinyl films, adhesives, and graphics materials used in vehicle wraps and signage. The 3M MCS (Minimum Commercial Solutions) warranty certification indicates certified installation expertise and quality materials that meet 3M's standards for durability and performance. This partnership provides customers with warranty protection on vehicle wrap installations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signarama: Signarama is a major franchised signage retailer with hundreds of locations worldwide, offering custom signs, banners, vehicle wraps, and graphic design. Directly comparable in product breadth, target customer (SMB to mid-market), and franchise-driven delivery model.
• AlphaGraphics: AlphaGraphics is a franchised print and marketing services company offering signs, banners, vehicle wraps, and graphic design. Comparable as a multi-service print and signage provider serving SMB and enterprise customers via franchise locations.
• Allegra Marketing Print Mail: Allegra is a franchised marketing, print, and signage provider offering signs, banners, vehicle wraps, and graphic design to SMBs. Comparable as a multi-service marketing and print franchise serving similar customer segments.
• Minuteman Press: Minuteman Press is a large franchised printing and marketing services network producing signs, banners, vehicle graphics, and promotional products. Comparable as a print-led franchise offering signage-adjacent services to SMBs.
• SpeedPro Imaging: SpeedPro Imaging is a large-format graphics franchise network specializing in vehicle wraps, wall murals, window graphics, and trade show displays. Directly comparable on large-format production capabilities and enterprise customer targeting.
• FASTSIGNS: FASTSIGNS is the largest franchised sign and graphics company in North America, offering custom signs, vehicle wraps, digital signage, and graphic design services through ~750+ locations. Directly comparable as a multi-product signage services competitor targeting SMB and enterprise customers.
• Image360: Image360 is a franchised sign and graphics provider (under the United Franchise Group umbrella alongside Signarama and FASTSIGNS-adjacent brands) offering custom signage, vehicle wraps, and printing. Directly comparable product mix and franchise-driven regional delivery model.

Others

• Roland DGA: Roland DGA is a leading manufacturer of wide-format printers, CNC routers, and signage production equipment used by sign shops like Lashier. Comparable as a key technology and equipment supplier underpinning the broader commercial signage industry.

Broad incumbents

• Cimpress (parent of Vistaprint): Cimpress operates Vistaprint and several print-focused brands producing signage, banners, decals, vehicle graphics, and promotional products at industrial scale. Comparable as a mass-market custom print and signage competitor, though its scale and breadth make it a broader incumbent rather than a direct local-services rival.

Emerging players

• Signs.com: Signs.com is an online-only custom sign retailer offering banners, yard signs, vehicle magnets, and decals with direct-to-consumer e-commerce ordering. Comparable on printed graphics and signage products but competes via online convenience rather than local installation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LashierGraphicsSigns
• Xx.com/LashierGraphics
• Facebookfacebook.com/LashierGraphicsandSigns
• LinkedInlinkedin.com/company/lashier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lashier Graphics & Signs