What Gideon Asen LLC does

Gideon Asen LLC is a plaintiff trial law firm founded in November 2020 by Benjamin Gideon and Taylor Asen, both Yale Law School graduates, and headquartered in Portland, Maine. The firm specializes exclusively in catastrophic personal injury, medical malpractice, commercial trucking accidents, and industrial workplace accidents, serving individual victims and their families across Maine, New Hampshire, and Vermont from seven physical offices (Auburn, Portland, Bangor, Manchester, Nashua, Portsmouth, and Burlington/Williston). Gideon Asen operates on a contingency-fee basis — clients pay no attorney fees unless the firm recovers compensation — and has generated more than $150 million in client recoveries over its first five years, including the highest personal injury verdict in Maine history ($25 million medical malpractice verdict, October 2025) and a $41.5 million trucking accident settlement (June 2026).

The firm pairs traditional trial advocacy with technology-enabled case work: it claims to be the only firm in Maine and the broader Northeast that routinely invests in big-data analytics for case valuation, uses third-party AI platforms for case review and analysis, and partners with DK Global to produce forensic video animations for trial presentation. Go-to-market is driven by a 400+ attorney referral network, an Elawvate podcast network with 100,000+ downloads, recurring CBS 13/Fox 23 'Ask the Expert' TV segments, and earned media in outlets including The Washington Post, The New York Times, AP News, and the Boston Globe. The senior team includes former federal prosecutors, federal appellate clerks, and attorneys with prior defense-side experience, providing the trial credibility required to secure outsized verdicts in a three-state regional market.

The business model is classic plaintiff contingency practice: the firm advances litigation costs (expert fees, depositions, filings) and recovers its fees as a percentage of settlement or verdict proceeds, aligning firm economics with client outcomes. The combination of selective case acceptance, data-driven valuation, trial-ready bench strength, and a self-reinforcing peer referral engine has produced an accelerating cadence of landmark results in 2025–2026 and a growing brand footprint across Northern New England.

Name

Gideon Asen LLC

Legal name

Gideon Asen LLC

Website

https://gideonasen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Gideon Asen LLC is a plaintiff trial law firm specializing in catastrophic personal injury, medical malpractice, trucking, and industrial accident cases across Maine, New Hampshire, and Vermont. Founded in 2020, it operates on a contingency-fee basis, uses big-data analytics and AI for case valuation, and has recovered $150M+ for clients in five years.

Ownership category

akta.pro rank

Product category

Plaintiff Personal Injury and Medical Malpractice Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Personal injury law
• Medical malpractice litigation
• Trucking accident representation
• Contingency fee legal services
• Plaintiff trial law

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury and medical malpractice cases. Clients pay no attorney fees unless the firm recovers compensation for them. When cases are won, the firm receives a percentage of the recovery. This aligns firm interests with client outcomes and means clients have no upfront costs for legal representation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gideon Asen LLC is a plaintiff trial law firm that represents individuals with life-changing injuries arising from personal injury, medical malpractice, commercial trucking accidents, and industrial workplace accidents across Maine, New Hampshire, and Vermont. The firm operates exclusively on a contingency fee basis, advancing litigation costs and recovering attorney fees only when clients receive compensation. Legal representation is delivered by a small group of Yale Law School-trained trial lawyers supported by big data analytics, AI-assisted case review, and forensic video animation to value cases and present them at trial.

Product overview

Gideon Asen LLC is a plaintiff trial law firm serving Maine, Vermont, and New Hampshire that specializes in representing individuals with life-changing injuries. The firm operates as a unified legal services practice organized around four core service areas: Personal Injury Legal Services, Medical Malpractice Legal Services, Commercial Vehicle & Trucking Accident Legal Services, and Industrial Workplace Accident Legal Services. In addition to core legal services, the firm offers supplementary content and community initiatives including two branded podcasts (Elawvate: The Trial Lawyer Podcast and Elawvate: Build & Grow Your Law Firm), an educational ebook (Bad Medicine), a television segment (Ask the Expert with CBS 13 News), and a scholarship program (Gideon Asen Perseverance Scholarship). The firm employs big data analytics and AI-assisted case analysis tools to enhance case valuation and litigation strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Elawvate: The Trial Lawyers Podcast hosted by Gideon Asen, focusing on human factors and guiding principles that drive successful trial lawyers. Also includes Elawvate: Build & Grow Your Law Firm podcast.

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals who have suffered life-changing injuries due to someone else's negligence, including catastrophic injury and wrongful death cases. Service is delivered on a contingency fee basis with no attorney fees unless recovery is obtained.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including misdiagnosis, delayed diagnosis, surgical errors, medication errors, birth injuries, and other healthcare provider failures. Delivered on a contingency fee basis with no upfront cost to the client.
• Commercial Vehicle and Trucking Accident Legal Services Legal representation for victims of catastrophic trucking and commercial vehicle accidents, including cases involving tractor-trailers, 18-wheelers, hazardous materials, driver negligence, and mechanical failures. Cases are supported by forensic video animation and big data analytics.
• Industrial Workplace Accident Legal Services Legal representation for workers seriously injured in industrial settings, including electrical accidents, machinery incidents, construction site accidents, and workplace safety violations. Includes third-party liability claims beyond workers' compensation.

Quantifiable outcome

• $41.5 million trucking accident settlement - among the largest recoveries in a commercial motor vehicle case in northern New England
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DK GlobalcoreTechnology or Integration · 4 June 2024DK Global provides forensic video animation services for litigation. In the $41.5 million trucking case, DK Global created animations showing crash sequences, vehicle braking conditions, and how the collision could have been avoided. The firm uses these visualizations to help juries understand complex accident scenarios.
• Shoup Evers & Green (Burlington, VT)minorImplementation/ SI/ Consulting Partner · 1 February 2014Vermont law firm that worked as co-counsel with Gideon Asen on the $22.5 million Hemond case. Attorneys John Evers and Michael Green of Shoup Evers & Green, along with their staff including Jennifer Metzger and Lori Baker, contributed to the litigation effort.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Weitz & Luxenberg: Established New York-based plaintiff firm with personal injury, mass tort, and med-mal practices. Comparable as a large contingency plaintiff shop, though its scale and case portfolio are broader than Gideon Asen's regional catastrophic-injury focus.
• Shook Hardy & Bacon: National defense firm often opposing plaintiff firms in med-mal and catastrophic injury cases. Relevant comparable from the opposing-side benchmark perspective — comparable in scale of med-mal practice but on the defense side of the bar.
• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with national advertising scale. Comparable as a contingency-fee mass-market PI firm; relevant benchmark for marketing-driven plaintiff growth even though case-mix and trial-readiness profile differ from Gideon Asen's selective practice.
• Lieff Cabraser Heimann & Bernstein: National plaintiff firm with active mass tort and personal injury practices. Comparable as a larger, multi-office plaintiff shop operating on contingency in complex injury and med-mal matters, though with a broader national footprint and portfolio of class actions.

Regional players

• Bernstein Shur: Full-service Maine-based law firm with a litigation practice that occasionally overlaps with personal injury and med-mal work. Comparable as a regional incumbent in the same geography, though its practice is broader and not PI-exclusive.

Direct peers

• Doyle Law Firm: Plaintiff personal injury and medical malpractice firm serving New England. Comparable regional contingency-fee plaintiff practice with overlapping practice areas and geographic footprint.
• Berman & Simmons: Maine-based plaintiff personal injury and medical malpractice firm with a long regional history. Most direct in-market comparable given overlapping practice areas, geographic overlap, and similar contingency-fee model serving catastrophic-injury clients.
• Pritzker Olsen: National medical malpractice and catastrophic injury plaintiff firm with a strong New England presence. Comparable because of its focus on high-value med-mal cases, contingency model, and similar use of in-house analytics and trial presentation tools.
• Janet, Janet & Suggs: Mid-sized plaintiff firm specializing in medical malpractice, birth injury, and catastrophic injury cases. Comparable in specialty focus, contingency model, and emphasis on complex med-mal litigation.
• Kaplan & Brink: Regional plaintiff personal injury and insurance bad-faith firm. Comparable as a contingency-fee catastrophic-injury practice serving clients across the same Northern New England footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gideonasenllc
• LinkedInlinkedin.com/company/gideonasen
• Xx.com/GideonAsenLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gideon Asen LLC