Geoscape
Geoscape, a product of Claritas LLC, is a geospatial intelligence and audience targeting platform serving enterprise marketers and agencies with demographic data, identity resolution across 255M+ consumers, and multichannel campaign execution through a 150+ partner ecosystem.
- Company typePrivate
- Founded1995
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Geoscape does
Geoscape is a geospatial intelligence and audience targeting platform that operates as a product within Claritas, LLC, a private US-based data and analytics company founded in 1995. The platform provides demographic data visualization and analysis via the Geoscape Intelligence System (GIS), connecting to a broader Claritas data ecosystem that profiles 255M+ consumers, links 600M+ devices, and tracks 125M active email addresses through the proprietary Claritas Identity Graph. It serves enterprise marketers, agencies, and media companies across retail, insurance, telecom, automotive, restaurants, and financial services, with named customers including Comcast, T-Mobile, Farmers Insurance, McDonald's, Home Depot, Curacao, Goya, H&R Block, Time Warner, Univision, Volkswagen, and Progressive.
The technology stack centers on four flagship segmentation systems (PRIZM Premier, P$YCLE Premier, ConneXions, and CultureCode) layered with the Clair AI engine for machine learning-driven analytics and personalization, plus an NLP/recommendation layer powering the recently launched MOXY 5.0 civic engagement platform. Geoscape/Claritas claims the only segmentation coded into the Nielsen TV panel, providing cross-channel linkage unique among marketing data providers. The platform is distributed through direct enterprise sales and a 150+ partner ecosystem spanning Adobe, Google, Salesforce, Oracle, Nielsen, LiveRamp, and The Trade Desk.
The business model combines subscription-based data licensing and audience solutions (Enterprise tier plus Self-Serve via Spotlight at monthly plans starting around $50) with transaction fees for multichannel campaign execution across the partner network. In November 2025, the company launched MOXY 5.0 at the Texas Tribune Festival, marking entry into civic technology, and a Spring 2026 GIS Release with enhanced geospatial and AI-driven personalization is in development. The company is led by founder and CEO Cesar Melgoza, with historical investment from NMS Capital in 2007.
Geoscape firmographics
Firmographics- Name
- Geoscape
- Legal name
- Claritas, LLC
- Website
- https://geoscape.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geoscape, a product of Claritas LLC, is a geospatial intelligence and audience targeting platform serving enterprise marketers and agencies with demographic data, identity resolution across 255M+ consumers, and multichannel campaign execution through a 150+ partner ecosystem.
- Ownership category
- akta.pro rank
Geoscape industry classification
Industry- Product category
- Marketing Data and Audience Analytics
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Geospatial BI & Location Analytics (HDAEAMAK), Geocoding, Search & Place Data Platforms (BPAMANAC)
Keywords
Where Geoscape is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geoscape business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Data and Audience Solutions: Subscription-based access to demographic and behavioral data, syndicated audiences, and identity graph data. Revenue generated from licensing proprietary consumer data and segmentation solutions to marketers, agencies, and media companies.
- Multichannel Marketing Execution: Platform fees and transaction fees for delivering campaigns across multiple channels through partner network. Near-real-time analytics and attribution services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise data and audience solutions |
| Subscription | Monthly | Claritas Spotlight platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Geoscape product offering
Product offeringCore offering
Geoscape provides geospatial intelligence and demographic/behavioral data analytics through its Geoscape Intelligence System (GIS) platform, operating within the Claritas marketing data ecosystem. The company sells consumer profiles, syndicated audience segments, identity resolution data, and multichannel marketing execution capabilities to enterprises seeking privacy-compliant insights on the American consumer.
Product overview
Geoscape operates as a geospatial intelligence company integrated within the Claritas marketing ecosystem. The core product is the Geoscape Intelligence System (GIS), a geospatial analytics platform for demographic and behavioral data visualization. This platform integrates with Claritas' suite of marketing solutions including the Identity Graph (connecting 255M+ people with 600M+ devices), AudienceAnywhere for custom audience building, and SPOTLIGHT for analytics. The product portfolio also includes four flagship segmentation systems (PRIZM Premier, P$YCLE Premier, ConneXions, and CultureCode) built from 10,000+ demographic and behavioral attributes. AI capabilities are delivered through the proprietary Clair AI engine powering personalization and predictive analytics across the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Geoscape Intelligence System: A geographic information system and intelligence platform operated by Claritas, providing business and demographic data solutions.
- MOXY
Products and services
- Geoscape Intelligence System (GIS) A geospatial intelligence and analytics platform providing demographic and behavioral data visualization and analysis capabilities for marketers and agencies.
- Claritas Identity Graph Proprietary identity resolution system unifying data from multiple sources, connecting devices to online behavior in a privacy-compliant manner. Creates high-definition portraits of over 255 million people with 600 million linked devices and 125 million active email addresses.
- AudienceAnywhere Platform that enables users to append data and build custom and look-alike audiences based on specific business goals using Claritas demographic and behavioral attributes.
- Claritas SPOTLIGHT Analytics and reporting platform providing robust, near-real time analytics and advanced modeling to measure media impact, attribute conversions across 8 distinct online and offline channels, and improve marketing ROI.
- PRIZM Premier Industry-leading consumer segmentation system using over 10,000 demographic and behavioral variables to predict consumer behavior; one of the most widely used segmentations in the market.
- P$YCLE Premier Consumer segmentation system designed for predicting purchasing behavior and lifecycle stages of consumers.
- ConneXions Consumer segmentation system that maps social connections and relationships between individuals for targeted marketing.
- CultureCode Multicultural segmentation system that captures cultural preferences and behaviors for diverse consumer audiences.
- Clair AI Engine Proprietary AI engine integrated into Claritas infrastructure, machine learning methodologies, and Identity Graph to enhance accuracy, speed, ease of use and scale of the full suite of solutions.
- AI Personalization AI-powered personalization solution that leverages Clair AI to deliver customized marketing experiences across channels.
- MOXY 5.0 A '21ST-Century Public Square' civic empowerment platform designed to enhance democratic participation through verified data and civic engagement features, including AI-driven profiles to help citizens understand their representatives.
- Syndicated Audiences Over 2,500 pre-built audience segments built from 10,000+ demographic and behavioral attributes, including PRIZM Premier, P$YCLE Premier, ConneXions, and CultureCode segmentations.
Companies that use Geoscape
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Geoscape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Geoscape partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AdobecoreTechnology integration partner for campaign execution and data connectivity within the 150+ partner network.
- GooglecorePlatform integration for audience targeting and advertising execution within Claritas partner ecosystem.
- SalesforcecoreCRM integration partner enabling data connectivity for customer targeting and marketing campaigns.
- OraclecoreData platform integration for enterprise marketing data and audience management.
- NielsencoreData partnership where Claritas segmentation is coded into the Nielsen TV panel for cross-media measurement.
- LiveRampcoreIdentity resolution and data connectivity partner for privacy-compliant audience linking.
- The Trade DeskcoreProgrammatic advertising platform integration for audience-based ad buying.
- MicrosoftcoreTechnology partnership for data integration and platform connectivity.
- MediaMathcoreProgrammatic advertising partner for campaign execution and audience targeting.
- AppNexus (Xandr)coreProgrammatic advertising platform integration for digital ad execution.
- AdTheorentcoreMachine learning advertising partner for audience targeting and campaign optimization.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Geoscape competitors and assessment
Company assessmentDirect peers
- LiveRamp: LiveRamp (formerly the data solutions business spun out of Acxiom) is a direct competitor in identity resolution and audience data connectivity. Both companies build cross-channel identity graphs sold to marketers, agencies, and platforms — overlapping directly with Claritas' Identity Graph and Syndicated Audiences.
- Epsilon Data Management: Epsilon (Publicis-owned) operates a comparable consumer data and audience-targeting franchise with proprietary identity assets and segmentation products. It serves the same marketer and agency buyer base and competes head-to-head for enterprise data and personalization deals.
- Experian Marketing Services: Experian's marketing services unit sells consumer data, segmentation, and identity solutions to the same enterprise marketers Claritas serves. Both monetize large consumer data assets via subscriptions and audience licensing to brands, agencies, and media companies.
- Lotame: Lotame is an independent audience data management platform that competes directly with AudienceAnywhere and Claritas' Syndicated Audiences. It sells data onboarding, audience building, and identity resolution to similar enterprise and agency buyers.
- Stirista: Stirista is a similarly sized private audience data and identity company offering consumer data, multichannel execution, and attribution. It directly competes for mid-market and enterprise marketing data and audience activation deals.
Broad incumbents
- Nielsen: Nielsen is both a core partner (Claritas segmentation is coded into the Nielsen TV panel) and a broad incumbent in media measurement and audience analytics. It competes with parts of the Claritas SPOTLIGHT and attribution stack while remaining the most strategically important data partner.
- Oracle Advertising: Oracle Advertising (formerly Oracle Data Cloud / Moat / Grapeshot) is a broad incumbent offering audience data, measurement, and identity solutions within the Oracle Advertising and CX ecosystem. It overlaps with Claritas' data and identity offerings as part of a wider marketing-cloud portfolio.
- Adobe (Real-Time CDP / Audience Manager): Adobe's Real-Time CDP and legacy Audience Manager compete with Claritas' identity and audience capabilities as part of the Adobe Experience Cloud. Adobe is both a partner (integration in the 150+ network) and a broader-suite competitor with materially more R&D and sales resources.
- Salesforce Data Cloud: Salesforce Data Cloud and the legacy Krux DMP compete with Claritas' identity, audience, and segmentation products inside the Salesforce Marketing Cloud ecosystem. Salesforce is also a Claritas integration partner, putting it in a partner-plus-competitor position.
- Merkle: Merkle (Dentsu) is a large customer-data and identity-driven marketing services firm that competes for the same enterprise marketer and agency budgets. It offers comparable identity, audience, and personalization capabilities as part of a broader services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Geoscape social profiles
Digital presenceGeoscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geoscape leadership team
Management profileNumber of profiles
Profiles1 record
Geoscape funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geoscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geoscape
What does Geoscape do?
Geoscape provides geospatial intelligence and demographic/behavioral data analytics through its Geoscape Intelligence System (GIS) platform, operating within the Claritas marketing data ecosystem. The company sells consumer profiles, syndicated audience segments, identity resolution data, and multichannel marketing execution capabilities to enterprises seeking privacy-compliant insights on the American consumer.
Is Geoscape a public or private company?
Geoscape is a private company. It is classified as unknown and is currently operating.
When was Geoscape founded?
Geoscape was founded in 1995. It employs 11 to 50 people.
Where is Geoscape based?
Geoscape is headquartered in Miami, United States, in the North America region.
How does Geoscape make money?
Two revenue lines are on record. Data and Audience Solutions are the primary driver. The others are multichannel Marketing Execution.
Who are Geoscape's main competitors?
Direct peers on record are LiveRamp, Epsilon Data Management, Experian Marketing Services, Lotame and Stirista. Broad incumbents are Nielsen, Oracle Advertising, Adobe (Real-Time CDP / Audience Manager), Salesforce Data Cloud and Merkle.
Does Geoscape have an API?
No public API is recorded for Geoscape.
What industry is Geoscape in?
Geoscape's product category is Marketing Data and Audience Analytics. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of HDAEAMAK, Geospatial BI & Location Analytics. Its NAICS code is 541370 and its SIC code is 7310.