Kyero
Kyero is a UK-based international property portal connecting Northern European buyers with 5,000+ verified estate agents in Spain, Portugal, France, and Italy across 500,000+ listings, monetized through agent subscriptions and supported by country-specific guides and cost calculators.
- Company typePrivate
- Founded2003
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Kyero does
Kyero is a UK-based international property portal founded in 2003 by Martin and Louise Dell, headquartered in Bath under the legal entity Portal47 Ltd. The platform aggregates over 500,000 properties for sale and rent from approximately 5,000 verified professional estate agents across four Southern European markets — Spain, Portugal, France, and Italy — and connects them with Northern European property buyers (UK, Scandinavia, Benelux, Germany) seeking holiday homes, retirement properties, and investment real estate abroad. The platform is available in 15 languages and offers map-based property search, advanced filtering, saved searches, property alerts, an agent directory, and educational resources including country-specific buyer guides and three podcast series (Buyer Stories, Expert Series, Kyero Pro).
The technology stack is a self-serve web marketplace with map-based property exploration, search and filtering, an agent directory, and transaction-support tools including a mortgage calculator and country-specific Hidden Costs Calculators launched in December 2025. The business model is asymmetric: free for property seekers, with monetization from estate agent listing subscriptions. In November 2025, following the collapse of a proposed acquisition by Spain-based Idealista (blocked by competition authorities in Spain and Portugal), Kyero discontinued free agent listings and shifted to a paid-only subscription model for agents, developers, and property businesses.
Kyero is privately held by its founders with no disclosed institutional investment or external ownership, and operates with a team of 11-50 employees. Its strategic positioning emphasizes domain specialization in the four most popular international property markets, content-driven organic acquisition (SEO across 15 languages, original podcasts, country guides), and trust-building through verified agent-only listings. The company positions independence, following the failed Idealista deal, as central to its future strategy.
Kyero firmographics
Firmographics- Name
- Kyero
- Legal name
- Portal47 Ltd
- Website
- https://kyero.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kyero is a UK-based international property portal connecting Northern European buyers with 5,000+ verified estate agents in Spain, Portugal, France, and Italy across 500,000+ listings, monetized through agent subscriptions and supported by country-specific guides and cost calculators.
- Ownership category
- akta.pro rank
Kyero industry classification
Industry- Product category
- International Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)
- akta.pro secondary industries
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where Kyero is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kyero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Agent Listing Subscriptions: Estate agents, developers, and property businesses pay to advertise properties on the platform. Following the November 2025 change, free listings were discontinued, making this the primary revenue stream.
- Lead Generation for Agents: Kyero generates revenue by connecting property seekers with estate agents. When users send enquiries on properties, they contact the estate agent directly, and Kyero facilitates this introduction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for property seekers |
| Subscription | Monthly | Paid listings for estate agents |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Kyero product offering
Product offeringCore offering
Kyero operates an online international property marketplace that aggregates over 500,000 listings for sale and rent from professional estate agents in Spain, Portugal, France, and Italy. International property seekers use the platform free of charge to search, save, and contact agents directly, while estate agents pay subscription fees to advertise their listings on the platform. The platform also provides buyer guides, podcasts, and cost calculators to support the cross-border property purchase process.
Product overview
Kyero is a property portal offering a unified marketplace platform for international property buyers. The core product combines property listings (over 500,000 properties from verified agents), an estate agent directory, buyer guidance content, and search tools including a mortgage calculator and interactive map. The platform operates across four European countries (Spain, Portugal, France, Italy) with multi-language support and free access for property seekers, with monetization through agent advertising. Recent additions include hidden costs calculators and map-based property exploration features.
Differentiator
Problem solved
Functional benefit
Products and services
- Kyero Property Marketplace Online international real estate marketplace aggregating over 500,000 properties for sale and rent from professional estate agents in Spain, Portugal, France, and Italy, enabling international property buyers to search, filter, and contact agents directly.
- Estate Agent Directory Directory of trusted local estate agents in Spain, Portugal, France, and Italy that specialize in working with overseas buyers, including agent profiles, languages spoken, and direct contact through the platform.
- Buyer Guides and Advice Center Educational content library including step-by-step buying guides, location guides, market news, podcasts (Buyer Stories, Expert Series, Kyero Pro), and practical advice covering the international property purchase process.
- Mortgage Calculator Interactive calculator tool that helps international property buyers estimate mortgage payments when purchasing property abroad.
- Hidden Costs Calculator Calculator tools launched in December 2025 that help Northern European buyers understand the full costs involved in purchasing homes abroad, covering taxes, fees, and additional purchase costs in France, Italy, Spain, and Portugal.
- Kyero Map Search Interactive map-based property search feature allowing users to explore properties visually by region, compare areas, see where their budget stretches, and discover new locations across Spain, Portugal, France, and Italy.
Quantifiable outcome
- Over 500,000 properties listed across 4 countries
- +2 more outcomes
Companies that use Kyero
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Kyero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kyero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IdealistaminorIn December 2024, Spain-based Idealista signed an agreement to acquire Kyero. The deal was under regulatory review throughout 2025 and was formally ended in November 2025 after being blocked by competition authorities in Spain and Portugal. Kyero founders Martin and Louise Dell stated that remaining independent allows them to stay close to their clients. This was a proposed acquisition, not a partnership, and did not proceed to completion.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Kyero competitors and assessment
Company assessmentDirect peers
- Idealista: The dominant online real estate portal in Spain, Portugal, and Italy. Directly comparable to Kyero as a cross-border property marketplace targeting international buyers in the same Southern European geographies; Idealista was Kyero's proposed acquirer before the deal was blocked by regulators.
- Green-Acres: International property portal owned by AVIV Group (SeLoger/Adevinta), operating across France, Spain, Portugal, Italy, Greece, and other countries. Direct competitor in cross-border Southern European property listings with comparable English-language buyer focus.
- Gate-away.com: Italian-focused international property portal catering to overseas buyers of Italian homes. Closely comparable niche focus on cross-border buyer demand for Southern European property, mirroring Kyero's model in a single market.
Broad incumbents
- Rightmove: The UK's largest property portal. Comparable as a real estate marketplace monetized via agent subscriptions, and a natural alternative for UK buyers searching for overseas property before being routed to Kyero or competitors.
- Zoopla: Major UK real estate portal with international property sections. Comparable marketplace model targeting UK-based buyers looking abroad, overlapping with Kyero's core Northern European buyer segment.
- SeLoger: France's leading real estate portal. Comparable as a major country-specific property marketplace, with some cross-border exposure through Green-Acres that overlaps with Kyero's France listings.
- Immobilienscout24: Germany's largest property portal. Comparable marketplace model monetized via agent subscriptions and a potential upstream alternative for German-speaking buyers who might otherwise use Kyero.
Regional players
- Habitaclia: Spanish regional property portal owned by Adevinta. Competes with Kyero for Spanish agent listings and Spanish buyer traffic, with a more domestic focus compared to Kyero's international buyer orientation.
- Imovirtual: Portugal's leading property portal. Directly comparable as a country-specific marketplace where Kyero also aggregates Portuguese listings, and a potential alternative or supplementary channel for Portuguese agents.
- Casa.it: One of Italy's largest property portals. Comparable marketplace model targeting Italian listings and buyers, overlapping with Kyero's Italy inventory and competing for the same Italian agent relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kyero social profiles
Digital presenceKyero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kyero leadership team
Management profileNumber of profiles
Profiles2 records
Kyero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kyero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kyero
What does Kyero do?
Kyero operates an online international property marketplace that aggregates over 500,000 listings for sale and rent from professional estate agents in Spain, Portugal, France, and Italy. International property seekers use the platform free of charge to search, save, and contact agents directly, while estate agents pay subscription fees to advertise their listings on the platform. The platform also provides buyer guides, podcasts, and cost calculators to support the cross-border property purchase process.
Is Kyero a public or private company?
Kyero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kyero founded?
Kyero was founded in 2003. It employs 11 to 50 people.
Where is Kyero based?
Kyero is headquartered in Bath, United Kingdom, in the Europe region.
How does Kyero make money?
Two revenue lines are on record. Agent Listing Subscriptions are the primary driver. The others are lead Generation for Agents.
Who are Kyero's main competitors?
Direct peers on record are Idealista, Green-Acres and Gate-away.com. Broad incumbents are Rightmove, Zoopla, SeLoger and Immobilienscout24. Regional players are Habitaclia, Imovirtual and Casa.it.
Does Kyero have an API?
No public API is recorded for Kyero.
What industry is Kyero in?
Kyero's product category is International Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAI, Development Site & Entitlement/Planned Community Auctions, with a secondary code of BPAJAEAF, Foreclosure/REO & Distressed Property Auctions. Its NAICS code is 5312 and its SIC code is 6531.