What Imovirtual does

Imovirtual is a Portuguese online real estate marketplace operating as OLX Portugal, S.A., a subsidiary of the OLX Group, headquartered in Lisbon. Founded in 2011, the platform connects property buyers and renters with private sellers, real estate agencies, and property developers, claiming the largest property inventory in Portugal and over 6 million monthly visits. The marketplace covers residential and commercial properties for both sale and rent across all Portuguese regions, with a dedicated new-construction (empreendimentos) vertical targeting developers and new-build buyers.

The platform is built around a self-serve web experience at imovirtual.com supplemented by native iOS and Android applications. Users can search and filter listings by price, typology, and location, and activate email notifications to receive matching properties automatically. Real estate professionals access a dedicated professional portal (profissionais.imovirtual.com) to publish and manage listings, with CRM integrations available through the OLX Group developer platform. The product surface also includes an editorial/blog component (Imoblog) offering market barometers, buyer/renter guides, and educational content on mortgage products (Crédito Habitação) and property taxes (IMI, IMT, IS).

Imovirtual monetizes primarily through professional-side revenue streams. Real estate agencies and developers pay subscription fees for professional accounts (annual billing cadence) and can purchase featured/promoted listing placements and spotlight advertising to increase visibility. Private sellers can publish listings without disclosed fees. Distribution combines organic SEO, content marketing, email re-engagement, mobile app stores, and cross-portal visibility through OLX Group's network of classifieds marketplaces (OLX.pt, Standvirtual, Otodom.pl, Storia.ro). Consumer brand recognition has been validated through the Cinco Estrelas and Escolha do Consumidor awards in the online real estate commerce category.

Name

Imovirtual

Legal name

OLX Portugal, S.A.

Website

https://imovirtual.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Imovirtual is Portugal's largest online real estate marketplace, founded in 2011 as OLX Portugal, S.A. It connects property buyers and renters with agencies, developers, and private sellers across all Portuguese regions, monetizing through professional subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Real estate marketplace
• Property listings portal
• Online classifieds
• Rental listings platform
• Property advertising

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Professional Listing Advertising: Real estate professionals (agencies and developers) pay to publish and highlight their property listings on the platform, with various advertising tiers available for increased visibility.
2. Featured/Promoted Listings: Listing promotion and spotlight features for both private and professional users to make their ads stand out in search results.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Imovirtual operates an online real estate marketplace portal in Portugal where property seekers can search, filter, and contact advertisers for listings of apartments, houses, land, and commercial properties for sale or rent. The platform serves both private individuals listing properties and real estate professionals (agencies and developers) who pay for advertising packages and listing management tools.

Product overview

Imovirtual is a unified real estate portal platform for Portugal, operational since 2011, offering property listings for buying and renting residential and commercial properties. The core Imovirtual.com Platform serves both consumers (searching for apartments, houses, land, studios, rooms, commercial properties) and professionals (publishing and promoting listings). The ecosystem includes a Mobile Application for iOS and Android, a Blog/News content service providing market intelligence and guides, and Professional Tools for real estate agents and developers. The platform is part of the OLX Group and claims over 6 million monthly visits with Portugal's largest property inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Imovirtual.com Platform The main real estate portal enabling users to search, filter by price, typology, and location, list, and manage property advertisements for buying and renting residential and commercial properties across Portugal.

Quantifiable outcome

• Over 6 million monthly visits

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• OLX GroupcoreStrategic or Co-development PartnerImovirtual is a part of OLX Group, one of the largest global technology groups. OLX Group provides strategic backing, technology infrastructure, and cross-portal visibility across its network of classifieds and marketplace platforms including OLX.pt, Standvirtual, Otodom.pl, and Storia.ro.
• Real Estate Agencies (Agências Imobiliárias)coreChannel Partner/ Reseller/ DistributorImovirtual serves real estate agencies as professional customers who publish and advertise listings on the platform. The platform offers dedicated professional portals and CRM integrations through the OLX Group developer platform.
• Property Developers (Promotores Imobiliários)coreChannel Partner/ Reseller/ DistributorProperty developers use Imovirtual to list new construction projects (empreendimentos) and residential units for sale, reaching a large audience of property buyers through professional advertising packages.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OLX: General classifieds portal owned by the same parent (OLX Group) that overlaps with Imovirtual on real estate listings in Portugal; functions both as a sibling brand and a competing marketplace within the same consumer funnel.
• Idealista: Pan-Iberian (Spain, Portugal, Italy) online real estate marketplace and the leading direct competitor to Imovirtual in Portugal; same listing-based business model, similar professional subscription advertising tiers, and overlapping target audience of buyers, renters, agencies, and developers.
• Storia: Romanian real estate portal under OLX Group; closely comparable to Imovirtual in terms of platform features (search, email alerts, promoted listings, professional accounts) and two-sided real estate marketplace model.
• Otodom: Polish real estate portal and OLX Group sibling brand; comparable marketplace business model, professional subscription tiers, and consumer/professional two-sided audience, demonstrating Imovirtual's parent playbook in another geography.
• Casa Sapo: Long-standing Portuguese real estate classifieds portal that competes with Imovirtual for both consumer traffic and agency/developer advertising spend; similar property search, filtering, and promoted listing features in the same domestic market.
• ZAP: Portuguese real estate portal operated by Impresa that directly competes with Imovirtual for property listings and consumer search traffic in Portugal; comparable listing-search and professional-advertising business model within the same domestic market.

Regional players

• SeLoger: Leading French real estate portal; directly comparable to Imovirtual on portal-based listing search and professional subscription monetization, but serves a different national market.
• Immobilienscout24: Germany's largest real estate marketplace with similar agency subscription and promoted-listing revenue mechanics; comparable business model to Imovirtual but in a distinct European geography.

Broad incumbents

• Rightmove: UK's largest property portal and a global benchmark for real estate marketplace monetization via agent subscriptions; relevant comparable for Imovirtual's professional advertising revenue model, despite operating in a different geography.
• Zillow: US-based real estate platform that pioneered online real estate search and professional advertising; broader in scope (with adjacent services like mortgages) but the global benchmark for portal-based real estate audience monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Imovirtual

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imovirtual