Body Ecology

What Body Ecology does

Body Ecology is a privately held, family-owned gut health and wellness company founded in 1994 by Donna Gates, M.Ed., ABAAHP. The company operates a direct-to-consumer e-commerce business through bodyecology.com, selling probiotic supplements, fermented beverages, digestive enzymes, mineral complexes, sugar substitutes, and condition-specific bundles to health-conscious consumers, primarily individuals with digestive sensitivities, gut dysbiosis, candida overgrowth, or age-related decline in beneficial bacteria. The company pioneered the use of coconut kefir and cultured vegetables for gut health before probiotics became mainstream, and has built 30+ years of brand authority in the category.

The product portfolio is anchored by proprietary fermentation technology using organic millet, quinoa, chickpeas, and biodynamic brown rice to produce live probiotic cultures and beneficial yeasts. Key differentiated formulations include the GI Distress Relief Probiotic (50 billion live cultures combining B. lactis HN019, B. lactis Bl-04, and S. boulardii), Bifidus Power Blend (75 billion live cultures across four targeted bifidobacteria strains), Histamine Reducing Probiotic (144 billion CFU, six strains), and Ancient Earth Minerals (humic and fulvic acid complexes with sub-0.00001 micron particle size for cellular absorption). Condition-specific bundles target SIBO, candida, constipation, and bloating use cases. Newer product launches extend the line into biofilm cleansing (BioCLR), bacteriophage-based microbiome support (EcoPhage), and low-acid sprouted coffee via a partnership with Sprouted Coffee.

Revenue is generated through one-time purchases and a subscribe-and-save subscription model offering 10% off with flexible delivery cadence, supported by the BE Rewarded points-based loyalty program. Pricing spans $21.99 to $155 across SKUs and bundles, with free shipping on orders over $125. Distribution is direct via bodyecology.com in the US and Canada, with distributor partnerships extending reach to Australia and UK/Europe. The company markets through a content-led strategy anchored by 91 articles, recipes, free gut health downloads, a product recommendation quiz, email newsletters, and social channels (Facebook, Instagram, YouTube, X, Pinterest). The company has not raised outside funding and remains family-owned, serving 70,000+ customers worldwide.

Name

Body Ecology

Legal name

Body Ecology, Inc.

Website

https://bodyecology.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Body Ecology is a privately held, family-owned gut health company founded in 1994 that sells probiotic supplements, fermented beverages, digestive enzymes, and condition-specific bundles direct-to-consumer to individuals with digestive sensitivities, gut dysbiosis, and candida overgrowth worldwide.

Ownership category

akta.pro rank

Product category

Dietary Supplements (Probiotics & Digestive Health)

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Probiotic supplements
• Digestive health products
• Fermented beverages
• Dietary supplements
• Gut health products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of probiotic supplements, fermented beverages, digestive aids, superfoods, and related health products through bodyecology.com. One-time purchase and subscription options available with 10% subscriber discount.
2. Subscription/ Subscribe and Save: Recurring subscription model offering 10% discount on regular delivery schedules (monthly, every 2 months, 3 months, or 6 weeks). Customers can manage frequency, skip deliveries, or cancel anytime.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Body Ecology designs, manufactures, and sells a proprietary line of gut-health dietary supplements, including liquid and powder probiotic formulations, digestive enzyme complexes, fermented beverages (coconut water, greens, protein shakes), targeted cleanses, mineral and omega products, sugar substitutes, and culturing starters for fermented foods. The company also publishes the Body Ecology Diet book and supporting educational content as part of its branded protocol for restoring inner ecosystem health.

Product overview

Body Ecology is a gut health and wellness company founded in 1994 by Donna Gates, M.Ed., ABAAHP. The company offers a comprehensive portfolio of probiotic and digestive health products centered around fermented foods and beverages. The core product line includes liquid probiotics (CocoBiotic, InnergyBiotic, Dong Quai Probiotic Liquid, BeetBiotic), powder probiotics (Bifidus Power Blend, Histamine Reducing Probiotic), digestive enzymes (Assist SI, Assist Full Spectrum Enzymes, Assist Dairy & Protein), and superfoods (Vitality SuperGreen, Super Spirulina Plus). Supporting products include minerals (Ancient Earth Minerals in liquid and capsule forms), sugar substitutes (BE Sweet Powder and Liquid), cultured food starters (Veggie Culture Starter, Kefir Starter), specialty supplements (LivAmend for liver health, Black Cumin Seed Oil, EcoPhage, BioCLR), and bundles (Candida Cleanse Bundle, SIBO Bundle, Constipation Bundle, Debloat Duo). The company also offers educational resources including The Body Ecology Diet book. Products are designed for sensitive systems, emphasizing non-GMO, gluten-free, and gut-friendly formulations.

Differentiator

Problem solved

Functional benefit

Brands

• BE: Product line prefix used for various supplements including BE Balanced, BE Beautiful, BE Centered, BE Sweet (powder and liquid sugar substitutes).
• BE Rewarded

Products and services

• CocoBiotic A fermented, raw coconut water-based liquid probiotic drink delivering beneficial bacteria; marketed as a daily fermented beverage for adults seeking gut and immune support.
• InnergyBiotic A fermented liquid probiotic drink made from grains and seeds, designed to deliver live beneficial cultures as part of the Body Ecology diet protocol.
• Dong Quai Probiotic Liquid A fermented liquid probiotic supplement combining beneficial bacteria with dong quai, targeted at women's hormonal and digestive balance.
• BeetBiotic A probiotic liquid product featuring beet, marketed for daily gut and cardiovascular support within the Body Ecology line.
• Vitality SuperGreen A daily greens drink powder delivering concentrated greens, vitamins, minerals, and prebiotic fiber, intended as a foundational supplement for energy and digestion.
• Super Spirulina Plus A fermented green superfood powder built on spirulina, marketed for detoxification, energy, and nutrient density.
• Probiotic Protein Shake A plant-based protein shake designed to support gut health, combining protein with probiotics and digestive-supporting ingredients.
• GI Distress Relief Probiotic A strain-specific probiotic formulation targeted at relieving gastrointestinal distress such as bloating, gas, and discomfort.
• Bifidus Power Blend A high-potency Bifidus probiotic powder formulation aimed at restoring Bifidobacteria levels in the gut microbiome.
• Histamine Reducing Probiotic A high-CFU probiotic powder formulated to support individuals with histamine intolerance by promoting histamine-degrading bacteria in the gut.
• Just Thrive Probiotic & Antioxidant A spore-based (Bacillus) probiotic and antioxidant supplement designed to survive stomach acid and support gut and immune health.
• Gut Balance A microbiome support supplement combining probiotics with complementary ingredients to restore balanced gut flora.
• EcoPhage Microbiome Support A bacteriophage-based supplement intended to selectively support the microbiome by targeting undesirable bacteria.
• BioCLR Intestinal BioFilm Cleanser An intestinal cleansing product formulated to disrupt biofilms and support removal of unwanted organisms from the gut.
• Assist SI A digestive enzyme supplement designed to support small intestine (SI) digestion of proteins, carbohydrates, and fats.
• Assist Full Spectrum Enzymes A broad-spectrum digestive enzyme formula aimed at improving overall breakdown and absorption of foods across meals.
• Assist Dairy & Protein A targeted digestive enzyme formula specialized for breaking down dairy and protein-containing foods.
• LivAmend A liver-health supplement formulated to support hepatic detoxification and digestion.
• BE Clean A cleansing supplement designed to support the body's natural detoxification pathways as part of the Body Ecology protocol.
• Candida CLR A targeted supplement formulated to support candida balance and reduce candida-related symptoms.
• BE Balanced A whole-body wellness supplement designed to support overall balance of the body's systems as part of the Body Ecology lifestyle.
• Ancient Earth Liquid Minerals A liquid trace mineral supplement sourced from ancient earth deposits, marketed for mineral replenishment and alkalinity.
• Ancient Earth Minerals (Capsules) A capsule-delivery version of the Ancient Earth trace mineral supplement for convenient daily mineral intake.
• Black Cumin Seed Oil A cold-pressed black cumin seed oil supplement marketed for immune and inflammatory support.
• BE Sweet Powder A stevia-based sugar substitute powder designed to sweeten foods without sugar, aligning with the Body Ecology diet principles.
• BE Sweet Liquid A liquid stevia-based sugar substitute intended as a zero-glycemic alternative for beverages and recipes.
• Sprouted Coffee Breakfast Blend A sprouted-grain coffee alternative breakfast blend positioned as a lower-acid, gut-friendly morning beverage.
• Ujido Matcha Green Tea A premium Japanese matcha green tea product retailed alongside Body Ecology's supplement line.
• Veggie Culture Starter A starter culture for fermenting vegetables at home, enabling consumers to make their own probiotic-rich cultured foods.
• Kefir Starter A starter culture used to culture dairy or non-dairy milk into kefir at home as part of the Body Ecology diet.
• Candida Cleanse Bundle A pre-curated bundle of Body Ecology supplements (e.g., Candida CLR, enzymes, probiotics) designed to support a candida-cleansing protocol.
• SIBO Bundle A pre-curated supplement bundle assembled to support individuals addressing small intestinal bacterial overgrowth (SIBO).
• Constipation Bundle A pre-curated supplement bundle intended to support regularity and relief from occasional constipation.
• Debloat Duo A two-product bundle targeting bloating and digestive discomfort through probiotics and enzymes.
• 3R Bundle A bundled supplement program based on Body Ecology's '3R' protocol (Remove, Restore, Rebuild) for gut health.
• The Body Ecology Diet Book A foundational book by founder Donna Gates outlining the Body Ecology Diet protocol for restoring inner ecosystem health, sold as a standalone product.

Quantifiable outcome

• GI Distress Relief contains 50 billion live cultures with 40B Bifidobacteria + 10B Saccharomyces boulardii per serving
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sprouted CoffeeminorGTM or Marketing PartnerBody Ecology partnered with Sprouted Coffee to offer a gut-friendly alternative to daily coffee consumption. Sprouted Coffee uses a soaking and activation process that lowers acidity and improves flavor, aligning with Body Ecology's focus on products gentle for sensitive digestive systems. The partnership features co-branded sprouted coffee products on the Body Ecology platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amy Myers MD: Functional-medicine practitioner brand selling condition-specific supplements (thyroid, gut, autoimmune). Directly comparable on condition-targeted bundles (SIBO, candida) and practitioner-led authority.
• Mary Ruth's: DTC liquid-drops and supplement brand with multi-category wellness portfolio and strong Amazon presence. Similar founder-led, content-driven acquisition approach and price-sensitive wellness buyer.
• Seed: DTC probiotics brand with strain-specific, scientifically backed formulations and a subscription model. Directly competes with Body Ecology on probiotic SKUs, gut-health positioning, and online acquisition channels.
• Ritual: DTC supplement brand with traceable ingredients, subscription pricing, and a strong content-led acquisition funnel. Comparable business model, customer profile (wellness-oriented women), and channel strategy.

Broad incumbents

• Align: Flagship probiotic brand from Procter & Gamble. Competes in the same Bifidobacterium 35624 / digestive health positioning and is sold through major pharmacy and grocery retail.
• Culturelle: Established probiotic brand (owned by i-Health) with broad retail distribution at mass merchants and grocery. Competes on the same probiotic/category shelf but with much wider physical retail and brand awareness.
• Thorne: Premium practitioner-grade supplement brand with NSF certification, broad DTC catalog, and B2B clinical channel. Competes in the high-quality/clinical-trust segment Body Ecology targets.
• Garden of Life: Large organic/non-GMO supplement and probiotics brand (owned by Nestlé Health Science). Overlaps heavily on digestive enzymes, probiotics, and fermented-food-style products, with broader omnichannel distribution.

Emerging players

• Microbiome Labs: Practitioner-channel gut health supplement company (Megasporebiotic, HU58). Comparable on condition-specific probiotic SKUs (SIBO, candida, leaky gut) and clinically cited strain technology.
• Just Thrive: Spore-based probiotic brand also distributed through Body Ecology's site, focused on gut-immune positioning with practitioner endorsement. Comparable on probiotic category, claims style, and target buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/donnamgates
• YouTubeyoutube.com/bodyecologychannel
• Facebookfacebook.com/BodyEcology
• Instagraminstagram.com/bodyecologyofficial
• Pinterestpinterest.com/bodyecology
• LinkedInlinkedin.com/company/body-ecology-diet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Ecology