Sheridan

What Sheridan does

Sheridan is an Australian luxury homeware retailer founded in 1969 and operated as a brand under Hanes Australasia. It designs, sources, and sells premium bed linen, bath textiles, loungewear, kids bedding, and adjacent home living products (cushions, throws, kitchen textiles, home fragrance, pet accessories, gift cards). The product technology centres on premium fibres and weaves — cotton sateen at thread counts up to 1200, European flax linen, Egyptian cotton blends, mulberry silk, TENCEL Lyocell, and feather/down and memory foam bed foundations — supported by a SleepSafe protective bedding line and a monogramming service available on 139+ SKUs.

The business operates a direct-to-consumer omnichannel model combining owned e-commerce (sheridan.com.au and a UK storefront delivering to Great Britain, Belgium, France, Germany, Spain, and Sweden), Sheridan Boutique and Outlet physical stores across Australia, New Zealand, Singapore, Indonesia, and the UK, click-and-collect, and a wholesale channel via Hanes Australasia. Pricing spans approximately $8 to $960 AUD across three tiers (entry-level, mid-premium, luxury flagship), with seasonal promotions of 30–50% and tiered benefits under the Rest Rewards loyalty program, which is integrated with Qantas frequent flyer. Customer segments span adult consumers, parents purchasing kids/baby ranges, and gift shoppers, supported by email, content, affiliate, and lookbook marketing.

Revenue is generated through one-time product purchases (direct and wholesale) rather than subscription or licensing models. No external venture or growth funding is observable; expansion is funded within the Hanes Australasia parent group. Public revenue, headcount, and management information are not disclosed in available sources, limiting visibility into scale and operating cadence.

Name

Sheridan

Legal name

Sheridan

Website

https://sheridan.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheridan is an Australian luxury homeware retailer, founded in 1969 and operated under Hanes Australasia, selling premium bedding, bath, loungewear, and home living products direct-to-consumer via e-commerce and physical stores across Australia, New Zealand, Singapore, Indonesia, and the UK.

Ownership category

akta.pro rank

Product category

Luxury Bedding and Home Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Luxury bed linen
• Premium bath towels
• Home textiles
• Bedding collections
• Homewares retail

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for luxury bedding, bath, homewares, loungewear, and kids products sold through owned e-commerce and retail stores. Products range from entry-level to premium price points with seasonal promotions.
2. Wholesale/B2B: Wholesale enquiries accepted for trading partners through Hanes Australasia wholesale channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Sheridan designs, produces, and retails premium bed linen, bath towels, robes, quilts, pillows, loungewear, home décor (cushions and throws), kitchen textiles, and kids bedding. Core product lines include signature 1200TC cotton sateen collections (Millennia, Palais, Ultimate Sateen), 1000TC Luxury, European flax linen (Abbotson), Egyptian Cotton, Reilly Chambray, TENCEL Lyocell, and Bayley Washed Percale, complemented by bath collections (Harrison, Living Textures, Ultimate Indulgence) and bed foundations (Feather & Down, Australian Wool, Dunlopillo Memory Foam & Latex). Products are sold direct-to-consumer via the owned e-commerce site sheridan.com.au and Sheridan Boutique and Outlet stores in Australia, New Zealand, Singapore, Indonesia, and the UK, with a wholesale arm via Hanes Australasia.

Product overview

Sheridan is an Australian luxury homeware and bedding retailer offering a comprehensive portfolio of premium products across bed linen, bath, home décor, loungewear, and kids categories. The core offering centers on high-end bed linen with signature collections including the 1200TC Millennia, 1200TC Palais, and 1200TC Ultimate Sateen (luxury sateen lines), Abbotson Linen and Reilly Chambray (casual linen and cotton options), and TENCEL™ Lyocell Fibre (sustainable line). Bed foundations include quilts, pillows in various fills (feather & down, wool, memory foam, Dunlopillo latex), and protectors. The bath range features towels, robes, and beach products across collections like Living Textures, Harrison, and Ultimate Indulgence. Home & Living includes cushions, throws, kitchen textiles, home fragrance, and pet accessories. The company operates a Rest Rewards loyalty program and offers monogramming and gift card services. Sheridan positions itself on heritage (50+ years), quality craftsmanship, and premium materials, with growing emphasis on sustainability through TENCEL™ fibres.

Differentiator

Problem solved

Functional benefit

Products and services

• Millennia 1200TC Bed Linen Collection Premium flagship bed linen collection featuring 1200 thread count cotton sateen with a lustrous finish and weighted hotel-like feel, targeted at adult consumers seeking top-tier luxury bedding.
• Palais 1200TC Bed Linen Collection Luxury 1200 thread count bed linen collection with a sophisticated sateen weave offering hotel-quality comfort, targeted at adult consumers seeking premium bedding.
• 1200TC Ultimate Sateen Bed Linen High thread count cotton sateen bedding delivering a smooth, five-star hotel sleeping experience, targeted at adult consumers seeking hotel-quality luxury at home.
• 1000TC Luxury Bed Linen Collection 1000 thread count luxury bed linen collection offering premium comfort and durability, targeted at adult consumers seeking high thread count cotton sateen.
• Abbotson Linen Collection European flax linen bedding collection providing breathable, textured comfort with a relaxed aesthetic, targeted at adult consumers preferring natural linen over sateen.
• Egyptian Cotton Bed Linen Bed linen crafted from Egyptian cotton blend, offering premium softness and quality, targeted at adult consumers seeking cotton luxury.
• Reilly Chambray Bedding Collection Casual cotton bedding collection with a relaxed modern Chambray texture and aesthetic, targeted at consumers preferring everyday casual styling over formal sateen.
• TENCEL Lyocell Fibre Bedding Collection Sustainable bedding crafted from TENCEL Lyocell fibres, offering eco-friendly comfort with moisture-wicking properties, targeted at sustainability-conscious adult consumers.
• Bayley Washed Percale Collection Washed cotton percale bedding collection delivering a soft, matte finish with a cool, crisp feel, targeted at consumers preferring a relaxed percale weave.
• Lanham Silk Bedding Collection Luxury silk bedding collection including silk pillowcases and eye masks for premium sleep comfort, targeted at adult consumers seeking silk sleep benefits.
• Quilt Covers Duvet and doona covers available in various fabrics, patterns, and colours to protect and style beds, targeted at adult consumers seeking coordinated bedding.
• Sheet Sets Complete sheet sets including fitted sheet, flat sheet, and matching pillowcases for coordinated bedding, targeted at adult consumers.
• Bath Towels and Bath Sheets Luxury bathroom textiles including bath towels, bath sheets, and bathroom accessories, targeted at adult consumers seeking premium bath products.
• Bath Robes and Dressing Gowns Premium bathrobes and dressing gowns for home comfort and relaxation, targeted at adult consumers; eligible for monogramming.
• Cushions Decorative cushions and throw pillows for home styling and comfort, targeted at adult consumers styling living spaces.
• Throws Decorative throws and blankets for warmth and home décor, targeted at adult consumers styling living spaces.
• Sleepwear and Pyjamas Loungewear and sleepwear including pyjama sets, tops, and bottoms for men and women, targeted at adult consumers seeking premium sleepwear.
• Eye Masks and Sleep Accessories Sleep accessories including eye masks and travel accessories for enhanced rest, targeted at adult consumers.
• Kids Bedding Children's bedding collections including quilt covers, sheets, and accessories designed for kids, targeted at parents purchasing for children.
• Rest Rewards Loyalty Program Sheridan's loyalty program offering points per dollar spent, $15 vouchers at 500 points, free shipping on orders over $150, and exclusive member promotions, targeted at repeat adult consumers.
• Quilts (Feather & Down, Australian Wool, Polyester) Duvets and quilts in various fills including feather & down, Australian wool, and polyester alternatives, targeted at adult consumers seeking premium sleep comfort.
• Pillows Sleep pillows available in various feels (firm, medium, soft) and materials including feather & down, memory foam, and latex, targeted at adult consumers.
• Pillow and Mattress Protectors Protective covers for pillows and mattresses to extend bedding longevity, targeted at adult consumers.
• Living Textures Bath Collection Bath and bedroom textile collection featuring textured weaves and contemporary designs, targeted at consumers seeking modern textured aesthetics.
• Harrison Bath Collection Bath collection featuring premium cotton towels with sophisticated styling, targeted at adult consumers seeking premium bath products.
• Ultimate Indulgence Bath Collection Luxury bath collection offering premium quality and indulgence, targeted at adult consumers seeking top-tier bath luxury.
• Gift Cards Digital and physical gift cards available for purchase as gifting solutions, targeted at gift shoppers for various occasions.
• Monogrammed Gifts Personalised gift options with monogramming services for robes and select items, targeted at gift shoppers seeking customised presents.
• Dunlopillo Pillows Memory foam and latex pillows from Dunlopillo brand, available through Sheridan's bed foundations collection, targeted at adult consumers seeking premium pillow support.
• Beach Towels Beach and pool towels designed for summer lifestyle and coastal living, targeted at adult consumers and families seeking premium beach accessories.
• Pet Beds and Blankets Pet accessories including pet beds and blankets for animal comfort, targeted at pet-owning consumers.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hanes AustralasiacoreOthersSheridan is owned and operated by Hanes Australasia. Hanes Australasia manages corporate operations including careers/jobs (at jobs.hanes.com), sustainability initiatives including Reconciliation Action Plan, and wholesale partner enquiries. Sheridan acknowledges Aboriginal and Torres Strait Islander peoples as Traditional Custodians of Country under Hanes corporate leadership.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The White Company: UK-based luxury home and bedding brand offering premium bed linen, towels, robes, and loungewear. Closest international direct comparable to Sheridan's positioning, product mix, and DTC-led retail model.
• Adairs: Leading Australian specialty bedding, bath, and homewares retailer operating Adairs and Focus on Furniture stores. Directly comparable in geography, category mix, and mid-to-premium price positioning.
• Frette: Italian heritage luxury linen brand supplying premium bed, bath, and table linens to high-end hotels and consumers. Comparable to Sheridan's premium positioning, hotel-grade quality, and signature mill collaborations.
• Sferra: US-based luxury linen specialist producing high thread count bed linens, towels, and table linens. Highly comparable in product tier, mill heritage, and gifting-driven premium positioning.
• Matouk: US luxury linen manufacturer and retailer known for high-end bed linens, monogrammed products, and bespoke offerings. Comparable on premium materials, customisation services, and heritage-led brand story.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer offering premium bedding, bath, and decor across DTC and physical stores. Comparable on premium home textiles assortment and multi-channel retail model.
• Pillow Talk: Australian bedding and bath retailer selling premium to mid-market sheets, quilts, towels, and homewares. Direct competitor in the Australian market with overlapping product categories and customer base.
• Anthropologie Home: Premium lifestyle retailer with a substantial home textiles and bedding assortment under the Anthropologie brand. Comparable on premium aesthetic, lifestyle-driven marketing, and integrated DTC plus physical retail.

Broad incumbents

• Williams-Sonoma: Large multi-brand home furnishings retailer (Williams-Sonoma, Pottery Barn, West Elm) carrying premium bedding and bath. Broader incumbent with overlapping product categories but wider portfolio and mass-market reach.
• RH (Restoration Hardware): Luxury home furnishings brand offering premium bedding, bath, and home decor through galleries and DTC. Comparable on luxury positioning and aspirational brand story, but with a much broader home assortment and global gallery footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheridan