Pacific Shaving Company

What Pacific Shaving Company does

Pacific Shaving Company is a San Francisco-based, family-owned grooming brand founded in 2002 by husband-and-wife team Stan Ades and CC Sofronas. The company develops, manufactures (entirely in California), and distributes a portfolio of natural, plant-derived, vegan, and cruelty-free shaving and skincare products organized around a three-step prep–shave–soothe regimen, supplemented by beard care, sun protection (SPF30 Face Stick, SPF15 Lip Balm), a new Whole Body Deodorant line, and grooming hardware including a proprietary Premium 6-Blade Razor System with 12-cartridge refills. Formulation differentiation is anchored in a naturally-derived caffeine skincare technology applied across shave cream and aftershave balm for vasoconstrictive skin benefits, alongside a low-lather certified-organic shaving cream and a clear-application natural shaving oil that has been in market since 2002.

The business operates a direct-to-consumer model primarily through its own e-commerce storefront at pacificshaving.com, with a secondary marketplace channel on Amazon (where Fortress Brands also appears as a seller) and international shipping enabled to roughly 200 countries. A Subscribe & Save program, run on the Seal Subscriptions platform, delivers 10% off recurring orders on 4- or 6-month cycles, introducing a modest subscription revenue layer on top of unit-pricing SKU sales that range from $17.99 (Bamboo Pre-Shave Scrub) to $49.99 (Cork Shave Brush). The company also monetizes through curated multi-product bundles (Starter, Regimen, Caffeinated, Beard, Signature Shave Experience, Clean 3-Step) at 10% savings, designed to drive first-purchase regimen attach.

Pacific Shaving Company serves individual consumers in the men's grooming, sensitive-skin, beard-owner, and frequent-traveler segments, and claims 75 million+ lifetime shaves served, millions of customers, and roughly half of revenue from repeat buyers. The brand has accumulated third-party validation through repeated Forbes Top Picks (including Best Shaving Creams for Men and Top Picks for Sensitive Skin), Men's Health, Esquire, Today Show, and Reader's Digest recognitions. The company remains privately held with no disclosed external funding, no M&A activity, and a 1–10 employee footprint, making it a small, founder-led specialty CPG with steady product-led expansion into adjacent personal-care categories.

Name

Pacific Shaving Company

Legal name

Pacific Shaving Company

Website

https://pacificshaving.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Shaving Company is a San Francisco-based, family-owned grooming brand founded in 2002 that develops, manufactures in California, and sells natural, vegan shaving and skincare products directly to consumers via its e-commerce site, Amazon, and a Subscribe & Save subscription program.

Ownership category

akta.pro rank

Product category

Men's Grooming

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB)

akta.pro secondary industries

Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Shaving Hardware (Manual & Electric Razors) (CRABAGAA)

Keywords

• Natural shaving products
• Men's grooming supplies
• Vegan skincare products
• Pre-shave preparation
• Aftershave balms

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of shaving care products including shave creams, oils, brushes, razors, aftershaves, moisturizers, beard care, and deodorants through their e-commerce website
2. Subscription/Recurring Revenue: Subscribe & Save program offering 10% discount on regular deliveries through Seal Subscriptions platform, with delivery every 4 or 6 months options
3. Marketplace Sales: Sales through Amazon marketplace where Pacific Shaving Company or Fortress Brands are listed as sellers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pacific Shaving Company develops, manufactures, and distributes natural, vegan, plant-derived shaving and grooming products including shave oils, shave creams, aftershave balms, moisturizers, razors and refills, shaving brushes, beard care, SPF sticks, lip balm, deodorant, and curated grooming bundles. All products are made in California, USA, and the company sells direct-to-consumer through pacificshaving.com and Amazon, with a Subscribe & Save subscription option.

Product overview

Pacific Shaving Company is a San Francisco-based, family-owned grooming products company founded in 2002 that develops innovative shaving and skincare essentials using safe, natural, and plant-derived ingredients. The product portfolio consists of pre-shave prep products (Natural Shaving Oil, Bamboo Pre-Shave Scrub, Konjac Sponges, Face Wash), core shave products (Natural Shaving Cream, Caffeinated Shaving Cream, Clean Unscented Shave Cream, Ultra Slick Shave Stick, Colorful Shave Creams), post-shave soothe products (Nick Stick, Caffeinated Aftershave Balm, Everyday Moisturizer, Face Lotion), beard and body care (3-in-1 Beard Care, Beard Oil, Whole Body Deodorant), and grooming tools/accessories (Cork Shave Brush, Premium 6-Blade Razor, Tweezers, Travel Containers). The company also offers curated bundles for specific needs (Starter, Regimen, Caffeinated, Beard) and new products like SPF Face Stick and Lip Balm. All products are made in California, USA, with a focus on natural ingredients, cruelty-free formulations, and TSA-friendly travel sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Shaving Oil The original shaving oil since 2002, made from essential oils that moisturize, offer mess-free shave, and last up to 100 shaves in a travel-friendly size. Preps skin for a smooth shave and leaves it conditioned and moisturized; intended for individual men and women seeking a natural pre-shave product.
• Bamboo Pre-Shave Scrub Pre-shave exfoliating scrub with natural bamboo that removes dead skin cells, cleans, and moisturizes in one step; contains willow bark extract (natural salicylic acid) and aloe and is gentle enough for daily use. Designed for individual consumers seeking a natural pre-shave prep product.
• Clean (Unscented) Face Wash (7oz) Fragrance-free, unscented face wash formulated for everyday use on sensitive skin; removes impurities and nourishes without drying, with a light foaming lather that rinses easily. Targeted at consumers with sensitive skin in the Clean Unscented skincare line.
• Natural Konjac Sponges Vegan, fragrance-free exfoliating sponges made from genuine Korean Konjac Plant Root that gently slough off dry patches and flakes, leaving skin brighter, softer, and smoother; compostable and eco-friendly. Sold for individual consumers in their facial care routine.
• Natural Shaving Cream Shaving cream with safe, natural, and plant-derived ingredients; unique low-lather formula with certified organic aloe and essential oils; available in 3.4oz and 7oz sizes; recognized as Best Shaving Cream by Men's Health. Targeted at individual men seeking a clean, plant-based shave cream.
• Caffeinated Shaving Cream Shaving cream with antioxidant-rich, naturally-derived caffeine that helps reduce appearance of redness and razor rash; contains aloe and spearmint for morning revitalization; available in 3.4oz and 7oz sizes. Targeted at men who want a wake-up shave with redness-reducing skincare benefits.
• Clean (Unscented) Shave Cream (7oz) Clean, gentle, unscented shaving cream formulated for everyday use on sensitive skin; provides impressive cushion and slickness, rinses easily, and leaves skin looking and feeling healthy. Part of the Clean Unscented line for sensitive-skin consumers.
• Ultra Slick Shave Stick Easy-to-apply, mess-free shave stick that applies directly to wet skin; suitable for face, head, legs, and underarms; travel-friendly with no-mess application; can be used alone or with a shave brush for lather. Targeted at consumers wanting a portable shave option.
• The Original Nick Stick Original nick and cut remedy stick with vitamin E and aloe to help soothe skin after shaving; compact, travel-friendly format for treating shaving nicks on the go. Targeted at shavers prone to nicks and cuts.
• Caffeinated Aftershave Balm Post-shave moisturizer utilizing naturally-derived caffeine to reduce appearance of redness and keep skin looking and feeling healthy; lightweight formula with antioxidants. Designed for men who want a caffeine-based aftershave routine.
• Everyday Moisturizer (3.4oz) Lightweight post-shave moisturizer with natural and potent moisturizers and antioxidants that keeps skin hydrated and healthy all day without synthetic fragrances. Targeted at consumers seeking everyday post-shave hydration.
• Clean (Unscented) Face Lotion (7oz) Unscented, gentle face lotion formulated for everyday use on sensitive skin; clean formula with natural ingredients that moisturizes without irritation. Part of the Clean Unscented regimen for sensitive-skin consumers.
• 3-in-1 Everyday Beard Care (7oz) All-in-one beard wash, conditioner, and moisturizer with organic argan oil and jojoba seed oil to keep beards soft and conditioned; gentle enough for daily use. Targeted at men who maintain facial hair.
• Natural Beard Oil (1oz) Lightweight beard oil to moisturize and condition facial hair and the skin underneath; helps soften beard and reduce itching and flaking. Targeted at men who maintain facial hair.
• Premium 6-Blade Razor System Multi-blade cartridge razor system with ergonomic handle and 6-blade technology for a close, comfortable shave; sold as a handle plus 5 cartridges and priced at $19.99 per system. Targeted at individual shavers wanting a premium multi-blade cartridge razor.
• Premium 6-Blade Razor Refills (12 Cartridges) Replacement 6-blade cartridges in a 12-pack for the Premium 6-Blade Razor System; compatible cartridge refills for ongoing razor use, priced at $24.99. Targeted at existing customers of the Premium 6-Blade Razor System.
• Astra Platinum Double-Edge Razor Blades Double-edge safety razor blades compatible with traditional safety razors; 15 blades (30 half-blade refills) per package. Targeted at traditional wet-shavers using double-edge safety razors.
• Limited Edition PSC x Proof Safety Razor Limited-edition collaboration safety razor with Proof, sold exclusively through Pacific Shaving Company; premium craftsmanship in a benchmark edition with brown leather case. Targeted at collectors and premium wet-shavers.
• 2-pc Premium Tweezer Set Professional-grade tweezer set with 2 pieces and precision tips for effective hair removal. Targeted at individual consumers seeking grooming accessories.
• Limited Edition Cork Handle Synthetic Badger Hair Shaving Brush Premium shaving brush with antimicrobial synthetic badger hair and sustainable cork handle; 24mm knot and 52mm loft; soft-touch, non-slip grip; cruelty-free and vegan alternative to real badger hair; priced at $49.99. Targeted at wet-shavers seeking a premium cruelty-free shaving brush.
• SPF30 Broad Spectrum Face Stick Broad spectrum SPF30 sun protection in a convenient stick format for the face; designed for easy daily facial sun protection application. Targeted at consumers looking for facial sun care.
• Fresh Mint Lip Balm (SPF 15) (3-pk) SPF 15 lip balm with fresh mint flavor in a 3-pack; provides sun protection for lips with a refreshing mint taste. Targeted at consumers seeking flavored SPF lip protection.
• NEW: Whole Body Deodorant (Ocean Beach Scent) New whole body deodorant with ocean beach scent; extends the grooming product line beyond shaving to complete body care. Targeted at individual consumers seeking a natural whole-body deodorant.
• PSC 2oz Refillable Silicone Travel Container TSA-approved, refillable silicone travel container for carrying shaving products; carry-on compliant for air travel. Targeted at frequent travelers needing compliant grooming storage.
• Colorful Shave Creams Line of colored shaving creams in pink, purple, red, blue, green, and yellow supporting various causes including breast cancer research, LGBTQ equality, ALS research, prostate cancer research, mental health awareness, and suicide prevention. Targeted at socially conscious consumers who want their shaving purchase to support specific charitable causes.
• Starter Bundle 10% savings bundle for new shavers including the Premium 6-Blade Razor System, Bamboo Pre-Shave Scrub, Natural Shaving Cream, Everyday Moisturizer, and Nick Stick — everything needed to start a proper shaving routine. Targeted at first-time customers of the brand.
• Shave Regimen Bundle 10% savings daily shave regimen bundle including the Bamboo Pre-Shave Scrub, Natural Shaving Cream, and Everyday Moisturizer for a complete daily shave routine. Targeted at existing customers seeking a pre-shave to post-shave regimen.
• Caffeinated Shave Bundle 10% savings caffeine-focused bundle with Caffeinated Aftershave Balm, Caffeinated Shaving Cream, and Nick Stick for energized morning shaves. Targeted at consumers interested in the caffeine-based grooming regimen.
• Four-Item Shave Regimen Pre-shave prep and post-shave care bundle with Bamboo Pre-Shave Scrub, Natural Shaving Cream, Everyday Moisturizer, and Nick Stick for comprehensive grooming. Targeted at consumers wanting a complete multi-step routine in one purchase.
• Signature Shave Experience Set Premium shave experience kit with Caffeinated Shave Cream, Caffeinated Aftershave, and Cork-Handled Shave Brush for a luxurious shaving ritual. Targeted at consumers seeking a premium gift or upgrade shaving experience.
• Clean (Unscented) 3-Step Grooming Regimen (7oz) Complete unscented grooming regimen with Clean Shave Cream, Clean Face Wash, and Clean Face Lotion for sensitive skin; three-step routine in one package. Targeted at sensitive-skin consumers wanting a fragrance-free regimen.
• Subscribe & Save Subscription Program Subscribe & Save subscription program offering 10% discount on regular deliveries via the Seal Subscriptions platform, with flexible delivery cadence of every 4 or 6 months on eligible grooming products. Available to individual consumers for any eligible shave, prep, and soothe SKUs.

Quantifiable outcome

• Natural Shaving Oil lasts up to 100 shaves in travel-friendly size
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Proof (PSC×Proof)minorStrategic or Co-development PartnerLimited edition collaboration safety razor - The Benchmark Edition - sold exclusively through Pacific Shaving Company

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Proraso: Italian heritage men's shaving brand with shave creams, soaps and aftershaves. Comparable product mix to PSC in pre-shave, shave and post-shave, though primarily distributed outside the US.

Direct peers

• Truefitt & Hill: Heritage premium men's grooming brand offering shave creams, aftershaves, colognes and tools. Comparable to PSC on premium shave-prep, heritage positioning and tool/bundle strategy.
• Bulldog Skincare: Men's natural grooming brand focused on shave, beard and skincare. Highly comparable to PSC on plant-based positioning and men's grooming SKU mix.
• The Art of Shaving: Premium men's shaving brand with shave creams, aftershaves, brushes and razors. Comparable to PSC on premium shave-prep positioning and tool/accessory bundling.
• Bevel: DTC men's grooming brand originally built around shave products for men with sensitive skin and coarse hair. Direct overlap with PSC's sensitive-skin and natural shave prep focus.
• Dr. Squatch: D2C natural men's grooming brand selling soaps, deodorants and shave-adjacent products online. Closest comparable to PSC in size range, channel mix (DTC + Amazon), and natural-ingredient positioning.
• Every Man Jack: Men's natural grooming brand with shave prep, beard care and skincare sold through DTC and mass retail. Comparable to PSC on ingredient philosophy and product breadth.

Broad incumbents

• Harry's: Large DTC men's grooming brand with subscription razors and a broad shave/skincare portfolio. Competes with PSC on shave prep and razors but at vastly greater scale and marketing budget.
• Dollar Shave Club: Subscription D2C razor and shave-care brand owned by Unilever. Overlaps with PSC in shave prep and razor refills, leveraging far greater scale and brand awareness.
• Gillette: P&G-owned global leader in razors and shave prep. Competes with PSC across the entire shave regimen and exerts significant pricing and shelf pressure on premium niche brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pacificshaving
• Facebookfacebook.com/PacificShaving
• Instagraminstagram.com/pacificshaving

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Shaving Company