WorkCast
WorkCast is a UK-based SaaS provider of enterprise webinar, webcast, hybrid event, and virtual event platforms, serving mid-market and enterprise customers across financial services, life sciences, publishing, technology, higher education, and associations.
- Company typePrivate
- Founded2009
- HeadquartersHoughton Le Spring, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WorkCast does
WorkCast Corporation Limited is a privately held UK-based SaaS company, incorporated in England and Wales and headquartered at the Northern Design Centre in Gateshead, with an additional operational presence supporting North American customers. Founded in 2009, the company provides an enterprise-level webinar, webcast, virtual event, and hybrid event platform delivered entirely as a cloud service running on AWS infrastructure. The platform is built around a core WorkCast Creator & Studio environment and packaged with an Event Engagement layer containing over 55 built-in features (polling, Q&A, chat, on-demand captioning, multiple presenter webcam layouts, simulive recording), a customizable Webinar Template Marketplace, and an Integrations Marketplace connecting webinar registrations into customer CRMs and marketing stacks.
WorkCast operates a blended go-to-market: a sales-led enterprise motion with annual subscriptions (12-month initial terms, automatic renewal), a self-serve free trial for mid-market buyers, a referral channel rewarding both referrer and referee with a managed webinar, and a managed-event professional services offering for full event production. Revenue is generated through three streams: recurring annual SaaS subscriptions, usage-based overage charges when customers exceed contracted registration limits, and managed-event professional services. Pricing is quote-based and not publicly disclosed; the platform is supported under a 99.99% uptime SLA.
The customer base spans six named verticals (Associations, Financial Services, Life Sciences, Publishing, Technology, Universities) plus an Internal Communications use case, with named enterprise references including Standard Life, Aberdeen University, Ethos Broking, and Texere Publishing. WorkCast holds ISO 9001 (quality management) and ISO 27001 (information security) accreditations, is GDPR-compliant with documented EEA/UK data transfer mechanisms, and has earned G2 High Performer badges in the UK, Europe, and Mid-Market segments. Total disclosed outside equity is approximately $1.98M across three rounds in 2009-2012 from a single investor (Northstar Ventures), and the company has not announced a material capital event since.
WorkCast firmographics
Firmographics- Name
- WorkCast
- Legal name
- WorkCast Corporation Limited
- Website
- https://info.workcast.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WorkCast is a UK-based SaaS provider of enterprise webinar, webcast, hybrid event, and virtual event platforms, serving mid-market and enterprise customers across financial services, life sciences, publishing, technology, higher education, and associations.
- Ownership category
- akta.pro rank
WorkCast industry classification
Industry- Product category
- Webinar and Virtual Event Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
- akta.pro secondary industry
- Interpretation, Captioning & Accessibility Services (Live Translation, ASL, WCAG) (THAHAOAL)
Keywords
Where WorkCast is headquartered
LocationHeadquarters
- HQ city
- Houghton Le Spring
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
WorkCast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: WorkCast's primary revenue is generated through annual subscription plans providing access to the WorkCast webinar platform, with tiered pricing based on user seats and feature sets. Subscriptions are billed annually with 12-month initial terms and automatic renewal.
- Professional / Managed Events: WorkCast offers managed event services including full event production, technical rehearsal, pre-records, and on-site support. These managed events are add-on services purchased within or alongside subscription plans, subject to fair usage limits and additional fees for excess usage.
- Usage Overage Charges: When customers exceed their contracted registration limits for the month, WorkCast invoices the overage at the prevailing rate card. Similarly, additional user subscriptions can be purchased mid-term at prorated pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS platform with annual billing, tiered by user seats and features |
| Freemium | Pay-as-you-go | Free trial available for platform evaluation |
| Subscription | Annual | Managed/professional event services as add-on to subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
WorkCast product offering
Product offeringCore offering
WorkCast is an enterprise SaaS webinar and virtual events platform that enables organizations to create, present, and scale webinars, webcasts, virtual events, and hybrid events through a browser-based cloud platform. The offering combines a creation studio (WorkCast Creator & Studio), over 55 engagement features, embeddable branded webinar players, an integrations marketplace, a template marketplace, real-time analytics, and optional managed event services. It is sold on annual subscriptions with add-on professional/managed services and usage-based overages.
Product overview
WorkCast is an enterprise-level webinar software and virtual event platform provided as a SaaS (Software as a Service) subscription model. The platform comprises a unified core platform (WorkCast Creator & Studio) complemented by specialized modules including Event Engagement Features (55+ engagement tools), a Webinar Template Marketplace, an Integrations Marketplace, Online Event Support, and Professional Services. The platform supports multiple event types including Webinars, Webcasts, Virtual Events, Hybrid Events, and Mini VEs, all enhanced by professional support services. Users access the platform on a subscription plan basis with options for self-service or fully managed events.
Differentiator
Problem solved
Functional benefit
Products and services
- WorkCast Creator & Studio WorkCast's primary webinar creation and presentation platform enabling presenters to effortlessly create, present, and scale webinars and webcasts, with studio capabilities for professional event production including custom branding, virtual backgrounds, multiple presenter webcam layouts, and pre-recorded content.
- Event Engagement Features Over 55 built-in engagement features including on-demand webinar captioning, interactive polling, multiple presenter webcam layouts, audience chat, and Q&A to maximise live, simulive, and on-demand webinar engagement.
- Webinar Template Marketplace Ready-to-use, fully customisable webinar templates enabling users to apply their own branding and create professional webinars in approximately 2 minutes.
- Integrations Marketplace Marketplace of event integrations connecting webinar registrations directly into CRM and marketing platforms, turning event data into actionable leads and insights through connections to platforms such as HubSpot, Twilio, Mailgun, and Tray.io.
- WorkCast Professional Services (Managed Events) Managed event services ranging from full event production, technical rehearsal, pre-records, and on-site support, available as add-ons within or alongside subscription plans and subject to fair usage limits.
- Webinars Core webinar solution enabling creation, presentation, and scaling of webinars, supporting live, simulive, and on-demand formats with engagement features and analytics.
- Webcasts Webcast solution for broadcasting content to large audiences, leveraging the same WorkCast platform and support capabilities as webinars.
- Virtual Events Virtual event platform enabling organizations to host fully online events with engagement features, real-time analytics, and sponsor reporting.
- Hybrid Events Hybrid event platform combining in-person and virtual audiences, offering one event with multiple ways to access content and engage, with integration support for tools like Slido, Tawk.to, Walls.io, Swoogo, and twine.
- Mini VE Compact virtual event solution for smaller-scale virtual events and gatherings beyond the scope of standard webinars.
- Internal Communications Internal communications solution using webinar and webcast technology for enterprise all-hands meetings, town halls, internal training, and employee announcements to remote and hybrid workforces.
- Online Event Support Customer support services with global support from London (09:00-20:00 GMT) and New York (04:00-16:00 EST), providing live support and fast responses to ensure webinar events run smoothly.
Quantifiable outcome
- 250% increase in webinar delivery volume during 2020
- +4 more outcomes
Companies that use WorkCast
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles7 records
WorkCast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
WorkCast partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon Web Services EMEAcoreAWS hosts the WorkCast production environment within fault-tolerant, secured cloud infrastructure. AWS undergoes multiple security tests annually. All backups are stored within Amazon S3.
- Mailgun Technologies Inc.coreMailgun provides email services as a sub-processor for WorkCast's SaaS platform, enabling transactional and marketing email delivery for event communications.
- HubSpotcoreHubSpot is listed as a sub-processor providing communication technology services for WorkCast's customer communication workflows.
- MongodbcoreMongoDB serves as the cloud database platform used to host WorkCast application data as a sub-processor.
- Tray.iocoreTray.io provides integration automation tooling used by WorkCast as part of its integration and workflow automation capabilities.
- TwiliocoreTwilio provides communication solution infrastructure as a sub-processor for WorkCast's platform, supporting real-time communication features.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WorkCast competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WorkCast social profiles
Digital presenceWorkCast compliance and trust
Trust signalCompliance4 records
WorkCast financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkCast leadership team
Management profileNumber of profiles
Profiles6 records
WorkCast funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkCast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkCast
What does WorkCast do?
WorkCast is an enterprise SaaS webinar and virtual events platform that enables organizations to create, present, and scale webinars, webcasts, virtual events, and hybrid events through a browser-based cloud platform. The offering combines a creation studio (WorkCast Creator & Studio), over 55 engagement features, embeddable branded webinar players, an integrations marketplace, a template marketplace, real-time analytics, and optional managed event services. It is sold on annual subscriptions with add-on professional/managed services and usage-based overages.
Is WorkCast a public or private company?
WorkCast is a private company. It is classified as venture growth investor backed and is currently operating.
When was WorkCast founded?
WorkCast was founded in 2009. It employs 11 to 50 people.
Where is WorkCast based?
WorkCast is headquartered in Houghton Le Spring, United Kingdom, in the Europe region.
How does WorkCast make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional / Managed Events and usage Overage Charges.
Does WorkCast have an API?
Yes. WorkCast offers webinar integrations and custom APIs that allow seamless turn of webinar registrations directly into leads and data into actionable insights. The platform enables embedding webinars into websites and provides event integrations that work with existing tech stacks. Developer documentation is at insite.workcast.com.
What industry is WorkCast in?
WorkCast's product category is Webinar and Virtual Event Software. Its primary akta.pro industry code is HSACAAAO, Virtual, Hybrid & Livestream Event Coordination, with a secondary code of THAHAOAL, Interpretation, Captioning & Accessibility Services (Live Translation, ASL, WCAG). Its NAICS code is 51219 and its SIC code is 7372.