REVELxp
REVELxp is a US-based sports hospitality company providing turnkey tailgating, premium hospitality, ticketing, venue solutions, and event staffing to 100+ college and professional sports properties, hosting over 2 million fans annually.
- Company typePrivate
- Founded2020
- HeadquartersOpelika, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What REVELxp does
REVELxp is a US-based sports hospitality company that provides turnkey tailgating, premium hospitality, ticketing, venue solutions, and event staffing services primarily to college and professional sports properties and their fan bases. Founded in 2020 as part of Teall Sports & Entertainment and headquartered in Sandy Springs, Georgia (with legal entity in Winston-Salem, North Carolina), the company has built official partnerships with 100+ sports properties and 50+ university campuses, hosting over 2 million fans annually across 10,000+ college football tailgates per year. Customers include Clemson, UNC, USC, Michigan, Ohio State, the College Football Playoff, SEC, Big 12, the Cotton Bowl, the Fiesta Bowl, and many others; the broader portfolio also extends to professional franchises (LA Rams, LA Chargers, Chicago Bears, New Orleans Saints) and major events such as the 2026 World Cup and The Augusta Experience.
Its product architecture is organized as a platform-plus-modules model. Core offerings include full-service tailgating packages (turnkey events with setup, breakdown, and concierge service for groups ranging from fewer than 10 to over 5,000 guests), REVELXP RESERVE (premier hospitality for iconic sporting events including the exclusive College Football Playoff National Championship Playoff Premium), REVELXP Ticketing (now the company's largest sales division, supporting the CFP, SEC, ACC, Big Ten, and 15+ athletic departments), Venue Solutions (custom venue builds including field suites, cabanas, bleachers, and chair rentals, with access to 25,000+ premium chairs), and Premium Hospitality Services (white-glove VIP donor experience management). Rhino Event Staffing operates as a sub-brand providing event staffing and venue management to 30+ clients, and Tailgater Concierge was acquired in September 2023 as a retained brand. No proprietary technology platform is disclosed; the business is fundamentally service-based, relying on online booking, a Dallas-based national sales center, locally based sellers embedded at partner schools, and a Corporate Concierge team for B2B enterprise hospitality.
REVELxp generates revenue through multiple streams: one-time tailgating and premium event package sales (e.g., Clemson "The Stacks" packages range from $5,025 for 10 guests to $19,650 for 40 guests), ticketing transaction fees on behalf of partner schools, professional services fees for event staffing, managed services fees for hospitality management, and installation/rental fees for venue solutions. Distribution combines a self-serve website booking platform for individual fans with a Dallas-based outbound enterprise sales center and locally embedded sellers at partner schools. The company is led by CEO Wes Day (former President of parent Teall Sports & Entertainment, former CEO of Dyehard Fan Supply), President Tracy White, Chairman Ben Sutton (also CEO of Teall Sports & Entertainment), and SVP of Operations and Business Development Joe Potter (former Learfield, IMG College, ISP Sports executive).
REVELxp firmographics
Firmographics- Name
- REVELxp
- Legal name
- Revel XP, LLC
- Website
- https://revelxp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- REVELxp is a US-based sports hospitality company providing turnkey tailgating, premium hospitality, ticketing, venue solutions, and event staffing to 100+ college and professional sports properties, hosting over 2 million fans annually.
- Ownership category
- akta.pro rank
REVELxp industry classification
Industry- Product category
- Sports Hospitality Services
- NAICS
- Spectator Sports (71121), Caterers (722320), Mobile Food Services (72233)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)
- akta.pro secondary industries
- Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Sports Events & Match Tickets (THAJAFAE), Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)
Keywords
Where REVELxp is headquartered
LocationHeadquarters
- HQ city
- Opelika
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
REVELxp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Full-Service Tailgating Packages: REVELXP sells turnkey tailgate packages to fans at partner universities. Packages include reserved space, tenting, seating, televisions, catering coordination, décor, concierge service, and other hospitality elements. Pricing varies by university, group size, and package tier.
- Premium Event Hospitality: Premium ticket packages for major sporting events including College Football Playoff, bowl games, and championship events. Packages include VIP seating, exclusive events, luxury hotel accommodations, concierge service, and premium gifts.
- Ticketing Services: Full-service ticket sales for college athletic departments. REVELXP sells full-season ticket packages, mini-ticket packages, single-game tickets, and assists with donations and donor campaigns on behalf of partner schools.
- Rhino Event Staffing: Event staffing services provided to sports properties across the country. Staffing services include event staffing, venue management, security, parking management, ticket scanning, and customer service.
- Venue Solutions: Custom venue builds and seating installations including field suites, cabanas, bleachers, in-bowl decks, patios, and chair rentals. Revenue generated through installation fees and rental arrangements.
- Premium Hospitality Management: White-glove hospitality management services for university athletics departments, helping them manage VIP donor experiences and fundraising events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clemson The Stacks - 10 guest package |
| Unit Pricing | Pay-as-you-go | Clemson The Stacks - 40 guest package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
REVELxp product offering
Product offeringCore offering
REVELxp provides turnkey game day hospitality services for college and professional sports properties, including full-service tailgating packages (setup, cleanup, concierge), premium event packages (College Football Playoff, bowl games, championships), custom venue builds (suites, cabanas, patios, bleachers), event staffing and venue management via the Rhino sub-brand, full-service ticketing for athletic departments, and white-glove VIP hospitality management. Services are delivered through official partnerships with 100+ sports properties and sold to individual fans via online booking, to corporate clients via dedicated concierge, and to athletic departments via direct enterprise sales.
Product overview
REVELxp is a premier sports hospitality company operating as a platform-plus-modules architecture. The core offering combines full-service tailgating, custom hospitality events, venue solutions, event staffing, premium sales and experiences, and ticketing services. Key products include REVELXP RESERVE for premium VIP experiences, REVELXP Ticketing for integrated ticket sales, Rhino Event Staffing for operational support, and Venue Solutions for custom venue builds. The company also acquired Tailgater Concierge in 2023 to expand its tailgating portfolio. Services span from small group tailgates (under 10 guests) to large-scale events (5,000+ guests) across college and professional sports properties.
Differentiator
Problem solved
Functional benefit
Brands
- Rhino Event Staffing: A division of REVELXP providing professional event staffing, venue management, security, parking management, and customer service for sports and entertainment events across over 30 clients.
Products and services
- Full-Service Tailgating Turnkey, hassle-free tailgate experience for college and professional sports properties, including setup, cleanup, and on-site customer service for groups from fewer than 10 to over 5,000 guests.
- Custom Tailgate Events
Quantifiable outcome
- Over 2 million fans hosted annually
- +3 more outcomes
Companies that use REVELxp
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
REVELxp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REVELxp partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- Clemson Athletic Ventures (Clemson University)coreClemson Athletic Ventures partnered with REVELXP to launch 'The Stacks,' a premium football tailgate experience at Clemson University near Memorial Stadium. Set to open for the 2026 season, REVELXP manages all operational aspects including setup, breakdown, and guest services. Packages range from $5,025 for 10 guests to $19,650 for 40 guests.
- Southern Methodist University (SMU)coreSMU partnered with REVELXP to reimagine premium hospitality approach for Weber End Zone Complex. REVELXP managed VIP hosting from staffing and logistics to guest experience design with custom décor, elevated food and beverage offerings, and personalized service.
- Big 12 ConferencecoreREVELXP selected as Ticket & Hospitality Provider for the Dr Pepper Big 12 Football Championship Game. Provides premium ticket packages granting fans access to exclusive game day experiences including premium seating, pregame Kickoff Party, and in-game hospitality.
- Goodyear Cotton Bowl ClassiccoreREVELXP named Official Hospitality Provider for the Goodyear Cotton Bowl Classic. Brings premium suite and ticket packages for the annual College Football Playoff Semifinal game at AT&T Stadium, including Cotton Bowl Live! presented by Dr Pepper.
- University of North Carolina (UNC)coreREVELXP partnered with UNC to install new in-stadium Tar Heel Patios at Kenan Stadium. These private patios offer Tar Heel fans a premium game day experience, integrating luxury and comfort directly into the stadium's seating area for groups of 14.
- Position Sports (Hall of Fame Series)coreREVELXP named official premium sales services partner for the Hall of Fame Series college basketball events. Offers premium seating options and VIP hospitality at all Hall of Fame Series venues including events in Las Vegas, Phoenix, Baltimore, and New York.
- University of Virginia AthleticscoreREVELXP serves as UVA's full-service ticket sales provider for all ticketed sports under multi-year agreement. A director of sales and service and account executives operate inside the athletic department, selling season packages, mini-packages, and single-game tickets.
- Vrbo Fiesta BowlcoreREVELXP partnered with the Vrbo Fiesta Bowl to deliver new and enhanced fan experiences for the first-ever College Football Playoff Quarterfinal. Brings elevated hospitality through premium seating, VIP pregame experiences, and exclusive pregame party at Heritage on the Great Lawn.
- Tailgater Concierge (Acquired)minorREVELXP acquired Tailgater Concierge, a Los Angeles-based tailgating and hospitality company. Assumed partnerships with UCLA, Illinois, Tulane, South Alabama, Notre Dame, Northwestern, LA Chargers, LA Rams, Chicago Bears, and New Orleans Saints.
- Colorado State UniversitycoreREVELXP official ticketing partner for Colorado State University. Locally based sellers and Dallas-based sales center provide comprehensive ticket sales services including full-season, mini-ticket packages, and single-game tickets.
- USC, Michigan, Washington, Louisville, Wake Forest, Arizona StatecoreRecently launched ticket sales partnerships with these major college football programs as part of REVELXP's ticketing division expansion supporting clients including SEC, ACC, and Big 10 Conference.
- College Football PlayoffflagshipREVELXP is the exclusive Playoff Premium provider for the College Football Playoff National Championship. Delivers elevated packages combining best-in-class access, luxury amenities, and unforgettable moments including the Champions Party.
- SEC (Southeastern Conference)coreREVELXP provides SEC Baseball Tournament premium hospitality packages through partnership with SEC. Offers premium seating, hospitality experiences, and event management for conference championship events.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
REVELxp competitors and assessment
Company assessmentBroad incumbents
- Levy Restaurants: Levy Restaurants is a leading hospitality and catering company for sports and entertainment venues, providing premium dining, catering, and concessions at major stadiums. Competes with REVELxp on catering/food service and premium hospitality components of game day experiences.
- Legends Hospitality: Legends Hospitality operates premium hospitality, concessions, merchandise, and venue services for major professional and college sports venues. It competes with REVELxp for in-stadium premium experience contracts at colleges and professional sports properties.
- Learfield: Learfield is the dominant college sports multimedia rights holder and athletic department partner, recently acquiring IMG College. While not focused on tailgating/hospitality, it controls multimedia rights and many of the same university relationships REVELxp depends on for partnership access.
- Delaware North: Delaware North operates sports venue hospitality, concessions, and premium dining at stadiums and arenas nationwide. It competes with REVELxp's venue solutions and premium hospitality management services for college and professional sports venue contracts.
- Sodexo Live! (formerly Centerplate): Sodexo Live! operates food service, concessions, and hospitality at major sports and entertainment venues including college stadiums. It overlaps with REVELxp's premium hospitality and event staffing offerings at venue contracts.
Direct peers
- Tailgreeter: Tailgreeter offers pregame tailgating and hospitality experiences at NFL and college stadiums, directly competing with REVELxp's core full-service tailgating product. Both companies target fans seeking turnkey game day experiences.
- On Location: On Location is the closest direct competitor, offering premium hospitality and VIP experience packages for major sporting events including the NFL, College Football Playoff, and FIFA World Cup. Both companies compete for flagship event premium hospitality contracts and high-end fan experiences across college and professional sports.
- QuintEvents: QuintEvents provides official premium ticket, hospitality, and travel packages to marquee sporting events including the Super Bowl, Kentucky Derby, and Masters. Direct competitor to REVELxp's RESERVE division for premium event hospitality and CFP/bowl game packages.
Emerging players
- Game Day Ready: Game Day Ready is an emerging tailgating and game day hospitality provider targeting college and professional sports fans. It competes directly with REVELxp's core tailgating product at specific schools and events.
- Position Sports: Position Sports is an emerging college sports event operator (Hall of Fame Series basketball events). REVELxp serves as its premium sales partner, but Position Sports represents a potential partner/competitor in the broader college sports events space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REVELxp social profiles
Digital presenceREVELxp financial estimates
Financial estimateRevenue estimate
Valuation estimate
REVELxp leadership team
Management profileNumber of profiles
Profiles5 records
REVELxp subsidiaries and ownership
Company hierarchySubsidiaries1 record
REVELxp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REVELxp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REVELxp
What does REVELxp do?
REVELxp provides turnkey game day hospitality services for college and professional sports properties, including full-service tailgating packages (setup, cleanup, concierge), premium event packages (College Football Playoff, bowl games, championships), custom venue builds (suites, cabanas, patios, bleachers), event staffing and venue management via the Rhino sub-brand, full-service ticketing for athletic departments, and white-glove VIP hospitality management. Services are delivered through official partnerships with 100+ sports properties and sold to individual fans via online booking, to corporate clients via dedicated concierge, and to athletic departments via direct enterprise sales.
Is REVELxp a public or private company?
REVELxp is a private company. It is classified as corporate owned and is currently operating.
When was REVELxp founded?
REVELxp was founded in 2020. It employs 101 to 250 people.
Where is REVELxp based?
REVELxp is headquartered in Opelika, United States, in the North America region.
How does REVELxp make money?
Six revenue lines are on record. Full-Service Tailgating Packages are the primary driver. The others are premium Event Hospitality, ticketing Services, rhino Event Staffing, venue Solutions and premium Hospitality Management.
Who are REVELxp's main competitors?
Broad incumbents on record are Levy Restaurants, Legends Hospitality, Learfield, Delaware North and Sodexo Live! (formerly Centerplate). Direct peers are Tailgreeter, On Location and QuintEvents. Emerging players are Game Day Ready and Position Sports.
Does REVELxp have an API?
No public API is recorded for REVELxp.
What industry is REVELxp in?
REVELxp's product category is Sports Hospitality Services. Its primary akta.pro industry code is MPAGAMAJ, Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones), with a secondary code of THAJAFAL, Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites). Its NAICS code is 71121 and its SIC code is 7900.