Position Sports

What Position Sports does

Position Sports, Inc. is a US-based sports event management and marketing firm founded in 2005 and headquartered in Phoenix, with additional offices in Las Vegas, Los Angeles, and Chicago. The company is a subsidiary of Delano Media Group and operates as a B2B professional services provider rather than a technology platform, delivering two integrated capability clusters: Operations Capabilities (event ideation, budgeting, broadcast coordination, sponsorship activation, logistics, staffing, athlete/talent management, and ticketing) and Communications Capabilities (marketing, social media management, media relations, and graphic design). Its core technology is human-driven event execution rather than proprietary software, with an experimental NFT offering adjacent to its ticketing and engagement infrastructure.

The firm generates revenue through project-based professional services contracts tied to specific events and programs. Its go-to-market is relationship-driven and event-driven, anchored by long-standing engagements with major US sports properties including the Naismith Basketball Hall of Fame, Nike, Jordan Brand, ESPN Events (Las Vegas Bowl), Major League Baseball, Little League International, DICK'S Sporting Goods, T-Mobile, Experian, and Amica Insurance. Position Sports manages a portfolio of marquee annual and one-off events such as the Hall of Fame Series (6 events across 11 games and 5 cities in 2025), Hoophall Classic, Nike Girls EYBL Nationals, the SRS Distribution Las Vegas Bowl, Jordan Brand Flight School/Wings/THE ONE, the T-Mobile Little League Home Run Derby, the Pro Volleyball Federation Championship, and the P&G Las Vegas HBCU Classic. International reach is exercised through Jordan Brand activations in France, Slovenia, and Serbia, alongside a primarily US-centric footprint.

The company has 11-50 employees and no disclosed external funding, with revenue concentrated in event-by-event professional services fees rather than recurring SaaS or licensing streams. Pricing is custom and not publicly disclosed; competitive differentiation rests on 20 years of operating history, recurring tier-1 client relationships, integrated operations-plus-communications service delivery, and an ecosystem-spanning coordination role across leagues, sponsors, venues, and broadcasters.

Name

Position Sports

Legal name

Position Sports, Inc

Website

https://positionsports.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Position Sports is a US-based B2B sports event management and marketing firm, founded in 2005 and headquartered in Phoenix, that delivers integrated operations and communications services for marquee sports properties including the Naismith Basketball Hall of Fame, Nike, Jordan Brand, ESPN Events, MLB, and Little League International.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

akta.pro secondary industries

Sports Public Relations, Communications & Reputation Management (MPAKAKAE), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports event management
• Event marketing services
• Sports sponsorship activation
• Brand experience agency
• Sports communications

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services - Event Management: Position Sports generates revenue through professional services contracts for sports event planning, execution, and promotion. They are engaged by sports leagues, collegiate athletic departments, and sports brands to manage events ranging from marquee college basketball games to youth sports programs. Revenue is project-based, tied to specific events and programs throughout the year.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Position Sports is a B2B sports event management and marketing agency that provides end-to-end event operations, sponsorship activation, communications, and brand experience services. The company manages marquee sports properties for leagues, collegiate athletic programs, and sports brands, covering everything from ideation and budgeting to on-site execution, broadcast coordination, social media, media relations, and graphic design.

Product overview

Position Sports is a sports event management and marketing company operating as a single integrated service offering rather than a software platform. The company provides two primary capability clusters: Operations Capabilities covering event execution, sponsorship activation, project oversight, logistics, staffing, and ticketing; and Communications Capabilities spanning marketing, social media management, media relations, and graphic design. The company manages a portfolio of marquee sports events including the Hall of Fame Series, Hoophall Classic, Hoophall West, Nike Girls EYBL events, Las Vegas Bowl, Jordan Brand events (Flight School, Wings, THE ONE), and T-Mobile Little League Home Run Derby. Position Sports serves major sports brands and leagues including NBA, NCAA, Naismith Basketball Hall of Fame, Nike, Jordan Brand, MLB, ESPN Events, and Little League International.

Differentiator

Problem solved

Functional benefit

Products and services

• Hall of Fame Series
• Hoophall Classic and Hoophall West
• Nike Girls EYBL Nationals
• SRS Distribution Las Vegas Bowl
• Jordan Wings
• Jordan Brand Flight School
• THE ONE Global 1v1 Tournament
• T-Mobile Little League Home Run Derby
• Nike Girls EYBL Regular Season
• Pro Volleyball Federation Championship
• Vegas Thrill Game Operations
• P&G Las Vegas HBCU Classic
• Naismith Basketball Hall of Fame College Season

Quantifiable outcome

• Managed 6 Hall of Fame Series events with 11 games across 5 cities in 2025 season
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Delano Media GroupcoreStrategic or Co-development PartnerDelano Media Group is the parent company of Position Sports. The company website is owned by Delano Media Group, and the copyright notice states '2025, Delano Media Group. All Rights Reserved.' Position Sports operates as a division or subsidiary under this media group umbrella.
• Naismith Basketball Hall of FameflagshipStrategic or Co-development PartnerPosition Sports serves as the primary event management partner for the Basketball Hall of Fame, managing the Hall of Fame Series (6 events, 11 games in 2025), Hoophall Classic, Hoophall West, Enshrinement Weekend, Class of 2025/2026 announcements, and various college basketball events throughout the year.
• Jordan BrandflagshipStrategic or Co-development PartnerPosition Sports partners with Jordan Brand North America and EMEA to execute brand programs including Flight School season kickoff events, THE ONE global 1v1 basketball tournament (Chicago, LA, Paris, Balkans), Jordan Wings camps, and Why Not Media Day.
• NikeflagshipStrategic or Co-development PartnerPosition Sports manages Nike Girls EYBL tournament operations including Nike Nationals, regular season sessions, and merchandise/operations. Also supports various Nike basketball brand events.
• ESPN EventsflagshipStrategic or Co-development PartnerPosition Sports partners with ESPN Events on the Las Vegas Bowl, managing week-long bowl celebrations, sponsor activations, fan experiences, and game day operations for this marquee college football event.
• Las Vegas BowlflagshipStrategic or Co-development PartnerPosition Sports serves as the primary event management partner for the Las Vegas Bowl, handling all aspects from concept to execution including bowl week festivities, sponsor fulfillment, community impact programs, and game day operations.
• Little League InternationalcoreStrategic or Co-development PartnerPosition Sports manages the T-Mobile Little League Home Run Derby, handling regional events across the country and the championship event at Williamsport, PA, including logistics, operations, staffing, and ESPN broadcast coordination.
• Major League BaseballcoreGTM or Marketing PartnerPartnership with MLB on the T-Mobile Little League Home Run Derby championship event, with the final broadcast on ESPN during Little League World Series.
• DICK'S Sporting GoodscoreGTM or Marketing PartnerPosition Sports partners with DICK'S Sporting Goods on Nike EYBL events, managing athlete lounges, recovery zones, brand activations, and content capture at Nike Nationals and regular season events.
• Pro Volleyball Federation / Vegas ThrillcoreStrategic or Co-development PartnerPosition Sports leads game operations, in-venue production, staffing, and sponsorship fulfillment for Vegas Thrill professional volleyball matches and the PVF Championship event.
• Athletics (Oakland MLB)minorGTM or Marketing PartnerPosition Sports provides graphic design services for Athletics spring training visual identity, creating player graphics and motion graphics for lineup presentations.
• T-MobilecoreGTM or Marketing PartnerT-Mobile serves as title sponsor for the T-Mobile Little League Home Run Derby, with Position Sports managing all event operations for this partnership.
• ExperiancoreGTM or Marketing PartnerExperian serves as title sponsor for the Experian Hall of Fame Series Los Angeles event, with Position Sports executing all event operations.
• Amica InsurancecoreGTM or Marketing PartnerAmica Insurance serves as title sponsor for the Amica Insurance Hall of Fame Series Boston event, with Position Sports executing all event operations.
• Upper DeckminorGTM or Marketing PartnerUpper Deck is a client partner of Position Sports, featured on the company website client list for sports trading cards and collectibles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wasserman: Sports marketing, athlete representation, and event management firm serving brands, properties, and athletes. Directly comparable in offering sports event execution and brand activation services to league and brand clients.
• MKTG: Experiential marketing agency focused on sports and entertainment sponsorships, activations, and event experiences for major brands. Highly comparable to Position Sports' sponsorship activation and event execution capabilities.
• 160over90: Cultural and sports marketing agency that builds brand experiences, sponsorships, and event campaigns for major sports leagues and consumer brands. Comparable in serving similar client profiles (Nike, Jordan, leagues) with integrated creative and event capabilities.
• Leverage Agency: Sports and entertainment marketing agency specializing in sponsorship, event management, and brand strategy for sports properties, athletes, and corporate sponsors. Closely comparable mid-sized competitor to Position Sports' positioning.
• Octagon: Global sports marketing agency representing athletes, brands, and rights holders across event management, sponsorship consulting, and experiential activations. Closest scaled analog to Position Sports' full-service sports event management and brand activation model.

Broad incumbents

• Learfield: College sports multimedia and event management company managing rights, sponsorships, and marquee events for universities and conferences. Comparable in handling collegiate bowl events and brand sponsorship activations.
• CAA (Creative Artists Agency): Major entertainment and sports agency with deep sports marketing, consulting, and event capabilities serving leagues, brands, and athletes. A broader incumbent that competes for the same brand activation and event management RFPs.
• Momentum Worldwide: Global experiential marketing agency operating within sports and entertainment verticals, delivering live event experiences, sponsorship activations, and brand storytelling. Comparable in event execution and brand activation focus.
• IMG (Endeavor): Global sports and entertainment agency within Endeavor offering event management, licensing, and brand consulting. Comparable in serving major sports properties and brands with integrated event and marketing services at much larger scale.

Regional players

• Playbook Sports Group: Sports event and experiential marketing agency producing youth, high school, and amateur sports events with brand integrations. Comparable in scope of grassroots and youth basketball event management for major athletic brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/positionsports
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/positionsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Position Sports