Defined Learning
- Company typePrivate
- Founded2010
- HeadquartersNorthbrook, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Defined Learning firmographics
Firmographics- Name
- Defined Learning
- Legal name
- Defined Learning, LLC
- Website
- https://definedlearning.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Defined Learning industry classification
Industry- Product category
- K-12 Educational Technology / Career-Connected Learning Platform
- NAICS
- Educational Services (61), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
Keywords
Where Defined Learning is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Defined Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- District/Site Licenses: Annual licensing fees for districts and schools to access the Defined ecosystem. Pricing based on per-student or site-wide subscription models. Multiple federal funding streams support implementation including Title I, Part A, Title II, Part A, Title III, Title IV, Part A, School Improvement (CSI/TSI), and Perkins V (CTE).
- Summer Learning Program: Summer-specific subscription at $5 per student providing full access to Defined's entire ecosystem including Defined Learning project library, Defined Careers exploration tools, and Defined Academy professional learning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Summer Learning - Full ecosystem access at $5 per student |
| Subscription | Annual | District License - Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Defined Learning product offering
Product offeringCore offering
Defined Learning is a K-12 edtech company that provides a cloud-based ecosystem of standards-aligned, project-based curriculum connecting classroom content to real-world careers. The core offerings are three platforms — Defined Learning (project-based performance tasks), Defined Careers (experience platform with CTE courses), and Defined @ Work (classroom-to-career bridge) — supplemented by Defined Academy (educator professional learning), Defined Goals (Portrait of a Graduate assessment), and subject-specific content libraries covering Math, Science, ELA, Social Studies, Computer Science & STEM, and Arts Integration.
Product overview
Defined Learning is a K-12 career-connected learning platform comprising three core products: Defined Learning (project-based curriculum with standards-aligned performance tasks), Defined Careers (experience platform with CTE courses and career exploration), and Defined @ Work (workforce readiness connecting classrooms to careers). The ecosystem includes supplementary modules: Defined Academy for educator professional development, Defined Goals for Portrait of a Graduate assessment, a Computer Science & STEM library, and summer learning programs. Content libraries span subject-specific catalogs (Math, Science, ELA, Social Studies, CS, Arts Integration), book catalogs, career experience offerings, and multi-subject project collections. The platform serves 1,000+ districts, 108,000+ educators, and 5,000+ schools nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Defined Learning: K-12 project-based curriculum that connects classroom content to real careers through standards-aligned performance tasks.
- Defined Careers
- Defined @ Work
- Defined Academy
- Defined Goals
- Defined Summer Learning
Products and services
- Defined Learning K-12 project-based curriculum that connects classroom content to real careers through standards-aligned performance tasks. The core platform offering standards-aligned solutions spanning all grade bands for school districts.
- Defined Careers Experience platform with custom advisory and CTE courses built for local district needs, enabling students to understand career interests through experience rather than assessments alone.
- Defined @ Work The bridge from classroom to career connecting students with local industries, real-world companies, mentor connections, and practice with the full job-finding process.
- Defined Academy Professional learning platform offering educators self-paced asynchronous courses (~15 minute microlearning modules), micro-credentials with digital badge recognition, cohort programs including HQPBL and Deeper Learning PLCs, and custom training sessions.
- Defined Goals Assessment platform providing districts with performance tasks aligned to Portrait of a Graduate competencies, measuring future-ready skills that traditional assessments cannot capture, with customized reporting dashboards.
- Defined Summer Learning Summer learning program providing full access to Defined's ecosystem including Defined Learning projects, Defined Careers exploration, and Defined Academy professional development at $5 per student.
- Computer Science Curriculum K-12 Career-connected computer science curriculum for K-12 schools covering coding, data science, cybersecurity, AI, engineering, and sustainability topics.
Quantifiable outcome
- 2M+ students served
- +3 more outcomes
Companies that use Defined Learning
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Defined Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature7 records
Defined Learning partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- ClevercoreThird-party single sign-on (SSO) authentication system enabling districts to integrate Defined platforms with existing identity management systems.
- Google (for Education)coreThird-party authentication enabling Google-based SSO for districts using Google Workspace for Education.
- Classlink/OneRostercoreOneRoster integration for student information system (SIS) compatibility and automated rostering.
- Student Privacy PledgecoreDefined is a proud signatory of the Student Privacy Pledge, committing to collect, store, process and share Student Data only for purposes of providing the Service as described and authorized. The pledge includes commitments not to sell student data or use it for targeted advertising.
- NYC Department of EducationflagshipDeep partnership with NYC DOE as part of urban school systems initiative, bringing career-connected curriculum to hundreds of schools and hundreds of thousands of students.
- Milwaukee Public SchoolsflagshipDeep partnership with Milwaukee Public Schools as part of urban school systems initiative, bringing career-connected curriculum to large urban district.
- State of TennesseeflagshipStatewide partnership providing free or subsidized access to Defined's full ecosystem, ensuring geographic equity across rural and urban schools.
- State of ConnecticutflagshipStatewide partnership providing free or subsidized access to Defined's full ecosystem, ensuring geographic equity across rural and urban schools.
- State of OklahomaflagshipStatewide partnership providing free or subsidized access to Defined's full ecosystem, ensuring geographic equity across rural and urban schools.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Defined Learning competitors and assessment
Company assessmentDirect peers
- BetterLesson: BetterLesson provides K-12 educator professional learning, coaching, and curriculum resources, including PBL coaching. It directly overlaps with Defined Academy's asynchronous micro-credential and cohort-based professional development offering.
- Newsela: Newsela provides K-12 standards-aligned instructional content delivered via subscription to U.S. school districts. It is a direct peer because both companies sell cross-subject digital curriculum and performance tasks to district-level buyers through similar enterprise field sales motions.
- Nearpod: Nearpod offers K-12 interactive lessons, videos, and formative assessments via a district-licensed platform. It overlaps with Defined Learning's project-based digital curriculum and serves the same district procurement buyers with SSO/rostering integrations.
- Xello: Xello is a K-12 college, career, and future-readiness platform used by districts for career exploration and planning. It directly competes with Defined Careers and Defined Goals on career-matching assessments and graduation pathway tools.
- Project Lead The Way (PLTW): PLTW delivers K-12 STEM and CTE curriculum, including career-connected pathways and computer science courses, sold to districts nationwide. It directly competes with Defined's STEM/CS library and CTE-aligned Defined Careers offerings.
- PBLWorks (Buck Institute for Education): PBLWorks is the leading provider of project-based learning professional development and curriculum frameworks for K-12 educators. It is a direct peer because Defined's PBL pillar overlaps with PBLWorks' Gold Standard PBL framework and teacher training catalog.
- EVERFI: EVERFI provides K-12 life skills, financial literacy, and career-readiness digital courses through district subscriptions. It directly overlaps with Defined Careers and Defined @ Work on workforce/career exploration content sold into the same K-12 buyer.
Broad incumbents
- Curriculum Associates (iReady): Curriculum Associates delivers iReady adaptive diagnostic and instruction plus printed/digital curriculum to most U.S. districts. It is a broad incumbent because it overlaps with Defined's K-12 digital curriculum and assessment layers, but at much larger scale and across multiple product lines.
- Discovery Education: Discovery Education is a large, established K-12 digital content provider offering standards-aligned videos, lesson plans, and STEM resources to districts globally. It competes with Defined's core curriculum offering but covers a much broader content portfolio.
- Khan Academy: Khan Academy provides free, broadly adopted K-12 educational content and recently expanded into district partnerships and teacher tools. It is a broad incumbent competing for district supplemental-curriculum budgets that Defined also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Defined Learning social profiles
Digital presenceDefined Learning compliance and trust
Trust signalCompliance3 records
Defined Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Defined Learning leadership team
Management profileNumber of profiles
Profiles1 record
Defined Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Defined Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Defined Learning
What does Defined Learning do?
Defined Learning is a K-12 edtech company that provides a cloud-based ecosystem of standards-aligned, project-based curriculum connecting classroom content to real-world careers. The core offerings are three platforms — Defined Learning (project-based performance tasks), Defined Careers (experience platform with CTE courses), and Defined @ Work (classroom-to-career bridge) — supplemented by Defined Academy (educator professional learning), Defined Goals (Portrait of a Graduate assessment), and subject-specific content libraries covering Math, Science, ELA, Social Studies, Computer Science & STEM, and Arts Integration.
Is Defined Learning a public or private company?
Defined Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Defined Learning founded?
Defined Learning was founded in 2010. It employs 11 to 50 people.
Where is Defined Learning based?
Defined Learning is headquartered in Northbrook, United States, in the North America region.
How does Defined Learning make money?
Two revenue lines are on record. District/Site Licenses are the primary driver. The others are summer Learning Program.
Who are Defined Learning's main competitors?
Direct peers on record are BetterLesson, Newsela, Nearpod, Xello, Project Lead The Way (PLTW), PBLWorks (Buck Institute for Education) and EVERFI. Broad incumbents are Curriculum Associates (iReady), Discovery Education and Khan Academy.
Does Defined Learning have an API?
No public API is recorded for Defined Learning.
What industry is Defined Learning in?
Defined Learning's product category is K-12 Educational Technology / Career-Connected Learning Platform. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAFACAD, Project- & Inquiry-Based Digital Learning Modules. Its NAICS code is 61 and its SIC code is 8200.