Vilgain

What Vilgain does

Vilgain is a Czech Republic-based health and sports nutrition brand operating as Vilgain s.r.o. and headquartered in Brno. The company manufactures and sells a diversified portfolio of products including grass-fed ghee, whey protein, sportswear, fitness equipment, and protein bars. Its most recently emphasized product line is the Double Trouble Protein Bar, available in three flavors (Salted Caramel, Hazelnut Cream, and Velvet Coco Almond), each delivering 16g of complete protein per bar. The bar formulation combines milk protein, collagen, milk powder, pea protein isolate, and beet fiber, and is sweetened with stevia and honey rather than maltitol, sucralose, erythritol, or other artificial sweeteners. The company self-describes its bars as "processed only as much as it takes to create a genuinely indulgent protein bar," positioning around clean-label ingredient transparency rather than ultra-processed formulation.

The firm operates a direct-to-consumer e-commerce model through its Shopify-based storefront (us.vilgain.com), serving health-conscious consumers globally with 12-pack protein bars priced at $41.99 (~$3.50 per bar). It also runs a B2B wholesale program with a dedicated login portal to enable retail distribution. Marketing is digital-first and centered on ingredient storytelling, customer testimonials, and social proof, including a claimed 4.8-star average rating from 2M+ global customers and a 4.5/5 Trustpilot score. The company ships to a broad international footprint with primary operating geographies in Europe and North America.

Vilgain is a privately held company founded in 2020, with a headcount of 11-50 employees. It is led by founder and CEO Michal Hubik. No funding rounds, institutional investors, M&A activity, patents, or regulatory actions are disclosed in the available data. The broader Vilgain brand's claimed 2M+ customer base predates the protein bar line and reflects cumulative reach across the full product portfolio.

Name

Vilgain

Legal name

Vilgain s.r.o.

Website

https://vilgain.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Vilgain is a Czech-based health and sports nutrition brand selling protein bars, grass-fed ghee, whey protein, sportswear, and fitness equipment through a direct-to-consumer Shopify e-commerce platform and B2B wholesale, targeting health-conscious consumers globally.

Ownership category

akta.pro rank

Product category

Sports Nutrition / Protein Bars

NAICS

Food Manufacturing (311), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAKAH

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups)

Consumer Products & Retail/Grocery & Food Retail/Foodservice-to-Go & In-Store Prepared Foods (Grab-and-Go)

SECONDARYCRADAOAJ

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/CPG Ingredients, Flavorings & Additives Brands

Keywords

• Protein nutrition bars
• Sports nutrition products
• Natural ingredient snacks
• Direct to consumer ecommerce
• High protein snacks

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for protein bars sold in multi-packs (12-pack boxes) through the company's e-commerce storefront. Customers can purchase individual flavors or variety packs. The company also offers wholesale/B2B sales to retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vilgain designs, manufactures, and sells premium protein nutrition bars under its Double Trouble line, packaged in 12-packs and sold through its own Shopify e-commerce storefront. Each bar delivers 16g of complete protein using milk protein, collagen, pea protein isolate, and beet fiber, sweetened naturally with honey and stevia and free from artificial additives. The brand also operates a B2B wholesale program for retail distribution.

Product overview

Vilgain is a protein bar company specializing in minimally processed, naturally sweetened protein bars. Their core product line is the Double Trouble Protein Bar, available in three flavors (Salted Caramel, Hazelnut Cream, and Velvet Coco Almond). All bars deliver 16g of complete protein per bar using ingredients like milk protein, collagen, pea protein isolate, and natural fibers. The products emphasize clean ingredient labels with no artificial additives, dyes, or sweeteners like maltitol, sucralose, or erythritol.

Differentiator

Problem solved

Functional benefit

Brands

• Double Trouble Protein Bar: Premium protein bar product line featuring flavors such as Salted Caramel, Hazelnut Cream, and Velvet Coco Almond.

Products and services

• Double Trouble Protein Bar Salted Caramel (12 pack)

Quantifiable outcome

• 4.8-star average rating from 2M+ global customers
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• IQBAR: Brain-body functional protein bar brand with keto/low-sugar positioning. Comparable DTC-led growth and clean ingredient ethos, with overlap in the health-conscious consumer segment.
• Promix Nutrition: DTC-first sports nutrition brand focused on clean whey protein and recovery products. Comparable on clean ingredient positioning and DTC GTM, though with less focus on protein bars.

Direct peers

• Barebells: European-origin protein bar brand that scaled into US retail through clean labeling and flavor variety. Closest peer to Vilgain in geographic origin, European quality positioning, and channel mix.
• RXBAR: Direct-to-consumer protein bar brand built on clean, minimal ingredients with no artificial sweeteners — the closest analogue to Vilgain's Double Trouble bar in formulation philosophy, channel mix, and target consumer.
• Quest Nutrition: One of the largest protein bar brands in the US, sold through DTC and retail. Competes directly with Vilgain on high-protein, low-sugar positioning and shares the multi-flavor catalog strategy.
• Built Bar: DTC-first protein bar brand competing on low calorie, clean ingredient, and indulgent taste profile — directly comparable to Vilgain's 'indulgence you don't have to defend' positioning.
• Myprotein: European sports nutrition brand owned by THG, offering whey protein, sportswear, and gym equipment alongside bars — directly comparable multi-category portfolio and geographic starting point.
• Aloha Protein Bars: Organic, plant-based protein bar brand sold DTC and at retail (Whole Foods, Costco). Comparable clean-label positioning with minimal ingredient lists and similar target consumer.
• ONE Protein Bars: Mass-market protein bar brand emphasizing low sugar and high protein, available in grocery and online. Direct competitor in the same functional snack category with broadly similar price-per-bar economics.
• Grenade UK: UK-based sports nutrition brand with Carbsorb protein bars as a flagship SKU. Direct competitor in European protein bar market with similar target audience and distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vilgainus
• Facebookfacebook.com/vilgain
• LinkedInlinkedin.com/company/vilgain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vilgain