What EPFR does

EPFR is a global fund flows and asset allocation data provider, founded in 1995 and headquartered in Boston, operating as a product line within ISI Markets. It tracks capital movements across more than 155,000 traditional and alternative mutual fund and ETF share classes representing over $70 trillion in assets, spanning 75 developed and emerging markets with more than 30 years of as-reported historical data. The platform covers 93% of global equity fund products by assets under management and provides security-level visibility into 25,000+ stocks, complemented by specialized datasets on China share class allocations, FX allocations, and hedge fund flows. Early Edge Reports deliver intraday, pre-market investor sentiment intelligence.

Its core technology is a proprietary fund flow data platform built on consistent as-reported methodology, delivering data through direct platform access, API integration, and continuous data feeds for institutional clients. The architecture supports point-in-time, signal-rich data with custom groups, aggregations, and historical benchmarking across countries, sectors, asset classes, and securities.

The business model is subscription-based enterprise data licensing, monetized through quote-based annual contracts tailored to client data consumption levels. EPFR sells exclusively to institutional buyers — bulge bracket banks (claimed 100% penetration), asset managers, sellside research and capital markets teams, and government/central banks — via a direct enterprise field sales motion with demo-driven conversion and multi-channel distribution. The company markets through the ISI Markets platform alongside sister products CEIC, EMIS, REDD, and iMoneyNet.

Name

EPFR

Legal name

EPFR (operated by ISI Markets)

Website

https://epfr.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

EPFR is a Boston-based fund flows and asset allocation data provider operating within ISI Markets, tracking capital movements across 155,000+ share classes and $70+ trillion in assets across 75 markets. It serves enterprise institutional clients, including all bulge bracket banks, asset managers, sellside firms, and government/central banks via subscription-based data delivery.

Ownership category

akta.pro rank

Product category

Financial Data Analytics

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Equity Prime Brokerage (Custody, Financing & Services) (FSACAFAB)

Keywords

• Fund flow analytics
• Asset allocation data
• Investor sentiment data
• Mutual fund tracking
• ETF flow data

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Data Subscription Services: EPFR generates revenue through subscription-based access to fund flow data, asset allocation intelligence, and specialized datasets. Clients access data via API, platform, or data feeds on subscription terms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

EPFR provides as-reported global fund flow and asset allocation intelligence covering more than 155,000 traditional and alternative mutual fund and ETF share classes representing over $70 trillion in assets, with historical data dating back to 1995. The platform delivers data via API, platform access (next.epfrglobal.com), and data feeds to institutional clients including bulge bracket banks, asset managers, and government entities. Specialized datasets include China Share Class Allocations, FX allocations, Hedge Fund Flows, and Security Level coverage of 25,000+ stocks.

Product overview

EPFR is a data intelligence platform providing an unparalleled view of investor and fund manager sentiment across global markets. The core platform consists of Fund Flows & Allocations (covering over 155,000 share classes and $70+ trillion in assets), Security Level (25,000+ stocks coverage), and Specialized Solutions (China Share Class Allocations, FX allocations, Hedge Fund Flows). The platform delivers data via API, platform, and data feeds, with Early Edge reports providing intraday pre-market sentiment insights. Use cases span Buyside (quant teams and portfolio managers), Sellside (research, strategy, market making, capital markets), and Government & Central Banks.

Differentiator

Problem solved

Functional benefit

Products and services

• Fund Flows & Allocations As-reported coverage of net flows into and out of a universe of over 155,000 mutual fund and ETF share classes representing over $70 trillion in assets, tracking capital movements across 75 developed and emerging markets with historical data dating back to 1995. Designed for institutional buyside, sellside, and government clients.
• Security Level

Quantifiable outcome

• 100% of bulge bracket banks rely upon EPFR data
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morningstar: Provides fund-level data, performance, flows, and analytics on mutual funds and ETFs globally. The most direct peer in terms of fund flow and asset allocation data for institutional investors.
• Lipper (LSEG): Long-standing provider of mutual fund performance, flows, and classification data. Direct overlap with EPFR's core fund flow intelligence franchise for institutional asset managers.
• MSCI: Provides index, analytics, and ESG data extensively used by institutional investors. Comparable to EPFR in serving asset allocators with investment-grade data infrastructure.
• FactSet: Provides portfolio analytics, fund flows, and security-level data to buyside and sellside institutions. Direct comparable in workflows targeting quant teams and portfolio managers.
• eVestment (Nasdaq): Provides institutional asset data, allocation, and analytics used by asset managers and consultants. Closely comparable to EPFR in serving buyside and consultant workflows with allocation intelligence.

Emerging players

• Trackinsight: ETF-focused analytics platform tracking global ETF flows and asset allocation. Narrower than EPFR but increasingly overlapping in ETF flow intelligence for institutional and retail investors.
• Institutional Shareholder Services (ISS): Provides governance, fund, and ESG analytics to institutional investors. Partial overlap with EPFR in fund-level intelligence serving asset owners and asset managers.

Broad incumbents

• LSEG (Refinitiv): Global financial data infrastructure (formerly Refinitiv) offering Lipper, World-Check, and broader market data. Competes with EPFR both via Lipper and via bundled enterprise data offerings.
• S&P Global Market Intelligence: Broad financial data, analytics, and research provider covering securities, fund flows, and market intelligence. Competes with EPFR through its broader enterprise data and analytics stack.
• Bloomberg: Dominant financial data terminal offering fund flow, allocation, and analytics within a broader multi-asset enterprise platform. Competes with EPFR by bundling comparable data alongside broader market data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about
• Xx.com/EPFR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPFR