What UniWigs does

UniWigs is a direct-to-consumer e-commerce retailer founded in 2012 and headquartered in La Puente, California, with a distribution center in Chino, CA. The company sells premium human hair and synthetic wigs, hair toppers, hair extensions, and related care products (including adhesives via its Pro Hair Labs partnership) to a base of over 800,000 cumulative customers globally. Its product portfolio spans multiple cap constructions — lace front, silk top, mono top, full lace, and skin base — across price points from sub-$200 synthetic pieces to $1,500+ premium human hair toppers. UniWigs operates the LaVivid sub-brand for fashion-forward synthetic wigs and offers curated collections such as Heritage European Hair and ORIGIN (Remy human hair, silk top constructions).

The business model is a one-time purchase DTC e-commerce model with complementary wholesale/pro accounts for stylists and salons. Customer acquisition runs through content marketing (blogs, beginner guides, how-to videos, color matching), email/SMS newsletters, an affiliate program, a referral program, Instagram community engagement, and large seasonal promotional events (Black Friday/Cyber Monday with up to 35% discounts). Two primary customer segments are addressed: women with medical hair loss (alopecia, cancer treatment, thinning) and fashion/beauty consumers seeking style versatility. Charitable partnerships with Breastcancer.org, Breast Cancer Alliance (since 2014), and the National Alopecia Areata Foundation, plus the 2023-launched Kids Wigs Program, double as community-building and brand-positioning initiatives. UniWigs is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

UniWigs

Legal name

UniWigs

Website

https://uniwigs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

UniWigs is a privately held DTC e-commerce retailer founded in 2012 that sells premium human hair and synthetic wigs, hair toppers, and extensions to 800,000+ customers globally, serving both medical hair-loss consumers and fashion buyers through its uniwigs.com storefront and LaVivid sub-brand.

Ownership category

akta.pro rank

Product category

Wigs and Hair Replacement Products

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

Keywords

• Human hair wigs
• Hair toppers
• Synthetic wigs
• Hair extensions
• Hair replacement solutions

Headquarters

HQ city

La Puente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of wigs, hair toppers, hair extensions, and hair care products to consumers. One-time purchase model with products ranging from budget-friendly synthetic options to premium human hair pieces. Also offers wholesale accounts for professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

UniWigs is a direct-to-consumer online retailer selling premium hair toppers, wigs, and hair extensions made from both human hair and synthetic fibers. The company offers multiple cap constructions including lace front, silk top, mono top, and full lace, with over 50 color shades, and sells complementary care products and adhesives. UniWigs serves individual consumers seeking hair loss solutions, fashion wigs, and hair extensions, with additional wholesale accounts for professional stylists.

Product overview

UniWigs is an online retailer specializing in premium hair toppers, wigs, and hair extensions. The company offers a comprehensive portfolio including human hair toppers (available in various constructions such as mono top, silk top, lace front, and glueless full lace), human hair wigs, synthetic wigs through the LaVivid sub-brand, hair extensions, and professional-grade care products including adhesives, shampoos, and conditioners from Professional Hair Labs. The product range spans from entry-level synthetic options to premium collections including the Heritage European Hair Collection and ORIGIN Collection. UniWigs also operates charitable initiatives including a Kids Wigs Program providing free wigs to children experiencing hair loss and a Hair Donation Program accepting hair donations to create these wigs, serving both fashion and medical hair loss needs.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Hair Labs: A subsidiary brand specializing in hair replacement adhesives, removers, shampoos, and scalp treatments, known for products like Ghost Bond glue.

Products and services

• Hair Toppers Premium hairpieces designed to add volume and coverage for thinning hair, available in multiple base constructions including mono top, silk top, lace front, glueless full lace, and skin base options. Targets women experiencing hair loss or thinning.
• Human Hair Wigs Full-coverage wigs made from 100% human hair including Remy human hair, offering natural styling versatility through constructions like lace front, silk top, and full hand-tied designs. For customers seeking premium natural-looking hair replacement.
• Synthetic Wigs Affordable wigs constructed from synthetic fibers including Kanekalon and Toyokalon, designed for heat resistance and easy maintenance with pre-styled options. Targets budget-conscious and entry-level wig customers.
• LaVivid Premium synthetic wig sub-brand featuring Kanekalon fibers, designed by professional stylists with emphasis on pixie cuts, layered styles, and fashion-forward looks. Targets fashion-forward wig consumers.
• Hair Extensions Clip-in and ponytail extensions available in both human hair and synthetic options, including 7-piece clip-in Remy human hair extension sets and wrap-around ponytail styles. Targets women seeking volume and length enhancements.
• Heritage European Hair Collection Luxury line featuring premium European hair for natural blending, representing the company's highest-end offering in the human hair category.
• Signature Lavina Low-density Remy human hair lace front wig designed for natural, lightweight all-day comfort with a seamless natural appearance.
• ORIGIN Collection Premium Remy human hair collection featuring smooth, tangle-free silk top constructions including the Vianne topper, designed for natural scalp appearance.
• Professional Hair Labs Care Products Professional Hair Labs line including Ghost Bond adhesives, adhesive removers, shampoos, and scalp treatments for hair replacement maintenance and care, sourced through partnership with Pro Hair Labs.
• Care Products Shampoos, conditioners, and hair care accessories for maintaining wigs and hairpieces, including color swatch kits and hair samples for color matching.

Quantifiable outcome

• $22,500 raised for Breastcancer.org
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Breast Cancer AlliancecoreOthers · 1 January 2014Organization focused on improving survival rates and quality of life for those impacted by breast cancer through research, education, and support. UniWigs participates in annual GoForPink event every October, donating $1 from every sale.
• Pro Hair LabscoreTechnology or IntegrationPro Hair Labs is the creator of the world-renowned Ghost Bond adhesive products. They provide hair replacement adhesives, removers, shampoos, and scalp treatments. UniWigs offers these products on their website as complementary care items for wig and hair system wearers.
• Breastcancer.orgcoreOthersNon-profit breast health organization founded in 2000. UniWigs offers discount code 'BCOCARE' (15% OFF) and donates 10% of proceeds from orders using this code to Breastcancer.org. Has raised $22,500 for the organization.
• National Alopecia Areata Foundation (NAAF)minorOthersNAAF hosts the annual 'Walk For Alopecia' campaign during Alopecia Awareness Month. UniWigs promotes and participates in this event, contributing donations to support the cause.
• ISO BeautyminorOthersPartner brand shown in the partners section of the UniWigs website. Nature of partnership not detailed in available source material.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lordhair: Online direct-to-consumer retailer specializing in human hair wigs, toppers, and extensions for women, overlapping directly with UniWigs' core product offering, DTC motion, and target customer base.
• Milan Wigs (Milano Collection): Established e-commerce wig and hairpiece retailer serving the same fashion and medical hair loss customers with similar synthetic and human hair catalogs as UniWigs.
• HairDirect: Long-standing online wig and hairpiece retailer targeting customers experiencing hair loss, with overlapping products, cap constructions, and direct-to-consumer distribution model.
• Wigs.com: Major online wig retailer offering a broad assortment of synthetic and human hair wigs and hairpieces, directly comparable to UniWigs' core assortment and DTC channel.
• Divatress: Online retailer focused on wigs, hairpieces, and extensions for women, particularly African-American and textured-hair consumers, overlapping with UniWigs' fashion and replacement-system offerings.

Broad incumbents

• Hair Club (Aderans): Established North American hair restoration and replacement company offering wigs and non-surgical solutions, with broader service-based offerings and physical centers versus UniWigs' pure e-commerce model.
• Jon Renau (Hair U Wear): Major wholesale wig and hairpiece brand distributed through salons and retailers globally, serving the same end consumers as UniWigs but operating upstream in the value chain.
• Great Lengths: Global professional hair extension brand serving salons and stylists, adjacent to UniWigs' extensions category but focused on B2B professional application rather than DTC retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UniwigsC
• Facebookfacebook.com/uniwigs
• LinkedInlinkedin.com/company/uniwigs
• Instagraminstagram.com/uniwigs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniWigs