Breast Cancer Alliance

What Breast Cancer Alliance does

Breast Cancer Alliance (BCA) is a private non-profit foundation founded in 1996 and headquartered at 48 Maple Avenue in Greenwich, Connecticut. Over thirty years it has deployed more than $40 million across 584 grants through four interlocking programs: Young Investigator Grants ($125,000 over two years) and Exceptional Project Grants ($100,000 over one year) for breast cancer research at institutions across the contiguous United States; Breast Surgical Oncology Fellowships ($85,000 for one year) at SSO-accredited institutions in Connecticut, New Jersey, and New York, a category BCA states it solely funds in the United States; and Screening and Diagnostics Grants funding free mammograms and ultrasounds for underserved women in Connecticut and Westchester County, New York, with up to 25% of annual funding earmarked for this purpose.

The organization operates no proprietary technology platform; its technical footprint consists of a Squarespace-hosted website and a Neon CRM-based online donation portal. Revenue is generated entirely through donations and philanthropy, including individual giving (one-time and monthly), corporate sponsorships (e.g., Tiffany & Co., Michael Kors, J.P. Morgan Private Bank, Omnicom), stock transfers, donor-advised funds, planned giving through the Three Girls Society, and a national GoForPink! cause-marketing campaign with 30+ retail and restaurant partners. Three signature fundraising events — the 5K for HOPE in Greenwich, the Golf Outing & Mahjong Social at GlenArbor, and the Annual Luncheon and Fashion Show — anchor its event-driven go-to-market motion. The organization also produces the All Over Again Podcast as a digital engagement and storytelling vehicle.

BCA is governed by a Board of Directors and supported by a Medical Advisory Council drawn from leading cancer centers including Memorial Sloan Kettering, Dana-Farber, Mount Sinai, and Yale, as well as an Advisory Council. As of December 2025, leadership transitioned with Michelle Bella appointed Executive Director succeeding prior leadership, joining President Lori Kron. The organization holds a Charity Navigator four-star rating and a Candid/GuideStar Platinum Transparency Seal.

Name

Breast Cancer Alliance

Legal name

Breast Cancer Alliance Inc.

Website

https://breastcanceralliance.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Breast Cancer Alliance is a 30-year-old private non-profit foundation that funds breast cancer research grants, surgical oncology fellowships, and free screening programs for underserved women, primarily through donations, signature events, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Non-Profit Health Foundation

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

Keywords

• Breast cancer research grants
• Non-profit foundation
• Medical fellowship funding
• Cancer screening programs
• Community fundraising events

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting breast cancer research and screening programs.
2. Event Fundraising: Revenue generated from signature events including the 5K for HOPE, Golf Outing & Mahjong Social, and Annual Luncheon + Fashion Show, with ticket sales, table purchases, and auction items.
3. Cause Marketing Partnerships: Corporate partners align with BCA through purpose-driven campaigns, product partnerships, and customer engagement initiatives. For example, Eau Thermale Avène donates products to breast cancer patients for every purchase made on aveneusa.com during October.
4. Planned Giving & Legacy Gifts: The Three Girls Society encourages members to include BCA in estate plans through wills, trusts, investment account beneficiary designations, and insurance policies.
5. Stock Donations: Donors can transfer stock directly to BCA, avoiding taxes on gains while deducting 100% of the contribution value.
6. Donor-Advised Funds: Donations through DAF charitable investment accounts, with grants managed by fund managers.
7. Event Sponsorships: Corporate sponsorship opportunities at events providing brand visibility and direct mission impact.
8. Screening and Diagnostic Grants: BCA provides grants to institutions in Connecticut and Westchester County, NY that provide screening and diagnostic breast cancer services for underserved populations.
9. Breast Surgical Oncology Fellowships: BCA funds breast surgical fellowships at SSO-accredited institutions, with $85,000 grants for one-year terms to train surgeons as expert breast specialists.
10. Research Grants: Young Investigator Grants ($125,000 over two years) and Exceptional Project Grants ($100,000 over one year) fund breast cancer research at institutions in the contiguous United States.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Breast Cancer Alliance is a non-profit foundation that funds innovative breast cancer research through Young Investigator Grants and Exceptional Project Grants, funds Breast Surgical Oncology Fellowships at SSO-accredited institutions, and provides Screening and Diagnostics Grants that deliver free mammograms and ultrasounds to underserved women. Revenue is generated through individual donations, corporate sponsorships, signature fundraising events (5K for HOPE, Luncheon + Fashion Show, Golf Outing & Mahjong Social), and the GoForPink! cause marketing campaign.

Product overview

Breast Cancer Alliance is a private non-profit foundation that operates as a program-based organization rather than a technology company. The organization provides a portfolio of four interconnected grant programs: Young Investigator Grants (YIG) and Exceptional Project Grants (XP) for breast cancer research, Breast Surgical Oncology Fellowships for medical training, and Screening and Diagnostics Grants for underserved women. Additionally, BCA raises funds through signature events including the 5K for HOPE, Annual Luncheon and Fashion Show, Golf Outing & Mahjong Social, GoForPink! cause marketing campaign, and Project Pink community awareness initiative. The organization also produces the All Over Again Podcast for survivor advocacy and education. Since 1996, BCA has awarded over $40 million through 584 grants supporting research, fellowships, screening programs, and community outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Young Investigator Grants (YIG) Two-year grants totaling $125,000 supporting early-career clinical doctors and research scientists focused on breast cancer research who do not yet qualify for major federal grant support.
• Exceptional Project Grants (XP) One-year grants totaling $100,000 supporting innovative and unique breast cancer research proposals from scientists at any career stage.
• Breast Surgical Oncology Fellowships One-year grants of $85,000 funding specialized post-graduate training in breast surgery at Society of Surgical Oncology (SSO)-accredited institutions in Connecticut, New Jersey, and New York within 75 miles of Greenwich, CT.
• Screening and Diagnostics Grants Grants funding free mammograms and ultrasounds for underserved and underinsured women in Connecticut and Westchester County, New York, including mobile screening programs such as Hartford Hospital Mammogram Van.
• 5K for HOPE Annual 5K run/walk event raising funds for breast cancer screenings and diagnostic services for underserved women, held at Richards parking lot in Greenwich, CT.
• Annual Luncheon and Fashion Show Annual philanthropic event featuring fashion show with Michael Kors as Fashion Partner, and fundraising for breast cancer research and support programs.
• Golf Outing & Mahjong Social Annual event combining golf tournament and mahjong social at GlenArbor Golf Club in Bedford Hills, NY to raise funds for breast cancer research and fellowships.
• GoForPink! Cause Marketing Campaign National campaign partnering with retailers (Michael Kors, Vince, Kay Jewelers, Kendra Scott, Natori, David Yurman, Carolina Herrera, Hugo Boss, Carhartt, Alice + Olivia), restaurants, and corporate supporters to raise funds for breast cancer research and awareness.

Quantifiable outcome

• $40 million awarded through 584 grants since 1996
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered core, flagship and minor.

• Eau Thermale Avène (Pierre Fabre Laboratories)coreGTM or Marketing Partner · 1 October 2025Pierre Fabre Laboratories, through its Eau Thermale Avène brand, deepened its existing partnership with BCA during October Breast Cancer Awareness Month 2025 to provide skincare comfort to breast cancer patients undergoing treatment. For every Avène purchase on aveneusa.com in October, the company donates Cicalfate+ Restorative Protective Cream to patients through BCA's hospital and patient programs, addressing common skin reactions from chemotherapy and radiation.
• Michael Kors CollectionflagshipGTM or Marketing PartnerMichael Kors Collection serves as the Fashion Partner for BCA's Annual Luncheon and Fashion Show, providing runway presentation and significant brand visibility for the event.
• VincecoreGTM or Marketing PartnerGoForPink! partner supporting BCA's national awareness and fundraising campaign.
• Kay JewelerscoreGTM or Marketing PartnerGoForPink! partner participating in BCA's cause marketing campaign to raise essential funding for annual grants.
• Kendra ScottcoreGTM or Marketing PartnerGoForPink! partner supporting BCA's mission through retail partnerships and customer engagement.
• NatoricoreGTM or Marketing PartnerGoForPink! partner for BCA's October campaign raising awareness and funds.
• Anine BingminorGTM or Marketing PartnerGoForPink! partner in BCA's national awareness campaign.
• CarharttminorGTM or Marketing PartnerGoForPink! partner participating in BCA's cause marketing initiative.
• Hugo BossminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission through product partnerships.
• Michael KorsflagshipGTM or Marketing PartnerMichael Kors as Fashion Partner providing runway presentation for BCA's Annual Luncheon and Fashion Show, a flagship event.
• East EndminorGTM or Marketing PartnerGoForPink! partner for BCA's national awareness and fundraising campaign.
• PologeorgisminorGTM or Marketing PartnerGoForPink! partner supporting BCA's cause marketing efforts.
• Sara CampbellminorGTM or Marketing PartnerGoForPink! partner in BCA's awareness campaign.
• Brochu WalkerminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• BarVidaminorGTM or Marketing PartnerGoForPink! partner for BCA's cause marketing campaign.
• David YurmanminorGTM or Marketing PartnerGoForPink! partner supporting BCA's awareness campaign.
• Carolina HerreraminorGTM or Marketing PartnerGoForPink! partner in BCA's cause marketing initiative.
• Saré JminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• Riko'sminorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• Stonewall KitchenminorGTM or Marketing PartnerGoForPink! partner in BCA's cause marketing initiative.
• ElévateminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• CartolinaminorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• Jane WinminorGTM or Marketing PartnerGoForPink! partner supporting BCA's cause marketing.
• Vineyard BrandsminorGTM or Marketing PartnerGoForPink! partner for BCA's national awareness campaign.
• Alice + OliviaminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• GellsminorGTM or Marketing PartnerGoForPink! partner in BCA's awareness campaign.
• Terra RestminorGTM or Marketing PartnerGoForPink! partner for BCA's cause marketing initiative.
• Walker WademinorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• J.L. RocksminorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• BarCalicominorGTM or Marketing PartnerGoForPink! partner in BCA's cause marketing initiative.
• LuckylandminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• MediterraneominorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• MarkminorGTM or Marketing PartnerGoForPink! partner in BCA's cause marketing initiative.
• Aurora RestaurantminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• Sare JminorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• Elysian Jewels NYCminorGTM or Marketing PartnerGoForPink! partner in BCA's cause marketing initiative.
• JewelbotsminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• Bill's Package StoreminorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• BlackbirdminorGTM or Marketing PartnerGoForPink! partner in BCA's cause marketing initiative.
• Lavender Coffee BoutiqueminorGTM or Marketing PartnerGoForPink! partner supporting BCA's mission.
• Williams Day SpaminorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• Omnicom GroupflagshipGTM or Marketing PartnerPresenting Sponsor of BCA's 2026 5K for HOPE event with more than 50 team participants.
• Hartford HealthcarecoreGTM or Marketing PartnerHartford Hospital Mammogram Van participates in BCA events, a BCA-funded mobile screening program bringing critical care directly into communities.
• Big Y FoodsminorGTM or Marketing PartnerGoForPink! partner for BCA's awareness campaign.
• HudsonminorGTM or Marketing PartnerGoForPink! partner supporting BCA's cause marketing.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Breast Cancer Research Foundation: BCRF is the largest US-based nonprofit dedicated exclusively to breast cancer research funding. It shares BCA's disease-specific grantmaking model (research grants to investigators) but operates at substantially greater scale, deploys more than $100M annually, and funds across the full continuum from basic to translational research. Direct peer because both target the same investigator pool and donor segment with research-grant programs.
• Susan G. Komen: Komen is the most recognized breast cancer nonprofit in the US, funding research, community screening, and patient navigation alongside large-scale signature events (Race for the Cure). Direct peer because it competes for the same corporate CSR dollars, event-driven donors, and BCA's regional screening/diagnostic focus overlaps Komen's local affiliate service model.
• National Breast Cancer Foundation: NBCF provides free mammograms and patient navigation services to underserved women and funds research through national programs. Direct peer to BCA given its emphasis on screening access for underserved populations and disease-specific research support — overlapping beneficiary and donor constituencies.
• Living Beyond Breast Cancer: LBBC delivers education, support services, and survivor community programming for those affected by breast cancer. Direct peer in the disease-specific nonprofit category, with overlapping donor bases and a complementary mix of patient education and survivor advocacy similar to BCA's podcast and screening initiatives.
• V Foundation for Cancer Research: The V Foundation funds cancer research broadly through competitive grants, with a model structurally similar to BCA's research-grant pipeline (translational research support to early-career investigators). Direct peer because both operate research-grantmaking nonprofits in oncology with similar award sizes and event-driven fundraising backbones.
• Damon Runyon Cancer Research Foundation: Damon Runyon funds early-career cancer researchers through prestigious fellowship and innovation awards. Direct peer to BCA because both target the 'pre-federal-eligibility' researcher segment and operate selective, peer-reviewed cancer research grant programs.
• Conquer Cancer / ASCO Foundation: The ASCO Foundation funds oncology research through grants and awards to investigators, including early-career researchers in breast oncology. Direct peer given its overlapping grantee pool (clinical oncologists and researchers), similar award structure, and disease-specific research focus.
• National Breast Cancer Coalition: NBCC combines research advocacy, policy work, and consumer education in breast cancer. Direct peer to BCA within the disease-specific advocacy and research-support space, with overlapping donor demographics and complementary missions around breast cancer research advancement.

Emerging players

• Young Survival Coalition: YSC focuses on breast cancer in younger women under 40, providing resources, advocacy, and community programs. Emerging player peer because its mission overlaps BCA's awareness and survivor-advocacy work (mirrored in the All Over Again Podcast), but its funding model is more advocacy/community than research-grantmaking.

Broad incumbents

• American Cancer Society: ACS is the largest US cancer nonprofit, funding research, screening programs, and patient services across all cancer types. Broad incumbent peer because it overlaps BCA on research funding and screening access for underserved populations but operates at vastly greater scale and across all cancers rather than specializing in breast cancer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=eNAfLjeAE9o
• Xx.com/BCAllianceCT
• Facebookfacebook.com/BreastCancerAlliance
• LinkedInlinkedin.com/company/breast-cancer-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breast Cancer Alliance