NNB Nutrition

What NNB Nutrition does

NNB Nutrition (legal entity: Nanjing Nutrabuilding Bio-tech Co., LTD.) is a B2B nutraceutical ingredient supplier founded in 2015 and headquartered in Nanjing, China. The company develops and distributes proprietary branded ingredients to supplement brands, functional beverage companies, and contract manufacturers globally. Its technology platform combines proprietary fermentation, microbial conversion, enzymatic conversion, and plant extraction processes with advanced delivery systems, including the BioVantage liposomal and beadlet technology platform and the FlowTech Series of non-hygroscopic ingredient variants. The portfolio spans 100+ ingredients across sports nutrition (DL-185, HydroPrime, C8 Vantage, Púrest Creatine), metabolic health and weight management (GlucoVantage, MitoBurn, CaloriBurn, ZinjaBurn, goBHB), cognitive health (GeniusPure Alpha-GPC, NeuroFlow, EZGABA, TyroPure, SalidroPure), longevity (BioNMN, MitoPrime, Puremidine, MitoGreens), functional beverages, and beauty-from-within categories. The company holds 80+ patents and is supported by 70+ scientists focused on ingredient innovation, clinical validation, and safety assessment.

NNB's business model is built on licensing and supplying proprietary branded ingredients to brand customers under supply agreements, with revenue recognized through ingredient sales rather than royalties. Pricing is not publicly disclosed and is handled via custom quotes through the company's 'Let's Talk' contact channel. The go-to-market motion is enterprise field sales augmented by industry events (e.g., Arnold Sports Festival), direct outreach to brand and contract manufacturing partners, and content marketing (website, newsletters, formulation white papers). Named enterprise customers include MuscleTech, Bucked Up, Update, Life Cider X, Lithios Beverages, and Leviathan Nutrition, spanning supplement and functional beverage end markets. The company is privately held and is closing a Series C round of nearly $20 million (expected before March 2026), with plans for an additional Series C+ of approximately $20 million to fund global commercialization, manufacturing scale, and accelerated strategic partnerships.

The company's R&D output is a central differentiator: it has published bioavailability studies, safety assessments, and patents-of-use (e.g., on ergothioneine for anti-aging), and it has expanded aggressively into functional beverages as a new vertical via partnerships with celebrity- or athlete-anchored brands. With reported 33% YoY sales growth significantly outpacing the broader supplement industry, NNB is positioning itself as a science-led, IP-rich ingredient platform for the global human optimization category.

Name

NNB Nutrition

Legal name

Nanjing Nutrabuilding Bio-tech Co., LTD.

Website

https://www.nnbnutrition.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

NNB Nutrition (Nanjing Nutrabuilding Bio-tech Co., LTD.) is a China-based B2B nutraceutical ingredient supplier that develops and licenses proprietary fermented branded ingredients and advanced delivery technologies to supplement brands, functional beverage companies, and contract manufacturers globally.

Ownership category

akta.pro rank

Product category

Nutraceutical Ingredients

NAICS

Medicinal and Botanical Manufacturing (325411), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG)

Keywords

• Nutraceutical ingredients
• Dietary supplement ingredients
• Sports nutrition ingredients
• Cognitive health ingredients
• Proprietary fermentation technology

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Ingredient Sales to Brands and Manufacturers: NNB Nutrition generates revenue primarily through selling proprietary ingredients (nutraceutical compounds) to supplement and functional beverage brands and contract manufacturers. The company develops and commercializes novel ingredients that brands incorporate into their products.
2. Ingredient Licensing and Supply Agreements: Revenue from licensing proprietary branded ingredients to brands and manufacturers, with supply agreements for ongoing ingredient procurement.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NNB Nutrition develops, patents, and supplies proprietary branded nutraceutical ingredients to supplement brands, functional beverage companies, and contract manufacturers. Its portfolio spans sports nutrition, weight management, cognitive health, longevity, beauty, and hydration categories, with advanced delivery platforms (BioVantage™ liposomal and beadlet, FlowTech™ non-hygroscopic) that improve bioavailability, stability, and formulation performance. The company sells ingredients directly under custom commercial arrangements and licenses branded IP for use in finished consumer products.

Product overview

NNB Nutrition operates as both an ingredient creator and distributor of nutraceutical ingredients, leveraging proprietary fermentation technology and advanced delivery platforms. The portfolio centers on proprietary branded ingredients across cognitive health (GeniusPure®, NeuroFlow®, EZGABA®), metabolic health (GlucoVantage®, BioNMN®, MitoBurn®, CaloriBurn®), sports nutrition (HydroPrime®, C8 Vantage®, Pürest Creatine™), longevity (MitoPrime®, Puremidine™, BioVantage™), and functional beverages. Key technology platforms include BioVantage™ (liposomal and beadlet delivery) and FlowTech™ Series (non-hygroscopic ingredients for improved stability). The company also offers plant-based proteins (TruSeed® P, Pürest Collagen™) and specialty sweeteners (SweetVantage®). With 80+ patents and 100+ ingredients, NNB serves brands and manufacturers in sports nutrition, weight management, wellness lifestyle, cognitive health, longevity, and beauty/dermatological categories.

Differentiator

Problem solved

Functional benefit

Products and services

• DL 185®

Quantifiable outcome

• 108% increase in focus with GeniusPure (clinically validated)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bucked UpcoreStrategic or Co-development Partner · 6 April 2026Bucked Up: Drive Hydration developed with golfer Bryson DeChambeau featuring GeniusPure Alpha-GPC ingredient, launching April 6, 2026. Product targets hydration with cognitive and physical performance benefits.
• Lithios BeveragescoreStrategic or Co-development Partner · 24 February 2026Lithios Beverages launched 'Brain Fuel + Hydration' nootropic drink in partnership with NNB Nutrition using proprietary ingredients including GeniusPure Alpha-GPC, SalidroPure Salidroside, and MaxCatalyst absorption technology. The product is available on Amazon and Shopify, with Lithios pursuing Canadian market entry.
• UpdatecoreStrategic or Co-development PartnerUpdate brand relaunch featuring improved formulation with GeniusPure Alpha-GPC ingredient, originally favored by Kim Kardashian. Targeted at cognitive and physical performance consumers.
• Life Cider XcoreStrategic or Co-development PartnerLife Cider X launched as first functional apple cider vinegar beverage with energy and cognitive benefits, featuring GeniusPure Alpha-GPC. Targets wellness-focused consumers seeking functional beverages.
• Leviathan NutritionminorChannel Partner/ Reseller/ DistributorLeviathan Nutrition sourced C8 Vantage ingredients from NNB Nutrition, reporting satisfaction with the lack of odor in the product.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sabinsa: Sabinsa is one of the largest B2B suppliers of patented, branded botanical and nutraceutical ingredients (e.g., BioPerine, Curcumin C3 Complex) to supplement brands worldwide. Like NNB Nutrition, it develops proprietary branded ingredients backed by clinical studies and sells to supplement and functional food manufacturers.
• PLT Health Solutions: PLT Health Solutions markets a portfolio of branded, science-backed ingredients (e.g., Zembrin, Relaxplms, Slendacor) to supplement, food, and beverage brands. Its go-to-market as a branded-ingredient platform partner to manufacturers is a direct analogue to NNB's model.
• AIDP Inc. AIDP is a US-based B2B ingredient supplier focused on branded nutraceutical ingredients for cognitive, joint, metabolic, and women's health. Its business model — proprietary branded ingredients sold to supplement brands with clinical support — closely mirrors NNB's positioning across sports, cognitive, and metabolic categories.
• Gnosis by Lesaffre: Gnosis by Lesaffre produces branded nutraceutical ingredients (e.g., Quatrefolic, Biootic) using fermentation and bioconversion technologies. Its fermentation-based specialty ingredients business and B2B supplement brand relationships are highly comparable to NNB's fermentation technology platform.
• TSI Group: TSI Group manufactures and supplies proprietary ingredients for the nutraceutical industry, including glusosamine, chondroitin, and other joint-health compounds, with global distribution to supplement brands. Like NNB, it is a B2B ingredient manufacturer/distributor with IP-backed branded ingredients.

Broad incumbents

• dsm-firmenich: dsm-firmenich is one of the world's largest nutrition and health ingredient suppliers, offering vitamins, nutraceutical APIs, and premixes to supplement and food manufacturers. Its scale and category breadth contrast with NNB's focused branded-ingredient model, but its customer base of supplement brands is highly overlapping.
• Lonza: Lonza is a global contract development and ingredient manufacturer serving pharma, nutrition, and personal care with proprietary ingredients and custom manufacturing. Its nutritional ingredients business overlaps with NNB's broader market reach and provides scale benchmark, though Lonza is far larger and serves more pharmaceutical applications.
• Kerry Group: Kerry Group is a global taste and nutrition company that supplies functional and bioactive ingredients to food, beverage, and supplement manufacturers. Its nutritional ingredient portfolio and B2B serving model position it as a broad incumbent comparable, though Kerry emphasizes food/beverage taste systems over branded nutraceuticals.

Emerging players

• Specnova: Specnova is a US-based emerging ingredient supplier focused on performance, longevity, and metabolic health ingredients (e.g., Longevinex, S7). It targets the same sports nutrition, nootropic, and longevity categories as NNB with a smaller branded portfolio.

Regional players

• Bloomage Biotech: Bloomage Biotech is a leading Chinese biotech specializing in hyaluronic acid and fermentation-based bioactive ingredients for nutrition and skincare. As a current NNB investor (Bloomage Yuanyou Fund) and fermentation-driven Chinese ingredient peer, it is a relevant regional comparable despite Bloomage's larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/nnbnutrition
• Facebookfacebook.com/nnbnutrition
• LinkedInlinkedin.com/company/nnb-nutrition

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NNB Nutrition