Lithios Beverages
- Company typePrivate
- Founded2024
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Lithios Beverages firmographics
Firmographics- Name
- Lithios Beverages
- Legal name
- Lithios Store
- Website
- https://drinklithios.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lithios Beverages industry classification
Industry- Product category
- Functional Beverages (Nootropic Drink Mix)
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
- akta.pro secondary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where Lithios Beverages is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lithios Beverages business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct-to-Consumer Product Sales: The company sells its Brain Fuel + Hydration drink mix directly to consumers via its Shopify e-commerce storefront (drinklithios.com) and Amazon. Revenue is generated through both one-time purchases ($54.99 per 30-serving tub) and recurring subscription auto-refill memberships ($41.24/month). The subscription model provides recurring revenue with a retention mechanism (customers can cancel, skip, or pause anytime). The HOWIE25 Welcome Kit ($79.99 one-time, with free shaker and $20 gift card) serves as a customer acquisition bundle that converts buyers into subscription members.
- Amazon Marketplace Sales: Product also available for purchase on Amazon in the United States, representing an additional direct-to-consumer sales channel beyond the company's owned Shopify storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase — $54.99 per 30-serving tub |
| Subscription | Monthly | Subscribe & Save — $41.24/month (25% off) |
| Subscription | Monthly | HOWIE25 Welcome Kit — $79.99 one-time (40%+ off retail) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lithios Beverages product offering
Product offeringCore offering
Lithios Beverages produces a single nootropic drink mix, Brain Fuel + Hydration, formulated with trademarked ingredients (GeniusPure Alpha-GPC, SalidroPure 98% salidroside, MaxCatalyst piperine absorption technology, ConcenTrace trace minerals) plus vitamins C, B12, and magnesium. It is sold as a powder (1 scoop in 12-16 fl oz water) in 30-serving tubs, marketed as a caffeine-free, sugar-free daily cognitive support and cellular hydration product for high performers.
Product overview
Lithios Beverages offers a single nootropic drink mix product called Brain Fuel + Hydration, a premium daily formula designed to support mental clarity, focus, stress resilience, and cellular hydration. The product combines clinically studied nootropic ingredients (GeniusPure Alpha-GPC, SalidroPure), trace minerals (ConcenTrace), and absorption technology (MaxCatalyst) with foundational vitamins. It is sold through the company's Shopify-powered e-commerce store and Amazon, with a subscription membership option for recurring deliveries.
Differentiator
Problem solved
Functional benefit
Products and services
- Brain Fuel + Hydration Drink Nootropic Mix A premium daily nootropic drink mix formulated with clinical doses of GeniusPure Alpha-GPC, SalidroPure adaptogen extract, ConcenTrace trace minerals, MaxCatalyst absorption technology, Vitamin C, Vitamin B12, and Magnesium to support mental clarity, focus, stress resilience, and cellular hydration without caffeine or stimulants. Available in Blue Raspberry and Strawberry Kiwi Lemonade flavors as a 30-serving powder tub mixed one scoop into 12-16 fl oz of water. Sold to individual consumers via one-time purchase ($54.99) or monthly subscription ($41.24).
Quantifiable outcome
- 108% greater improvement in cognitive performance (Stroop test) vs. placebo with 350mg GeniusPure Alpha-GPC in clinical testing
- +3 more outcomes
Companies that use Lithios Beverages
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Lithios Beverages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lithios Beverages partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Howie MandelcoreHowie Mandel, comedian, TV personality (America's Got Talent), podcaster, and entrepreneur, entered a celebrity partnership with Lithios Beverages following his authentic discovery and personal use of Brain Fuel + Hydration. The partnership involves national media and awareness campaigns including TV commercials during America's Got Talent on Tuesday nights, regional cable, streaming, Roku, Amazon, and Times Square activations. Mandel is featured as a brand endorser, and the collaboration is described as a 'shared belief in helping people perform at their best through focus, mental clarity, and stress resilience.' The company leveraged this partnership to drive the HOWIE25 promotional campaign (25% off sitewide) and welcome kit offers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lithios Beverages competitors and assessment
Company assessmentBroad incumbents
- Liquid IV: Liquid IV is a leading hydration/electrolyte drink mix brand with broad retail distribution. Comparable as a powdered functional drink mix targeting hydration and performance, though positioned for hydration rather than cognitive performance.
- Care/of: Care/of is a large personalized vitamin and supplement brand operating on a DTC subscription model. Comparable in DTC supplement GTM motion and target customer (wellness-oriented professionals), though vitamins rather than beverages.
Emerging players
- Feel Free (Botanic Tonics): Feel Free sells plant-based kava/botanical tonics targeting calm and focus without alcohol. Overlaps with Lithios's anti-stimulant, mental-performance positioning, though based on different functional ingredients.
Direct peers
- Cira: Cira markets nootropic drink mixes targeting focus and energy, positioned as an alternative to coffee. Same nootropic beverage category, DTC subscription model, similar target demographic of professionals.
- HVMN: HVMN (formerly Nootrobox) is a nootropic and ketone supplement brand selling cognitive performance products via DTC. Comparable in category (nootropics) and premium performance positioning.
- Mosh: Mosh is a functional nutrition brand whose brain-focused bars and powders target the same cognitive-performance, no-caffeine positioning as Lithios. Overlapping customer (high performers, professionals) and DTC subscription model make it a direct peer.
- Onnit (Alpha Brain): Onnit's Alpha Brain line is one of the most recognized nootropic supplement brands, with broad retail and DTC distribution. Direct category peer in cognitive supplements, though wider product portfolio and broader channels.
- AG1 (Athletic Greens): AG1 is the category-leading daily greens/nootropic drink mix sold via DTC subscription. It is the closest direct competitor to Lithios Brain Fuel+ in format, GTM motion (DTC subscription), and target customer (high-performing professionals).
- Thesis: Thesis sells personalized nootropic supplements through DTC with transparent dosing. Same nootropic category, similar transparency and premium positioning, though capsule rather than beverage format.
- Neuro Drinks: Neuro Drinks (Neuro Bliss, Neuro Sonic) markets nootropic/functional beverages targeting mental focus and calm. Same functional beverage category, similar 'brain-focused' positioning, though delivered as RTD rather than powder.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lithios Beverages social profiles
Digital presenceLithios Beverages compliance and trust
Trust signalCompliance2 records
Lithios Beverages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lithios Beverages leadership team
Management profileNumber of profiles
Profiles2 records
Lithios Beverages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lithios Beverages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lithios Beverages
What does Lithios Beverages do?
Lithios Beverages produces a single nootropic drink mix, Brain Fuel + Hydration, formulated with trademarked ingredients (GeniusPure Alpha-GPC, SalidroPure 98% salidroside, MaxCatalyst piperine absorption technology, ConcenTrace trace minerals) plus vitamins C, B12, and magnesium. It is sold as a powder (1 scoop in 12-16 fl oz water) in 30-serving tubs, marketed as a caffeine-free, sugar-free daily cognitive support and cellular hydration product for high performers.
Is Lithios Beverages a public or private company?
Lithios Beverages is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lithios Beverages founded?
Lithios Beverages was founded in 2024. It employs 1 to 10 people.
Where is Lithios Beverages based?
Lithios Beverages is headquartered in Dover, United States, in the North America region.
How does Lithios Beverages make money?
Two revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are amazon Marketplace Sales.
Who are Lithios Beverages's main competitors?
Broad incumbents on record are Liquid IV and Care/of. Feel Free (Botanic Tonics) is listed as an emerging player. Direct peers are Cira, HVMN, Mosh, Onnit (Alpha Brain), AG1 (Athletic Greens), Thesis and Neuro Drinks.
Does Lithios Beverages have an API?
No public API is recorded for Lithios Beverages.
What industry is Lithios Beverages in?
Lithios Beverages's product category is Functional Beverages (Nootropic Drink Mix). Its primary akta.pro industry code is AFAFABAH, Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 3121 and its SIC code is 2080.