What McorpCX does

McorpCX, LLC is an independent, partner-owned customer experience (CX) consulting firm founded in 2002 and headquartered at 2 Embarcadero Center in San Francisco, with a distributed team of 11-50 employees across the U.S. and Germany. The firm delivers CX strategy, journey mapping (customer, employee, and persona), Voice of Customer program design and management, experience measurement, and experience-led digital transformation to Fortune 500 and mid-market clients across technology, healthcare and life sciences, financial services, professional services, retail, and government verticals, with named logos including Microsoft, Intel, Merck, T. Rowe Price, Bayer, Lululemon, Roche, Biogen, The Hanover, and Denver International Airport.

The company's core intellectual property is the Experience Operating System (XOS), a proprietary framework powered by 8 Keys that provides an operating model for experience-led growth, alongside the trademarked Touchpoint Mapping methodology originally developed by founder Michael Hinshaw in 1997. XOS Pulse, launched in 2025, productizes the framework as a self-service CX maturity assessment SaaS (freemium to enterprise tiers) accessible at app.xospulse.com, and CXMA (Customer Experience Masters Academy) provides recurring eLearning/training. More recent productization includes the AI Accelerator for Customer Outcomes (90-day production AI deployment) and AI-Enabled CX Workflows, supported by NLP-based VoC analytics and predictive retention capabilities through partnerships with Medallia, Qualtrics, Cisco, Cemantica, QuestionPro, and Gestalt.

McorpCX monetizes through three revenue streams: project- and retainer-based CX consulting and professional services (the primary stream), recurring XOS Pulse SaaS subscriptions, and CXMA eLearning/training subscriptions plus expert-led cohort programs. Go-to-market combines partner-led enterprise consulting sales, product-led growth through the XOS Pulse freemium funnel, and community-led thought leadership (two best-selling books, webinars, blogs, and industry events). The firm is publicly traded on the OTCMKTS exchange under the ticker MCCX and was named in an independent analyst firm's Customer Experience Strategy Consulting Services Landscape, Q2 2026 report.

Name

McorpCX

Legal name

McorpCX, LLC

Website

https://mcorpcx.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

McorpCX is an independent, partner-owned customer experience consulting firm that delivers CX strategy, journey mapping, VoC programs, and experience transformation to Fortune 500 and mid-market clients across technology, healthcare, financial services, and government. It monetizes through professional services, its XOS Pulse SaaS assessment tool, and CXMA eLearning.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Customer experience consulting
• Experience transformation services
• Voice of customer programs
• Journey mapping services
• Customer experience training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CX Consulting and Professional Services: McorpCX operates primarily as a consulting firm delivering CX transformation programs, experience design, journey mapping, VoC programs, and strategic advisory services. Engagements are typically project-based or retainer arrangements with enterprise and mid-market clients.
2. XOS Pulse SaaS Subscriptions: Self-service CX maturity assessment tool with tiered pricing: FREE Starter tier for basic assessment, paid Professional tier for teams, Premium tier for companies with subgroup diagnostics, and Enterprise tier with unlimited access and the XOS Launch Program.
3. CX Training and Education: eLearning through CXMA platform, expert-led CX training for practitioners, team training (on-site or virtual), CX leader coaching, and executive education programs. Revenue generated from course enrollments and training engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

McorpCX is a customer experience (CX) consulting firm that delivers CX transformation programs, journey mapping, Voice of Customer (VoC) program design and management, experience measurement, and AI-powered CX solutions to enterprise and mid-market clients. Its offerings are built around a proprietary Experience Operating System (XOS) framework powered by 8 Keys, and supported by a self-service XOS Pulse maturity assessment tool and the CXMA eLearning platform.

Product overview

McorpCX is a customer experience consultancy offering a portfolio of service offerings and tools centered around its core Experience Operating System (XOS) framework. The XOS is a best-practice based operating system powered by 8 interconnected Keys that enable organizations to systematically design, deliver, and improve customer and employee experiences. McorpCX provides AI-powered services including the AI Accelerator for rapid 90-day deployments and AI-Enabled CX Workflows for process automation. Their Voice of Customer (VoC) capabilities include program design, management, and measurement services, enhanced by NLP and predictive analytics. Journey mapping services (customer, employee, persona) and the CXMA eLearning platform support capability building. The XOS Pulse assessment tool provides CX maturity benchmarking. McorpCX also publishes thought leadership through books including 'Smart Customers, Stupid Companies' and 'Experience Rules!'.

Differentiator

Problem solved

Functional benefit

Brands

• CXMA (Customer Experience Masters Academy): An eLearning platform launched by McorpCX to equip employees at all levels with knowledge and skills for experience-centric thinking and behaviors.
• XOS (Experience Operating System)
• XOS Pulse

Products and services

• Experience Transformation End-to-end CX, EX, and digital experience transformation engagements for enterprise and mid-market clients, combining human-centered design, AI capabilities, and organizational change management to deliver experience-led business value.
• Voice of Customer (VoC) Programs End-to-end VoC program design, deployment, and management services including planning, architecture, vendor selection, development, deployment, and operational management for enterprise clients seeking to listen to, analyze, and act on customer insights.
• VoC Management Ongoing optimization of Voice of Customer programs including data, technology, processes, and systems, with the McorpCX SafeHands managed service for continuous program improvement and ROI maximization.
• Experience Measurement Systematic measurement of customer and employee experience data including metrics architecture, dashboard development, and process improvement designed to deliver measurable business performance improvements.
• Customer Journey Mapping End-to-end customer journey mapping services from awareness through advocacy, helping organizations understand, visualize, and improve customer interactions across all touchpoints and channels.
• Employee Journey Mapping Employee journey mapping services designed to drive greater employee engagement and productivity by identifying key touchpoints, gaps, and opportunities for improvement across the employee lifecycle.
• Persona Mapping Research-based persona development for customers and employees that creates detailed profiles to improve product, service, and experience design decisions, with quantified outcomes of 25% decreased cost of service and 40% greater conversion rates.
• AI Accelerator for Customer Outcomes Rapid AI deployment solution delivering production-ready AI implementations in as little as 90 days, targeting high-velocity AI innovation for measurable customer experience impact.
• AI-Enabled CX Workflows AI-powered workflow automation designed to remove friction, drive insights, and unlock better customer experience outcomes by streamlining processes across CX operations.
• XOS Pulse Self-service technology-enabled CX maturity assessment and planning tool aligned with the Experience Operating System framework. Provides a free assessment scoring organizations across the 8 Keys, with paid Professional, Premium, and Enterprise tiers offering personalized roadmaps, dashboards, and unlimited diagnostic access.
• CXMA (Customer Experience Masters Academy) eLearning Platform Self-service eLearning platform that equips employees at all levels with knowledge and skills for experience-centric thinking and behaviors, providing organizational CX training and upskilling linked with CX maturity.
• Expert-Led CX Learning Expert-led professional training for CX practitioners including virtual, on-site, and coaching programs for CX teams and leaders to master customer centricity and experience-led growth.

Quantifiable outcome

• 10% Increased Annual Topline Revenue
• +15 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• JourneyTrackcoreStrategic or Co-development Partner · 9 July 2025JourneyTrack and McorpCX announced strategic partnership to advance customer experience maturity across industries. JourneyTrack is a next-generation customer journey management platform that helps organizations create, manage, and measure experiences. Partnership enables McorpCX to leverage JourneyTrack's platform while providing implementation expertise.
• HLBcoreStrategic or Co-development PartnerHLB, the top 8 global network of independent advisory and accounting firms, announced partnership with McorpCX to accelerate client experience-driven value and innovation across its global network. Partnership enables HLB member firms to offer CX services to their clients globally.
• QualtricscoreTechnology or IntegrationQualtrics' suite of tools changes how organizations manage and improve customer, employee, product, and brand experience. McorpCX leverages Qualtrics as a technology partner for VoC programs and experience measurement engagements.
• MedalliacoreTechnology or IntegrationMedallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights. McorpCX partners with Medallia for AI-driven VoC and experience insights capabilities.
• CXPAcoreStrategic or Co-development PartnerThe Customer Experience Professionals Association is an independent global non-profit organization dedicated to the CX profession. McorpCX co-developed research with CXPA on CX education and upskilling. Diane Magers is former CEO of CXPA.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slalom Consulting: Mid-to-large consultancy with a dedicated customer experience practice serving enterprise and mid-market clients. Comparable to McorpCX in CX strategy, journey mapping, and transformation services but at significantly larger scale and broader service breadth.
• West Monroe Partners: Mid-size management and technology consultancy with a customer experience practice serving Fortune 500 and mid-market clients. Comparable in its CX transformation focus and tier of clients but with deeper technology implementation capabilities.

Broad incumbents

• Deloitte Digital: Big 4 consultancy with a large customer experience and human-centered design practice serving global enterprise clients across all McorpCX's target industries. Overlaps heavily on CX strategy, journey mapping, and VoC programs but as part of a much broader consulting portfolio.
• Accenture Song: Accenture's customer experience and creative agency division, offering CX strategy, design, and technology implementation at global scale. Overlaps on CX transformation engagements but bundles it with technology delivery and creative services McorpCX does not provide.
• KPMG Customer Advisory: Big 4 advisory practice with CX and customer strategy offerings targeting large enterprise clients. Comparable in regulated industry CX work but as part of a much broader audit, tax, and advisory portfolio.
• McKinsey & Company: Global strategy consulting firm with a customer practice serving Fortune 500 clients on CX strategy and growth transformations. Comparable on enterprise CX strategy engagements but at far larger scale, with different pricing and longer engagement structures.
• Bain & Company: Top global strategy consultancy with customer strategy and Net Promoter System expertise. Comparable on enterprise CX strategy work targeting similar CPG, financial services, and tech clients but with broader strategy remit.

Others

• Qualtrics: Experience management platform and McorpCX technology partner. Adjacent rather than direct competitor; provides the CX measurement and VoC technology stack that McorpCX recommends and implements, but does not deliver the strategic CX transformation services McorpCX specializes in.
• Medallia: Customer experience analytics platform and McorpCX technology partner. Adjacent rather than directly competitive; Medallia powers VoC and experience intelligence programs that McorpCX designs and deploys, but Medallia does not deliver CX strategy consulting.
• JourneyTrack: Customer journey management SaaS platform that announced a strategic partnership with McorpCX in 2025. Adjacent technology partner that enables McorpCX's journey mapping engagements but does not deliver the strategy and transformation services McorpCX provides.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/McorpCX
• LinkedInlinkedin.com/company/mcorpcx

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McorpCX