Sportsheets

What Sportsheets does

Sportsheets is a privately held direct-to-consumer e-commerce company that designs, manufactures, and sells BDSM, bondage, and intimacy-enhancement products. Founded in 1993 and operating from Huntington Beach, California with 11–50 employees, the company sells exclusively through its Shopify-powered online storefront at sportsheets.com to adult couples, individuals, and beginners exploring bondage and sensory play. The product portfolio is organized around a core Sportsheets brand anchored by the registered "Under the Bed® Restraint System" (over 2 million units sold worldwide), supported by five sub-brands — Sex & Mischief (playful/beginner), Edge (advanced/intense), PIVOT (positioning aids), Sincerely (elegant/romantic), and Shadow by Sex & Mischief (glow-in-the-dark) — each targeting distinct aesthetic and experience-level segments.

The product line spans restraints (bed-restraint systems, cuffs, spreader bars), impact toys (paddles, floggers, crops), sensory items (blindfolds, ball gags), positioning aids (inflatable positioners, door-jam slings, toy mounts), collars and leashes, strap-ons, and curated beginner kits. The flagship Under the Bed Restraint System uses proprietary hook-and-loop anchor pads that adhere to ultra-soft Sportsheet material without metal hardware, providing the principal product-level technical differentiator. The company maintains 18 U.S.C. §2257/§2257A record-keeping compliance, with COO E. Hayes designated as custodian of records, which is a structural requirement for operating in U.S. adult-product e-commerce.

Sportsheets operates a pure-DTC go-to-market with no disclosed B2B, wholesale, or marketplace channels. Pricing is unit-based, ranging from $8.99 entry-level items to $219.99 premium positioners, with free shipping on orders over $99 and payment acceptance via Shop Pay, PayPal, Venmo, and major credit cards. Marketing is concentrated in owned channels (Instagram, "In the Sheets" editorial blog, email newsletter) supplemented by earned media in mainstream publications such as Men's Health, Well + Good, and Glamour. The company has no disclosed funding rounds, parent company, or institutional investors, and operates as an independent private business under founder/CEO Julie Stewart.

Name

Sportsheets

Legal name

Sportsheets

Website

https://sportsheets.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportsheets is a privately held DTC e-commerce company, founded in 1993 and based in Huntington Beach, California, that designs and sells BDSM, bondage, restraint, and intimacy-positioning products directly to adult consumers worldwide through its Shopify storefront and multiple sub-brands including Sex & Mischief, Edge, PIVOT, and Sincerely.

Ownership category

akta.pro rank

Product category

Adult Intimate Products

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• Adult bondage accessories
• BDSM restraint products
• Intimate lifestyle products
• Bed restraint systems
• Sensory play accessories

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of BDSM and bondage products including restraints, blindfolds, impact toys, positioners, and accessories. One-time purchase model with prices ranging from $8.99 to $219.99 per item. Revenue generated through direct consumer transactions on sportsheets.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sportsheets designs, manufactures, and sells adult BDSM and bondage accessories directly to consumers through its own DTC e-commerce storefront. The company operates six proprietary sub-brands targeting distinct experience levels and aesthetics, anchored by the iconic Under the Bed Restraint System (over 2 million units sold). The catalog spans bed restraints, positioners, gags, blindfolds, cuffs, impact toys, and themed collections.

Product overview

Sportsheets is an intimate lifestyle products company offering a comprehensive portfolio of BDSM and bondage accessories through multiple sub-brands. The core Sportsheets brand features the iconic Under the Bed Restraint System and Original Sportsheet, while subsidiary lines include Sex & Mischief (playful beginner-friendly products), Edge (advanced/intense gear), Pivot (positioning and intimacy aids like inflatable positioners and door slings), Sincerely (lace and elegant accessories), and Shadow by Sex & Mischief (glow-in-the-dark accessories). Product categories span restraints, impact toys, sensory items, nipple toys, collars/leashes, and strap-ons. The company sells directly to consumers through its e-commerce platform and maintains compliance with U.S. record-keeping regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Sex & Mischief: Playful passion brand offering bondage and sensory products
• Edge
• PIVOT
• Sincerely
• Shadow

Products and services

• Under the Bed Restraint System Flagship Sportsheets restraint system that uses a hook-and-loop anchor pad placed beneath a mattress to secure cuffs, sold to adult consumers and couples for at-home bondage play.
• Original Sportsheet Signature Sportsheets restraint sheet product serving as a foundational offering in the core brand catalog.
• No Matter Where Bondage Restraint System Portable bondage restraint system designed for use in varied locations, extending the Under the Bed concept to travel or non-bed settings.
• Anywhere You Dare Bondage Restraint System Companion portable restraint system to the No Matter Where line, marketed for adventurous, location-flexible bondage play.
• Pivot Inflatable Positioner Inflatable positioner from the Pivot line that supports and angles the body during intimate play.
• Pivot Positioner Plus Upgraded positioner within the Pivot line offering enhanced support features for couples.
• Pivot Deluxe Door Jam Sex Sling Door-frame mounted sex sling from the Pivot line, enabling supported positions without requiring a bed or stand.
• Pivot Convertible Toy Mount Convertible mount from the Pivot line designed to hold compatible toys hands-free during play.
• Sportsheets Brand Line Core proprietary sub-brand of the company, offering the foundational restraint systems and accessories including the Under the Bed Restraint System and Original Sportsheet.
• Sex & Mischief Brand Line Proprietary sub-brand offering playful bondage and sensory accessories targeted at beginner-to-intermediate consumers and couples.
• Edge Brand Line Proprietary sub-brand offering more intense and advanced bondage and sensory products for experienced users.
• Pivot Brand Line Proprietary sub-brand specializing in positioners, slings, and mounts such as the Inflatable Positioner, Positioner Plus, Deluxe Door Jam Sex Sling, and Convertible Toy Mount.
• Sincerely Brand Line Proprietary sub-brand within the Sportsheets portfolio offering a curated assortment of intimate accessories.
• Shadow by Sex & Mischief Brand Line Proprietary sub-brand under the Sex & Mischief umbrella offering a darker aesthetic line of bondage and sensory products.
• Saffron Collection Themed product collection offering a coordinated set of intimate accessories under the Saffron branding.
• Peaches 'n CreaMe Collection Themed product collection offering a coordinated set of intimate accessories under the Peaches 'n CreaMe branding.
• Bondage Kits Curated product category bundling multiple bondage items into starter and themed kits for adult consumers and couples.
• Ball Gags Product category offering ball-style gags as standalone sensory and bondage accessories.
• Blindfolds & Masks Product category offering blindfolds and sensory-deprivation masks for intimate and bondage play.
• Collar & Leash Product category offering collars and leashes as part of the bondage and role-play accessories lineup.
• Handcuffs & Cuffs Product category offering wrist and ankle cuffs and handcuffs for restraint play.
• Impact Toys Product category offering impact-play implements such as paddles and crops for adult consumers.
• Nipple Clamps & Toys Product category offering nipple clamps and related stimulation accessories for sensory play.
• Strap Ons Product category offering strap-on harnesses and compatible accessories for adult consumers.

Quantifiable outcome

• Over 2 million Under the Bed Restraint Systems sold worldwide

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lovehoney: Global online sexual wellness retailer selling bondage, restraints, vibrators, and intimate accessories through a DTC e-commerce model. Most directly comparable to Sportsheets on category mix, sub-brand portfolio, and direct-to-consumer distribution.
• PinkCherry: Online-first intimate products retailer with a wide SKU catalog spanning bondage, vibrators, and lingerie. Closely comparable to Sportsheets on DTC e-commerce positioning and breadth of intimate accessory assortment.
• Babeland: Sexual wellness retailer selling bondage gear, vibrators, and intimacy accessories through DTC e-commerce with an educational, beginner-friendly brand voice. Comparable to Sportsheets in approachability-led positioning and curation.

Broad incumbents

• Adam & Eve: Long-established US adult retailer selling a broad catalog of intimate products, videos, and lingerie through DTC e-commerce. Comparable on category breadth and customer base, but operates at significantly larger scale with a heritage brand identity.
• Doc Johnson: Established US manufacturer and brand owner of adult novelty products. Comparable on category overlap and wholesale reach, but as a manufacturer-driven incumbent rather than a single-storefront DTC operator.
• CalExotics: Long-standing US adult product manufacturer with a broad SKU portfolio across vibrators, bondage, and accessories. Comparable on category overlap but as a wholesale-driven manufacturer rather than a DTC-only operator.

Emerging players

• Dame Products: Premium DTC sexual wellness brand with a curated, design-forward catalog. Comparable to Sportsheets in the Sex & Mischief / Sincerely sub-brand tier on aesthetic and beginner-friendly positioning.
• Maude: Sexual wellness brand with a minimalist, wellness-adjacent positioning and DTC distribution. Comparable to Sportsheets on the beginner-friendly, design-led tier of intimate products.
• Unbound: DTC sexual wellness brand with a design-forward, subscription-enabled catalog. Comparable to Sportsheets on owned-channel DTC model and modern brand positioning in the intimacy category.
• LELO: Premium global intimate products brand with DTC e-commerce and luxury positioning. Comparable to Sportsheets on the higher-priced Edge / Pivot tier of the catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sportsheets
• Xx.com/sportsheetsintl
• Facebookfacebook.com/100064719048368
• LinkedInlinkedin.com/company/sportsheets-international-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsheets