What CalExotics does

CalExotics (legal name: California Exotic Novelties) is a privately held manufacturer and retailer of adult pleasure products and sexual wellness devices, founded in 1994 and headquartered in Ontario, California, under founder and CEO Susan Colvin. The company designs, produces, and distributes an extensive catalog spanning over 40 sub-brands organized into pleasure toys (vibrators, dildos, anal play, couples enhancers, fetish gear, remote and app-controlled devices), enhanced pleasure and wellness (dilators, Kegel exercisers, prostate massagers), lubricants, accessories, and intimate apparel. Products are built with body-safe materials including liquid silicone, ABS plastic, and TPR, with waterproof IPX6-rated construction, rechargeable battery technology, and in the CalExotics Connect line, smartphone-app connectivity for partner-controlled experiences. Selected lines are co-developed with credentialed medical professionals including Dr. Laura Berman, Dr. Joel Kaplan, and Dr. Sherry Ross, and Dr. Jill McDevitt serves as resident sexologist contributing educational content such as the blog's 'Sex in 60 Seconds' series.

The company operates a dual-channel go-to-market model: direct-to-consumer e-commerce at calexotics.com targeting retail customers, and a dedicated B2B wholesale portal at b2b.calexotics.com serving distributors and retailers. Products are priced across four tiers ranging from approximately $5 (entry-level accessories such as the USB Magnetic Charger Cord) to over $200 (premium devices such as the Optimum Power Vibrating and Thrusting Stroker at $208.99), with most SKUs in the $25–$100 mid-range. Revenue is generated through one-time hardware sales with no subscription or recurring component disclosed in source data. The company maintains an active product launch cadence with new arrival drops documented through January 2026, and reaches consumers via owned digital channels including its e-commerce site, blog, email newsletter, and social media on Facebook, Twitter, and Pinterest. Geographic scope is concentrated in North America with global shipping capability but no explicit international market expansion disclosed.

Name

CalExotics

Legal name

California Exotic Novelties

Website

https://calexotics.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

CalExotics (California Exotic Novelties) is a privately held Ontario, California-based manufacturer and retailer of adult pleasure products and sexual wellness devices, founded in 1994, selling over 40 sub-brands direct-to-consumer and through B2B wholesale to retail consumers, couples, and clinicians.

Ownership category

akta.pro rank

Product category

Adult Novelties and Sexual Wellness Products

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Adult novelty products
• Intimate wellness devices
• Personal massagers
• Sexual wellness products
• Pleasure toys

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for physical pleasure products, sex toys, wellness devices, and accessories sold directly to consumers and through B2B wholesale channels. Products range from entry-level items ($5-$50) to premium offerings ($100-$200+).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CalExotics (California Exotic Novelties) designs, manufactures, and sells adult novelty products and sexual wellness devices, including vibrators, massagers, dilators, pumps, lubricants, and intimate apparel. The company operates a direct-to-consumer e-commerce storefront (calexotics.com) and a separate B2B wholesale portal (b2b.calexotics.com) for retailers and distributors, offering over 40 sub-brands across pleasure, enhanced pleasure/wellness, and accessory categories.

Product overview

CalExotics (California Exotic Novelties) is a manufacturer and retailer of adult novelty products offering a diverse portfolio of pleasure toys, wellness products, and intimate accessories. The product lineup includes over 40 distinct sub-brands organized into core categories: Pleasure Toys (vibrators, dildos, anal play, couples enhancers, fetish gear, remote-controlled and app-controlled products), Enhanced Pleasure (wellness-focused dilators, Kegel exercisers, prostate massagers, and products from Dr. Laura Berman and Dr. Joel Kaplan), Lubes and More (lubricants, cleaners, charging accessories), and apparel (intimate wear with integrated pleasure features). Key sub-brands include CalExotics Connect® (app-controlled products), California Dreaming® (themed massagers), Jack Rabbit®, Boundless®, Enchanted, Kroma™, Extra Thicc™, Overdrive™ (sex machines), Milk Master® (automatic milker devices), Performance Maxx™ (male enhancement sleeves), Optimum Series® (pumps), Nocturnal® (bondage gear), Radiance™ (intimate apparel), and various wellness brands. Products are sold through both retail and B2B wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• CalExotics Connect: App-enabled pleasure products with smartphone connectivity for remote control
• California Dreaming Collection
• Dr. Joel Kaplan Collection
• Dr. Laura Berman Collection
• Boundless Collection
• Inspire Collection

Products and services

• CalExotics Connect® App-controlled pleasure products that allow users to control toys remotely via smartphone apps, enabling solo or partner-based interactive experiences.
• California Dreaming® Collection Vibrating and thrusting massagers with independent controls, clitoral suction, flickering teasers, and California-themed designs representing different cities.
• Dr. Laura Berman® Collection Wellness-focused pleasure products including vibrating dilators, mini-massagers, and intimate care items designed with input from Dr. Laura Berman.
• Dr. Joel Kaplan® Collection Men's wellness products including prostate massagers, erection pumps, prolong rings, and male enhancement devices designed with Dr. Joel Kaplan.
• Jack Rabbit® Vibrators Premium rabbit-style vibrators with warming shafts, suction features, and beaded G-spot stimulation.
• Overdrive™ Sex Machines Remote control sex machines with turbo-charged thrusting capabilities and multiple speed settings.
• Performance Maxx™ Sleeves Male enhancement sleeves with ridged textures and open-head designs for added girth and support.
• Optimum Series® Pumps Automatic and manual pumps for erection enhancement with magnified cylinders and powerful suction.
• Pleasure Kits Multi-piece sets including Temptation, Honeymoon, and Indulgent collections for couples exploration.
• USB Magnetic Charger Cord Magnetic USB charging cables compatible with various CalExotics rechargeable products.
• CalExotics Fuck Sauce® Lubricants Lubricant line including warming, cooling, numbing, and scented varieties in various sizes.
• Pride Toys Collection Sex toys designed for the LGBTQ+ community including Admiral, Boundless, Colt, and Packer Gear brands.

Quantifiable outcome

• Multiple product lines with medical professional endorsement
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doc Johnson: Long-established U.S. manufacturer of adult novelties, vibrators, and related products. Directly comparable to CalExotics as a similarly scaled, multi-decade manufacturer serving both B2B wholesale and DTC with a broad novelty catalog.
• BMS Factory: U.S. adult novelty manufacturer with multiple owned brands and wholesale distribution. Comparable to CalExotics on multi-brand portfolio strategy and B2B wholesale channel.
• Lovehoney: Global retailer and private-label manufacturer of adult products. Comparable to CalExotics on broad catalog and dual DTC/wholesale model, with stronger international brand reach.
• Satisfyer: Fast-growing manufacturer of pressure-wave and vibrator products. Comparable to CalExotics in the massager and stimulator category, particularly around clitoral suction technology.
• Pipedream Products: Large U.S.-based adult novelty manufacturer with extensive multi-brand portfolio and global wholesale distribution. Comparable to CalExotics on manufacturing scale, B2B channel emphasis, and breadth of product lines.
• LELO: Premium global adult pleasure products brand with strong design and brand-led positioning. Comparable to CalExotics as a competing vibrator and wellness manufacturer, though operating at the premium price tier.
• Adam & Eve: Adult products retailer and manufacturer with strong brand recognition and large product catalog. Comparable to CalExotics on product breadth and DTC/retail positioning in the adult novelty category.
• We-Vibe (Wow Tech Group): Manufacturer of app-connected couples vibrators and pleasure products. Comparable to CalExotics specifically through the CalExotics Connect line, both operating in the app-enabled pleasure category.

Emerging players

• Tenga: Japanese male pleasure products manufacturer with strong design-led branding. Comparable to CalExotics on the male wellness/enhancement product line (strokers, sleeves, pumps), though narrower in category focus.

Regional players

• Fun Factory: German premium adult product manufacturer with strong design and EU distribution. Comparable to CalExotics on vibrator and wellness product categories, though primarily competing in the European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/calexotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CalExotics