What Neocraft does

Neocraft (NEOCRAFT LIMITED) is a Hong Kong-incorporated mobile game publisher and developer founded in 2018, operating a portfolio of eight live MMORPG and idle RPG titles including Spirits of Aetheria, Tree of Savior: NEO, Tales of Wind: Radiant Rebirth, The Dragon Odyssey, Immortal Awakening, League of Pantheons, Guardians of Cloudia, and Chronicle of Infinity. Games are distributed globally through Apple App Store, Google Play, and direct PC client downloads from the official website (neocraftstudio.com), with localization into seven-plus languages (English, Spanish, Portuguese, German, French, Russian, Chinese) and dedicated regional versions for Vietnam and MENA. The company primarily serves individual mobile and PC gamers seeking free-to-play MMORPG and ARPG experiences with PvE, PvP, guild, and GvG gameplay.

The company's underlying infrastructure is a unified publishing platform comprising a centralized User Center for account management, MFA, and security assessment, plus a Recharge System for cross-game payment processing. NEO Coins, introduced in January 2024, function as a virtual currency with a 1:1 USD conversion rate ($1 = 1 NEO Coin) applicable across all NEOCRAFT games launched after that date, with periodic promotional rebates. Payment processing integrates Visa, Mastercard, American Express, Discover, Diners Club, Union Pay, JCB, PayPal, Google Pay, WeChat Pay, AliPay, and retail cash/prepaid card options (Dollar General, CVS Pharmacy, MINT). Cross-platform play enables progression continuity between mobile and PC clients for titles such as The Dragon Odyssey and Tree of Savior: NEO. The company employs more than 100 staff across seven countries covering development, marketing, operations, and technology, and previously operated under the name EMA Games before rebranding.

Neocraft's revenue model is free-to-play with multiple in-app purchase mechanics: virtual currency top-ups via NEO Coins (USD $1 to USD $500 per recharge, single-recharge cap of USD $1,000), seasonal Battle Passes (Legendary and Epic tiers as time-limited orders), monthly subscription cards (Valued Monthly Card and VIP Monthly Card, 30-day extendable), and limited-time promotional packs. Titles feature differentiated content through IP collaborations with licensed anime properties including Kodansha's Fairy Tail (2020) and Gainax/Khara's Neon Genesis Evangelion (2020). Neocraft has accumulated 100M+ total players globally, with individual titles reaching 25 million users (Tales of Wind: Radiant Rebirth), 6.5 million users (Tree of Savior: NEO), 1.1 million users (The Dragon Odyssey), and Top 10 Best MMORPG rankings in over 30 countries for Guardians of Cloudia. NEOCRAFT LIMITED is a private Hong Kong limited company with no disclosed institutional investors, parent company, external funding, or M&A activity.

Name

Neocraft

Legal name

NEOCRAFT LIMITED

Website

https://neocraftstudio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Neocraft (NEOCRAFT LIMITED) is a Hong Kong-based mobile and PC game publisher-developer founded in 2018, operating eight live MMORPG and idle RPG titles across iOS, Android, and PC for global free-to-play consumers through the App Store, Google Play, and its own website.

Ownership category

akta.pro rank

Headquarters

HQ city

Mong Kok

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free-to-Play In-App Purchases: Core revenue model based on free-to-play games with in-app purchases of virtual goods, virtual currency (NEO Coins), battle passes, and cosmetic items
2. Virtual Currency (NEO Coins): In-game token system with rate of USD $1 = 1 NEO Coin. Supports direct recharge for in-game purchases with periodic promotional rebates
3. Battle Pass and Time-Limited Orders: Seasonal battle passes and time-limited promotional orders that can be purchased once during specific periods

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Neocraft develops and publishes free-to-play MMORPG and idle RPG mobile and PC games for a global audience, distributed through the Apple App Store, Google Play, and its own website. Its portfolio spans titles such as Tales of Wind: Radiant Rebirth, Tree of Savior: NEO, The Dragon Odyssey, Guardians of Cloudia, League of Pantheons, Immortal Awakening, Chronicle of Infinity, and Spirits of Aetheria. The company monetizes through a unified NEO Coins virtual currency system, battle passes, monthly subscription cards, and in-app purchases of virtual goods and cosmetics.

Product overview

NEOCRAFT is a global mobile game publisher and developer operating a portfolio of MMORPG and idle RPG titles across mobile and PC platforms. The core product portfolio includes 8 live games: Spirits of Aetheria, Tree of Savior: NEO, Tales of Wind: Radiant Rebirth, The Dragon Odyssey, Immortal Awakening, League of Pantheons, Guardians of Cloudia, and Chronicle of Infinity. These games share a unified publishing infrastructure comprising the User Center (account management and security platform) and Recharge System (in-game payment processing with NEO Coins virtual currency). The platform supports 8+ languages, multiple payment methods including credit cards and regional e-wallets, and distribution through Apple App Store and Google Play. NEOCRAFT's games feature diverse monetization through free-to-play with in-app purchases, battle passes, and virtual currency systems.

Differentiator

Problem solved

Functional benefit

Brands

• Spirits of Aetheria: MMORPG game title published by NEOCRAFT, launched globally in 2026 as part of May 2026 mobile game release wave.

Products and services

• Spirits of Aetheria A massively multiplayer online role-playing game (MMORPG) featuring fantasy adventure gameplay with character customization and multiplayer content for mobile and PC gamers.
• Tree of Savior: NEO A vibrant MMORPG revitalizing the classic Tree of Savior with next-gen visuals, streamlined dual-class combat with 5 core classes and third-tier evolutions (150+ classes total), 12 magical zones, over 50 bosses, and 150+ dungeons. Features weather-exclusive mounts, cross-server tournaments, housing system with cottages, and life skills including potion-brewing and cooking.
• Tales of Wind: Radiant Rebirth A vibrant action MMORPG featuring 60 FPS smooth gameplay, 1000+ exclusive costumes, 7 core classes with dozens of advanced specializations, dual evolution system, Abyssal Zone underwater area, soul card transformation system, and extensive PvE/PvP content including dungeons, GvG battles, and marriage system. Available on mobile and PC.
• The Dragon Odyssey A console-quality ARPG/MMORPG featuring 5 unique classes (Warrior, Mage, Gunner, Assassin, Priest), 6 races (Human, Ogre, Elf, Dwarf, Fairy, Succubus), RPG-style character creation, cross-platform play between PC and mobile, dynamic combat with intuitive controls, dungeon raids, and PvP battles.
• Immortal Awakening A massively multiplayer online role-playing game featuring intense combat gameplay and character progression systems for mobile gamers.
• League of Pantheons An Idle RPG featuring 100+ legendary heroes from 8 major mythologies (Greek, Norse, Japanese, Egyptian, and more). Offers auto-grinding gameplay, 5 elements combined with 4 major positions for strategic team building, customizable heroes with gears, runes, and artifacts, and multiple PvP/PvE modes including single-player, multiplayer, and cross-server competitions.
• Guardians of Cloudia A fantasy MMORPG featuring 5 basic classes (Archer, Oracle, Mage, Rogue, Swordsman) branching to 10 advanced classes, unique rune system for character attribute scaling, pet companion system with Wind/Fire/Earth elements for strategic combat enhancement, and multiple PvP modes including 1v1, Team vs Team, Guild vs Guild, and Battle Royale.
• Chronicle of Infinity A massively multiplayer online role-playing game featuring high-quality graphics, cooperative dungeon content, and immersive gameplay with character progression systems for mobile gamers.
• NEO Coins In-game virtual currency token system valid across all NEOCRAFT games, with a 1:1 USD conversion rate (USD $1 = 1 NEO Coin). Supports automatic rebated currency exchange, maximum single recharge of USD $1,000, and periodic promotional offers including tax reductions.
• User Center Centralized account management platform providing account security settings, password reset via secure email or mobile phone, multifactor authentication (MFA) binding, phone/email binding, security center with account security assessment, account restoration services, and NEO Coins wallet management for NEOCRAFT players.

Quantifiable outcome

• Tales of Wind: Radiant Rebirth achieved 25 Million users
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IMC GamescoreStrategic or Co-development Partner · 21 February 2022NEOCRAFT serves as global publisher for Tree of Savior: NEO, a MMORPG developed by IMC Games. IMC Games retains development responsibilities while NEOCRAFT handles global publishing, marketing, and operations.
• Gainax/ Khara (Neon Genesis Evangelion)minorOEM/ Whitelabel/ Licensing Partner · 6 December 2020IP collaboration between Tales of Wind and Neon Genesis Evangelion anime series. Featured EVA pilots (Shinji, Rei, Asuka), Angel bosses, Unit-01/02 battle suits, and Evangelion-themed card system.
• Kodansha (Fairy Tail)minorOEM/ Whitelabel/ Licensing Partner · 29 July 2020IP collaboration between Tales of Wind and Kodansha's Fairy Tail anime series. Collaboration included Natsu, Lucy, Erza costumes and transformation cards, Happy Guardian, Igneel Mount, and special game events for 13 weeks.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Zulong Entertainment: Asia-based mobile MMORPG publisher with multiple global titles. Comparable in portfolio strategy of launching multiple anime-styled MMORPGs to global markets.
• HoYoverse (miHoYo): Direct competitor publishing globally distributed free-to-play mobile gacha RPGs (Genshin Impact, Honkai) with anime-styled art and cross-platform play. Most directly comparable to Neocraft in mobile anime RPG publishing at global scale.
• Lilith Games: Mobile game developer/publisher of AFK Arena, Rise of Kingdoms, and other globally successful mobile RPGs. Comparable in mid-size mobile RPG portfolio and global free-to-play model.
• Pearl Abyss: Developer and publisher of Black Desert Mobile, a global cross-platform MMORPG. Comparable to Neocraft in mobile MMORPG development with cross-platform (PC and mobile) ambitions.
• Yostar Limited: Mobile game publisher specializing in anime-styled titles including Azur Lane and Arknights globally. Comparable to Neocraft in anime IP mobile publishing and Asia-to-global distribution model.

Broad incumbents

• NetEase Games: One of China's largest game publishers with a deep mobile MMORPG portfolio (Knives Out, Identity V, Westward Journey) and global publishing operations. Directly competes with Neocraft in mobile MMORPG publishing.
• Perfect World Games: Chinese publisher of mobile and PC MMORPGs with global ambitions, including titles based on established Chinese IPs. Comparable in mobile MMORPG publishing and Asia-rooted global distribution.
• Nexon: Korean publisher with multiple global mobile MMORPGs and action RPGs (MapleStory M, Durango). Operates a multi-game mobile publishing portfolio similar in structure to Neocraft's.
• Tencent Games: World's largest game publisher operating Honor of Kings, PUBG Mobile, and many mobile MMORPGs globally. Provides the upper-bound benchmark for mobile game publishing scale.

Regional players

• Com2uS (Gamevil): Korean mobile game publisher with global MMORPG and RPG portfolio (Summoners War). Comparable in mobile RPG publishing and freemium monetization, with strong Asian base and Western expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NEOCRAFT_Studio
• Facebookfacebook.com/TreeofSaviorNEO

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neocraft