What Fundable does

Fundable, founded in 2012 and headquartered in Powell, Ohio, operates a SaaS equity crowdfunding marketplace that connects vetted startups with accredited investors. The platform is operated by Fundable LLC, a subsidiary of the Startups.com platform ecosystem (which also includes Bizplan, Clarity, LaunchRock, and Zirtual), and explicitly positions itself as a software provider rather than a registered broker-dealer — it does not take a percentage of capital raised and does not handle investor funds or securities. Over its lifetime, the platform reports facilitating more than $700 million in funding commitments across a network of 20,000+ accredited investors.

The core product is a two-tier subscription service. The Self-Managed tier provides a self-serve fundraising workspace including a secure data room, email-only support, and marketing outreach templates, with a 10-day free trial. The Funding Accelerator Premium tier bundles a dedicated startup advisor, custom investor research drawn from over 20,000 angel, venture capital, and private equity sources, Startups.com Accelerator membership, and claimed savings exceeding $25,000 on software, cloud, and services. Proprietary technical components include a secure data room for investor materials, a proprietary investor-startup messaging system, LinkedIn-based investor authentication, and a custom investor-matching research database. Payment processing is fully outsourced to WePay, which handles all credit card data.

The go-to-market relies primarily on cross-promotion within the Startups.com ecosystem, content marketing through the Fundable Resources/FAQ/Guidelines sections, and organic social sharing of featured campaigns on Pinterest, LinkedIn, and Twitter. Startups are manually vetted before launching campaigns, which serves both quality control and a modest curation moat. Revenue is generated entirely through monthly recurring subscription fees across the two tiers, with optional consulting services billed separately. Distribution is direct-to-startup globally, with a self-serve onboarding path and a higher-touch guided path through the Funding Accelerator offering.

Name

Fundable

Legal name

Fundable LLC

Website

https://fundable.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundable is a SaaS equity crowdfunding marketplace that connects manually vetted startups with a network of 20,000+ accredited investors through monthly subscription tiers (Self-Managed and Funding Accelerator Premium), operating as part of the Startups.com ecosystem.

Ownership category

akta.pro rank

Product category

Equity Crowdfunding Platform

NAICS

Other Investment Pools and Funds (5259)

SIC

Finance Services (6199), Investment Advice (6282)

akta.pro primary industry

Crowdfunding & Fan-Financing (MPADAAAN)

akta.pro secondary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

Keywords

• Equity crowdfunding
• Startup fundraising
• Accredited investor network
• Capital raising platform
• Investor matching

Headquarters

HQ city

Powell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Self-Managed: Monthly subscription plan for startups hosting their raise on Fundable, including secure data room, email support, and marketing outreach templates. Subscriptions are billed on a monthly recurring basis.
2. Subscription - Funding Accelerator Premium: Premium membership including Startup Advisor dedicated to growth, custom investor research, and membership in Startups.com Accelerator with over $25,000 in savings on software, cloud, and services. Higher tier subscription with monthly billing.
3. Platform Fees: Platform Fees are billed on a monthly recurring basis 30 days past initial purchase date of associated Consulting Services. Subsequent renewals billed in monthly increments until cancellation.
4. Consulting Services: One-time or deferred over multiple payments for consulting services related to fundraising support. Not refundable once payment processed and service delivery has begun.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fundable is an equity crowdfunding SaaS platform operated by Startups.com that enables early-stage startups to raise capital by connecting them with a network of more than 20,000 accredited investors. The platform offers self-managed campaign tools and a Funding Accelerator premium tier that includes dedicated fundraising coaching, custom investor research, and a secure data room.

Product overview

Fundable is a startup fundraising platform offered by Startups.com that operates as a platform with two service tiers. The core product enables startups to connect with accredited investors through professional fundraises. Self-Managed is the entry-level tier providing self-service tools including a secure data room, email support, and marketing templates. Funding Accelerator (Premium) is the higher-tier offering that adds dedicated startup advisors, access to over 20,000 investor sources, Startups.com Accelerator membership, and significant software/cloud savings. The platform has facilitated over $700 million in funding commitments from a network of more than 20,000 accredited investors.

Differentiator

Problem solved

Functional benefit

Brands

• Self-Managed: Self-managed fundraising option allowing startups to host their raise on Fundable with secure data room, email support, and marketing templates.
• Funding Accelerator

Products and services

• Fundable Equity Crowdfunding Platform

Quantifiable outcome

• $700,000,000+ in Funding Committed
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• WePaycoreTechnology or IntegrationWePay processes all transactions on the Fundable platform. No one sees credit card information besides WePay, providing secure payment processing for the crowdfunding platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wefunder: Wefunder is a leading U.S. equity crowdfunding platform using Regulation Crowdfunding and Reg D to connect startups with retail and accredited investors. It directly competes with Fundable in the same product category, serving similar startup issuers and individual investors under comparable SEC regulatory frameworks.
• Republic: Republic is a well-capitalized multi-asset private investment platform offering equity, debt, and real estate crowdfunding to retail and accredited investors. It directly competes with Fundable for startup issuers and uses a similar two-sided marketplace model with both self-serve and advisor-supported tiers.
• StartEngine: StartEngine is a major U.S. equity crowdfunding platform with a large investor base and a Reg CF/D marketplace. It is a direct competitor to Fundable, focused on the same startup-issuer and accredited/retail investor segments and operating under the same regulatory framework.
• SeedInvest: SeedInvest is a curated equity crowdfunding platform that vets startups before allowing them to raise from investors. Comparable to Fundable in its curation model, accredited investor focus, and emphasis on quality deal flow.

Regional players

• Crowdcube: Crowdcube is a leading UK and Europe-based equity crowdfunding platform connecting startups with retail investors. While Fundable primarily serves U.S. startups, Crowdcube operates the same fundamental two-sided equity crowdfunding model in a different geography.
• Seedrs: Seedrs is a UK and Europe-focused equity crowdfunding platform offering vetted startup raises to retail and professional investors. It mirrors Fundable's curation and marketplace model but operates primarily outside the U.S.

Broad incumbents

• AngelList (AngelList Venture / Alliance): AngelList operates roll-up vehicles, syndicates, and a broader private-market platform serving both startups and investors. It is comparable as a broader incumbent in startup fundraising infrastructure that overlaps with Fundable's investor-matching and capital-formation services.

Emerging players

• Kickstarter: Kickstarter is a rewards-based crowdfunding platform for creative and consumer projects. While not an equity platform, it overlaps with Fundable's broader crowdfunding infrastructure, audience, and category familiarity.
• Indiegogo: Indiegogo is a rewards- and equity-enabled crowdfunding platform. It is comparable to Fundable as a marketplace connecting founders with backers, though its primary model remains pre-order/rewards rather than securities.

Others

• Gust: Gust provides a global SaaS platform for managing startup fundraising, investor relations, and syndicate formation. It is comparable to Fundable as adjacent infrastructure serving the same early-stage issuer and angel-investor workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fundable
• Facebookfacebook.com/fundablecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundable