Indiegogo
Indiegogo is a global online crowdfunding marketplace where creators in tech, design, creative works, community, and gaming launch campaigns to raise funds from a community of 38 million backers, generating revenue primarily through transaction fees on successful campaigns plus marketing and enterprise services.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Indiegogo does
Indiegogo is a global crowdfunding marketplace founded in 2008 and headquartered in San Francisco, connecting creators with backers across categories that include Tech & Innovation, Creative Works, Community Projects, and Gaming Culture. The platform enables individuals and companies, ranging from solo entrepreneurs and filmmakers to branded enterprises (e.g., ATOTO), to launch campaigns and secure funding, with creator-side tools such as Pledge Manager, Late Pledge, Marketing Services, and Enterprise Solutions, and backer-side functionalities including a 20+ payment-method checkout. Underlying technology was migrated to Gamefound's infrastructure following Gamefound's July 2025 acquisition, gaining Stretch Pay, multilingual support, and instant payments capabilities.
The business model is primarily a transaction-fee model: Indiegogo charges a percentage of funds raised on successful campaigns, supplemented by professional services revenue from Marketing Services and Enterprise Solutions. The October 2025 next-generation platform redesign simplified the fee structure, made fixed funding the default model, and retired flexible funding. The platform supports multiple languages and currencies and reports 38 million members and nearly $3 billion raised historically across campaigns. Indiegogo is wholly owned by Gamefound, a Poland-based tabletop crowdfunding company, as a strategic operating subsidiary.
Indiegogo has raised approximately $56.5 million in disclosed venture funding across multiple rounds between 2008 and 2016, with the largest being a $40 million Series C in January 2014 led by IVP and Kleiner Perkins. Notable past acquisitions include Distribber (2010), Celery (2016), and Agency of Trillions (2017). Following the Gamefound transaction, the company is in active platform-rebuild and product-launch mode, with Express Crowdfunding, a format enabling live shipping during active campaigns, announced in December 2025 for a February 2026 launch.
Indiegogo firmographics
Firmographics- Name
- Indiegogo
- Legal name
- Indiegogo, Inc.
- Website
- https://indiegogo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Indiegogo is a global online crowdfunding marketplace where creators in tech, design, creative works, community, and gaming launch campaigns to raise funds from a community of 38 million backers, generating revenue primarily through transaction fees on successful campaigns plus marketing and enterprise services.
- Ownership category
- akta.pro rank
Indiegogo industry classification
Industry- Product category
- Crowdfunding Marketplace
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Crowdfunding & Fan-Financing (MPADAAAN), Creator Channel Hosting & Publishing Platforms (MPACABAC)
Keywords
Where Indiegogo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Indiegogo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: Indiegogo charges fees on successful crowdfunding campaigns, taking a percentage of funds raised. The platform supports fixed funding as standard, retiring flexible funding models.
- Platform Services: Marketing services, enterprise solutions, and advanced campaign tools provided to creators for additional fees
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Indiegogo product offering
Product offeringCore offering
Indiegogo operates an online crowdfunding marketplace that enables individual creators, entrepreneurs, inventors, filmmakers, and artists to launch campaigns to raise funding for products, creative works, community projects, and gaming initiatives from a global community of 38 million backers. The platform provides campaign creation tools, pledge management, payment processing across 20+ methods, post-campaign fulfillment support, and marketing services, with campaign formats including standard crowdfunding, Express Crowdfunding, and Late Pledge.
Product overview
Indiegogo is a crowdfunding platform that operates as a unified platform-plus-features architecture. The core offering is the Indiegogo Crowdfunding Platform, which enables creators to launch campaigns and secure funding. This core platform is enhanced by key features including Express Crowdfunding (for simultaneous shipping), Pledge Manager (for campaign management), Late Pledge (for extended funding windows), Marketing Services, and Enterprise Solutions. The platform supports multiple project categories across Tech & Innovation, Creative Works, Community Projects, and Gaming Culture. The 2025 platform redesign introduced advanced creator tools, enhanced verification, simplified fee structure, and multilingual support powered by AI translation.
Differentiator
Problem solved
Functional benefit
Products and services
- Indiegogo Crowdfunding Platform Core online crowdfunding marketplace where creators launch campaigns to raise funds from backers for tech, creative, community, and gaming projects. Supports campaign management, payment processing, and global distribution across multiple project categories.
- Express Crowdfunding Distinct campaign format that enables creators to begin shipping products to backers while the crowdfunding campaign is still live, eliminating the traditional waiting period between campaign close and fulfillment. Built on Gamefound infrastructure.
- Marketing Services Paid marketing services and promotional tools provided to creators for campaign promotion, audience building, and visibility enhancement on the Indiegogo platform.
- Enterprise Solutions Enterprise-grade crowdfunding offering for larger organizations seeking advanced campaign capabilities, dedicated support, and higher-volume fulfillment features through a dedicated enterprise portal.
Companies that use Indiegogo
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Indiegogo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Indiegogo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GamefoundflagshipGamefound, a Poland-based tabletop crowdfunding platform that raised over $165 million in 2024, acquired Indiegogo. The acquisition integrates Gamefound's technology—including features like Stretch Pay, multilingual support, and instant payments—with Indiegogo's global community. Gamefound continues as the leading tabletop crowdfunding platform while Indiegogo broadens its reach across tech, design, and the arts.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Indiegogo competitors and assessment
Company assessmentDirect peers
- Kickstarter: Kickstarter is the dominant reward-based crowdfunding platform for creative projects, tech, and games. It is Indiegogo's primary direct competitor, with overlapping target creators and backers, and is explicitly named in Indiegogo's acquisition rationale as the market leader to challenge.
- Gamefound: Gamefound is a Poland-based tabletop crowdfunding platform and Indiegogo's parent company following the July 2025 acquisition. It raised over $165M in 2024 for tabletop campaigns and provides the technology infrastructure now powering Indiegogo.
Broad incumbents
- GoFundMe: GoFundMe is the leading personal-cause and charitable crowdfunding platform with massive scale. It operates in the same crowdfunding category but focuses on donations, medical bills, and emergencies rather than product/creative launches, making it an adjacent incumbent in the broader crowdfunding space.
Emerging players
- Patreon: Patreon enables creators to earn recurring income from supporters via membership-style subscriptions. It overlaps with Indiegogo's creator-monetization use case but focuses on ongoing creator income rather than one-time project funding.
- BackerKit: BackerKit provides post-campaign pledge management, surveys, and fulfillment tools for crowdfunding creators. It is highly complementary to Indiegogo's Pledge Manager feature and serves the same creator base managing backer relationships and shipping logistics.
- Republic: Republic is an investment crowdfunding platform enabling startups and creators to raise capital from retail investors under regulated frameworks. It overlaps with Indiegogo's funding mission but targets equity/debt instruments rather than reward-based campaigns.
- SeedInvest: SeedInvest is a regulated equity crowdfunding platform focused on startup and early-stage investing. It competes with Indiegogo for startup founders seeking capital but uses securities-based fundraising rather than reward pre-sales.
- StartEngine: StartEngine is one of the largest equity crowdfunding platforms in the U.S., enabling startups to raise capital from retail investors. It overlaps with Indiegogo's startup-funding use case but operates under SEC-regulated equity crowdfunding rules.
- Fundable: Fundable is a small-business crowdfunding platform supporting both rewards-based and equity-based campaigns. It targets early-stage startups with smaller average raise sizes and overlaps with Indiegogo's SMB creator segment.
- Ko-fi: Ko-fi is a creator-tip and donation platform enabling fans to support creators with one-time or recurring contributions. It overlaps with Indiegogo's creator-monetization category but focuses on ongoing tipping rather than project-based funding rounds.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Indiegogo social profiles
Digital presenceIndiegogo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indiegogo leadership team
Management profileNumber of profiles
Profiles4 records
Indiegogo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indiegogo M&A and investment
M&A and investmentM&A3 records
Investments23 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indiegogo
What does Indiegogo do?
Indiegogo operates an online crowdfunding marketplace that enables individual creators, entrepreneurs, inventors, filmmakers, and artists to launch campaigns to raise funding for products, creative works, community projects, and gaming initiatives from a global community of 38 million backers. The platform provides campaign creation tools, pledge management, payment processing across 20+ methods, post-campaign fulfillment support, and marketing services, with campaign formats including standard crowdfunding, Express Crowdfunding, and Late Pledge.
Is Indiegogo a public or private company?
Indiegogo is a private company. It is classified as corporate owned and is currently operating.
When was Indiegogo founded?
Indiegogo was founded in 2008. It employs 101 to 250 people.
Where is Indiegogo based?
Indiegogo is headquartered in San Francisco, United States, in the North America region.
How does Indiegogo make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are platform Services.
Who are Indiegogo's main competitors?
Direct peers on record are Kickstarter and Gamefound. GoFundMe is listed as a broad incumbent. Emerging players are Patreon, BackerKit, Republic, SeedInvest, StartEngine, Fundable and Ko-fi.
Does Indiegogo have an API?
No public API is recorded for Indiegogo.
What industry is Indiegogo in?
Indiegogo's product category is Crowdfunding Marketplace. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPADAAAN, Crowdfunding & Fan-Financing. Its NAICS code is 54181 and its SIC code is 7310.