Ego Power Plus

What Ego Power Plus does

Ego Power Plus (legal entity Chervon North America, Inc.) is a Naperville, Illinois-based brand and division of global manufacturing conglomerate Chervon. Founded as a brand in 2015 and operational within Chervon — a privately held manufacturer established in 1993 that employs over 7,000 people and produces more than 10 million products per year — EGO designs and sells cordless outdoor power equipment built around a proprietary 56V ARC Lithium battery platform. The product portfolio spans residential and commercial categories including push and self-propelled Select Cut lawn mowers, Z6 zero-turn riding mowers, an 880 CFM handheld blower, an 18-inch 50cc-equivalent chain saw, a 3,200 PSI pressure washer, hedge trimmers, string trimmers, pole saws, snow blowers, and a Multi-Head system of 19 interchangeable attachments driven by a single power head. The lineup now also includes lifestyle and portable power products (misting fans, Nexus 1400W portable power station, compact inflator, POWER+ Mini Bike). Batteries from 2.5Ah to 12.0Ah are universally compatible across all tools, supported by Standard, Rapid, 320W, 700W Turbo, and Dual-Port chargers.

EGO generates revenue through one-time hardware sales across direct e-commerce (egopowerplus.com), Amazon Marketplace, big-box retailers, independent authorized dealers, and a commercial dealer network. Pricing is unit-based across product tiers, with frequent seasonal promotional discounting up to 50% off during Prime Day and Black Friday, and accessory revenue from batteries, chargers, and replacement parts. The customer base is primarily residential homeowners (large long-tail SMB volume) with a secondary professional/commercial landscaping segment served by the dedicated EGO Commercial Series sub-brand. Distribution is global through parent Chervon's footprint of 30,000+ retail points across 65 countries, with concentration in North America. EGO holds patented ARC Lithium battery technology, an intelligent energy management system with LED fuel gauge, and phase change material cooling, and claims the #1 rated brand position in North American cordless outdoor power equipment (2020–2025) with over 250,000 verified 5-star reviews.

Name

Ego Power Plus

Legal name

EGO

Website

https://egopowerplus.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Ego Power Plus, a Chervon-owned cordless outdoor power equipment brand based in Naperville, Illinois, designs and sells 56V ARC Lithium battery-powered lawn mowers, riding mowers, blowers, chain saws, pressure washers, and outdoor lifestyle tools to residential homeowners and commercial landscaping professionals through 30,000+ global retail points.

Ownership category

akta.pro rank

Product category

Cordless Outdoor Power Equipment

NAICS

Battery Manufacturing (335910), Outdoor Power Equipment Retailers (44423), Small Electrical Appliance Manufacturing (335210)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industries

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Cordless outdoor power equipment
• Lithium-ion battery tools
• Lawn mowers and blowers
• Electric garden equipment
• Battery-powered landscaping tools

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales (Tools and Equipment): One-time purchase of cordless outdoor power equipment including lawn mowers, riding mowers, leaf blowers, string trimmers, hedge trimmers, chain saws, snow blowers, pressure washers, and related outdoor tools. Products use 56V ARC Lithium battery platform.
2. Batteries and Chargers: Sale of 56V ARC Lithium batteries (2.5Ah to 12.0Ah capacities) and compatible chargers (standard, rapid, turbo, dual-port, 320W). Batteries feature universal compatibility with all EGO tools.
3. Accessories and Replacement Parts: Sale of accessories including blades, springs, washers, and other replacement parts through Power+Parts.com and eReplacementParts.com.
4. Commercial Series Products: Professional-grade tools under EGO Commercial Series with extended warranties and professional support for commercial landscaping and professional users.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

EGO Power Plus manufactures and sells a full lineup of 56V ARC Lithium battery-powered cordless outdoor power equipment, including lawn mowers, zero-turn riding mowers, leaf blowers, chain saws, hedge trimmers, string trimmers, pole saws, snow blowers, and pressure washers, plus a Multi-Head interchangeable attachment system. The products are sold through the company's own e-commerce site, big-box retailers, Amazon, and authorized dealer networks, targeting both residential homeowners and professional landscapers via a dedicated Commercial Series.

Product overview

EGO Power Plus is a manufacturer of cordless outdoor power equipment built on a universal 56V ARC Lithium battery platform. The product portfolio centers on gas-equivalent outdoor tools including lawn mowers (push mowers with Select Cut technology, zero-turn Z6 riding mowers), blowers (up to 880 CFM), chain saws (18-inch), pressure washers (3200 PSI), hedge trimmers, string trimmers, snow blowers, and pole saws. The Multi-Head System uses a single power head with interchangeable attachments (string trimmer, pole saw, brush cutter, edger) compatible with 19 attachments. The lineup also extends to lifestyle products including misting fans, a mini bike, and a compact inflator. A dedicated Commercial Series provides professional-grade versions with enhanced durability for all-day use. All tools share the proprietary 56V ARC Lithium battery system with universal compatibility across the product range, available in 2.5Ah to 12.0Ah capacities. Charging solutions include Standard, Rapid, Turbo 700W, 320W, and Dual-Port chargers. The ecosystem is managed via the EGO Connect mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• EGO Commercial: Professional-grade cordless outdoor power equipment line delivering the power of gas with longer run times, designed for commercial and landscaping professionals.

Products and services

• EGO Power+ 21-inch Cordless Electric Select Cut Mower

Quantifiable outcome

• Up to 330 cuts on a 4x4 with a single 6.0Ah ARC Lithium battery charge
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenworks Tools: Greenworks is a direct competitor offering a broad portfolio of cordless outdoor power equipment across multiple voltage platforms (40V, 60V, 80V), targeting residential users with similar battery-powered mowers, blowers, trimmers, and chainsaws. Closely comparable product range and go-to-market approach.
• Ryobi (Techtronic Industries): Ryobi, owned by Techtronic Industries, offers one of the broadest cordless outdoor power equipment lineups with the 18V ONE+ and 40V battery platforms featuring universal compatibility. Competes head-to-head with EGO in residential channels including Home Depot exclusive distribution.
• Milwaukee Tool (Techtronic Industries): Milwaukee Tool, also under Techtronic Industries, has expanded its M18 cordless platform into outdoor power equipment targeting professional users. Competes with EGO Commercial Series with similarly differentiated battery platforms and professional-grade positioning.

Broad incumbents

• DeWalt (Stanley Black & Decker): DeWalt is a flagship brand of Stanley Black & Decker offering cordless outdoor power equipment powered by its 20V MAX and 60V MAX FLEXVOLT battery platforms. A broad incumbent with extensive professional contractor reach that overlaps with EGO's commercial ambitions.
• Husqvarna Group: Husqvarna is a global leader in outdoor power equipment with a broad portfolio spanning robotic mowers, riding mowers, chainsaws, and trimmers, increasingly transitioning to battery platforms. Comparable in product breadth and professional/residential segmentation.
• STIHL: STIHL is a premium global outdoor power equipment brand with deep professional and residential presence, now expanding its AP cordless battery system across chainsaws, trimmers, and blowers. A direct competitor especially in the professional landscaping segment.
• Toro Company: Toro is a major outdoor power equipment manufacturer with strong positions in residential and commercial mowers, snow blowers, and trimmers. Increasingly competing with EGO through its Flex-Force battery platform and Z Master electric zero-turn riding mowers.
• Echo (Yamabiko Corporation): Echo, a brand of Yamabiko Corporation, is a leading outdoor power equipment maker offering professional-grade gas and increasingly battery-powered trimmers, blowers, chainsaws, and mowers. Overlaps with EGO Commercial Series in the professional landscaping market.
• BLACK+DECKER (Stanley Black & Decker): BLACK+DECKER, a Stanley Black & Decker brand, offers a broad range of cordless outdoor power equipment with its 20V MAX platform at value price points. Competes with EGO in the residential entry-level segment through mass-market retail channels.

Emerging players

• Kobalt (Lowe's): Kobalt is Lowe's house brand of cordless tools and outdoor power equipment with 40V and 80V battery platforms, sold exclusively through Lowe's retail. Competes with EGO in the DIY/residential segment through big-box channel overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/egopowerplus
• Facebookfacebook.com/egopowerplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ego Power Plus